Company Profile. Brand Intelligence Consultancy. Unit 7 Blueberry office Park, Randpark Ridge

Transcription

1 Brand Intelligence Consultancy Company Profile Unit 7 Blueberry office Park, Randpark Ridge

2 Planting the seed Essence Process of work Rain makers Internal Projects Delighted clients Associations

3 We align business strategy with brand strategy to reflect social economic value Planting the Seed As brand intelligence consultants, Maruapula Brand uses fine arts to elevate business impact for our clients. We demystify strategic and practical brand values to communicate and develop your brand. We do so to increase your brand impact and equity to further Realize Growth Beyond Self. 2

4 ESSENCE Our expertise is in conducting research and development to nourish our clients brand contact points. Our efforts aim to broaden our clients brand impact and therefore manage stakeholder experience with the brand. In light of the essence of how we do things, our value proposition is of an artistic impression to reflect market landscapes. We use platforms such as indigenous games; popular geographical songs and the innate psycho-graphic behaviours to gain insights and plan strategies that address the business case. 3

5 Pl G & P AY The other deliverables, which stem from our value proposition are: the perceived brand quality, brand association, channels, brand properties and so forth. This then quantifies our responsibilities to developing a solid blueprint and fortification of the brand. This then brings us to our last value proposition: Developing Tools for clients to plug and play - these are more drawn to the systematic processes that such an organisation could benefit from. This could be by streamlining for consistency, audit and quantifying the brand performance. We are aware that the tools we develop impact business equity therefore they need to live parallel with the brand structure. 4

6 Brand/ Stakeholder segmentation and targeting Brand positioning: tools and audits Journey mapping: contact point management Communication Development: Content development and management Brand workshops and facilitation Unmet Spaces: Research and Development innovative recommendations? HOW we Serve: Putting a mirror up to society, just as art reflects perception & behaviour We have packaged specific services for swift and convenient brand remedies. 5 Please go onto our website or contact us directly for more details.

7 Our process of work is based on efficiency and impact. Through a defined flow of work, we always ensure we touch on: Technology and digitization Publicity & reputation management Process of work The process exposes our clients to an interactive and a explorative learning brand experience. Social Innovation Inspiration Ideation Implementation We go through a creative processes inspired by fines arts to gain access to insights on client specific projects. The Research and Development gained from these experiences are documented on our blog, social media and series of white papers. RAINDROPS OF Insights Through a process of Inspiration, Ideation and Implementation; our currency is build on the recommendations we serve to our clients. As a brand intelligence consultancy, our duty is to ensure that we teach as we serve. Please go onto our website or follow us on social media and download our Raindrops of insights. 6

8 Rain Queen KELEBOGILE MAKHAFOLA Through Fine Arts, she best expresses herself; with an analytical eye, Kelebogile Makhafola builds her world around forms of storytelling. The 24 year old has had 7 years experience in various pockets of the creative industry; Art; Fashion; Advertising and Brand. She has always geared her life towards carving a career for herself. The centre of her journey has been fuelled by the essence of building relationships, which have guided her in her career experience so far. Just like how dance is our thank you to music, she believes that Brand is a company s thank you to Society. She is the founder of Maruapula Brand and aims to build a sustainable influential brand that actively builds African economies through brand investments. She, like you, started with a drop of hope - and now, she s making it rain. Pula - a ene! Our team is made up of critical thinkers who have a human- centric approach to ensure connectivity with clients stakeholder engagements - within Africa and amongst the Global village. In understanding the diversity of language nuances, we are able to interpret Brand throughout these pockets of society. RAIN Makers 7

9 Internal Projects Rain well Session YNTM You need to matter YNTM is a on a grand scale and with the partnership of regal brands a series of economically stimulating brand events. We host a selection of patrons from various sectors to actively deliver brand opportunities. This may come in the form of potential business, employment, or research and development. While serving our clients, we sometimes find jewels of insights that could be used or at least inspire our clients, business associates and our networks. Rain well Sessions are intimate brand insight sessions hosted at our office on a bi- monthly basis. They are aimed at igniting creative and practical problem solving tools for those invited. The sessions follow a multimedia lucid structure that affords an interactive experience and practical take away from each session. Please send an with the subject Rain well Sessions to book a seat at our next session. These quarterly events are driven by specific brand principled topics and the efforts are directed towards making an economic difference through that platform. 8

10 Delighted Clients 9

11 ASSOCIATIONS BBBEE Bold Courageous and Audacious Baronial Regal and Distinguished Buddying Blossoming and Flourishing Effective Capacity and Efficiency YOUNG Black & Female Young Wide- eyed and lead by wisdom Black Voice of Mass Market and access to real value Female Conscience and emotive social leadership Edge Leaders and Enthusiasts 10

12 Maruapula Brand Brand Intelligence Consultancy REALISING GROWTH BEYOND SELF Maruapula Brand strategizes relevant branding solutions to artistically elevate business Contact details: Unit 7 Blueberry office Park, Randpark Ridge