4-6 MAY, 2018 QUÉBEC CITY, CANADA SPONSORSHIP INFO
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1 THE PREMIER EVENT FOR WOMEN TRAVEL INFLUENCERS, CREATORS AND BRANDS 4-6 MAY, 2018 QUÉBEC CITY, CANADA SPONSORSHIP INFO
2 THE WOMEN IN TRAVEL SUMMIT (WITS) IS THE PREMIER EVENT FOR TRAVEL INFLUENCERS, CREATORS AND BRANDS Now in our fifth year, WITS brings together female travel influencers, creators, media, and industry members to meet companies, grow their expertise, & connect with our community of traveling women worldwide. HOW WE PROVIDE VALUE TO SPONSORS BRAND RECOGNITION MEDIA COVERAGE NETWORKING WITH INFLUENCERS NEW MARKET TRENDS HOW WE PROVIDE VALUE TO ATTENDEES IDEA GENERATION PROMOTIONAL PLATFORMS NETWORKING WITH INFLUENCERS NEW MARKET TRENDS
3 WANDERFUL IS A GLOBAL NETWORK FOR WOMEN WHO TRAVEL. We are a community of over 15,000 women around the world in 25 global chapters. We created the Women in Travel Summit after seeing an opportunity to help female industry members and influencers meet each other under one roof -- and in one sisterhood. OUR GOALS AT WANDERFUL: Encourage women to travel safely and confidently Connect international women travelers together Increase visibility of women who travel solo Encourage diversity in travel and highlight how our varying identities intersect as we move through the world Connect women with valuable products, services, and online discourse that can help them in their global adventures Support women who build careers in travel and increase the pipeline of female travel entrepreneurs and digital influencers Challenge traditional definitions of travel and encourage curiosity, openness, and global citizenship DID YOU KNOW: Women make 80% of travel decisions 72% of American women express an interest in solo travel 11% of the US leisure market consists of solo female travelers The number of women-only travel companies has increased 230% in the past 6 years
4 THE SUMMIT We are so excited that you are interested in joining us as a sponsor of the Women in Travel Summit! This event is truly special, with women influencers gathering from all over the world to share their experiences, network with inspired brands, and promote safe, connected travel for women everywhere. Our fifth-annual event takes place at the Fairmont Le Château Frontenac in Québec City, Canada. It begins with an opening party on Friday evening, May 4, 2018 and ends with an afternoon closing session on Sunday, May 6. Between those times are loads of workshops that cover content relevant to travel media and industry members, as well as networking events, parties, and more. The weekend is sandwiched between FAM trips and excursions for our guests to really get to know their area, plus pre-conference activities for those who want even more learning. You are about to meet the most energetic group of bloggers you've ever come across! We hope you'll join us for this inspiring event. If you have any questions, please don't hesitate to contact us directly at beth@sheswanderful.com or marissa@sheswanderful.com. In sisterhood, Marissa Sutera Conference Director, WITS '18 Beth Santos Founder and CEO, Wanderful Creator, Women in Travel Summit
5 WHY BLOGGERS? 65% OF COMPANIES WORK WITH INFLUENCERS. ARE YOU ONE OF THEM? TapInfluence says that today, influencer marketing is now 11x more powerful than traditional advertising 84% of customers have made a purchase after reading about a product or service on a blog (Technorati, 2013) In the age range, blogs are the #1 decisionmaking factor influencing buying decisions (above friends/family, news, even consumer reports. Research Now, 2014) COMPANIES THAT WORK WITH INFLUENCERS ARE AT THE FOREFRONT OF DIGITAL MARKETING TRENDS. BUT THEY SPEND UP TO 11 HOURS PER WEEK DOING SO (OVER 500 HOURS PER YEAR)!
