ON-SITE + BRAND PARTNERSHIP + SPONSORSHIP OPPORTUNITY

Transcription

1 ON-SITE + BRAND PARTNERSHIP + SPONSORSHIP OPPORTUNITY

2 THE FORECAST CALLS FOR A FLURRY OF EXCITEMENT WHEN MUCH & LIVE NATION BRING THE BIGGEST, BRIGHTEST HOLIDAY POP EXTRAVAGANZA. Superfans will fill Toronto s Air Canada Centre to spend a jolly good time with their favourite pop stars Much and Live Nation announced American pop-rockers Fall Out Boy, Swedish electro- duo Icona Pop, JUNO Award-winning singer-songwriter Serena Ryder, and rap-rockers Down With Webster, as the first performers for the annual holiday concert event. Only Much is there to capture the great performances and exciting moments, bringing this amazing event beyond the walls of the ACC and onto the many screens of Much viewers. Jingle all the way with the hottest ticket of the season and kick-off the holidays with the biggest bands.

3 Much + Live Nation have teamed up again for the 2 nd annual Much Presents THE BIG JINGLE. A one-of-a-kind national multi-platform media sponsorship combined with unmatched on-site activation opportunities. This presentation outlines the on-site elements with the MuchMusic broadcast and digital sponsorship components. We invite you to take this opportunity and make it more own-able with a customized Brand Partnership execution. Tell us your objectives and we ll work together with our creative teams who live and breathe the Much brand, connecting with our audiences every day, to build a unique co-branded campaign.

4 ABOUT US Much curates music and pop culture, and fulfills our viewers desires to be part of special and exciting experiences. As the No. 1 Canadian brand for young adults, Much is an integral part of today's pop-culture landscape. Live performances and interviews with the best Canadian and international artists, and celebrity guests put fans in the centre of the action making Much's acclaimed street-level Toronto headquarters Canada's epicentre of celebrity. A multiplatform Canadian icon, MuchMusic.com is a favourite destination for youth delivering music videos, user-generated content and more. Live Nation is the world s largest live entertainment company with over 2,000 artists performing in over 28 countries. In Canada, Live Nation produces and promotes over 1,100 shows per year, entertaining millions of fans from coast to coast. Global live entertainment network includes industry leading businesses, House of Blues and Ticketmaster. Representing some of the biggest names in live entertainment.

5 THE EVENT This December, Much & Live Nation are putting on the biggest, brightest holiday show and you re invited. Jingle all the way with the hottest ticket of the season and kick-off the holidays with your favourite bands. The event takes place at the renowned Air Canada Centre, downtown Toronto. Only Much will be there to capture the great performances and exciting moments, bringing this amazing event beyond the walls of the ACC and onto the many screens of Much viewers. Much Presents The Big Jingle one-hour concert special and the full concert stream will be in HD, exclusively on Much and MuchMusic.com. WHO? Much and Live Nation announced American pop-rockers Fall Out Boy, Swedish electro- duo Icona Pop, JUNO Award-winning singer-songwriter Serena Ryder, and rap-rockers Down With Webster, as the first performers for the annual holiday concert event. And of course our Much VJs are on hand to introduce the acts and keep the crowds going. WHERE? The Air Canada Centre, Toronto. WHEN? The Concert Event/Real Time Stream: The 1-hr Broadcast Special Premiere: DECEMBER 7 6p ET DECEMBER 14 6p ET

6 2012 HIGHLIGHTS

7 2012 HIGHLIGHTS BRIDGET MENDLER

8 2012 HIGHLIGHTS AUSTIN MAHONE

9 2012 HIGHLIGHTS CARLY RAE JEPSEN

10 2012 HIGHLIGHTS THE WANTED

11 2012 HIGHLIGHTS CODY SIMPSON

12 2013 ON-SITE ACTIVATION

13 THE AIR CANADA CENTRE IS Canada s premiere sports and entertainment venue hosting over 2.5 million guests annually One of America s 10 Most Lucrative Sports Arenas (Forbes Magazine) Third most Notable Arena of the last Decade (Stadia Magazine) Home to 7 of the top 10 Worldwide Tours (Pollstar Magazine) The venue for the 2 nd annual Much Presents THE BIG JINGLE partnership with Live Nation

14 ON-SITE ACTIVATION, PROMOTIONAL MARKETING & TICKETING ELEMENTS This component of your partnership with Much Presents The Big Jingle has 4 elements: 1. ON-SITE ACTIVATION, SAMPLING & BRANDING 2. PROMOTIONAL TICKETS 3. LIVE BRAND INTEGRATION DURING SHOW (IN-BETWEEN ACTS) 4. LIVE NATION & TICKET MASTER PROMOTIONAL MARKETING Live Nation will work together with you to build an activation that is highly customized to your specific marketing objectives.

