2018 MEDIA KIT /TRAIN SMART. EAT RIGHT. BE STRONG /

Transcription

1 2018 MEDIA KIT /TRAIN SMART. EAT RIGHT. BE STRONG /

2 who we are For more than 20 years Oxygen has been at the forefront of women s health and fitness. The Oxygen woman is strong, confident and healthy. She isn t training for aesthetics she wants to increase overall strength, endurance, performance and mobility to improve her health and fitness. We give our readers the tools they need to reach their goals with expert advice and cutting-edge research. We are the modern guide to women s strength training and nutrition! THE EXPERTS Maureen Farrar Editor-in-Chief Maureen s passion for fitness began at 16, when she first stepped into a gym. With more than 20 years experience in print and online editorial, including six years in digital marketing and social media, she became Editor-in-Chief of Oxygen in August She is also a 500-hour registered yoga teacher and is working on her personal training certification through National Academy of Sports Medicine. Lara McGlashan Fitness Editor Lara oversees all of Oxygen magazine s training content. She has more than 15 years of experience as a writer and editor, who specializes in health, fitness, and nutrition. Lara is an ACE-certified personal trainer and fitness consultant. Erin Calderone, MS, CSCS Contributing Fitness Writer Erin Calderone has a master s degree in kinesiology from California State University, Northridge, and is a kinesiology instructor at Glendale Community College. She recently started taking Brazilian jiu-jitsu classes Lee Boyce, CPT, Contributing Fitness Writer Toronto-based Lee Boyce, owner of Boyce Training Systems is a fitness writer and strength coach, who works with strength, sports performance and conditioning clients. Boyce is former university-level sprinter and long jumper. He contributes to many health and fitness publications, including Men s Health, Esquire, Men s Fitness, The Huffington Post and Oxygen Magazine.

3 brand reach avg monthly pageviews avg monthly visitors mobile visitors Website 390k 211k 138k readership print circulation Magazine 484k 186k 1 + million Social Media total audience reach Oxygen Academy offers 8 touchpoints and reaches a total audience of 2.7 MILLION AND GROWING SIPs Challenges Digital Editions Newsletters/eBlasts 80 + k 30 % 5.13 % total reach open rate click-thru-rate

4 audience % 91 % 90K Median Age Ages 64+ 5% Ages % Ages % Ages % Female College or More Median HHI 91 % Strength Train 69 % Train to Build Muscle 71 % Train to Build Strength 68 % Train to be Healthy 62 % Identify as an Athlete 4 + Years Reading Oxygen 2 OF3 Read the Magazine the Same Day They Receive it 82 Average Minutes Spent Reading Each Issue Source: 2017 & 2015 Oxygen Magazine Audience Study.

5 edit calendar January/February 2018 Start Where You Are March/April 2018 The Nutrition Issue May/June 2018 The Summer Shape-Up July/August 2018 The Strength & Performance Issue September/October 2018 Functional Training Issue November/December 2018 The At-Home/ Bodyweight Issue 484K READERSHIP (Newstand, Pass-A-Long, Subscribers) 186K PRINT CIRCULATION

6 digital/social 390K Monthly Page Views 211K Monthly Visitors 138K Mobile Visitors OVER 1.1 MILLION SOCIAL MEDIA FOLLOWERS 646K 67K 304K 119K Facebook Likes Twitter Followers Pinterest Followers Instagram Followers

7 e-newsletters: Our readers have a personal relationship with us through our print and online content. Our permission-based newsletters deliver relevant, targeted, and regular communication that goes beyond print and browsing. We have earned their trust and you can gain entry to this 83k subscriber audience in a cost effective way. 83K LIST 30 % Weekly enewsletter* Content developed by the Oxygen Media team 100% SOV - Sole Banner Sponsorship for advertiser OPEN RATE 83,000 subscribers hungry for content to improve their bodies and lives! GEO-TARGETING AVAILABLE Dedicated Marketing: Sent by Oxygen on advertiser s behalf to our 100% opt-in 3rd party list. 104K 16 % LIST OPEN RATE *Minimum one month commitment

8 marketing Turnkey Native Content Option We re excited to present a new turnkey Native Content option for our Oxygen advertisers. If you have not yet added Oxygen digital to your marketing plan, this is a great way to begin reaching our very active audience. Our creative team will write a digital article focused on your brand category/message and images. Designed to look like editorial, the content will appear on Oxygen s site with a full content marketing strategy designed to drive traffic to your landing page. NATIVE CONTENT WORKS! 5x 7x Higher CTR than traditional ad banners 53% Average Increase in purchase intent 2x Greater Likelihood of social sharing DELIVERABLES Custom Article Creation Landing page creation with your photos/graphics SEO optimized Article published on Oxygenmag.com Oxygen to promote via ROS banners (optimized for desktop, tablet and mobile) Your Custom Article Headline Social Posts Your brand banner ads on the landing page, 100% SOV Your Custom Article Headline Would Appear Here Your Custom Article Headline Would Appear Here

