Social Media & Web Analytics Summit

Transcription

1 ie. Social Media & Web Analytics Summit APRIL HOTEL KABUKI SAN FRANCISCO Understanding your consumers for long-term success df dvsd vs

2 ABOUT THE EVENT Overview April 27 & 28, 2016 Hotel Kabuki, 1625 Post Street, San Francisco, California #DataSocial Social Media & Web Analytics Summit The main themes for this years discussion are: NLP, Text Analytics & Sentiment Analysis Measuring, Evaluating & Predicting the Social Consumer Multi-platform Consumer Engagement Maximising ROI in Marketing Using Web Analytics By covering the hottest topics impacting the industry today, this summit creates a platform for analytics practitioners and data scientists working in with data to obtain real action points and useful connections. More data and real-time customer feedback is now available but the challenge is to accurately analyze behaviour in order to gain crucial advantage over competitors. Online videos of all sessions, with integrated slides and audio will be made available to all attendees after the event. 2

3 SPEAKERS AT A GLANCE Speakers Justin Barton, Senior Director, Digital Insights & Research, Viacom Richard Fedesco, Senior Director, BI, San Jose Earthquakes Ashleigh Bunn, Director, Digital Analytics, American Cancer Society Shree Dandekar, Senior Director, Data Analytics, Dell Osman Ansar, VP, Ad Sales Strategy, NBC Universal Marta Kirsis, Director, Multiplatform Strategy, Viacom Sarah Phillips, Director, ecommerce Analytics, Getty Images Ben Loeb, Senior Manager, Marketing Research, Microsoft Vaibhav Garde, Marketing Principal,, FedEx Ahmed Elsamadisi, Data Engineer, WeWork Alex Destino, Director, Web & Mobile Analytics, Humana Edward Mabanglo, Principal, Digital Analytics, Nordstrom Keiko Sutton, Director, BI & Analytics, Aol Deeplaxmi Adke, Director, Web Analytics, National Geographic Kate Coughlin, Senior Manager, Social Media, National Geographic Neal Patel, Head of Social/Human Interaction, Google Jim Skinner, Technical Program Manager, Twitter Andie Shaw, Social Media Coordinator, Sunrider International Marc Smith, Director, SMRF Asim Jalis, Data Science Lead, Galvanise Dongmin Cai, Business Analytics Principal, NerdWallet Thomas Levi, Director, Data Science, Unbounce Ben Taylor, Chief Data Scientist, HireVue Uktarsh Porwal, Search Science, ebay Tim Molitor, Director, Data & Analytics, Leafly 3

4 No other event is this laser focused. Each talk is extremely helpful and insightful. 7

5 SPEAKERS IN DETAIL Keynote Speakers Edward Mabanglo Digital Analytics Principal NORDSTROM Three Dandekar Director, Data Analytics DELL Vaibhav Garde Marketing Principal FEDEX Modeling Nordstrom Fit Solutions with Cox Proportional Regression Post-Apocalyptic Revelation: Social ROI No Longer Fiction Measuring the Impact of Social Media Campaigns by Bringing Together People, Processes, Technology, & Data Nordstrom deploys several fit solutions including TrueFit and ShoeFitr that we pay a third-party for their use on our website. The question remains however, if these tools actually mitigate returns. This analysis will investigate this question using time-to-event analysis which examines one of the most important facets of customer behavior: tenure or time. Specifically, we will model these fit solution tools in the context of returns with Cox Regression. Social, Mobile, Cloud emerge as the three winners in the digital workplace. Big deal! The real question for you as an organization that has invested in Social technologies, employees, processes is twofold: How to measure outcomes and how to correlate the results to your business bottom line. This session will discuss real-life examples of how companies are measuring their Social investments using real-time analytics and how they are empowering their employees and create business processes to make informed decisions. This presentation will cover the processes, data, people, and skills required to analyze social media campaigns and their impact on the business on a sustainable, scalable basis. It will cover key metrics used to evaluate campaigns, bestpractices in data collection and validation, and helpful tips to gain the right context around the story while building out an in-depth, insightful analysis with key findings and recommendations. Vaibhav will share some examples to illustrate key themes and provide relevant context. While it is still not easy to tie social engagement to hard business metrics for most businesses, there is a lot that can be done to measure, track, and optimize marketing effectiveness while using social platforms. 5

6 SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Uktarsh Porwal Search Science EBAY What Insight Can We Gain from Automatic Query Insights Ben Loeb Manager, Market Research MICROSOFT Social Listening & Market Research Ashleigh Bunn Director, Digital Analytics AMERICAN CANCER SOCIETY Implementing Digital Analytics in a Digital Product Portfolio Deeplaxmi Adke Director, Digital Analytics NATIONAL GEOGRAPHIC Is Your Content Strategy Data-Driven? Ahmed Elsamadisi Data aengineer WEWORK Journey to a Science Enabled Data System Justin Barton Senior Director, Digital Insights VIACOM Moving Beyond Standard Engagement Metrics Thomas Levi Director, Data Science UNBOUNCE Using NLP to Categorize & Find Similar Web Pages India Swearingen Head of Analytics GREATSCHOOLS I Am Not An Analyst, I Am A Storyteller Marta Kirsis Director, Analytics VIACOM Delivering an Analytics Strategy Across Multiple Platforms 6