15 ON-SITE ACTIVATION, PROMOTIONAL MARKETING & TICKETING ELEMENTS 1. ONSITE ACTIVATION, SAMPLING & BRANDING: Onsite Footprint (up to 20 x 20) in the ACC concourse including proprietary signage such as banners, flags etc. within the footprint. Ability to distribute promotional materials, engage customers with exit sampling & contesting Up to 10 Roaming Brand Ambassadors to engage consumers, drive traffic to your activation area, and/or sampling Brand logo featured on Concourse Screens within promotional loop shared equally amongst all sponsors. Example below: CLIENT X Brand logo featured on Bremner Rd 39 foot LED Screen Shared sponsor logo inclusion. Example below: Brand messaging featured within In-Bowl LED 360 signage board. Example below: Please note: Actual activation space location TBD based on requirements, space and electrical source provided. All other branding, signage, equipment, Brand Ambassadors, product storage, etc to be provided by client. Passes for the Brand Ambassadors to be provided by Live Nation. Actual number TBD. All creative requires Live Nation approval.

16 ON-SITE ACTIVATION 2. PROMOTIONAL TICKETS. One (1) Corporate Suite including 12 tickets (opportunity to purchase an extra eight (8) tickets per suite) 10 additional tickets within Lower Bowl (100 level) for contesting and/or hosting Best Seats in House upgrade potential for four (4) attendees to the floor 3. LIVE BRAND MESSAGING DURING SHOW (IN-BETWEEN ACTS). 1x The Big Jingle brought to you by billboard to reinforce sponsorship 1x brand sell with full audio within giant on-stage screen Sponsor prize packs for audience gaming with Much VJs (actual prizing TBD, Much and LN approval required)

17 ON-SITE ACTIVATION 4. LIVE NATION and TICKETMASTER PROMOTIONAL MARKETING. Sponsor logo inclusion on: A) Live Nation Marketing Campaign (Estimated value $150K) TV Print Flyers Social Media B) Database Marketing (Estimated value $10K) Live Nation: newsletter E-blast Set List sent to 520,010 subscribers/week Ticketmaster: newsletter E-blast Ticket Alert sent to 993,343 subscribers/week Live Insiders: newsletter E-blast Live Insiders sent to 28,000 subscribers/week C) LiveNation.com & Ticketmaster.ca Digital Assets (Estimated value $10K) Livenation.com and Ticketmaster.ca - feature homepage placement in top advertising locations Custom notification used exclusively to promote special offers (Ex: Presales, VIP packages, Discounts or Exclusive digital content) Ticketmaster Promotions Ticket Deals: Sponsor ticket deal homepage (Ex: 2-for-1; Me + 3; 4 Packs; Tickets under $25) Ticketmaster Digital Media package

18 2013 SPONSORSHIP

19 BLOCKING CHART SITE NOVEMBER DECEMBER PROMOTION BROADCAST SPECIALS SPECIAL PREMIERE CONCERT EVENT LIVE STREAM SUN DEC 7 SAT DEC 14 ROADBLOCK DEC 6-8 DEC EVENT MARKETING ON-SITE INTEGRATION SUN DEC 7 All dates tentative and subject to change. DIGITAL BROADCAST LIVE NATION MARKETING ACC ON-SITE

20 SPONSORSHIP-BROADCAST

21 BROADCAST CONCERT SPECIAL Much brings you the best performances and moments from the concert in the 1-hr broadcast special, all in high definition. Whether you experienced The Big Jingle live in person or not, you won t want to miss this special broadcast featuring your favourite Much artists kicking off the holiday season. TIMING PREMIERE Saturday December 14 6P ET ENCORES Sunday December 15 12A, 5P, 8P, 5A ET Monday December 16 12P, 6P ET Thursday December 19 1P, 7P ET Friday December 20 12P, 6P ET TOTAL 11 AIRINGS SPONSORSHIP DETAILS Within each airing, each sponsor receives: 2 x :05 billboard 4 x :30 brandsell single product category exclusivity All dates & times are tentative and subject to change.

22 BROADCAST BIG JINGLE SPECIALS Much will produce various Big Jingle themed episodes of Today s Top 10. TIMING Monday December 9 Wednesday December 11 Thursday December 12 TOTAL AIRINGS - 3 8p-9p ET 8p-9p ET 8p-9p ET SPONSORSHIP DETAILS Within each airing, each sponsor receives: 1 x :05 billboards 1 x :30 brandsell single product category exclusivity All dates & times are tentative and subject to change. Show concepts and titles tentative and subject to change.

23 BROADCAST CONSUMER PROMOTION Much will execute a Much Presents The Big Jingle contest promotion to drive engagement and tune-in. Actual contest concept and prizing TBD. ON-AIR PROMOTION Much will produce a spot promoting The Big Jingle consumer contest. TIMING w/o Nov 25, 2013 x 3 weeks FREQUENCY Approximately 10 spots per week per sponsor SPONSORSHIP DETAILS All sponsors brought to you in part by tag to be rotated equally. All dates & times are tentative and subject to change. All tagged promos air off-contract. Actual contest concept in development and subject to change.

