Automotive Cluster Ostdeutschland - ACOD

Transcription

1 Automotive Cluster Ostdeutschland - ACOD Automotive Cluster East Germany ACOD e.v.

2 Statistics of the East German automotive industry based on a study of the ACOD in 2010/2011 EastG Data 2008 EastG Data 2009 EastG Forecast 2010 Employees Turnover per year in million Euro Value added per year in million Euro Turnover per employee in thousand Euro > 209 Quellen: Erhebung der ACOD GmbH, Zeitraum September 2010 bis März

3 number of employees Automotive industry Development of the employees of the New Federal States till before reunification 3

4 number of produced vehicles Automotive industry - production output New Federal States ,8% -7,1% -17,4% ,0% +8,4% 10,5% v ,5% v % v ,1% v ,2% v ,5% v Percentage of the East German Jahr production of the total output in Germany Quelle: OEMs, VDA (Produktion PKW) 4

5 Plants of automotive OEMs Mercedes-Benz Ludwigsfelde GmbH 2010: units 2011: units Porsche Leipzig GmbH 2010: units 2011: units Opel Eisenach GmbH 2010: units 2011: units BMW AG Plant Leipzig 2010: units 2011: units VW Sachsen GmbH Zwickau-Mosel 2010: units 2011: units Automobile output * (passenger cars) Global ,5% Germany ,8% East Germany ,4% Percentage of the East German production in 2011 Germany 12,5% Global 1,1% Quelle:* / 5

6 Migration from East Germany East-West-Migration 2003 since million residents have left East Germany and Berlin 2/3 thereof migrated to West Germany the creation of networks and the settlement of companies has a positive effect to remigration Quelle: idw-online.de 6

7 Patent applications in Germany 2010 (depending on the domicile of the applicant) Germany total: (2008) (2009) (2010) East Germany total: (2008) (2009) (2010) Only 7% of the R&D-investment derive from East Germany Only max. 2%** are R&D in vehicle manufacturing Quelle: DPMA; Grafik VDI-Nachrichten vom (33/08) *Quelle: ACOD, März 2010 **Quelle: Stifterverband Wissenschaftsstatistik 7

8 Conclusions: The expenses for R&D in vehicle manufacturing in East Germany are still too low. Because of that East Germany misses one fundamental key to improve the economic situation of the region. The OEMs in East Germany are mainly extended workbenches without own capacities of R&D. 8

9 Approach of the ACOD: The structural situation in East Germany demands an intensification of cluster activities in the New Federal States and Berlin. It is our goal to achieve a consistent understanding between the East German states to strengthen the role of the ACOD. In addition further member companies as well as institutes and educational establishments shall be enlisted to work within the ACOD. Another important goal is the minimization of the mentioned deficits in R&D. Therefore the cooperation between educational institutions and research facilities/universities as well as small and medium-sized companies needs to be optimized. 9

10 Approach of the ACOD: The ACOD assists with specific activities an intensive exchange between small and medium-sized enterprises (SMEs) and Original Equipment Manufacturer (OEMs). This should lead into further qualifications of the medium-sized businesses as reliable partners for activities in the future. This includes technical and productive innovations as well as measures for a permanent gain in efficiency. The ACOD is an offer of the OEMS to the SMEs. The initiatives in the new federal states and the available professional competence offers SMEs a possibility to help themselves. 10

11 ACOD - Raison d être Establishment of OEMs (VW, Opel, Daimler, Porsche und BMW) Continuous confrontation between OEMs (Original Equipment Manufacturer) and high regional expectations regarding: complete development of the regional automotive industry especially with regard to the subcontractors problem: Extensive difference of the industry structure between East and West Germany The existence of small and medium sized enterprises in East Germany with relative little employees and minor R&D is dominant. Short on experience in cooperations with OEMs Processes of the globally operating automotive industry requires larger and capable direct suppliers 11

