THE WORLD OF FRESH PRODUCE FRUIT LOGISTICA BERLIN, 9 11 FEBRUARY

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1 THE WORLD OF FRESH PRODUCE FRUIT LOGISTICA BERLIN, 9 11 FEBRUARY

2 FRUIT LOGISTICA 2011 THE WORLD OF FRESH PRODUCE IF YOU RE GOOD, SHOW THE WORLD To develop and grow your business effectively, it is essential to keep in close personal contact with customers and suppliers. It is also important to show strength and confidence by promoting your company s image and presenting your products to the world. FRUIT LOGISTICA is the place to do it. For three days each year, FRUIT LOGISTICA is the world of fresh produce. And there is simply no better or more cost effective way to present your company to top decision makers in the international fresh produce business. AT FRUIT LOGISTICA YOU HAVE THE PERFECT OPPORTUNITY To present your new services and products To present your company to the world and promote your image To develop new markets and new business To meet new customers and suppliers To talk to your existing international business partners To see what s new on the market and what your competition is doing To find out about the latest trends and developments in the business

3 Europe 74.5% North America 2.9% Asia 3.1% Central / South America 7.1% Middle East 4.1% Africa 7.2% Oceania 1.0% 54,000 TRADE VISITORS FROM EVERY CONTINENT With over 54,000 highly qualified trade visitors from over 125 countries and from all five continents, there is no better place in the world to make new contacts, find new business and conquer new markets. FRUIT LOGISTICA IS THE IDEAL PLACE TO PRESENT YOUR COMPANY 91% of exhibitors at FRUIT LOGISTICA say you should join them in Berlin 87% say they are satisfied or more than satisfied with their experience at FRUIT LOGISTICA More than half present new products and services each year 90% plan to return to FRUIT LOGISTICA to exhibit next year With more than 2,300 exhibitors from every sector of the business and from over 70 countries, from small companies to multinational trading organisations and national pavilions, you will be in good company. Visit the FRUIT LOGISTICA Virtual Market Place at to see who already exhibits in Berlin. OUR STAND WAS PACKED WITH VISITORS EVERY DAY OF THE EXHIBITION. WE MADE OUTSTANDING CONTACTS AND WERE ABLE TO WELCOME ALL OUR IMPORTANT TRADING PARTNERS. Valérie Bertrand, Prim Co, France THE WHOLE WORLD OF FRESH PRODUCE IN BERLIN. THIS YEAR IT WAS YET AGAIN THE CENTRE OF THE INTERNATIONAL FRUIT TRADE FOR THREE WHOLE DAYS. Lebensmittel Zeitung, Germany MORE THAN 54,000 PROFESSIONAL VISITORS ARE WAITING TO MEET YOU IN BERLIN NEXT YEAR! 89% are closely involved in buying products and services for their company 73% hold senior management positions 70% want to find out about new products and ideas 89% say they are able to gain an effective overview of the market 93% say they are satisfied or more than satisfied with their visit to FRUIT LOGISTICA 97% recommend others to visit the exhibition > About FRUIT LOGISTICA All statistical data is derived from independent exhibitor and visitor surveys carried out by Gelszus Messe-Marktforschung GmbH, Dortmund. FRUIT LOGISTICA IS THE MOST IMPORTANT TRADE EVENT OF GLOBAL IMPORTANCE. IT GIVES YOU THE CHANCE TO GET AN IMPRESSION OF THE ENTIRE INDUSTRY IN JUST THREE DAYS AN INCREDIBLY VALUABLE TIME SAVING. Brice Quibilier, Nanteurop, France

