Universum THE GLOBAL LEADER IN EMPLOYER BRANDING MEDIA EDITORIAL CALENDAR 2017 MEXICO INSIGHTS

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1 Universum THE GLOBAL LEADER IN EMPLOYER BRANDING MEDIA EDITORIAL CALENDAR 2017 MEXICO INSIGHTS 1

Who we are We are the global leaders in Employer Branding and Talent Research We partner with 1700 clients globally, from local champions to global giants We help you identify challenges, communicate

2 Who we are We are the global leaders in Employer Branding and Talent Research We partner with 1700 clients globally, from local champions to global giants We help you identify challenges, communicate key messages, and measure success We prioritize Innovation, Sharing, and Dedication as our core values We cover 60 markets every year and our diverse workforce is physically present in 20 markets We constantly improve our agility, cooperation, accountability, execution, and learning

Our latest updates Launched Universum Access, the biggest online EB community and data center 20+ E-books like Generation Z, Global Happiness Index and Outlook

publications in Harvard Business Review 4,000+ Media hits from Universum s rankings and research 100% Growth in our Digital Activation solutions Partnership with

3 Our latest updates Launched Universum Access, the biggest online EB community and data center 20+ E-books like Generation Z, Global Happiness Index and Outlook Years of global data and experience Universum is writing Employer Branding for Dummies Established, globally recognized media partner Multiple publications in Harvard Business Review 4,000+ Media hits from Universum s rankings and research 100% Growth in our Digital Activation solutions Partnership with INSEAD on global Generational studies Professional Data Available every year in our top markets 1.3 million Respondents worldwide Tech hub Launched in Chennai for product development

4 Who trusts our research and advisory

5 Our global media partners

We rely on our data from over a million students and professionals across 55 countries as the foundation Universum conducts quantitative studies in all corners of the world and uses the image

6 We rely on our data from over a million students and professionals across 55 countries as the foundation Universum conducts quantitative studies in all corners of the world and uses the image attribute framework as the aligning structure, allowing us to do comparisons over countries and target groups. EUROPE Ukraine Greece Kazakhstan Pakistan Belgium France Holland Ireland Denmark Finland Norway Sweden Austria Germany Switzerland Poland Russia Czech Republic Turkey Italy Portugal Spain UK AMERICAS AFRICA ASIA/PACIFIC MIDDLE EAST * including United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Lebanon, and Egypt. Brazil Canada Mexico USA Columbi a Morocco Algeria Ghana Australi a Chin a Hong Kong India Indonesia Cost Rica Panama Argentina Chile Peru Nigeria Kenya South Africa Japan Malaysia Singapore Thailand Vietnam universumglobal.com 6

7 Tentative Editorial Calendar Overview Editorial calendar 2016 (tentative) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Generations EB Now Rankings/SS Rankings/PS and Regional Cost of Talent WMAE Social Media Iris Local marketing activities Employer Branding Academy

8 Global Editorial Calendar Detail Benchmark Study EB now 2017 Student Surveys (40 Markets) Professional Survey 10 Markets Middle East Most Attractive Employers Social Media Trends Report Future global trends in HR Employer Branding Recruiting from over 5,000 CEOs and HR / Marketing Executives In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings per country In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings per county In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region Deepdive into all cutting edge trends within social media, recruiting and employer branding. Nordic s Most Attractive Employers In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region Europe s Most Attractive Employers In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region World s Most Attractive Employers Asia Pacific s Most Attractive Employers In-depth insights on talent and communications preferences and Most Attractive Employer Rankings for Top 12 Economies In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region Latin America s Most Attractive Employers In-depth insights on talent preferences, communication preferences, and Most Attractive Employer Rankings for the region Global Cost of Talent Report Global Generation Report ( Z, Y, X series) Global Generation Report (Z, Y, X series) Global Generation Report (Z, Y, X series) Salary expecations and analysis from millennials 55 markets comparisons with cost of living per market Global Rankings Focus on Generations in the Workplace Focus on Generations and Technology Focus on Generations and Leadership Talent Insight Series (FMCG Goverment) Employer Branding for Dummies What students that are interested in FMCG and Goverment wants from employers and their careers Published by Wiley Written by Richard Mosley and Lars Schmidt First Chapter avalible to give out

9 MEXICO INSIGHTS AND MOST ATTRACTIVE EMPLOYERS 9

10 Mexico 2017 Talent Insights and Rankings Number of respondents per main field of study 10

11 Mexico 2017 Talent Insights and Rankings All Students Top preferences overall - Mexican talent places high value on opportunities to lead and the training to get there; on international careers; and on creative/innovative work. BUSINESS/COMMERCE ENGINEERING/IT TOTAL p op 1. Leadership opportunities ing 2. Professional training and development rnat 3. Opportunities for international travel/relocation uppo 4. Leaders who will support my development et su 5. Market success e fo 6. Good reference for future career amic 7. A creative and dynamic work environment ure e 8. High future earnings ova 9. Innovation iona10. Interaction with international clients and colleagues p op 1. Leadership opportunities ing 2. Professional training and development ova 3. Innovation rnat 4. Opportunities for international travel/relocation uppo 5. Leaders who will support my development amic 6. A creative and dynamic work environment e fo 7. Good reference for future career ure e 8. High future earnings et su 9. Market success ve b 10. Competitive base salary p op 1. Leadership opportunities ing 2. Professional training and development rnat 3. Opportunities for international travel/relocation uppo 4. Leaders who will support my development e fo 5. Good reference for future career ova 6. Innovation amic 7. A creative and dynamic work environment ure e 8. High future earnings et su 9. Market success esti 10. Prestige Employer Reputation & Image Remuneration & Advancement Opportunities People & Culture Job Characteristics? How important are each of the aspects below to you? (Scale 1-5, 1=Not important at all, 5=Very important) Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer 11 attractiveness

