SPONSOR Q&A. Updated November 16, Table of Contents (Click the topic below to link to the corresponding page) Attendees

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1 (Click the topic below to link to the corresponding page) Updated November 16, 2017 Attendees Booth Selection & Floor Plan Booth Stats Electrical ERC Event Dates, Hours & Agenda Exhibitor Appointed Contractors Food & Beverage Hotels Internet Invoicing and Payments Lead Retrieval Marketing Meeting Space Press Registration Shipping Speaking Opportunities Sponsorship Entitlements

2 Attendees Q - Is there an attendee /opt in list available? A - AWS does not release or distribute event attendee lists pre or post show. This benefit has been offered in previous year however failure to adhere to privacy and CAN-SPAM regulations by partners has forced AWS to remove this benefit. You will receive attendee contact information from those you scan at the event accessible via the Exhibitor Resource Center (ERC) provided to your marketing manager. Q - Does AWS sell any attendee lists? A - AWS does not distribute or sell the names and contact information of attendees as this would be in direct violation of the AWS privacy policy. If you are contacted by a third party indicating they have a list of AWS re;invent attendees, please note this is spam. Q - What is the anticipated number of attendees? A 40,000+ Q - What are the demographics of the attendees? A - You can view the attendee demographics in the prospectus. The list of attending companies is not captured or distributed. Booth Selection & Floor Plan Q - I have submitted payment for my sponsorship. When will I receive an invite to select my booth space? A Booth Selection will begin in June. Selections will take place twice a week. Sponsors who have paid their sponsorship invoices will be invited to select their booth space by order of priority. Booth selection priority will then be by signed contract date. You may check the Booth Queue to see where you are in line. Q - What is the difference between the different colored 10x10 spaces? A - Each 10x10 colored space represents a different sponsorship level. Blue Available Bronze booth spaces Green Available Silver booth spaces Yellow - Booths already assigned Please make sure to select a booth space that corresponds with your sponsorship level. Q - Why do I have to provide so many booth selections? A - Booth selections are completed in rounds (rounds meaning we invite as many as 10+ sponsors per sponsorship level at one time to select their space each week). In order to make sure every sponsor in each round receives a space, we ask everyone to select as many as 10 or more spaces. Depending on when you signed your contract, you will receive an assignment for the booth on your list that is still available after sponsors in queue ahead of you have finished selecting their space. Q - Where can I view the floor plan and current exhibitor list? A - The floorplan and Exhibitor list will be available in June. Q - What is the Sponsor Lounge? A - The Sponsor Lounge is a designated area for sponsors to relax, eat meals and get organized. Box lunches will be provided and served here for sponsors with Booth Staff badges. There will be seating, Wi-Fi, and a copier/printer/scanner.

3 Q - What is the Developer Lounge? A - The Developer Lounge is aimed at creating a social environment for customers to connect with other likeminded people. Within this space, attendees may relax in plush hang out seating while charging their devices, enjoying games and interactive displays, indulging in sweet treats, and taking part in one of our Dev Chats. Q - What is the Cube? A - TheCUBE is the leading live interview show covering enterprise technology and innovation. Over the last 6 years, over 3,000 executives, experts, practitioners, thought leaders, and analysts, the #TechAthletes who are helping define, build, and implement the technologies that are changing our world, have shared their insight and knowledge with thecube audience. Areas of focus include the mega trends transforming the IT landscape including cloud, mobile, social, big data, DevOps, hyper-scale, virtualization, next generation data centers, and the consumerization of IT. thecube is the flagship show of SiliconANGLE Media, and was born from a collaboration of Wikibon and SiliconANGLE. We go out to the events, find the smartest people in the room, extract the signal from the noise, and share the knowledge and insight with our audience. Q - Where is the Expo Hall located? A - The Expo Hall is located on the second floor of the Sands Expo Center in Hall C and Hall D. Please see the map of the location here: Detailed space breakdown located here. Q - Will there be food and beverages anywhere on the show floor? A - There will be food and beverages served during the Welcome Reception. The placement of the food stations and bars are to be determined. Water is available throughout the week in multiple locations in the Expo Hall. Booth Stats Q - What is included in our booth space? A - Below is a chart of what is included in each booth space: Space Size Flooring Wastebasket Furniture Exhibitor Kiosk 4x4 Yes Yes (1) Stool 1 Bronze Turnkey 10x10 Yes Yes No 1 Silver 10x10 No No No 1 Gold 10x20 No No No 3 Platinum 20x20 No No No 4 Diamond 30x30 No No No 4 Lead Retrieval Emerald 40x40 No No No TBD Internet

