JOB DESCRIPTION. Executive Manager Fundraising and Communications. Two Fundraising Advisor and Fundraising Administrator

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1 JOB DESCRIPTION POSITION BUSINESS UNIT RESPONSIBLE TO DIREDT REPORTS LOCATION: Manager - Fundraising Fundraising and Communications Executive Manager Fundraising and Communications Two Fundraising Advisor and Fundraising Administrator Head Office 19 Davis Street, Thorndon Wellington. OUR MISSION To provide world class free paramedic care for the people of Greater Wellington and Wairarapa. WHAT WE VALUE Passion Openness Caring Integrity - Learning JOB PURPOSE The purpose of this role is to raise $4 million per year. This role involves developing and implementing a three year fundraising strategy that sets a clear and achievable fundraising pathway for the organisation. Your strategy will leverage best practice techniques and innovation to strengthen relationships and opportunities, and ultimately set the foundations for sustainable funding from our community. JOB SCOPE You will work closely with the Executive Manager Fundraising and Communications, the Chief Executive, the Wellington Free Ambulance Board, and the wider team to ensure we meet our annual fundraising goal. You will have two direct reports to help you in your role Fundraising Advisor and Fundraising Administrator. As the fundraising lead you will set the annual fundraising calendar, and both oversee and in some cases implement across several fundraising streams including: - Trusts and Foundations - Regular giving - Bequests - Major gifts - Direct mail campaigns - Clubs and community fundraising events - Business and corporate supports - Onesie Day and major fundraising events. Page 1 of 7

2 Your fundraising strategy will provide the framework for other team members to work within, in particular the Fundraising Advisor and Communications Advisor, to ensure all fundraising and communications activity is aligned. You will have a professional and up-beat community presence, delivering presentations to groups, and generally working your magic to continue Wellington Free Ambulance s positive profile. Community networking is shared around the organisation, but you will be key to coordinating activity, and ensuring it is aligned to the fundraising strategy. This role does involve weekend and evening work. Innovation and creativity is strongly encouraged and supported. CONTEXT THAT THIS ROLE OPERATES WITHIN Organisational perspective We are the one and only paramedic service for Greater Wellington and the Wairarapa, and the only ones in the country who are free. We are proud of the place we hold in our community, and the high quality, leading edge patient care that our people deliver every day. As well as emergency paramedic care, we provide patient transfer services; have paramedics who work as part of the Life Flight crew and rescue squad, plus operate the 111 communications centre for our region. Our area of operations extend from the Cook Strait to Peka Peka Road (past Waikanae) and across to Mount Bruce. We cover a population of around 500,000 people. We respond to on average 50,000 incidents per year. Our focus on delivering world class free paramedic care means that attracting, recruiting and retaining highly skilled, personally committed people is crucial to our cause. We have around 300 staff and 80 volunteers. Business Unit Perspective The fundraising and communications team comprises six roles, with both functions working hand in hand. Our communications are geared towards strengthening awareness of our service, to establish a place for us in the hearts and culture of Greater Wellington and Wairarapa. We are lucky to have a long history of caring in our community, with the unique position of being the only ones in the country who are free. Our people are professionals who are known for both their clinical expertise and compassion. Our fundraising task is a big one. We must raise $4 million per year to meet the difference between government funding and contracts, and what it costs to run the service. Trusts and foundations are currently a main source of income for us along with direct mail. We are seeking stronger programmes around bequests and major donors, and are in the process of piloting a regular giving telemarketing approach. We are very pleased with the latest annual appeal figure as the result of our Onesie Day campaign. This year we celebrate our 90 th birthday and are full swing towards a significant fundraising gala at the end of November. See our 90 th website at 90years.wfa.org.nz The team s make up is: Page 2 of 7

3 - Executive Manager, Fundraising and Communications team leadership, part of the executive team, and communications lead. This position has overall accountability for fundraising and communications. - Fundraising Manager leads the fundraising strategy, with responsibility each of the fundraising streams. - Fundraising Advisor works to the fundraising manager to deliver on key fundraising streams. This role currently focuses on Trusts, community fundraising, midlevel businesses, and fundraising analysis, plus administrative assistance. - Communications Advisor web and social channels with a focus on both communications and fundraising activity, media, web and staff communications. - Fundraising Administrator data entry, donation processing, banking, receipting and donor care. - Administrative Support Assistant (.5) direct mail and patient experience data entry, plus team administration. The environment is fast moving and requires a combination of strategic and tactical work. The roles are co-located in Davis Street, Thorndon. KEY ACCOUNTABILITIES Key Accountability Deliverables / Outcomes (Jobholder is accountable for) Fundraising Strategy Fundraising strategy. Full engagement in the strategy from the Exec Manager, team, ELT and Board. Keeping in front of best practice innovations, and creative programmes that can be incorporated into the strategy as appropriate. Monthly reporting on progress, adjusting our strategy as required. Maintaining reputation as a professional, desirable organisation to support. Fundraising Oversight of each of the fundraising implementation streams, with clear responsibilities, timeframes and $ targets set for each. Alerting the Exec Manager to fundraising concerns, and bringing possible solutions to the issue. Working with others to maintain positive relationships with donors and supporters, including trusts and foundation. Fundraising Onesie Day and significant events Including a programme of events as part of the fundraising strategy. Key Performance Indicators / Measures (Jobholder is successful when) Organisation wide visibility of the fundraising target, activity and results. All fundraising activity is delivered to on time and within budget. Fundraising targets are met. Each fundraising stream is on track for achieving forecast targets. Work is allocated across the team to ensure people are working to their strengths while getting the work done. All relationships are in a well-managed process, utilising the ELT, Board and wider team. Donor care and reward is properly administrated. Receipting and donor administration is timely and accurate. Events successfully contribute to the overall fundraising target. Onesie Day appeal targets are met. Page 3 of 7

