WARREN MILLER ENTERTAINMENT INDEPENDENT PROMOTIONS PACKAGE FOR

Transcription

1 WARREN MILLER ENTERTAINMENT INDEPENDENT PROMOTIONS PACKAGE FOR

2 INDEPENDENT PROMOTIONS PROGRAM For the past 66 years, Warren Miller Entertainment (WME) has been the leader in producing the world s most renowned feature- length ski and snowboard films, becoming an annual tradiron for so many world wide. Our Independent Promoter (IP) Program, offers restaurants, theaters, clubs, groups, organizarons, charires, schools or individuals the opportunity to show our film in their own communires. Last year 175+ Independent Promoters hosted Warren Miller Events throughout North America and abroad! Screening the movie offers a dynamic opportunity to build revenue, club membership, parrciparon and overall awareness, while markerng your organizaron and partnering with other businesses. With your inirarve and our support, a great event can take place and a tradiron can begin in your community! PROGRAM OVERVIEW 360 Partnerships Our Audience Ticket Sales and Outreach PromoRonal Packages On- Site Sponsorship Benefits SnoWorld Magazine & Database How much does it cost Contact InformaRon

3 Why should I run an I.P. show? For Resorts Promote season pass sales, lodging deals, learn to ski programs, etc. Get people to your resort in the off-season Have the world s best content on all of your resort s screens all year long For Ski Clubs Kick off the season with a great tradition brought to you by your Ski Club Gain membership Bring in funds to help book trips Entertain your community and reach out to the younger generation about the joys of skiing For Schools Host a fun event for your students Encourage outdoor opportunities For Retailers Bring in traffic to your store via ticket sales and show advertising Engage the community Form partnerships with local businesses and the ski industry at your sponsor driven event Sell product at the shows Reach directly to the skiers in your town to tell them you are the only retail shop they should ever visit

4 360 PARTNERSHIPS By leveraging Warren Miller s experrse and brand cache within the winter sports community, our promoters are able to capitalize on 360 integrated plaaorm. WME never cease to amaze me at the "extra" they provide an independent promoter like myself, that allows me to give the same professional presentaron as Warren Miller corporate shows. The common compliment we get from regulars and new ahendees to our show in Klamath Falls each year is... It's as good as the big city shows and GREAT with the family atmosphere before, during and at intermission. We'll see you next year at the same Rme! - Kah3k Produc3ons: Klamath Falls, Oregon Our Local Ski Club put on a great event last year, and was able to reach a lot of new people, raise some much needed funds and create an event that we could do every year turn key. - Erie Ski Club: Erie, Pennsylvania CLUB MEMBERSHIP FUNDRAISING MARKETING SUPPORT FAMILY EVENT CUSTOM PROMOTIONS INDUSTRY NETWORKING CLUB & COMMUNITY PARTICIPATION For our ski club WME has been on top of every aspect of the presentaron. Materials arrive on Rme in good condiron and in quanrres as needed. Our event offers us a venue to promote the ski/ snowboard industry in our area with the benefit of having the Warren Miller name as the draw. The shows have always been top shelf with excitement from the beginning to the end. I recommend being a promoter to any ski club wanrng to reach their local area. - Algonquin Ou:i;ers: Huntsville, Ontario, Canada The Warren Miller Ski film is not only the best fundraiser for the Bogus Basin Ski Club but it is a tradiron and community event. The event supports Ski Club events, RecreaRon Unlimited (handicapped program) and the High School Racing Program. Warren Miller consistently delivers a quality film that always provides the official start of winter. - Bogus Basin Ski Club: Boise, Idaho

5 OUR AUDIENCE The Warren Miller audience is comprised of passionate outdoor enthusiasts that are highly engaged at the annual film screenings. ü 73% of movie- goers return to see the film each year. DEMOGRAPHICS Median Age: 36 Median HHI: $87,500 $75,000+: 58% $100,000+: 43% Male/Female: 59%/41% HH with children: 36% Age 18-34: 37% MORE DEMOGRAPHICS Adventurous Tech- Savvy Frequent Travelers Ahendees Per Group: 1-6%, 2-30%, 4-19%, 6+ 20%, Interests: Camping, Hiking, Biking, Photo/Video Source: Snoworld Readership Survey 2014, RRC Associates.

6 TICKETS SALES AND OUTREACH We survey our audiences every year so we know the best ways to reach out and connect in the future. PLACES OUR AUDIENCE BOUGHT TICKETS Online- 46% Box Office- 28% Retail Shop- 18% Group Rckets Hotline(NaRonal Tour)- 7% TOP WAYS OUR AUDIENCE FOUND OUT ABOUT OUR SHOWS- check all that apply Friend/Family- 45% - 21% Social Media- 14% WarrenMiller.com- 11% Radio- 9% Poster/Flyer- 8% Newspaper- 6% Ski Club- 5% Matt Power Source: Snoworld Readership Survey 2014, RRC Associates.

7 PROMOTIONAL PACKAGE The STREIF Film Tour will be promoted through web and social media with a digital promoronal package to help guide in adverrsing and promoron of individual shows.

8 SPONSORSHIP OPPORTUNITIES The Warren Miller Film Tour creates a fesrval- like atmosphere. Promoters will be able to leverage mulrple opportunires for venue exposure and consumer engagement through sponsorship support. Get local and regional sponsors involved with IP shows by offering brand awareness on- site through the following sponsor benefits: Brand Exposure Emcee MenRons Commercial Spot On- Site AcRvaRon On- Screen Logo Exposure RotaRng ads on- screen Product Demo/Sampling Video and Digital Content Delivery ExecuRon of Contests or Sweeps Prize DistribuRon Database Current Database Usage Future Data Capture Media Exposure E- mail Blast Exposure Direct Mail Piece Exposure Ticket Sales Outlet Fundraising Support

9 HOW MUCH DOES IT COST? - In most cases contracts are set up on the following basis: Guaranteed Minimum (only half due at contract signing) vs. Percentage of Gross Sales, whichever is greater - Contracts are negorable based on a few factors: Market, number of showings, Rcket price, searng capacity, etc - Things to answer before asking for a price quote: - How many seats do I think I can fill? (Average first year ahendance: 350) - What is the appropriate venue to host my event? (bigger searng capacity=higher rent) - High School Auditorium, Movie Theater, Stage Theatre, Film FesRval, etc - How many shows am I going to host? (at one locaron or mulrple locarons) - What am I using the show for? (fundraiser, charity event, profit, private event) - How much do I think I can/should charge? - depending on show value, Rcket prices range from $ add value to your show with sponsor offers, giveaways, etc - rent/searng capacity should dictate how much you charge - ex. $5 Rckets in a venue with 100 seats and $500 rent doesn t make sense because the best you can do is break even *WME reserves the right to negorate contracts on individual basis.

10 For more informakon please contact: John Shafer Independent Promotions Manager Conor Sedmak Seasonal I.P. Coordinator Warren Miller Entertainment 5720 Flatiron Parkway Boulder, Colorado