DESIGN THINKING Register Now & Save 300. Speaker Line-Up October Prague

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1 19-20 October Prague Register Now & Save 300 Speaker Line-Up Niharika Hariharan Experience Design Director McKinsey & Company Hallgrim Sagen Director User Experience and Industrial Design Cisco Systems Andrea Picchi Experience Design Leader Sony Mobile Stéphane Biso Chief Design Thinking Officer BNP Paribas Gabrielle Patrick Director Design Thinking Deutsche Bank Tommaso Nervegna Interaction Design Lead & Design Thinking Coach Accenture Interactive Patrick Link Professor in Product Innovation Hochschule Luzern Christina Taylor Head of Human Centered Design Swisscom Mito Mihelic Head of Design Thinking Viessmann Emma Rozada Chief Design Officer The Techno Creatives Andreas Hauser SVP Global Head of Design SAP Andreas Sommerwerk Service Design Manager Deutsche Telekom

2 19-20 October Prague Register Now & Save 300 As the urgency for innovation is higher than ever before, organizations are trying to find creative ways to grow in this design-centric culture, by putting more emphasis on the user experience. Take charge of your business processes and get competitive advantage, establish new strategies for growth and lead your team to achieving success by efficient design thinking practices. Be sure to save the dates as our Design Thinking Summit will take place on October! Come and join us in Prague to learn how to leverage from design thinking in product innovation and customer experience, and how to open new channels to creativity within your business. Who Should Attend This summit will gather together CEOs, CDOs, VPs, Directors, Heads, Managers, Leads and Senior Level Executives dealing with: - Innovation & Design - User Experience - Strategic Management - Technology & Digital Strategy - Human Centered Design - Business Transformation - Product Development - Digital Product Design - Industrial Design - Innovation Technology X 10+ Industry Case Studies X 20+ Hours of networking: forge new professional contacts during numerous networking breaks between sessions & during the Networking Dinner X 100+ Pages of the Post - summit documentation package available upon demand* Key Practical Learning Points - Bringing the Practice of Design Thinking from Creation to Production - Technology, Strategy and Customer Lead Product Design - Comparing Design Thinking to Other Innovation Strategies - Embedding Customer Centricity into Product and Service Design - Government s Role in Supporting Industry Design Strategy Development - Reaching Competitive Advantage by Deep Understanding of Customer Needs - Building a Sustainable Innovation Pipeline with the Help of Design Thinking - Design Thinking s Role in the Future of Experience Design

3 DAY 1 19 October Prague 08:30 09:00 09:10 09:40 10:30 11:00 11:40 12:20 Registration and Welcome Coffee Opening Address from the Chairman Speed Networking Session Form those initial relationships early exchange business cards with your colleagues and find out who is facing the same challenges as you! Innovation is a craft that can be learned* Creating added value for people Creating disruptive innovations Creaholic/Swisscom Partnership Christina Taylor Head of Human Centered Design Swisscom Morning Coffee and Networking Break The Evolution of Design Thinking: How to support the shift from product and service to relationship business model The evolution of the customer's mindset. The type of values behind the perception of an experience. The interplay between values and relationships. How to use design thinking to shape relationships. How to use design thinking to redefine the business culture. Andrea Picchi Experience Design Leader Sony Mobile Design Thinking for Software Development Software engineering tools and DT transformation frame Human-computer interaction concepts to consider Development Process Design Thinking and Digital Transformation Digital Transformation is more than just leveraging latest technology trends, changing business models and business processes. You have to put the PEOPLE into the center of your activities. To embrace the human aspect in digital transformation, you have to engage with your customers and users, learn about design and design thinking, and understand the needs of people in other words you need to HUMANIZE IT. This requires Enterprise IT organizations rethink the way how they work. It requires a better understanding of design and design thinking and applying a design-led innovation culture within organizations. Andreas Hauser SVP Global Head of Design SAP 13:00 Business Lunch 14:00 14:40 15:40 16:20 Analytics Led Design Sprints Data-driven design in practice Data and design improvements Testing and analytics Tommaso Nervegna Interaction Design Lead & Design Thinking Coach Accenture Interactive Overview of Design Thinking Approach Created for BNP Paribas Retail Division From creation to construction Customer centricity in service design The synergies between these type of approaches and innovation processes Stéphane Biso Chief Design Thinking Officer BNP Paribas 15:20 Afternoon Tea and Networking Break Design Thinking for Team-based Innovation* Helping teams unlock their problem-solving potential Applying design thinking into organizations and projects Design thinking for innovation in banking Gabrielle Patrick Director Design Thinking Deutsche Bank PANEL DISCUSSION How to Leverage from Understanding the End-user Experience? Cross-industry insights into human-centered design process Today s digital customers Creating True Value for Users and Customers 17:00 Chairman s Closing Remarks and the End of the Day One 18:00 Social Agenda Bohemian Craft Beer Tasting 20:00 Networking Dinner Meet and confer with colleagues in a relaxing atmosphere during the networking dinner which will provide a great opportunity to discuss the first day of the summit and socialize. *TBC