4 FRUIT LOGISTICA 2011 THE WORLD OF FRESH PRODUCE WHY EXHIBIT AT FRUIT LOGISTICA? ECONOMY OF TIME, MONEY AND EFFORT Just consider the time, expense and energy which is otherwise necessary for international sales tours to different destinations. It is never easy to set up a complicated itinerary, to coordinate international flights and hotels and agree convenient appointments. Will your contacts be there when you are? Can you take your products with you and present them effectively? Will you be able to answer all the questions yourself? How long will you be away from the office? What does it all cost in terms of time, trouble and money? FRUIT LOGISTICA IS THE ANSWER At FRUIT LOGISTICA in Berlin you and your team can meet customers and other leading decision makers from over 125 countries in one place, make hundreds or even thousands of new contacts, present your products effectively, and be back in the office within a week! One flight, one hotel, one comfortable location. It can be that easy. TEN MORE REASONS WHY FRUIT LOGISTICA MAKES SOUND BUSINESS SENSE Three days of uninterrupted exhibition time from 9.00am to 6.00pm More professional, top quality visitors from more different countries than any other fresh produce event Over 2,300 exhibitors representing every sector of the international fresh produce business and its service industries from around 70 different countries in all five continents THE FRUIT LOGISTICA IS THE ONLY TRADE FAIR AT WHICH THE RETAIL SECTOR IS EXTREMELY ACTIVE AND THEREFORE PRESENT IN LARGE NUMBERS. Kai Krasemann, Fruchthansa, Germany Over 1,000 trade journalists, TV and radio reporters from 50 different countries A programme of conferences and seminars on key issues affecting the international fresh produce business today, many of them are free Two specialised exhibitions, one for fresh fruit and vegetables and one for fresh produce convenience products, under one roof at the same time An extensive worldwide marketing and promotional campaign involving advertising, mailings and other promotions A network of FRUIT LOGISTICA representative offices in over 120 countries to attract new visitors from all over the world and help you to make the most of your presence in Berlin A support team of designers, stand construction companies, equipment suppliers and everything else that is necessary for you to make the most of your company presentation Berlin is an international capital with excellent transport facilities, a wide choice of hotels in all price ranges, a host of top tourist attractions and after-hours entertainment to suit all tastes > About FRUIT LOGISTICA

5 TARGET GROUPS IMPORTERS EXPORTERS GROWERS WHOLESALERS DISTRIBUTORS RETAILERS CATERING ASSOCIATIONS INSTITUTIONS FRESH FRUIT AND VEGETABLES EXOTIC PRODUCTS ORGANIC PRODUCE POTATOES DRIED FRUIT AND NUTS FRESH HERBS AND SPICES FLOWERS AND PLANTS FOR SELF-SERVICE OUTLETS PACKAGING GRADING AND SORTING TRANSPORT LOGISTICAL SYSTEMS PRODUCE HANDLING STORAGE RECYCLING AND DISPOSAL QUALITY CONTROL SYSTEMS SHOPFITTING MARKETING MARKET RESEARCH MANAGEMENT CONSULTANCY PRESS AND MEDIA TECHNICAL SERVICES AND PRODUCTS COMPUTER AND INTERNET SOLUTIONS CULTIVATION SYSTEMS SEEDS AND PLANT MATERIAL EXHIBIT AT FOR FRESH PRODUCE CONVENIENCE PRODUCTS, EQUIPMENT AND SERVICES

6 FRUIT LOGISTICA 2011 THE WORLD OF FRESH PRODUCE HAPPY EXHIBITORS, SATISFIED VISITORS EXHIBITORS AT LAST YEAR S FRUIT LOGISTICA WERE A HAPPY CROWD! 87% were positively impressed by the event 87% were happy with the commercial results of their participation 85% expect good business as a result of the exhibition 91% would recommend others to exhibit there 90% intend to exhibit again next year EXHIBITORS AT FRUIT LOGISTICA ACHIEVE WHAT THEY SET OUT TO DO 93% were able to present their company and promote their image effectively 80% were able to win new customers 70% were able to conclude business deals 87% were able to prepare business deals 85% were able to promote new products and services effectively 95% were able to strengthen existing business contacts 83% were able to find new suppliers TOP LEVEL VISITORS COME TO FRUIT LOGISTICA BECAUSE THEY FIND WHAT THEY ARE LOOKING FOR 93% were positively impressed by the exhibition 83% were able to find out about new products 73% were able to prepare business deals 72% were able to conclude business deals 80% were able to make new contacts with suppliers

7 0,000 0,002 0,004 0,006 0,008 0,010 TOP QUALITY VISITORS WANT TO MEET YOU! 89% of visitors are directly involved in the decision to buy products and services 73% of visitors hold senior positions in their companies or organisation > About FRUIT LOGISTICA I VE CLOSED SO MANY DEALS AT THE EXHIBITION THAT I ACTUALLY COULD HAVE GONE BACK HOME HALF WAY THROUGH THE EVENT. Rodolfo Rivera, Excard, Guatemala THE EXHIBITION OFFERS US THE WHOLE WORLD IN JUST THREE DAYS. WE WERE DEFINITELY ABLE TO EXTEND OUR EXPORT ACTIVITIES THERE. Dan Dempster, Canadian Produce Marketing Association, Canada