4 Key Accountability Contribution to WFA Staff Management Deliverables / Outcomes (Jobholder is accountable for) Aligning the fundraising strategy to the needs of the business. Professionally representing fundraising and the team Supporting the team s leadership and demonstrating values Developing a culture of leadership, responsibility and accountability within the team. Health and Safety Complies with responsibilities under the Health and Safety at Work Act In the performance of assigned duties, maintains a safe and healthy workplace and actively participates in WFA s Health and Safety Management system. Key Performance Indicators / Measures (Jobholder is successful when) ELT knows and supports the fundraising strategy Valued member of the management team Represents Wellington Free professionally All staff have an up to date development plan in place and receive an annual appraisal. All staff are involved in continued professional development opportunities. Evidence of leading by example and consistently demonstrating WFA s Values. Staff absences and return to work processes are managed. All issues raised are evaluated, taking responsibility to ensure they are resolved and/or reported as appropriate. Evidence of taking responsibility for staff welfare, discipline and grievance issues with the objective of achieving practical, sensible and acceptable solutions at the earliest opportunity. Monitor performance to facilitate compliance Initiate required actions to remedy noncompliance Involve and educate other team members to meet their Health, Safety and Wellbeing obligations Ensure workers meet their Health, Safety and Wellbeing obligations All lost time injuries are managed and monitored Actively manage return to work programs to minimise lost time injuries Manage unplanned absences 5 days Model the purpose and ethos of the organisation by maintaining own personal wellbeing. WORK COMPLEXITY The role requires sound fundraising experience and knowledge of what s best for our organisation. You are a planner and a doer, and have the skills to bring the whole team along for the ride. The complexity lies in the challenge of continually finding new and innovative ways to attract the highly contended fundraising dollar. Resources are limited and as a small team we all work hard together to get the job done. It will be necessary to self-manage professional development opportunities and stay across international and national trends. Page 4 of 7

5 KEY RELATIONSHIPS AND AUTHORITIES Reports to Executive Manager Fundraising, Communications & Marketing Internal Relationships Consult: WFA Staff Fundraising Team Inform: Wider Management Team Manager - Fundraising External Relationships Consult: External agencies Inform: The Public, Media, Local Government / Territorial Authorities Direct reports Fundraising Administrator Administrative Support Assistant AUTHORITIES AND DELEGATIONS Delegated Financial Authorities Nil Is authorised to spend off Executive Manager Fundraising, Communications & Marketing up to $TBC Jobholder is responsible for committing the organisation to longterm contracts up to $TBC Jobholder signs correspondence for Company Delegated People Authorities Line Management responsibility for: Fundraising Advisor Fundraising Administrator Decisions Expected Recommendati ons Expected Position Authorities Prioritisation within approved work plan Performance improvements within approved work plan Expenditure greater than DFA Proposals that impact other business units Improvements to strategy and policy frameworks. Page 5 of 7

6 Competencies Core Competency Key Behaviours Results Focus Takes personal responsibility for making things happen. Sets and pursues ambitious and challenging goals is clear as to what is important and has priority. Keeps persisting despite setbacks and barriers. Is consistently a top performer. Customer focus Dedicated to meeting the expectations of staff and stakeholders. Gets first hand customer information and uses this to achieve goals, improve service. Follows through known for doing what you say you will do. Establishes and maintains effective relationships, gaining trust and respect. Professional in presentation, relationships and communications. Creativity Comes ups with, and shares new ideas for achieving our goals. Thinks outside the box in regard to partnership opportunities. Priority setting Understands, and spends time on what s important / will make the difference. Quickly zeros in on the critical few, and manages the trivial many around the edges. Creates focus for self and others. Integrity and Trust Is seen as direct and truthful, owns mistakes. Is widely trusted and respected by colleagues and stakeholders. Demonstrates leadership in their day to day work. Interpersonal savvy Relates well to all sorts of people. Gets the bigger picture. Uses diplomacy and tact. Can recognise and diffuse high stress situations when needed, or knows to ask for help. Other aspects of capability not covered by the above competencies Knowledge and Experience: Essential Extensive, proven fundraising experience A passion for fundraising Experience in both developing and implementing strategies Solves problems, is flexible and has an entrepreneurial approach to tasks Excellent verbal and written communication skills Excellent organisational and programme management skills Experience in achieving challenging targets. Desirable Knowledge of and a successful track record in one, some or all of the following: - Regular giving - Bequest strategy - Attracting major donors Experience in donor / volunteer / customer management, building and managing mutually beneficial, long-term relationships Page 6 of 7

7 Professional Qualifications / Accreditations / Registrations: Essential Desirable A full, clean NZ driving license A tertiary qualification in fundraising, sales or marketing Other: HOURS OF WORK Normal hours of work will be a 40 hour week between Monday and Sunday. Due to the nature of this position, work outside of these hours may be required from time to time to meet the operational needs of the service. CHANGES TO JOB DESCRIPTIONS From time to time as an organisation evolves job descriptions may need to be reviewed and may need to be changed. Such changes may be initiated as necessary by the manager of this position in consultation with the employee. This job description may also be reviewed as part of the preparation for performance planning for the annual performance cycle. Employees may be measured against core competencies as part of their performance development. ACCEPTANCE I have read this job description and accept it. Signed: Date:.. Employee s Name: Signed:.... Date:... Name:. Position:. (On behalf of Wellington Free Ambulance) Page 7 of 7