9 marketing Custom Publishing PRINT & DIGITAL CUSTOM BOOKLETS Designed to fit seamlessly into your current marketing campaign, we will create a custom booklet that s both entertaining and educational. Advertising exclusivity educational booklet/guide sponsorship. Booklets are designed, written and created by the Oxygen staff. Timing of booklet publication is based on availability. With digital promotional push available to download on both Oxygen.com. Custom content creation. SUPPLEMENTS FOR STRENGTH FROM WITHIN PAGE 4 NUTRIENTS NATURAL Digestion BOOSTERS page 8 presented by: YOUR LOGO BURN FAT FAST PAGE 20 Ads within the booklet. Homepage Takeover promoting the booklet. promoting the booklet Digital Booklet available to download from Client will be given a digital version to promote as a lead generation tool Free Booklet on their website. TUNE UP YOUR THYROID PAGE 25 Get Smart! 3 NUTRIENTS FOR BETTER BRAIN FUNCTION $4.95

10 marketing Ambassador Program Running over the course of 1-year, Oxygen will create an ambassador program that will Recruit your new Oxygen ambassadors Educate your ambassadors on your products Include social media, print and web marketing of your products by your Oxygen ambassadors. Can be combined with Muscle & Performance magazine! AMBASSADOR PROGRAM ELEMENTS We begin with a 30-day registration marketing push to Oxygen audiences driving audiences to sign up. Full page ad in Oxygen to promote the Ambassador program Homepage takeover ROS banners Social posts (facebook and twitter) Dedicated e-blasts Co-branded registration page Monthly co-branded product education to ambassadors (pdf or video content). Monthly product education quizzes. Custom hashtag for ambassadors to use whenpromoting your company and monthly product spotlight.

11 marketing Oxygen Academy/Aim Healthy U Active Interest Media s latest venture for delivering more rich content to its passionate readers and helping them to develop and hone new skills is a diverse online education platform that provides digital courses and downloadable content across a wide range of topics. Taught by AIM s subject-matter experts with video and interactive sessions, our classes make fieldtested techniques available to any reader at any time for the ultimate in actionable content and accessibility. AIM HealthyU offers online courses from Oxygen, Yoga Journal and other trusted healthy-living brands. Our classes are designed to bring the authority and experience of our instructors to consumers looking for convenient, trusted education content. aimhealthyu.com

12 marketing Are You Looking for Digital Direction? Consumer expectations are higher than ever before and that means everyone is upping their game. The future of marketing is all about delivering relevant, useful, and assistive experiences. Your brand needs insights and technology to build for today s consumer. They have hundreds of touchpoints on their path to purchase, and you need to figure out what resonates and what doesn t. AIM is introducing new tools and innovations to make digital easier and more effective. LEAD GENERATION Good sales leads are hard to find we ve made it easy! Our lead generation experts can help you zone in on your top prospects spanning across AIM s 30 million engaged active audiences to find the right lead, the right geo and the right fit for your sales team to work with. We can zone in on the Sport Fit Group, branch across the Healthy Living Group, and expand to the Outdoor Sector or a number of other markets that Active Interest Media serves. Let us get your sales team quality leads to start working immediately! SOCIAL STRATEGY & EXECUTION Social media offers a world of opportunity, from building brand awareness to making your company a thought leader. It also plays a vital role in research, whether you want to know more about your audience or help them learn about you. AIM offers comprehensive social audits and actions, from strategy down to granular best practices. Our mission is to help you engage, expand, and monetize your networks. We identify competitors, analyze metrics, and forecast growth to place high-performing content on each platform. The result: a social following that generates revenue, traffic, leads, and brand awareness. SEO & TRAFFIC AUDIT Presenting a new turnkey traffic booster for Content creation is on the tip of every brand s tongue, but many companies spend on storytelling without a plan for search engine optimization. That s like planting grass without water or fertilizer. To make your traffic grow, our search and content experts can evaluate your site, SEO tags, and keyword universe to provide actionable improvements. BRAND REPUTATION AUDIT We re excited to make AIM s research expertise and discerning readers available to partner brands seeking actionable customer intelligence. AIM will deploy our 20-question survey model to a hand-selected audience to evaluate your brand awareness and perception vis-a-vis key competitors. Our promise: Insights that help you craft more effective marketing, content, and product plans.

