10-11 MAY DESIGN THINKING & HR MASTERCLASS M U M B A I

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1 CONCEPTUALIZED & ORGANIZED BY Contact: Chanchal Adak Phone:

2 Design Thinking & HR Masterclass Work is changing - where we work, when we work, how we work and who we work with - creating new challenges and opportunities for HR professionals. Central to this changing environment is the empowered and increasingly independent employee requiring that HR evolve from its historical role of process developer and maintainer to an employee experience architect that puts employees first. Achieving this requires a new methodology and toolkit. In this masterclass, the principles and tools of Design Thinking will be applied to the design and management of employee experiences and the new organizational structures required for our changing socio-economic environment. The masterclass will be an engaging balance between theory and application, showing delegates how they can quickly apply Design Thinking practices in their organization. Delegates will experience Design Thinking through hands-on exercises during the workshop as well as receiving a booklet on the theory and application of key Design Thinking tools. People who should attend this Masterclass are: Chief Executive Officers HR Directors Team Leaders Business Strategists HR Managers Divisional Heads Project Managers Product Managers Entrepreneurs Small Business Owners The Masterclass is applicable to all Industries Including IT, Manufacturing, FMCG, Electronics, Biotechnology, Healthcare, Financial Services, Investment, Aerospace and Aviation, Electronics, Agriculture & Consulting.

3 PATRICK COLLINGS Patrick is an experienced and award-winning strategist specializing in the fields of strategic innovation, design thinking, brand and marketing strategy, and agile adaptive strategies He has consulted to presidents, royal families, governments and global brands across numerous industries. Patrick has written on brands and branding for various books as well as industry and consumer publications. He presents and lectures on strategy, innovation and brands at South African and international conferences as well as executive education workshops. In recognition of his consulting work, Patrick was awarded the international Brand Leadership Award at the 17th Asia Brand Congress in His brand strategy work has also received recognition in South Africa. Patrick holds an MBA from the Henley Business School, University of Reading. RECOMMENDATIONS The Design Thinking Masterclass has given an all new different approach towards designing a product or service, understanding the customer needs and I am sure that I would be in a position to apply the teachings in coming days. - Crompton Greaves Introduced me to new concepts in a lucid manner. Well spaced with interesting examples which helped understand the concept. Group activity was also very engaging and above all he kept well to the time. - TATA Services Limited I really liked the thought provoking analysis for Sense making. More examples made it a thought provoking content which made it much more engaging. - TATA Sons A good workshop for beginners in CX domain and customer facing domain - Loyalty Rewardz Practical and wonderful learning experiences at Design Thinking Masterclass - CGI

4 DAY ONE SESSION ONE: INTRODUCTION & BACKGROUND The first session introduces delegates to the changing global work environment. We look at the rise of gig economy and its implications for how we work, structure organizations, find and work with talent. We will also look at the relentless advances in AI and what this means for the future of work. The session will introduce delegates to Design Thinking, explaining its history, development and importance in today s complex and fluid socio-economic environment. Specifically the session will demonstrate how Design Thinking applies and adds value to HR. The sessions will include: - An overview of today and tomorrow s socio-economic environment which has been given the acronym VUCA meaning volatile, uncertain, complex and ambiguous. - Changes in how we work, including the rise of the gig economy and AI. - The evolution of the employee experience as a focus of HR. - An overview of Design Thinking, its history, evolution and applicability to HR. - A case study showing how Design Thinking is used in HR. SESSION TWO: HOW DESIGN THINKING WORKS This session will take delegates through the Design Thinking theory and process, introducing candidates to the key components of Design Thinking and how they come together to assist organizations solving complex problems and unearthing new opportunities. The session will include several mini case studies and a group exercise to demonstrate the application of Design Thinking. This session will include: - An introduction to the concept of abductive logic which underpins Design Thinking. - A discussion on the concept of wicked problems and why they are so difficult to solve. - The need for qualitative research to better understand the needs and desire of people. Delegates will learn basic ethnographic techniques. - Using forecasting and sensemaking to make sense of a complex world and develop solutions that employees will embrace. - Coming up with implementable and practical solutions in ideation sessions. - The importance of rapid prototyping and testing ideas. - A group exercise to start applying key Design Thinking concepts and tools.

