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9 Tommy s is a small charity with big ambitions. Our staff passionately believe that every baby lost is one too many, and the fact 1 in 4 women will lose a baby during pregnancy or birth is unacceptable. That s why our marketing team work on behaviour-changing campaigns which break down barriers, driving conversations and public understanding. Alongside our campaigns, we do this through our brand, our content marketing and our communications. And this role will work across the whole communications mi, producing outstanding content, reporting on our success and measuring our impact. We re looking for a brilliant Marketing & Communications Officer to join our small, dynamic and passionate marketing team. You ll need to be a self-starter, be meticulous in your attention to detail and be passionate about all-things digital, as Tommy s multi-channel content marketing strategy underpins everything the team does. From managing our social media channels to creating inspiring reactive communications content, this is a busy, varied role which will work with colleagues across the organisation with a high degree of responsibility and autonomy. Ultimately, you ll be using your creative communications and marketing skills to increase the number of supporters engaging with Tommy s, driving our mission to halve the number of babies lost during pregnancy or birth by Job Purpose: The key objectives of this role are to: Support in the implementation of an integrated marketing and communications programme to increase public awareness of and engagement with Tommy s. Manage Tommy s social media channels, producing content for a range of audiences which drives organisational objectives. Support on large-scale marketing campaigns, as part of the project team and with distinct areas of responsibility. Lead on impact reporting across marcomms activity. Work as part of broader project teams, incorporating specialists in design, production, public relations, marketing and fundraising, to generate outstanding multi-purpose content. Key tasks: Social media management Manage the Tommy s social media channels and use website and social media analytics to assess impact and identify new opportunities. Manage supporter engagements and interactions across all channels.

10 Support the Communications Manager in driving Tommy s influencer marketing strategy. Content creation Generate engaging content for use across the organisation, working closely with the Communications Manager. Support the creation of storytelling content inside the Tommy s Share your story programme. Direct marketing and individual giving Work with the Deputy Marketing Director to develop fundraising marketing materials to develop and grow new income streams. Impact measurement and reporting Work with the Deputy Marketing Director to manage the eternal quarterly brand tracker, and yearly depth reporting. Compile quarterly departmental impact reports for use at Senior Management Team and Trustee level. Report on wider communications and marketing activity, including producing postcampaign reports. General marcomms activities Oversee the creation and production of printed collateral as necessary. Work with eternal agencies and stakeholders to deliver projects, building ecellent relationships. Ensure our supporters are communicated with sensitively and efficiently. Identify new marketing opportunities. Work within the Tommy s brand guidelines and ensure our brand identity is maintained at all times and all marcomms activity is on brand and uses the appropriate tone. Anything else which might reasonably be asked, including volunteering at events. Skills required: Tommy s core skills 1. PC Microsoft Word, Ecel and PowerPoint so that no further training is required to do the job. 2. Database skills (preferably Raiser s Edge) 3. Project management skills Person specification:

11 Skills / Eperience required Qualifications Degree educated or equivalent Eperience Eperience of working in a communications or marketing function Eperience working within the charity sector Eperience of building relationships with a range of stakeholders Eperience of interviewing charity ambassadors and members of the public about comple and sensitive issues, as well as their interests Eperience of using traditional and innovative media and communication channels including online campaigns Eperience of working with and shaping user-generated content, film and case studies. Knowledge Design, image and video editing software, website content management systems, social media platforms and ability to pick up new tools quickly. Essential Desirable

12 Aptitude & skills Outstanding communications skills Able to handle multiple, comple projects simultaneously Autonomous working, must be able to take ownership and accountability for delivery Personal attributes Empathy to work sensitively with personal stories Values and attitudes Passion to learn and develop Only the best will do A passion for the cause - to help all women have a safe and healthy pregnancy and take a baby home X

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14 facebook.com/havingahealthypregnancy or Tommy s the baby charity