4 Q - How do I order a turnkey booth, graphics, flooring and furnishings for my booth space? A - Please use the T3 Expo service form located in the ERC task list. Q - Do I need to have my booth design or graphics approved by show management? A - All signage used in a sponsors booth at AWS re:invent MUST be reviewed and approved by AWS. Submission of all booth graphics must be done through your ERC portal based on the provided deadlines. For questions about booth graphic review/approvals, please refer to the Exhibitor Rules and Guidelines or contact: reinvent-sponsorship@amazon.com. Electrical Q - Is electricity included in our booth space? A - With the exception of the Exhibitor Kiosks, electricity is not included with your sponsorship package. Q - How do we place an order for our electrical needs? A - If you require additional electrical services, please place your order with SES. The link to their online ordering system is here and can also be found in the Exhibitor Kit. ERC Q - What does ERC stand for? A - Exhibitor Resource Center Q - What is an ERC? A - The ERC is an online exhibitor portal that provides 24 hour access to manage information such as: sponsorship invoices and payment history, important dates and deadlines, event contacts, exhibit service order forms, sponsor badge registration (conference passes), and customized deliverables for each sponsorship opportunity you ve purchased. Q - How do I get access to the ERC? A - The person designated as your marketing logistics contact with AWS will automatically receive an invite and log-in credentials. Once the primary person has access to the ERC, they can add additional users by clicking the Manage ERC Users in the task list. Q - How do I change my password? A - If you have forgotten your password, please click the Forgot Password link on the ERC homepage. You will be required to enter the address associated with your registration. You will then receive an to reset your password. If you are still having issue or need technical assistance, please contact Opus Event Agency (expoaws@regsvc.com). Q - Can I change my username? A - No. If you need to change your username for any reason, please contact Opus Event Agency (expoaws@regsvc.com).

5 Q - What happens if I do not check off a task? A - Nothing. This portal is designed to help keep you organized. The check off list is strictly for your benefit. Q - I am having trouble uploading my files (i.e. logo, white paper etc). What do I do? A - If you are having issues with uploading documents, please them directly to Opus Event Agency (expoaws@regsvc.com) and we will upload them for you. Event Dates, Hours & Agenda Q - What are the expo dates and hours? A - Below is the expo schedule (subject to change): Exhibitor Move In: Friday, November 24 12:00 pm - 5:00 pm 20x20 Booth and Larger Saturday, November 25 8:00 am - 5:00 pm 20x20 and Larger Sunday, November 26 8:00 am - 5:00 pm 10x10 and Larger Monday, November 27 8:00 am - 5:00 pm All Sponsor & Exhibitors Exhibit Hours: Tuesday, November 28 8:30 am Sponsor Early Access to Expo Hall **Show ready by 10:30am 9:00 am - 11:00 am Live stream GPS Keynote during setup 11:00 am - 3:00 pm Expo Hall Open 5:00 pm - 7:00 pm Welcome Reception in the Expo Hall Wednesday, November 29 9:00 am Sponsor Early Access to Expo **Show ready by 10:00am 10:30 am - 6:00 pm Expo Hall Open Thursday, November 30 9:00 am Sponsor Early Access to Expo **Show ready by 10:00am 10:30 am - 6:00 pm Expo Hall Open Dismantle and Move Out: Thursday, November 30 Friday, December 1 6:00 pm - 10:00 pm 8:00 am - 3:00 pm Q - Where do I find a copy of the event agenda? A - You can find a copy of the agenda on the main conference website once available, anticipated late June. Q- What are the Pub Crawl venues? A - Pub Crawl Venues will be updated in May. Please note: New this year, we will have venues at the Venetian Palazzo and MGM. Q - When should we staff our booth? A Your booth must be staffed during all open hours of the expo hall. We recommend you take advantage of the Early Access times noted on the Show Schedule so that your staff has time to get set up and prepared prior to opening, In years past, the Expo Hall has experienced higher traffic after the Keynote ends, during the session