5 DAY TWO SESSION THREE: APPLYING DESIGN THINKING This session will apply Design Thinking tools to HR. Delegates will be shown how to apply the methodology and tools learnt the previous day in order to create an employee centric experience. The session will cover everything from talent identification and acquisition, creating an employee-centric environment, employee learning and development, and employee satisfaction and retention. The session will also discuss how Design Thinking can be used build corporate structures for the gig and AI economies. Importantly delegates will also learn how employees can apply Design Thinking principles to engage with and add value to the organization s clients. This session will include: - Using Design Thinking to identify and acquire talent - How the application of Design Thinking can create engaging and rewarding employee experiences that will assist with talent retention. - How to assemble and manage teams of permanent employees and freelance contractors in the gig economy, - How to understand and deliver on the learning and development needs of staff members. - How Design Thinking can be used by employees to engage with the organization s clients. SESSION FOUR: PRACTICAL APPLICATION The final session of the masterclass will be a guided practical group exercise in which delegates will be able to apply learnings from the previous sessions to solve a HR challenge. At the end of the group exercise the session will discuss practical ways in which Design Thinking can be applied inside an organization.

6 DAY TWO METHODOLOGY AND TOOLKIT BOOKLET Delegates will also be provided with a Design Thinking methodology and toolbox booklet that they can immediately apply in their own organizations. The methodology and tools that will discussed in the booklet include: - An overview of Design Thinking and its key concepts. - How to conduct ethnographic research. - How to look for weak signalsand make sense of research and market data. - How to run ideation sessions and rapid prototype ideas. KEY BENEFITS & LEARNING OUTCOMES Delegates attending this masterclass will leave with a comprehensive understanding of Design Thinking and its application to improving the HR function within their organizations. Following the masterclass, delegates will be able to immediately apply Design Thinking tools in key areas such as talent identification and acquisition; talent retention; organizational and team structure for the gig economy; implementing effective learning and development programmes for employees; and enabling employees to apply Design Thinking methodologies and tools.

7 REGISTRATION CONTRACT Investment Details Early Bird Pass* th *Register & Pay before 28 February, Standard Delegate Pass WHEN & WHERE th th WHEN: 10 & 11 May, WHERE: Mumbai IT S BETTER WHEN YOU ATTEND IN TEAMS Goldman Communications recognizes the value of learning in teams. To Register a team of 6 or more to the Masterclass at the same time from the same company connect with us on zoheb@goldmancommunications.com and avail special Group Discounts. Terms & Conditions 1. A confirmation will be sent via after receipt of the duly filled & signed registration form with the exact details of invoice to be submitted. 2. Organization is liable to pay once the invoice is raised. 3. Fees are inclusive of program materials and refreshments. 4. This is a non-residential event. 5. Registration fee is exclusive of GST as applicable. Payment Terms: 1. Following completion and return of the registration form, full payment must be made within 5 days from receipt of Invoice 2. The event fees is completely non-refundable. Attendance & Cancellation Policy: 1. Attendance will only be permitted upon receipt of full payment. 2. No refund will be made in case of no-show / no-attendance, however, should a delegate be unable to attend, a substitute from the company is always welcome at no extra charge at anytime. 3. Alternatively, for any cancellations beyond control, you can choose one of the options below: a) 100% of the value paid will be credited as a credit voucher to be utilised in full for our next program/s. b) 50% of the attendance fees will be charged, and the course material shall be shared with your company against the full settlement of the REGISTRATION FEE value WITH GST. 4. Non-payment or Non-attendance does not constitute cancellation. 5. If, for any reason, Goldman Communications Pvt Ltd decides to cancel or postpone this workshop, Goldman Communications Pvt Ltd is NOT responsible for covering airfare, hotel or other travel cost incurred by clients. 6. The workshop fee will only be refunded in the form of a credit note to attend future workshops. 7. Event programme content is subject to change without notice. 8. Copyright etc: All intellectual property rights in all materials produced or distributed by Goldman Communications Pvt Ltd in connection with this event is expressly reserved and any unauthorized duplication, publication or distribution is prohibited. 9. Governing Laws: This agreement shall be governed and construed in accordance with the law of India and the parties submit to the exclusive jurisdiction of the Indian Courts in Mumbai. However Goldman Communications Pvt Ltd only is entitled to waive this right and submit to the jurisdiction of the courts in which the company s office is located. INR 39, % GST INR 49, % GST Delegate Details Delegate 1 Name : Designation : Delegate 2 Name : Designation : Delegate 3 Name : Designation : Billing Information Company Name : GST No : Address : Authorized by : Designation: Signature & Stamp : Contact Us Name : Chanchal Adak Phone : chanchal@goldmancommunications.com All Payments in the favor of Goldman Communications Pvt. Ltd. Payment Options: Payment is required within 5 working days from the date of the invoice Account Transfer/ Cheque / Demand Draft should be in favour of Goldman Communications Private Limited at par in Mumbai 508, D-Wing, Twin Arcade, Military Road, Marol, Andheri (East), Mumbai This booking is invalid without a signature