Sponsorship Opportunities. Think 2018 / Sponsorship Opportunities / November 28, 2017 / 2017 IBM Corporation
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1 Sponsorship Opportunities
2 Table of Contents 2. Table of Contents 3. This Is Your Time 4. Why Sponsor at Think? 5. Client Profile and Demographics 6. Client by Sector 7. Campus Offerings 8. Campus Structure 9. Sponsorship Offerings 10. Level Level 2 / Demo 12. Level 2 / Networking 13. Level 2 / Thought Leadership 14. Level Level IBM Co-Marketing Funds 17. Scenarios 18. Contact Us Page 2
3 This Is Your Time Amplify your brand to over 40,000 C-level executives, IT managers, architects and practitioners at Think 2018, where experts across Cloud, Watson, Data, Security and IoT convene. Forge meaningful connections and unearth groundbreaking ideas amidst illuminating activations and inspiring activities. Think is for those who seek inspiration and education, reinvention and innovation, for those who want to connect with experts and achieve unexpected results. It is for understanding what is going on in the world around AI, Cloud, Data, Security and Systems and discovering what s possible. Page 3
4 Why Sponsor at Think? Cross-Enterprise Prospects Captivate 40,000+ engaged and motivated C-level executives, IT managers and practitioners from around the world in person and at one event. Target business leaders based on their needs and interests in dedicated campuses. Access to IBM Experts Partner with top IBM leaders and experts to expand your reach into new markets. Explore new strategies and discover opportunities with IBM clients and business partners worldwide. Enhanced Brand Value Achieve high visibility as a forward-thinking, technology-driven and essential brand. Align your work with IBM's to propel your business forward. Page 4
5 Client Profile and Demographics Page 5
6 Client by Sector (Combined) Page 6
7 Campus Offerings Focus on one world-changing topic at a time. Learn from your peers. Solve problems together. Connect on what's important to your business and you by: Immersing yourself in campus-specific activities such as thoughtprovoking core sessions and innovative deep-dive talks. Participating in interactive sessions, demonstrations and think tanks featuring birds of a feather and meet the experts. Networking with communities of attendees who share a vision. Relaxing with engaging activities, top-notch entertainment, great food and refreshing drinks. The opportunities to Think are endless. Page 7
8 Campus Structure Cloud & Data How do I gain a unique advantage from data delivered on a cloud built for business? Security How do I use AI to make the right security decisions to safeguard my business? Infrastructure How do I engineer the right infrastructure with cloud and AI to support my business? Reimagine Your Business in the Era of AI How do I design and deliver business solutions that leverage AI across industries and professions? Page 8
9 Sponsorship Offerings Page 9
10 Level 1 Sponsorship Added Value Overview Sponsorship Price $175,000 Exhibit Space Size 30'x30' Passes (full) 30 Booth Turnkey Speaking 1 MPO Inclusions $25,000 Credit Lead Retrieval 4 Meeting Room Large Additional Passes Available to Purchase Signage Website + Mobile App Thank You Social Twitter (Preprogram) Twitter (During Event) Logo/Link/ 100 Words Logo 1 Tweet per Week for 6 Weeks 2 Retweets During Event Please note: IBM reserves the right to adjust the graphic and furniture design. Page 10
11 Level 2 Sponsorship / Demo Added Value Overview Sponsorship Price $85,000 Exhibit Space Size 10'x20' Passes (full) 20 Booth Turnkey MPO Inclusions $10,000 Credit Lead Retrieval 3 Meeting Room Standard (Shared) Additional Passes Available to Purchase Signage Website + Mobile App Thank You Logo/Link/ 75 Words Logo Please note: IBM reserves the right to adjust the graphic and furniture design. Page 11
12 Level 2 Sponsorship / Networking Added Value Overview Sponsorship Price $85,000 Exhibit Space Size 10'x20' Passes (full) 20 Booth Turnkey MPO Inclusions $10,000 Credit Lead Retrieval 3 Meeting Room Standard (Shared) Additional Passes Available to Purchase Signage Website + Mobile App Thank You Logo/Link/ 75 Words Logo Please note: IBM reserves the right to adjust the graphic and furniture design. Page 12
13 Level 2 Sponsorship / Thought Leadership Added Value Overview Sponsorship Price $85,000 Exhibit Space Size 10'x20' Passes (full) 20 Booth Turnkey MPO Inclusions $10,000 Credit Lead Retrieval 3 Meeting Room Standard (Shared) Additional Passes Available to Purchase Signage Website + Mobile App Thank You Logo/Link/ 75 Words Logo Please note: IBM reserves the right to adjust the graphic and furniture design. Page 13
14 Level 3 Sponsorship Added Value Overview Sponsorship Price $40,000 Exhibit Space Size Passes (full) 12 Booth MPO Inclusions Lead Retrieval 2 Meeting Room Additional Passes 10'x10' Turnkey Available at Posted Rates Available to Purchase Available to Purchase Signage Website + Mobile App Thank You Logo/Link/ 50 Words Name Only Please note: IBM reserves the right to adjust the graphic and furniture design. Page 14
15 Level 4 Sponsorship Added Value Overview Sponsorship Price $10,000 Exhibit Space Size Passes (full) 2 Booth MPO Inclusions Lead Retrieval 1 Additional Passes Shared 10'x5' Turnkey Available at Posted Rates Available to Purchase Signage Website + Mobile App Logo/Link/ 25 Words Please note: IBM reserves the right to adjust the graphic and furniture design. Page 15
16 IBM Co-Marketing Funds Co-marketing funds may be available for the listed sponsorship packages. The Marketing Promotional Opportunities (MPOs) do not qualify for co-marketing funds. Contact your local co-marketing team for more information. Co-marketing is a reimbursement offering. For IBM conferences, the business partner acquires a qualifying sponsorship package and is reimbursed for qualifying expenses by IBM after the conference. All requests for co-marketing funds require prior IBM approval and are subject to available funding. The IBM PartnerWorld Co-Marketing Terms & Conditions apply. Learn more at: ibm.com/partnerworld/page/co-marketing Page 16
17 Scenarios Imagine the perfect day at a technology event. Make that a reality at Think. Practitioner Pain Points, Alleviated An attendee approaches and talks to your representative. He asks burning questions that percolated after a session on a critical business topic. They have a productive conversation and he walks away armed with insights for his team and his manager. The next day, your representative gets a phone call and a new client. Executive Challenges, Solved A CIO approaches your team and shares she's amazed to hear what your brand is doing in her industry. She's heard about your brand for decades, but until this moment, she didn't know you just might be the answer to her company's biggest challenges. She schedules time to speak with your sales team on Monday. Star Talent, Identified Your booth attracts a smart, young developer with four years of experience. It's been a great project, but she's ready for something new. Your brand looks like the perfect next step for her. As luck would have it, you need someone with her background and put her in contact with HR. Team Workflows, Enhanced A prominent booth experience shows off your latest features, which are tapped as the solution to follow in A Fortune 1000 CEO pops in with questions. Minutes later, he returns with his team. He asks them why they're using their current tools and whether yours could be better. They agree to give them a try. Page 17
18 Contact Us Tony Donald Concourse Sales Manager Global Conferences and Events IBM Corporation Phone: Brian K. Shepherd Concourse Sales Global Conferences and Events IBM Corporation Phone: Page 18
19 Page 19
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