6 breaks, and during the Welcome Reception. We recommend using this information as a guide along with the event agenda and exhibitor move-in/move out schedule posted to staff your booth accordingly. Q - When do we need to complete booth set-up? A - Your booth must be fully set up Monday, November 27 th at 5:00 pm. Q - Can staff enter the expo hall to help with setup and tear down if they do not have a badge? A - If you have staff members that are assisting with setup and tear down only, you can obtain wristbands for your team members by ing Opus Event Agency (expoaws@regsvc.com). They will only be able to access the expo hall during the setup and tear down hours. Q - One of our booth staff bought a general attendee pass on the main re:invent site, but they need to access the expo hall during setup and tear down. Will they be allowed in the hall? A - Only those people with sponsor specific badges will be allowed into the expo hall during setup and tear down hours. All passes registered via the ERC will have Sponsor specific badges. If a staff member purchased a general attendee badge through the main re:invent site and not through the ERC, but needs to access the Expo Hall during setup, please Opus Event Agency (expoaws@regsvc.com) with the name and address of the person that needs access. They will be given a wristband at registration that will allow them to access the expo hall only during set-up and tear down hours. Exhibitor Appointed Contractors Q - What is an Exhibitor Appointed Contractor (EAC)? A - An EAC is person or company that you designate to do work on your behalf on the show floor that is not an official contractor of the show, i.e. installation and dismantle companies. Q - What is required to utilize an EAC? A - You must send written notification to both show management. For your convenience, the EAC form is an online form that is completed and submitted via the ERC. Information regarding required insurance is located in the conference rules and guidelines and on the EAC form. Q - What happens if I miss the deadline for my EAC form submission? A - Please contact Opus Event Agency (expoaws@regsvc.com) to discuss your options. Q - Where do EAC s check in at show site? A - We will have a check in table located at the entrance to the exhibit hall where they will be given a wrist band for the day. Please note that wrist bands are required at all times when on the show floor and that the appropriate wrist band color for each day is also required. If your EAC returns the next day for set-up, they will need to check in again to receive the correct wrist band color for that day. Q - When are EAC s allowed on the show floor? A - EAC s are allowed on the show floor during set-up and dismantle dates and times ONLY. If your EAC requires access to your booth during show dates and times, you will need to register them with an Booth Staff pass.

7 Food & Beverage Q - What meals are provided? A - Breakfast and lunch will be provided on Tuesday, Wednesday, and Thursday, and breakfast only on Friday for full conference passes. Sponsors with exhibitor badges will receive box lunches in the sponsor lounge on Tuesday, Wednesday and Thursday from 11:00 a.m. 2:00 p.m. Q - Are food and beverage breaks provided? A - Yes, refreshments will be provided and placed in the hallways outside the breakout session rooms on each level. These refreshments are available to all full conference pass holders. Q - Can we serve food and beverages in our booth? A - If you wish to serve food and/or beverages in your booth space, you will first need to obtain approval in writing from show management. Reference the Booth Catering Approval task in the ERC for details on the information needed to submit for review. If your request is approved, the catering menu and order forms will automatically be added to your ERC task list. Please see the catering approval form in the ERC for details, rules and guidelines regarding food and beverage orders. All food and beverage must be purchased through Sands Expo. Q - Will there be food and beverage anywhere on the show floor? A - There will be food and beverage served during the Welcome Reception on Tuesday evening. The placement of the food stations and bars are to be determined. There will also be water stations located throughout the show floor. Hotels Q - Which hotels are included in the conference room block? A The conference has contracted room blocks at the Venetian Palazzo, Wynn Encore, Mirage, Harrahs, LINQ, Aria and MGM. Q - How do I book my hotel? A New this year, you will need to register in order to book your hotel. Q - What is the hotel cutoff date? A - While supplies last. Please register to book your rooms early. Internet Q - Will there be conference Wi-Fi available? A Yes. The Wi-Fi information will be provided onsite. We are unable to share the information to you prior to your arrival due to security procautions. Q - Can we use the Wi-Fi in our booth? A - Sponsors are welcome to utilize the Wi-Fi with the understanding that they are sharing the connection with 40K+ attendees, and it is not considered the best connection method for activities such as demonstrations. Additionally, wireless networks and access points created in booth spaces utilizing the conference wireless