12 Operational fields Network support by all involved companies subsidizes the contacts between suppliers and SMEs as well as tier 1 Increase of awareness level (national / international) through trade fairs, press, internet and congresses Generation of a competence-atlas of East German companies Creation of new and alternative financial facilities for SMEs Processing of investor requests and cooperation with the business development of the New Federal States. 12

13 Misson of the ACOD Combining the forces of associations, companies, research institutions and service providers of the Eastern German automotive industry Creation of higher value added and stronger innovative power Quick response to changing market requirements within the networks Support East German SMEs to a level where they can help themselves 13

14 Work and Organizational structures of the ACOD e.v. ACOD e.v. Board of Directors of the ACOD e.v. (as of 2012) M. Erlacher (BMW AG plant Leipzig), U. Hocher (SCHERDEL Marienberg GmbH), Dr. J. Ude (IGZ) Magdeburg), Prof. Dr. K. Augsburg (TU Ilmenau), H.-J. Rothenpieler (VW Sachsen GmbH) ACOD GmbH Cluster Hub Suppliers, service providers, OEMs of the NBL, state initiatives, research institutes, other institutions Coordination platform of ACOD & state initiatives automotive Berlin Brandenburg MAHREG Automotive automotive thüringen AMZ automotive - mv State initiatives (SI) Competence cluster Member companies SI 14

15 Development of the structure of members of the ACOD since 2008 (as of )

16 Proceeding of the ACOD work within competence cluster roadshow/competitions for innovations initiative for vocational training fairs/congresses ACOD- joint participation stand at the IAA Hannover/Frankfurt Z Subcontracting Fair visit of the Interauto Moscow 2009 participations in sectoral events Public relations ACOD-website regular publicaton of press releases corporate brochure newsletter yearly ACOD-congress Coordination of contacts to governmental departments 16

17 ACOD competence clusters and contact persons technics contact persons Aluminum Dr. Jürgen Ude Electrical Engineering Prof. Jürgen Petzoldt Interior Joachim Putsch Lightweight Design / Exterior Prof. Werner Hufenbach Power Train Prof. Klaus Augsburg Logistics Dr. Lutz Meyer support Organisational Structure Siegfried Bülow Process Design Hans-Joachim Rothenpieler Virtual Engineering Prof. Michael Schenk Markets/Cooperations Prof. Manfred Bornmann 17

18 Why we choose the competence clusters: Enclosure of the fundamental product-related and process-oriented topics of the automotive industry Use and strengthening of the existing skills and competencies in East Germany Each cluster is occupied by top-class professionals of the New Laender Enhance the importance of process-oriented topics 18

19 Additional benefit and value of the competence clusters Exchange/transfer of knowledge through the organisation of symposiums and workshops Communication interface: Presentation and support of developments, trends and research in the individual fields of focus Monitoring of the market: Overview of the current state of research and development Competency bundling: Further development and networking of expertise and regional activities Networking service: Contacts to other small and medium-sized businesses from the respective cluster Project initiation: Initiation of cooperations that culminate in specific projects 19

20 Competence cluster workshops 2011/2012 (as of ) durchgeführt fix vorgesehen Aluminium Work organisation Electrical engineering Interior Lightweight design / Exterior Logistics Power train Process design / Virtual Engineering Markets / cooperations Month Year X = Mitteldeutsches Logistikforum

21 Perspective and prospects for the East German automotive industry East Germany is - compared to the national and worldwide production of automobiles - a small partner without own R&D activities. The chances of the mainly in SME structured automotive industry are: Constitution and development of supply relationships with OEMs Strengthening of competence in research & development and innovation (especially for modules and systems) Qualification of companies concerning process mastering and quality advanced integration of suppliers Filling of competence clusters such as electronics, interior trims, lightweight sonstructions, powertrain and aluminum The ACOD enhances the transregional and national perception of the East German automotive industry and enables a further growth of it. 21

22 Vision of the ACOD Vision East Germany will become a European centre for high-techproducts in the automotive industry. National and international the ACOD will be known as best practice for successful structural change by innovation 22

23 Further information: Thank you for your attention! 23