for the Program Overview Be Fearless! Graphics Social media posts Hashtags

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1 for the 2017 t c u d D o r P l l a F m a r g Pro Be Fearless! Program Overview It s time for the 2017 Fall Product Program! Thanks for unleashing your inner hero by supporting your Girl Scout on her next entrepreneurial adventure. With your assistance, she will earn funds for troop activities while learning new skills, gaining confidence in business, and making epic memories with her friends. This kit will be your sidekick through the program explore its contents and use these resources to help her reach her program goals. Inside you ll find: Graphics Social media posts Hashtags By the power of these resources (and you!) combined, you ll have all the tools you need to help your Girl Scout reach her goals.

2 2017 Fall Product Program Promotional Kit Soar into the Fall Product Program with Social Media How can you use social media to promote the 2017 Fall Product Program? There are a lot of ways! Highlight products by pairing graphics with messaging, let friends and family know when and what products are available, and thank people for their support. Profile Covers

3 MORE PROFILE COVERS! You can use your social media profile to get the word out about the Fall Product Program! Try updating your Facebook or Twitter banner and profile photos to reflect your favorite aspects of the Fall Product Program. Profile Photos

4 PROGRAM OVERVIEW 2017 Fall Product Program Promotional Kit Say it with #Hashtags Hashtags are used in social media to make it easier for users to find posts related to a common topic. Create a hashtag by placing the # symbol in front of a word or phrase with no spaces. Using hashtags can help you reach a wider audience. Want to try using hashtags in your posts? Here are a few you can use: #GSOH #FallProduct2017 #leadlikeagirlscout Troop leaders can even create a hashtag just for their troop by adding your troop number to #GSOH, such as #GSOH1234. Copy that: social media messaging for your supporters Are you ready to spread the word about the Fall Product Program? Help your followers on social media take advantage of this opportunity to support your Girl Scout. Here are some examples you can use. Experiment by writing and testing your own! Don t forget to share the link to your Girl Scout s online store too! Facebook and Instagram Want to get ahead of the holiday season? We ve got photo keepsakes, tumblers, candles, and more that you can order online! They make great gifts plus, your purchase helps support local Girl Scouts. We re NUTS for these fall Girl Scout products! When you buy one of our tasty nut and candy items, you help support our troop through the year. There s something for everyone from delicious Peanut Butter Bears to Honey Roasted Mixed Nuts. Which one do you want to try? This just in: new items available in the 2017 Fall Product Program! Snag a tumbler or a sticky bun-scented candle before October 22. Twitter Magazines, veggie starter kits, and snacks oh my! Support our troop by making a purchase today. Stock your snack cabinet with Dill Pickle Peanuts, Cranberry Nut Mix, and Pecan Clusters! We ve got the hook up! Facebook posts

5 Take the quiz! Get people involved in the Fall Product Program by injecting some fun into your social media posts! We ve created a quiz your followers and prospective customers can take to find out what Girl Scout snack they are. Whether you re a Dark Chocolate Mint Penguins or Black Forest Trail Mix, the results will surely be delicious. gsoh.org/fall-product-quiz Take the Quiz and share your results on Facebook! Show your stuff with the new Snapchat filter Don t miss out! This special Snapchat filter is only available at the Fall Product Program Rally at Camp Ken-Jockety on October 1, Use epic graphics to share your story It s time to put all that messaging to good use! Choose messages that pair well with these graphics to create engaging social media posts. Twitter Posts

6 Calendar Make sure you know when important upcoming dates are! Mark them on your calendar so you don t forget. August September Troop training by Service Unit Fall Product Coordinators (SUFPCs) Family kickoff meeting to present Fall Product Program options Set troop and individual goals Verify girls are registered for the membership year Sun., Oct. 1, 2017 Fall Product Program Rally at Camp Ken-Jockety Register online at gsoh.org Sun., Oct. 1 Sun., Oct. 22, 2017 Program dates Girls take orders and collect payment Girls participate in the Online Program Fri., Oct. 13, 2017 Opt out forms due to productprogram@gsoh.org Sun., Oct. 22, 2017 Deadline to send s to earn Online Program patch Last day for online Nut Promise orders Collect all nut/candy order cards and payments Deadline for all online sales Mon., Oct. 23, 2017 Troop orders entered into NutE Troop Fall Product Coordinator (TFPC) deposits all collected payments in troop account TFPC enters Girl Rewards order into NutE by 11:59 p.m. Beginning at 11:59 p.m., the NutE system closes for ordering of product and Girl Rewards Wed., Nov. 8, 2017 Amount due to council is deducted from troop bank account by ACH Mon., Nov. 13 Thurs., Nov. 16, 2017 Pick up product from SUFPC at scheduled time Mon., Nov. 13 Fri., Dec. 8, 2017 Girls deliver products Mon., Dec. 11 Fri., Dec. 15, 2017 Pick up Girl Rewards from SUFPC at scheduled time Fri., Dec. 22, 2017 Report Girl Reward discrepancies to SUFPC October SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY November December You may decide to promote these dates on social media: October Fall Product Program begins October 11 halfway through the program October 22 the end of the 2017 Fall Product Program