8 network OR hard-line connections, and the use of hotspots is prohibited. If your demonstrations are dependent upon a private wireless connection or access point, please contact Opus Event Agency (expoaws@regsvc.com) for consideration and to discuss your options. Otherwise please order hard-line internet access through the official internet contractor using the forms in the exhibitor kit. Invoicing and Payments Q - When will we receive our invoice? A - Please allow 48 business hours to receive your invoice once AWS has received and confirmed your countersigned contract. Once you have access to the ERC, you can download your invoice from the Invoice tab. Q - When is payment due? A - Payment is due 30 days after your invoice is created and sent. However, booth selection cannot take place until we receive a paid invoice. Q - What types of payments are accepted? A - Check, Wire Transfer or Credit Cards (note: Credit Card transactions are subject to a 3.5% processing fee). Q - Who do we make payment to? A - Please makes checks payable to AWS re:invent and mail them to the address noted below. DO NOT send payments directly to AWS. Failure to comply with the payment instructions noted on your invoice could negatively impact your queue for booth selection. Payment Instructions DO NOT SEND PAYMENTS TO THE ADDRESS LISTED ON THE W-9. Make checks and POs payable to: LANYON SOLUTIONS INC Collection Center Drive Chicago, IL *** Important - Please include Invoice # on check remittance Q - Where do we send a wire transfer to? A - Wire Instructions: Bank Name: Bank of America Bank Address: 222 Broadway, New York, NY ACH ABA#: Wire ABA#: Account Name: LANYON SOLUTIONS INC Account Number: SWIFT Code: BOFAUS3N *** Important - Please include [Event Name] & Invoice # in memo section of wire Q Can I pay with a Credit Card and if so, is there a fee? A - Yes, payment can be submitted via credit card by completing the Authorization form. There is a 3.5% processing fee to pay with a credit card. This amount will be added to your invoice.

9 Q - Will I receive confirmation of my payment? A - There is no automatic confirmation of payments. Once payments are received, Payment Accepted will be noted on the Invoice tab in the ERC. Q - How long does it take for my payment to post? A - Payments are collected by a third party payment processing company (Lanyon Solutions) and may take up to a week to post. When payments are posted, receipt of payment is noted in the Invoice section of your ERC. Payments received on Friday might not post until the following week. Lead Retrieval Q - Are lead retrieval devices included in our booth space? A - Yes. Devices are provided courtesy of AWS per packages as described. Lead Retrieval Devices Exhibitor 1 Bronze 1 Silver 1 Gold 3 Platinum 4 Diamond 4 Q - What do we do if we need additional devices? A - If you require additional devices, please place your order with the official lead retrieval contractor using the forms located in the ERC. Q - What fields are provided in the data we collect? A - The following fields will be provided in your lead report: Full contact name Contact Title Company name Company City, State and Zip Code Country Telephone (not required field will only be captured if attendee voluntarily provides) address Q - How do I collect lead data? A - Using Lanyon Lead Retrieval, you can quickly scan an attendee s badge to capture the person s contact information. If desired, you can order custom qualifying questions in which you use the touch screen keyboard to enter the attendee s responses or enter additional notes. Qualifying questions can be added by ordering through Lanyon, information to be posted in the ERC task list by June. Q - How do I get my lead data? A - The lead data will be uploaded to the ERC as soon as you start scanning your leads.