4 SOCIAL AGENDA 19 October Prague BOHEMIAN CRAFT BEER TASTING Address: Ječná 15, Praha 2-Nové Město After a busy first day at the Innovative Healthcare Facilities Summit, we cordially invite you to experience a 90-minute beer tasting in Pivovarský dům Praha one of oldest microbreweries in the Czech Republic. Discover the best Bohemian craft beer and enjoy a variety of traditional Czech beer delicacies. Do you know the difference between ales, lagers, stouts and porters? We will explain to you the difference between commercial and craft beers, how beer is brewed and how to taste beer. Your guide will shed light on the brewing traditions that create such a wide and rich variety of our national drink! Relax at the Pivovarský dům and enjoy great beers paired with local savory specialties. TASTE 6 samplers of Bohemian Craft beer try our traditional beer delicacies EXPLORE lights and dark lagers, top fermented beer ale style, coffee & nettle beers and many more! UNDERSTAND our brewing process step by step LEARN the history of beer in Czech Republic NETWORKING DINNER Meet and confer with colleagues in a relaxing atmosphere, perfect for further discussions about the first day of the summit! Having now become experts in traditions of Bohemian beer and brewing history, the networking opportunities will continue at the summit s Gala Dinner.

5 DAY 2 20 October Prague 09:00 09:30 09:40 10:30 11:00 11:40 Registration and Welcome Coffee Day Two Opening Remarks User experience across Cisco s collaboration products* Creating user experience strategy Prioritizing user needs and user-driven innovation Finding simple solutions to complex tasks Hallgrim Sagen Director User Experience and Industrial Design Cisco Systems Morning Coffee and Networking Break Implementing Service Design Thinking and Creating True Value for Users and Customers What happens after the workshop where everyone had fun but no one really believed the result nor the process could be further developed? When implementing DT in the organization, the "real" user is in fact an employee who has to step on the journey of cultural transformation, often filled with skepticism and resistance when it comes to different mind patterns. Challenge: how can Design Thinking stay as untouched as it gets in a world of a rigid structure and strict hierarchy? In a progressing digital transformation within organizations and consequently products and services, Design Thinking plays and important role, specially when changing focus from products to users. Challenge: how can the optimistic and often naive outcomes of workshops survive the parameters of feasibility? Creative confidence: Business modeling. Where is the core of Design Thinking in the organization? One would argue it's either R&D and Sales, maybe Marketing if we are generous. When disagreed, the option I stand for is the HR. How to defend the creative confidence fostering, if the cultural transformation is not a potential KPI parameter? Mito Mihelic Head of Design Thinking Viessmann Driving business value through Service Design This talk focuses on actionable ways in which organisations can best use Service led thinking to innovate and enable their teams to produce human centric outcomes. What are the unique benefits that Service design thinking and doing brings to organisations? When is Service Design fit for purpose? How should Service Design thinking be embedded within a organisations and what is the role of a service designer? Niharika Hariharan Experience Design Director McKinsey & Company 12:20 How to build a corporate startup and things to keep in mind Importance of the design phase Customer-centricity Innovation management Andreas Sommerwerk Service Design Manager Deutsche Telekom 13:00 Business Lunch 14:00 14:40 15:20 How to combine Design Thinking, Lean Start-up and agile development Focusing on product/service Innovation and technology management Analyzing different user-driven strategies Patrick Link Professor in Product Innovation Hochschule Luzern Re-thinking Creation Process for Building Competitive World-class Products Technology, Strategy and Customer Lead Product Design Da Digital products and services within automotive industry Designing and prototyping for a new information society Emma Rozada Chief Design Officer The Techno Creatives PANEL DISCUSSION User Data for Optimizing Customer Experience Analyzing customer data and gathering valuable information Understanding customer behavior through analytics Data-driven strategies 16:00 Chairman s Closing Remarks and the End of the Summit 16:10 Post-Summit Refreshments and Networking *TBC

6 Registration Form Delegates Name: Position: Name: Position: Name: Position: Contact Information Company: Adress: City: Phone: Date: Signature: Postcode: VAT No: Summit Packages Delegate Package - 1,695 > 2-Day Summit + Workshop + Interactive Focus Sessions > Discussions with industry experts > Networking dinner > Conference Materials + Delegate List Exhibition Package - 3,495 > Exhibition Space > 2-day Summit + Workshop + Interactive Focus Sessions > Discussions with industry experts > Networking Dinner > Conference Materials + Delegate List Register before 23 June & get a discount of 300! Register 2+ delegates within this deadline & get a discount of 400 per person! Contact Details Victoria Weber Marketing Director victoria.weber@luxatiainternational.com 00 (420) Terms & Conditions By sending this form, I confirm that I have read and accepted the terms and conditions detailed below. Confirmation We will confirm your participation after receiving signed registration form. All discounts can only be applied at the time of registration and discounts cannot be combined. Discounts for group registrations are only valid for the number of delegates specified on your booking form. Prices for each event are correct at the time of publication. Luxatia International reserves the right to change the prices at any time but changes will not affect registrations which have already been confirmed by Luxatia International. Cancellation policy You may substitute delegates at any time by providing reasonable advance notice to Luxatia International. All cancellations received 28 days or more before the conference are subject to an administrative charge of 400 per delegate. Luxatia International regrets that cancellations or bookings received less than 28 days before the conference cannot be refunded and the full amount of your fee remains payable. In the event that Luxatia International cancels an event for any reason, you will receive a credit for 100% of the contract fee paid or refund in respect of your fees received by Luxatia International. In the event that Luxatia International postpones an event for any reason and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a credit for 100% of the contract fee paid. Luxatia International is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. Luxatia International shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergency. Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. Copyright All Intellectual Property rights in all materials produced or distributed by Luxatia International` in connection with this event are expressly reserved and any unauthorized duplication, publication or distribution is prohibited. More on Terms and Conditions at