7 SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Neal Patel Head of Social/ Human Interaction GOOGLE Extracting Emotional SIgnals & Understanding Happiness from Social Data Tim Molitor Director, Data LEAFLY Data & The Future of Legal Cannabis Jim Skinner Staff Technical Program Manager TWITTER Implementing Digital Analytics in a Digital Product Portfolio Dongmin Cai Business Analytics Principal NERDWALLET Is Your Content Strategy Data-Driven? Marc Smith CEO SMRF Charting Collections of Connections in Social Media Creating Maps and Measures with NodeXL Alex Destino Head of Digital Analytics HUMANA Understanding Digital Customer Experience Ben Taylor Chief Data Scientist HIREVUE How To Predict Text Better Than Anyone Else - Sentiment / / Resumes Asim Jalis Principal Data Engineer GALVANIZE Thinking Outside the Marketing Box - Data Modelling Andie Shaw Social Media Coordinator SUNRIDER INTERNATIONAL How to Use Data to Manage Conversations Across Multiple Platforms and Countries 7

8 SPEAKERS IN DETAIL Speakers VIEW FULL ABSTRACTS Katie Coughlin Senior Manager, Social Media NATIONAL GEOGRAPHIC Is Your Content Strategy Data-Driven? Industry Leaders Analytics INNOVATION ENTERPRISE Panel: Harnessing Insight from Dark Social Richard Fedesco VP, Business Ops & Analytics SAN JOSE EARTHQUAKES Approaching Digital Analytics in Sports 8

9 SCHEDULE AT A GLANCE Schedule Day 1 Day 2 Key 08:00 Check in 09:00 Keynotes 10:30 Coffee Break 11:00 Keynotes 08:00 Check in 09:00 Keynotes 10:30 Coffee Break 11:00 Keynotes CHECK IN An opportunity to check yourself into the event and meet other leaders in your industry ahead of the day KEYNOTES Listen to actionable case studies largely brought to you by Fortune 500 companies COFFEE BREAK & LUNCH A chance to sit down, network and connect with decision makers within the industry 12:30 Lunch 13:30 Keynotes 12:30 Lunch 14:00-15:30 Keynotes NETWORKING DRINKS A more relaxed environment in which to engage with all attendees and gain valuable connections 15:00 Coffee Break SUMMIT END 15:30 Keynotes 17:15 Networking Drinks 139

10 I can say hands down, you guys do the finest job of anyone in the space

11 SPONSORS AND PARTNERS Sponsors Previous sponsor Previous sponsor Previous sponsor Previous sponsor Previous sponsor Want to Sponsor any of our events? Contact: US UK REQUEST TO SPONSOR

12 WHO ATTENDS OUR EVENTS Who Attends

13 WHO ATTENDS OUR EVENTS Who Attends 45% 10% The summits that Innovation Enterprise puts on are among the most highly acclaimed in the world, with industry leading decision makers from across the analytics industry in attendance as both speakers and delegates. You will connect with senior level executives from both major corporations and innovative small-tomedium size companies. Company size of attendees by number of employees Less than 200 5% 40% 78% of attendees are Director level or above director vp/svp manager senior cxo Holding events in several locations around the world, we have acquired a global audience df dvsd vs

14 TICKETS AND PRICING OPTIONS Tickets OnDemand Pass 1 Day Pass Silver Pass Gold Pass Diamond Pass $600 $795 $1595 $1895 $2095 Access to a single day of the event Access to all sessions & networking events Access to presentations from the summit on ieondemand for 7 days Unlimited access to presentations from the summit on ieondemand Access to all tracks at the event Access to all presentations on the Analytics Channel Buy a group of at least 3 passes to receive up to 25% off Interested in attending? Register online or contact Dean Marshall dmarshall@theiegroup.com US Book your hotel room: Click here to book online for discounted room rates GROUP PASSES REGISTER ONLINE 14

15 REGISTER FOR THE EVENT Register GROUP PASSES REGISTER ONLINE Delegate Information Full Name Job Title Company Department Industry Address Country Zip/Post Code State/Provence Business Phone No. Payment Options Passes Check Visa Master Card American Express Invoice Me Card Number OnDemand Pass 1 Day Pass Silver Pass Gold Pass Diamond Pass $600 $795 $1595 $1895 $2095 Expiry Date Security No. Quantity Mo Ye Card Holder s Name Card Holder s Address Places are transferable without any charge within 12 months of the original purchase Card Holder's Signature Total $ Prices are exclusive of VAT. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before March incur an administrative charge of 50%. If you cancel your registration after March you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.