12 Mexico 2017 Talent Insights and Rankings All Students Students top of mind associations with their Ideal Employers underscore an increased focus on international careers and innovation/growth; less so for stability and money. Business Engineering/IT 12

13 Mexico 2017 Talent Insights and Rankings All Students Ideal Employer Ranking Top 30 Business Employer Rank 2017 Percent 2017 Trend Employer Rank 2017 Percent 2017 Google % 1 Volkswagen Group % 5 Gobierno Federal % -1 Nestlé % 1 The Coca-Cola Company % 1 Cuauhtémoc Moctezuma HEINEKEN % -5 Aeroméxico % 1 Grupo Carso % 1 Audi % 1 Volaris % 5 Facebook % 16 L Oréal Group % 2 BBVA Bancomer % 3 Televisa % -5 Microsoft % 0 CFE - Comisión Federal de Electricidad % -8 Pemex % -6 Procter & Gamble (P&G) % 0 Grupo Bimbo % -1 Inbursa % 15 BMW Group % 5 Sony % 1 FEMSA % 0 PepsiCo % 4 Samsung % 6 AT&T % 1 Grupo Modelo % 0 Telmex % 3 Banamex % -4 TV Azteca % -2 Trend 13

14 Mexico 2017 Talent Insights and Rankings All Students Ideal Employer Ranking Top 30 Engineering/IT Employer Rank 2015 Percent 2015 Trend Employer Rank 2015 Percent 2015 Google % 1 General Motors % -1 Pemex % -1 Grupo Modelo % 5 Microsoft % 0 Ford Motor Company % -5 Audi % 1 General Electric (GE) % -5 Gobierno Federal % 1 Aeroméxico % 1 CFE - Comisión Federal de Electricidad % -2 Nestlé % 5 Volkswagen Group % 0 Toyota % -4 BMW Group % 0 Siemens % -3 Intel % 1 Grupo Carso % 0 Cemex % -1 Cuauhtémoc Moctezuma HEINEKEN % -6 The Coca-Cola Company % 6 Oracle % 3 Samsung % -1 Cisco Systems % 0 Facebook % 15 Grupo Bimbo % 6 Sony % 2 Nissan % 6 IBM % -3 Caterpillar % -7 Trend 14

15 Mexico 2017 Talent Insights and Rankings All Students General profile 42% 58% 62% 38% 46% 54% BUSINESS/COMMERCE ENGINEERING/IT TOTAL AVERAGE AGE (years) 22.1 AVERAGE ACADEMIC PERFORMANCE 8.3 out of 10 AVERAGE AGE (years) 22.2 AVERAGE ACADEMIC PERFORMANCE 8.0 out of 10 AVERAGE AGE (years) 22.2 AVERAGE ACADEMIC PERFORMANCE 8.2 out of 10 AVERAGE EXPECTED MONTHLY SALARY AVERAGE EXPECTED MONTHLY SALARY AVERAGE EXPECTED MONTHLY SALARY 19,916 MXN 21,549 MXN 19,784 MXN 15

16 Mexico 2017 Talent Insights and Rankings All Students Career goals To have work/life balance 51% 48% 50% To be entrepreneurial or creative/innovative 44% 50% 49% To be a leader or manager of people To have an international career To be secure or stable in my job To be autonomous or independent To be competitively or intellectually challenged 39% 38% 35% 33% 34% 32% 32% 35% 31% 29% 32% 25% 27% 25% 45% To be dedicated to a cause or to feel that I am serving a greater good 21% 24% 29% Business/Commerce To be a technical or functional expert 2% 5% 12% Engineering/IT Total? Which of these career goals are most important to you? Please select a maximum of 3 alternatives. 16

17 Mexico 2017 Talent Insights and Rankings All Students Most preferred industries (1-10) Banks 3% 10% 24% Tourism, Hospitality and Leisure Activities 3% 10% 22% Financial Services 2% 7% 20% Media and Advertising 3% 12% 19% Public Sector and Governmental Agencies 7% 17% 19% Auditing and Accounting 2% 7% 19% Management and Strategy Consulting 5% 9% 17% Arts, Entertainment and Recreation 8% 15% 17% Logistics (incl. Shipping) 6% 6% 13% Business/Commerce Automotive 10% 11% 20% Engineering/IT Total? In which industry would you like to work most after graduating? You can choose up to 3 industries. 17

18 Mexico 2017 Talent Insights and Rankings All Students What students want to do most after graduation Work for an international company/organisation Work for a privately-owned national company/organisation 21% 21% 28% 29% 25% 26% Start my own business 13% 13% 16% Continue studying 13% 19% 22% Work for a state-owned company/organisation 7% 5% 8% Work for the government 3% 7% 9% Work for a start-up Other 3% 4% 3% 1% 1% 2% Business/Commerce Engineering/IT Total? Which of the following would you prefer to do most after graduation? 18

19 Thanks until next time Jonas Barck CMO

LIFE CAREERISM: A MILLENNIAL S CAREER PATH FOR WORK AND LIFE. JASON KIPPS HEAD OF CANADA -

LIFE CAREERISM: A MILLENNIAL S CAREER PATH FOR WORK AND LIFE JASON KIPPS HEAD OF CANADA - UNIVERSUM @Jay_Kipps WHY CAN T ORGANIZATIONS MEET THEIR HIRING NEEDS? A mismatch between degrees students are pursuing