6 BUT -- WHAT IF YOU COULD COMPLETE THOSE 500 HOURS IN ONE WEEKEND? SUPPORTING THE WOMEN IN TRAVEL SUMMIT BY WANDERFUL OFFERS THE FOLLOWING BENEFITS: Provides opportunities to meet with 500 enthusiastic, experienced travel bloggers and social media influencers who want to work with you to reach your marketing goals Saves valuable time and money that you'd otherwise be spending seeking out media partners one at a time Gives you an opportunity to test or demo new products and initiatives with a select pool of experienced travelers with valuable feedback Demonstrates your commitment to supporting women entrepreneurs and digital nomads Demonstrates your support for women travelers Emphasizes your commitment to diversity in travel, entrepreneurship and technology Provides opportunities to meet travel industry members who can partner with or invest in your organization
7 WHO ATTENDS WITS? 2017 ATTENDEE STATISTICS Number of attendees: 338 Average monthly readers: 11,005 Average Instagram followers: 68,749 Average Twitter followers: 19,811 Niches: Women's travel, adventure, budget, food + dining, solo travel % attendees looking to meet sponsors: 80% 69% of attendees in age range SOCIAL MEDIA COVERAGE WITS '17 WEEKEND Total impressions for #WITS17: 72.8M Total impressions for WITS '17 Host City: 22M Total impressions for WITS '18 Host City: 20.3M Total reach for WITS Tweets: 28.2M Total tweets mentioning WITS: 13,667 EXPECTED COVERAGE IN attendees, 30 speakers, 50+ articles Total expected reach: 35M Total expected impressions: 80M
8 SOME OF OUR PREVIOUS WITS SPONSORS
9 WITS '18 SPONSORSHIP OPPORTUNITIES AT A GLANCE WITS offers 5 different levels of sponsorship opportunities for our partners: Premiere, Diamond, Gold, Silver, and Bronze. Each level offers different benefits--ranging from social marketing to influencer introductions--that ensure your company goals are met at our conference. WHAT SPONSORS CAN EXPECT FROM WITS BRAND RECOGNITION SOCIAL MEDIA ENGAGEMENT ATTENDEE EXPOSURE ON-SITE INTERACTION HOW SPONSORS CAN GET INVOLVED HERE WITS SPONSOR SHOWCASE OFFICIAL WITS EVENTS NETWORKING OPPORTUNITIES BLOG + SOCIAL MENTIONS
10 WITS '18 SPONSORSHIP BENEFITS AT A GLANCE Sponsoring WITS is about more than just getting your logo on a website. Our sponsors receive custom opportunities to grow their brand recognition, increase their social media buzz, gain exposure among our attendees and engage in quality interaction. Here are some of the examples of what you can receive as a sponsor: BRAND RECOGNITION Logo Placement on Website and Signage Company Bio and Link on Website Recognition at a Keynote Sponsor a Track of Sessions Include Item in Attendee Gift Bag Additional Event Signage or Logo Placements ATTENDEE EXPOSURE Networking Sessions with Bloggers (1-on-1 & Group) Personalized Intros to Influencers Complimentary Tickets to VIP Event *5 STARS = MORE EMPHASIS 1 STAR = LESS EMPHASIS PREMIERE SPONSOR DIAMOND SPONSOR SOCIAL MEDIA ENGAGEMENT Guest Blog Post Newsletter Feature Personalized Social Media Mentions on Facebook and/or Twitter Feature on Twitter Chat ON-SITE INTERACTION Table in the Sponsor Showcase Introduce Sessions Host an Official Party, Meal, or Break Complimentary Event Passes GOLD SPONSOR SILVER SPONSOR BRONZE SPONSOR BRAND RECOGNITION SOCIAL MEDIA ENGAGEMENT ATTENDEE EXPOSURE ON-SITE INTERACTION
11 FROM OUR ATTENDEES: "WITS helped give me the push I needed to get the ball rolling on my freelance business. It was inspiring to meet so many passionate women in one place!" "At WITS, we learned not only to be better bloggers, but also better humans, sharing our traveling experience on how to make the world a better place." "I was blown away with the passion of the attendees, the expertise of the speakers, and the overall professionalism of WITS. Bringing together such inspirational women left me eager to brand, research and achieve my goals!"
12 These incredible women Are running WITS '18. Counter-clockwise, from bottom-left: Ariel Goldberg - Design Director Ana Dominguez - Sponsorship Chair Erin Morawetz - Public Relations & Marketing Chair Beth Santos - Founder & CEO Marissa Sutera - Conference Director Sara Weiskotten - Operations & Logistics Chair
13 FOR SPONSORSHIP INQUIRIES, PLEASE CONTACT ANA DOMINGUEZ
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