CEO. Manager Product and Marketing. Team Manager Product Management. Product Manager

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1 Position: Product Manager Full Time, Permanent Purpose of Position The role of the Product Manager assists in developing, managing and delivering the annual product management plan. They are responsible for ensuring that customer and industry needs are met through a continuous process of product design, planning and lifecycle management within the product suite that they manage. They will take responsibility of the product suite that they manage from product roadmap to organisation readiness and product/service delivery; and will work collaboratively with teams across Careerforce to drive short and long term revenue and profitability. Reporting Relationships Reports to: Direct Reports: Team Manager Product Management CEO Manager Product and Marketing Team Manager Product Management Product Manager Delegated Authority Financial Other External Relationships Internal Relationships Committees/Groups o Employers o Assessor/Educators o Subject Matter Experts o Training providers o Contractors o Directors o Managers o Other ITO staff o Contractors and consultants Careerforce Key Result Area Corporate responsibilities General Activities Contribute to strategic and annual plans. Proactively contribute to Careerforce s overall achievement of key strategic priorities, annual plan targets, compliance Performance Measures All identified tasks/areas of responsibility are performed in an effective and pro-active manner. July Product Manager JD 1

2 requirements and quality systems. Identify risks and impacts, and identify, implement and review solutions within areas of responsibility. Attend and participate in relevant meetings and training days, and provide input and collegial support to colleagues. Prepare audience-appropriate internal and external communications and reports. Ensure website information pertaining to own role and responsibilities is regularly monitored and reviewed. Manage resources effectively and efficiently. Uphold and implement relevant and required policies, procedures and systems. Lead and participate in project development. Evidence of contributions to meeting key strategic goals and annual targets to agreed standards and timeframes. Risk management plans and activities are developed and implemented. Evidence of pro-active contribution to supporting the vision, values and culture. Communications including the website are accurate, up-to-date, audience appropriate and are understood. All relevant compliance issues, policies and procedures are upheld and implemented. Project responsibilities are successfully discharged. Position Key Result Area Product Lifecycle Management Specific Activities Create Product Roadmaps which demonstrate the direction and progress for the product suite that they manage Report on market reaction and product usage along with feedback from stakeholders and any resulting changes to products Manage the product review cycle Retire products when they are no longer required Product Innovation Ideas - Work with ideas generators to harness and filter ideas and produce ideas papers for submission for approval to progress to the exploration stage Explore - Test the robustness of ideas in the context of external market conditions to ensure that it has the potential to deliver Performance Measures Roadmaps are developed which provide the reader with the information on the upcoming direction of the product Product reports provide information and recommendations to the Team Manager and the Product and Marketing Manager Products are reviewed annually, updated and retired as necessary Ideas papers are submitted for approval that provide all of the information require to make a decision An Opportunity Assessment Paper including the following are developed: o Market Analysis o Market Segmentation July 2016 Product Manager JD 2

3 significant value to a Target Market Focus - Determine how to extract value from the market and determine the return on investment for the business. Work with the ideas generator, the PMO and others to collaboratively prepare a DRAFT Business Case to further evaluate the product for the business. Product Design Immerse - Uncover deeper customer problems and goals Define Work with the ideas generator and the PMO to develop the FINAL Business Case which includes the projections for investment return and the recommendation to proceed or not. Describe the detailed product concept. Product Implementation Build - work closely with the PMO and the Development teams to develop and review new products ensuring that they are fit for purpose and meet the expectations of the sector Prepare work closely with the PMO and other teams across Careerforce to ensure that the internal business and external market is prepared for the launch of the product Health and Safety Act responsibly and proactively as required by current health and safety legislation and by: o Identifying and reporting new hazards and incidents and accidents through the HRSS (System we report into) o Competitive Review o Environmental Review o Idea Approval A Draft Business Case is developed that, includes: o Strategic Alignment o Value Model o Benefits Sizing o Draft Sales / Marketing Plan o Draft Product Concept o Risk Assessment o Recommendation to Proceed or Not The following documentation is developed to support: o Personas o User Scenarios o Task Analysis o Market Requirements A Final Business Case is developed ation includes o Product Requirements o Business Requirements The PMO has a thorough understanding of the requirements and is able to manage a project that supports the delivery of the product Product Developers have all the information required to be able to build the product solution that meets the needs of the market ation includes: o Market Strategy o Value Propositions o Product Positioning July 2016 Product Manager JD 3

4 o Undertaking health and safety training as required by management o Responding appropriately to emergency management and evacuations Person Specification Education, qualifications, training Knowledge and experience Essential A degree level qualification or equivalent experience which demonstrates your ability to analyse concepts and ideas and apply critical thinking skills. Experience in the identification of problems and solution development Experience working as part of a collaborative team as well as independently Good business acumen Skills Ability to embrace new ideas, be conceptual and innovative Experience of leading workshops to identify needs and capture requirements. Attributes You are results and service driven You are agile, resilient and ready to embrace change. Customer focused and able to relate well to all types of people. Flexible and responsive. Self-motivated and able to work independently. High ethical standards. Able to work under pressure, meet deadlines and handle multiple tasks. High energy, can-do attitude. Willingness to extend own skills through education and training. Desirable Product Management qualification Experience of working within the health, disability or social services sector. Knowledge of the role and functions of ITOs. Understanding of Te Tiriti o Waitangi. Demonstrated competencies Kaitiakitanga - Commitment to Achievement: Displays personal commitment to excellence and focuses on attaining team goals and objectives. Upholds responsibilities and is constantly and consistently a high performer who aims for quality results. Honesty and Integrity: Models the highest standards of personal, professional and organisational behaviour to ensure a politically impartial and trustworthy Careerforce, and July 2016 Product Manager JD 4

5 always operates with transparency, fairness, and integrity. Manaakitanga Emotional Intelligence: Demonstrates respect for self and others; uses appropriate interpersonal styles with peers, colleagues, and clients to achieve business goals; modifies behaviour to situations and people involved. Intellectual Capability: Applies an intellectual process which demonstrates an ability to quickly grasp and assess complex ideas to arrive at innovative, well-reasoned solutions that take immediate and longer-term consequences into account. Teamwork/Collaboration: Works effectively with others to accomplish organisational goals, taking actions that respect the needs and contributions of others, putting team objectives ahead of personal objectives as appropriate. Client Focus: Dedicated to meeting the expectations and requirements of internal and external clients; committed to ascertaining clients needs and continuously improving products and services to meet them; provides timely and accurate information to clients; establishes and maintains effective relationships with clients and gains their trust and respect. Kotahitanga - Building and Sustaining Relationships: Builds strong working relationships and alliances, both internally and externally, to capitalise on business opportunities and collaboratively achieve business goals. Change Agility: Flexible and adaptable to change; maintains effectiveness when experiencing changes in work tasks/environment; adjusts to work within new work structures, processes, requirements and cultures. Effective Communication: Clear and effective two-way communication with a wide range of people and in all situations, in order to explain, persuade, convince and influence others. Functional/Technical Skills: Has the functional and technical knowledge and skills to deliver on role requirements at a high level of accomplishment; keeps up to date with developments and trends in field of expertise. Variation of Duties Duties and responsibilities described above should not be construed as a complete and exhaustive list as it is not the intention to limit in any way the scope or functions of this position. Duties and responsibilities can be amended from time to time either by addition, deletion or straight amendment by the CEO to meet any changing conditions as to examine or provide information on any specific project or circumstance. July 2016 Product Manager JD 5