10 Marketing Q - Is there a conference logo we can use on or website or signature? A - There is an I am Sponsoring re:invent logo for sponsors to use in the ERC. You can find this logo in the Marketing section of the task list. The logo may not be edited, altered, or put on a background color other than white. Q - Is there a character limit for our pre-event (sponsorship benefit for ONLY Emerald, Diamond & Platinum)? A - Yes. The character limit is 100 and includes spaces and punctuation. Q - What is the official handle and hashtag for the event? A - You can use #reinvent on Twitter to connect your tweet to other AWS re:invent related conversations. If you want to mention our official handle, it This is appreciated, but it s not a requirement. Depending on the content, our social media manager may retweet your tweet. Q - We would like to issue an AWS related press release. Does AWS need to approve this? A - Yes, all AWS related press releases need to be approved by AWS. The deadlines for the review of PR may be found in your ERC task list. Meeting Space Q - Do you have meeting rooms available for us to reserve? A - Emerald, Diamond, Platinum, and Gold level sponsorships have a meeting room included with their sponsorship packages. For other sponsorship tiers the option to secure a meeting room may be found in the MPO Prospectus (Available in May). Q - Will executives, sales reps, staff members, etc. be able to enter the meeting rooms outside of the expo hall if they do not have a badge? A - Those who are not attending the conference and do not have either a full conference or booth staff badge will not be able to use the room. If there are people who are not wearing badges, security or those AWS employees with all-access badges will be escorting them to registration where they will need to claim their badge or leave the event. Press Q - Is the press list available? A - The press list will be distributed to all Emerald - Exhibitor level sponsors prior to the event. It will be rolled out by tier. The list will only contain publication titles and journalist names - no contact information will be captured on the list. Please check the ERC for the date the press list will be available to you. Q- Can we drop off a press-kit in the media lounge? A - This is not permitted.

11 Registration Q - How many Complimentary passes are included in our sponsorship? A - Below is a chart showing the number of passes per sponsorship level: Pass Full Booth re:play Party Global Partner Allocation Conference Staff Speaker Passes* Summit* Diamond /Session 6 6 Platinum 9 9 2/Session 4 4 Gold Silver Bronze 2 3 Exhibitor 1 2 *For Booth Staff Pass Only Q - Can we purchase additional passes? A - Yes, sponsors can purchase additional Full Conference and Booth Staff passes for a discounted fee. Additional quantities available for purchase above and beyond their sponsor allocated amounts are based on their sponsorship tier. These paid/discounted passes are only available until 10/6. Any unused passes available to purchase at a discounted rate will be released on 10/6. Quantities available for purchase at the discounted rates per sponsorship level are noted below. Costs for the discounted passes will be released in June. Full Paid Expiration Date: 10/6 Expo Paid Expiration Date: 10/6 Diamond 3 2 Platinum 3 2 Gold 3 2 Silver 3 2 Bronze 1 2 Exhibitor 1 2 Q - What is included in each pass? A For a summary, please view the AWS re:invent 2017 Conference Pass Details. Q - How do we register using the passes allocated with our sponsorship? A Details on how to register utilizing your Conference passes will be posted prior to Registration opening. Shipping Q - Where do I ship my booth and collateral items?

12 A - You have two options for shipping your items. Please reference the exhibitor service manual for additional information regarding shipping and handling of your items. Advance Shipments to T3 Expo Warehouse To: (exhibiting company name and booth #) For: AWS re:invent 2017 c/o: T3 ExpoT3 YRC 5049 West Post Road Las Vegas, NV Advance shipments are accepted from Monday, October 30 - Monday, November 20, 2017 between the hours of 8:00 am. - 4:00 pm Direct Shipments to Show Site To: (exhibiting company name and booth #) For: AWS re:invent 2017 c/o: T3 Expo Venetian/Sands Hall C/D 201 Sands Avenue Las Vegas, NV Direct shipments will be accepted starting on Saturday November 25, 2017 from 8:00 am through published event hours. Q - I need to ship items to my meeting room in the expo hall and not my booth. Do I need to label it differently? A - Yes, you can use the same addresses as above, but instead using your booth number, please indicate your company, MEETING ROOM instead. ***Please note that you will only have access to your meeting room during your allotted times, so please do not ship items to your meeting room that you need to access before you allotted time. Q - Can I ship my items via FedEx or UPS to the show? A - It is not recommended that you ship your booth or collateral via carriers such as FedEx or UPS. Shipments brought in by these carriers will be directed to the hotel s business center, and will incur additional handling charges and delays in delivery to your booth space. The same applies to outboard shipping. Please contact T3 Expo to discuss the best and most reliable method of shipping both in and out of the event. Speaking Opportunities Q - Are there speaking opportunities available? A - Guaranteed speaking opportunities are only available for Platinum and Diamond level sponsors. Partner Theater speaking opportunities will be available for all sponsors via the MPO Prospectus. Sponsorship Entitlements Q - What is included in our sponsorship?

13 A - Please reference the sponsorship prospectus for information regarding your sponsorship entitlements.