13 print info OXYGEN 2018 PRINT SCHEDULE ISSUE AD SPACE MATERIALS NEWSTAND CLOSING DUE ON-SALE Jan/Feb Oct 24 Nov 8 Dec 12 Mar/Apr Jan 10 Jan 16 Feb 27 May/Jun Mar 13 Mar 19 May 1 Jul/Aug May 8 May 15 Jul 3 Sep/Oct Jul 10 Jul 16 Aug 28 Nov/Dec Sep 10 Sep 14 Oct 30 Jan/Feb 19 Nov 5 Nov 9 Dec 25 AD SIZES STANDARD SPACE SIZES WIDTH X DEPTH Publication Trim Size x Spread Trim...17 x Spread Bleed x Spread Live Area...16 x 9.5 Full-Page Trim x Full-Page Bleed x Full-Page Live Area x 9.5 ½ Horizontal Trim...N/A ½ Horizontal Beed x 5.75 ½ Horizontal Live Area x Vertical Trim...N/A 1 3 Vertical Bleed...3 x Vertical Live Area x 9.5 METHODS OF PRODUCTION Oxygen is printed by high-speed web offset and is perfect bound. As a result of this process, folding and trimming are subject to variation. Type should be a minimum of 8 points. Type that is less than 8 points should be 100% black. Oxygen is not responsible for reproduction of reverse, color or 4-color black type that is less than 8 points. REQUIREMENTS All ads must be high-resolution, flattened PDF files (Acrobat 4-PDF 1.3 compatible) or saved as PDF-X1a files. We do not accept TIFF, JPEG, EPS, AI or other file formats. Images and page content must be CMYK or grayscale (no RGB or spot colors accepted), TIFF or EPS (no JPEG) and higher than 280 dpi. Total ink density of images or page content should not exceed 320%. All ads with bleed must have.125 bleed beyond trim on all four sides. Offset crop/registration marks.167 beyond trim OR do not embed. More detailed instructions for proper file creation are available by contacting your account rep. SPREADS & MULTIPLE-PAGE ADS Spread ads must be submitted as spreads. Ads with three or more pages should be submitted as single pages. Gutter allowance not included for spreads. Give ½ allowance for type running across the page. AD SUBMISSIONS All files must be submitted via our FTP site. Please contact your account rep for more details. PREMIUM ADS & MARKETPLACE Gatefolds, posters, inserts and bind-in/ blow-in cards may be supplied on CD or DVD or sent via our FTP site. Marketplace ads may be supplied by . Please contact your account rep for more details. GENERAL INFORMATION Advertiser accepts responsibility for any printing errors resulting from materials supplied other than as specified.

14 digital info DISPLAY UNITS Formats: JPG, GIF, SWF, 3rd party DESKTOP UNITS DIMENSIONS FINAL SIZE Billboard 970 x KB Super Leaderboard 970 x KB Leaderboard 728 x KB Half Page 300 x KB Medium Rectangle 300 x KB MOBILE UNITS DIMENSIONS FINAL SIZE Mobile Rectangle 300 x KB Mobile Standard 320 x KB TRACKING All third party creative must be modified with our click tracking macro. Check with your vendor to insert. GEOTARGETING Allows you to run your campaign with targeting by city, state or country WEB SUBMISSION INSTRUCTION Direct all web ad materials and production questions to: vduclos@aimmedia.com Subject: Oxygen Web Advertising IMPORTANT NOTES All creative must be submitted three weeks before launch date. EXPANDING/RETRACTING BANNER DIMENSIONS 728 x 90 expands down to 728 x x 250 expands down to 600 x x 600 expands down to 600 x 600 EXPANSION Expansion must be click-ignited. Mouseover expansion is accepted but must include one second delay before expanding. Must include highly visible close button in top right corner at all times, or mouse-off retraction is acceptable. In-banner video may be included. See additional video specs below. IN-BANNER VIDEO DIMENSIONS 728 x x 250 (recommended size unless included as part of expansion) MAXIMUM FILE SIZES Initial load: 40 KB Polite load: 100 KB Subsequent user initiated polite load: 2.2 MB ANIMATION Max animation frame rate: 24 fps Max animation length: 15 seconds VIDEO Max video frame rate: 24 fps Max video length: 30 seconds Audio must be click-initiated Pay, pause and mute (or volume level) controls must be included.

15 distribution Oxygen magazine is distributed in many fine locations including: contact associate publisher BJ Ghiglione group advertising director Donna Diamond Riekenberg group publisher Joanna Shaw editor-in-chief Maureen Farrar ext print production mgr. Patrick Sternkopf digital production mgr Carl Kurdziolek editorial offices Alejandro Drive Valencia, CA corporate offices Active Interest Media th St. Suite 210 Boulder, CO