WHAT IS TOURISMlink?

Transcription

1

2 WHAT IS TOURISMlink?

3 EU funded initiative A EU funded demonstration initiative to: Improve ICT adoption by SMEs in the Business to Business tourism industry Improve the competitiveness of the Tourism industry, by enhancing business relationships between source markets and destinations

4 EU funded initiative To facilitate the connection of SMEs to global digital value chain, through the development of simple, low-cost, easy to use and interoperable solutions.

5 EU funded initiative Linking professional tourism actors (B2B) Tour operators Accommodations Integration of processes PMS, CRS and Channel Manager Integration of processes Travel agents Complementary offer More profit and less costs to transact in the tourism industry

6 Focus Industry driven Europe Wide geographical scope Designed for small and micro Tourism actors

7 Focus Create an architecture for interoperable business processes and data exchanges Connect supply and distribution systems Build to allow packaging of transportation, accommodation & ancillary services Transactions between trusted parties Cheap & Easy Future proof (mobile technologies)

8 Benefits for travel agents / TO Access to a wider range of tourism offers, and in particular niche and specialised offers such as, Thematic destinations across Europe, cultural services etc. The ability to reach many local providers, and thus offer differentiated tourism services. 1

9 Benefits for travel agents / TO 2 The ability to provide consumers with a professional and specialized advise on specific destinations or products Integrated with existing systems used by agents such as GDSs Developed as open source available without license costs for participants

10 Benefits for travel agents / TO Trusted business relations thanks to authentication mechanisms of participating enterprises Increased level of differentiation and specialization Increased revenue opportunities 3

11 Opportunity to increase occupancy, reservations and revenues Benefits for destinations companies 1 Access to a wider distribution network across the European source markets Better source market differentiation for destinations

12 Benefits for destinations companies Build for small enterprises 2 Compatible with existing IT systems Future technologies proof (mobile) Trusted business relations Developed as open source available without license costs for participants

13 Benefits for Consumers Access to a wider range of tourism offers, and in particular niche and specialised offers. Experience a different way of travelling off the beaten tracks of mass tourism

14 WHY TOURISMlink?

15 The opportunity There is no European wide Tourism industry platform linking SMEs in source markets and destinations Still limited usage of ICT solutions EU wants to incourage adoption of ICT solutions by tourism SMEs

16 WHO IS TOURISMlink?

17 Consortium members Università Commerciale Luigi Bocconi Scientific support HOTREC EU association representing hotels, restaurants and cafes ECTAA EU association of travel agents and tour operators Instituto Technologico Hotelero (ITH) Builder of the platform ZN.be Communication agency

18 Additional partnerships

19 HOW WILL TOURISMlink WORK?

20 Project and phases A 3 years Project with 3 main phases Market Analysis (completed) Design of a cross platform framework Testing through Pilot phases

21 3 Pilots phases Source Source Source Destination Source Source Source Destination Three (3) Pilots, each including: Three (3) source markets One (1) Destination Source Source Source Destination

22 Planned pilots Retailers in Czech Republic Supply side in Valencia Retailers in Finland Retailers in Croatia Retailers in Norway Supply side in Croatia Retailers in Sweden Retailers in Valencia Retailers in Portugal Retailers in Germany Supply side in Rimini Retailers in Italy Retailers in Greece Retailers in Belgium

23 Technology European Interoperable exchange platform Scalable, modular and developed as open source available without license costs Tour operators Accommodations Integration of processes PMS, CRS and Channel Manager Integration of processes Travel agents Complementary offer

24 Business model Situation: No license costs (open source) But costs to operate the TL services Participants to the pilots will have free access to the TL services until mid 2014 Business model is one of the objective of the project

25 Functionalities for Destination markets

26 Travel agency functionalities Tourismlink Hotel Backoffice add get B2B Channels Connected Clients Travel Agency OR Tourismlink Product Database Tourismlink C. Offer Backoffice add get Source Market agencies Clients

27 Hotel functionalities PMS Technical Integration add get B2B Channels Connected Clients Hotel OR Tourismlink Product Database Tourismlink Backoffice add get Source Market agencies Clients

28 Hotel back office functionalities CRS Booking Engine BI Business intelligence and statistics Channel Manager Distribution channel manager PMS Property Management

29 Complementary offer functionalities Tourismlink C.Offer Backoffice add get B2B Channels Connected Clients C.Offer Tourismlink Product Database get Source Market agencies Clients

30 Main Functionalities Booking notifications in real time. Avoid fax or . Immediate update for allotments, rate offers and supplements. Price control and detailed rates management depending on customer. Booking valuations made by same TOA core (more solid, reliable). Direct channels & graphic booking engine to allow direct connectivity. Simple interface for the final users: manages clients benefits, product updates at the different channels, to minimize errors enables configuration of multimedia info, controls and updates allotment directly by hotelier.

31 Functionalities for Source markets

32 Outgoing agencies functionalities (part 1 of 2) Web Service Technical Integration (Cost) Destination Hotel Product Clients Travel Agency Own Web site OR Tourismlink Product Database Destination C. Offer Adaptable Tourismlink Booking Engine Destination T. Agencies product

33 Outgoing agencies functionalities (part 2 of 2) OptionalH otel Booking Engine Destination Hotel Product Clients Travel Agency Tourismlink Web site Optional C.Offer Booking Engine Tourismlink Product Database Destination C. Offer Destination T. Agencies product

34 Main Functionalities If you have an existent web site with booking engines configured, just add a new web service connection to Tourismlink product. If you have an existent web site without booking engines configured, add Tourismlink complementary offer booking engine or Tourismlink hotel booking engine. If you don t have an existent web site, just add Tourismlink CMS with desired booking engines (hotel or complementary offer).

35 Complementary offer overview

36

37 Transport Golf Active Tourism Restaurant Equipment Tickets Insurances Qualified Staff

38 All the elements together

39 Externally Stored Product Supplier ws connection Hotel Hotel Supplier Hotel Supplier Supplier C. Offer C. Offer Supplier C. Offer Supplier Supplier Supplier ws connection External CRS WS connection Hotel Hotel CRS CRS Hotel CRS Complementary offer CRS Tourismlink Cloud Hotel WS C. Offer WS B2B Operators Wholesaler Travel Agencies Booking centers TO External CRS WS connection Web access Web access

40 FIND OUT MORE

41

42

43

44 Get in contact: François-Xavier Peers Project manager TOURISMlink Michel de Blust Secretary General - ECTAA