24 BROADCAST TUNE-IN PROMOTION During late Fall/early Winter, The Big Jingle will be at the top of the priority list for promotional activity. Various elements will be promoted including; live-stream at muchmusic.com, consumer contest promotion, broadcast tune-in dates & times. TIMING w/o Nov 18, 2012 x 4 weeks FREQUENCY Approximately 10 spots per week per sponsor SPONSORSHIP DETAILS All sponsors brought to you in part by tag to be rotated equally. All dates & times are tentative and subject to change. All tagged promos air off-contract.

25 SPONSORSHIP-DIGITAL

26 DIGITAL MUCHMUSIC.COM/BIGJINGLE SITE OVERVIEW Much will design and host a page for MUCH PRESENTS THE BIG JINGLE at MUCHMUSIC.COM that will be the central hub for all things THE BIG JINGLE. NEWS & INFO BLOG Leading up to the event itself, this is where you can find information regarding tickets, announcements on performers, related news plus tune-in details for the broadcast. SOCIAL Find all your related social feeds here on The Big Jingle page. VIDEO Find all performing artist videos here in one central place, post-live event artist interviews, the LIVE STREAM of the 4-hr concert on December 2 and the 1-hr broadcast special on-demand post-broadcast. PHOTOS Much will be on the ground at the event taking pics of the artists back stage, the performances, the crowds, you name it, if it s worthy of a photo you ll find it here. CONTESTS Any and all info related to contest around The Big Jingle will be here! TIMING w/o Nov 4 x 8 weeks All dates are tentative & subject to change. All content pending digital rights & clearances.

27 DIGITAL SAMPLE SHOWPAGE

28 DIGITAL SITE SPONSORSHIP DETAILS Category Exclusivity within site Enhanced Brand Logo Integration & Tagline prominently featured within The Big Jingle site Pre-roll to all Big Jingle video, client rotation to be shared equally Brandsell Ad Units exclusive to The Big Jingle site + Much MTV RON TIMING w/o Nov 4, 2013 x 8 weeks Digital sponsorship timing is flexible based on client media campaigns. -All media to be delivered within The Big Jingle site + Much MTV RON -Optional substitution of Leaderboard & Big Box units if pre-roll is unavailable. -Digital sponsorship + media schedule based on client digital creative assets available & digital rights clearances. -All sponsorships subject to all official broadcast guidelines, terms & conditions.

29 DIGITAL SAMPLE ENHANCED LOGO INTEGRATION

30 DIGITAL ROADBLOCK MuchMusic.com will promote both the Concert live-stream and the Broadcast Special Premiere each with a roadblock. Leading up to the live-stream, the Much homepage will turn into a one-page roadblock promoting the live event. Leading up to the broadcast special, the Much homepage will turn into a one-page roadblock promoting the broadcast. Post premiere the roadblock will drive to The Big Jingle showpage to drive on-demand viewing. TIMING LIVE STREAM ROADBLOCK 1 day pre-event Fr Dec 6 1 day post-event Su Dec 8 BROADCAST SPECIAL ROADBLOCK 3 days pre-broadcast We Dec 11 Fr Dec 13 2 days post-broadcast Su Dec 15 Mo Dec 16 TOTAL 7 DAYS SPONSORSHIP DETAILS Sponsor logo featured within roadblock design SAMPLE ROADBLOCK WITH SPONSOR LOGO INTEGRATION

31 SPONSORSHIP-MOBILE

32 MOBILE All the content available on the showpage will also be made available snack-on-the-go style on the mobile site. NEWS & INFO BLOG Leading up to the event itself, this is where you can find information regarding tickets, announcements on performers, related news plus tune-in details for the broadcast. SOCIAL Find all your related social feeds here on The Big Jingle page. VIDEO Post-live event artist interviews, the LIVE STREAM of the 4-hr concert on December 1 and the 1-hr broadcast special on-demand post-broadcast. PHOTOS Much will be on the ground at the event taking pics of the artists back stage, the performances, the crowds, you name it, if it s worthy of a photo you ll find it here. CONTESTS Any and all info related to contest around The Big Jingle will be here! TIMING w/o Nov 4 x 11 weeks Mobile sponsorship timing is flexible based on client media campaigns SPONSOR INTEGRATION Banner ads shared rotation throughout mobile content shared equally amongst all sponsors

33 INVESTMENT

34 WA N T IN ON T H E J I N G L E? CONTACT YOUR ACCOUNT EXECUTIVE FOR MORE DETAILS ON SPONSORSHIP AND WAYS TO BUILD A CUSTOM BRAND PARTNERSHIP CAMPAIGN AROUND YOUR SPECIFIC MARKETING NEEDS.

35 THANK YOU