8 FRUIT LOGISTICA 2011 THE WORLD OF FRESH PRODUCE FIND OUT MORE ABOUT THE BUSINESS YOU ARE IN FRUIT LOGISTICA has a programme of conferences and seminars on a wide range of subjects including key issues affecting the international fresh produce business today. Many of them are free. 95% of visitors say they are pleased with the quality of these events. FRESH PRODUCE FORUM: More than 300 top industry representatives meet each year to learn about and discuss the latest developments in the international fresh produce business. FRUCHTHANDEL MAGAZINE Hall Forum: A whole series of short compact onehour workshops on topical issues, held inside the exhibition halls. Other workshops and receptions: Every year exhibitors organise a wide range of interesting workshops and networking events. > Events FRUIT LOGISTICA INNOVATION AWARD THE BEST WAY TO LAUNCH YOUR NEW PRODUCT The FRUIT LOGISTICA Innovation Award is the most important and sought-after prize in the whole of the fresh produce industry and attracts enormous attention in the press. The award is open exclusively to exhibitors at FRUIT LOGISTICA and the winner is chosen by the visitors to the fair. Submit your latest innovation for the award and take advantage of the massive extra exposure for your new products. > Exhibitor Service > FLIA 2011

9 WHAT ELSE CAN WE DO FOR YOU? MARKETING AND ADVERTISING Full details of your company and your products are visible online at the FRUIT LOGISTICA Virtual Market Place 365 days a year You can advertise your company and products in the Virtual Market Place, in the official exhibition catalogue and at key locations on the exhibition grounds during the exhibition EVERYONE WHO PLAYS A ROLE IN THE GLOBAL FRESH PRODUCE BUSINESS WAS IN BERLIN. Lebensmittel Zeitung, Germany THE ENTIRE VALUE CHAIN MEETS HERE AT FRUIT LOGISTICA, FROM PRODUCERS TO FOOD RETAILERS. Steven van Paassen, Rijk Zwaan, Netherlands We offer a whole range of other services to help you promote your presence in Berlin effectively We carry out advertising, press promotion and direct marketing campaigns throughout the year on all five continents > Exhibitor Service PRESS SERVICES AND SUPPORT We can offer you a whole range of support services to use press and public relations to promote your presence at the fair Over 1,000 journalists from press, television and radio from around 50 countries visit the FRUIT LOGISTICA exhibition each year to report on the event > Press Service PRESENTATIONS AND PRESS CONFERENCES You can make a special impact by sponsoring events and conferences You can enter your product innovation for the FRUIT LOGISTICA Innovation Award and benefit from massive press coverage and public attention You can make your own presentations in the exclusive Exhibitor Forum or organise your own press conference in the official press centre Your event can be publicised in the FRUIT LOGISTICA event programme > Exhibitor Service STAND DESIGN AND EQUIPMENT We can provide you with all the technical support and equipment you need to realise your exhibition stand and displays in Berlin from stand design and construction to logistical services, technical equipment, furniture and graphic design We can also provide you with all the support services you need including stand hostesses, interpreters and catering services > Exhibitor Service HOTELS AND TRAVEL Through our service partners smart and more, we can arrange hotel accommodation, make travel arrangements, arrange incoming services and provide local tourist and business information as required > Exhibitor Service > Hotel & Travel Info Our worldwide network of representatives and service companies can help you at every stage with the planning, design and construction of your stand, no matter what the size or how large or small the budget. > Contact

10 FRUIT LOGISTICA 2011 THE WORLD OF FRESH PRODUCE ON THE WEB INFORMATION 365 DAYS A YEAR AT Application forms to reserve a stand Information, statistics and a complete range of services for exhibiting companies Entry forms for the FRUIT LOGISTICA Innovation Award FLIA 2011 Hotel, travel and visitor information Latest details of conferences, workshops and other networking events Ticket purchasing and registration Transport and shuttle services to the exhibition and much, much more Visit regularly for all the latest service and contact information. ALL YEAR ROUND THE FRUIT LOGISTICA VIRTUAL MARKET PLACE is also home to the FRUIT LOGISTICA Virtual Market Place, a unique service for the exclusive benefit of registered exhibitors. It also serves as the official online catalogue of the exhibition. Company entries in the Virtual Market Place usually feature in the top ten results of major internet search machines such as Google Display your products and services to more than 475,000 online visitors each year (over 5,6 million pageviews), 24 hours a day, 7 days a week User-friendly, step-by-step data entry system and a multilingual helpline Update your entry at any time at no extra cost Your Virtual Market Place entry will automatically be used as your entry in the official printed catalogue Visitors can arrange meetings or ask for more detailed information from you at the click of a mouse For further information on the Virtual Market Place contact: contact@virtualmarket.fruitlogistica.de

11 BERLIN, THE PLACE TO BE Berlin is an attraction in itself and offers the cultural and entertainment opportunities which only a major capital city can offer. A vast choice of hotel accommodation to suit all tastes and pockets Two international airports with direct flights from all over the world Excellent connections to the European motorway and rail networks Restaurants, bars, and exciting locations for private events Excellent public transport connections to the exhibition and all parts of the city You should certainly take the time to explore it. FRESHCONEX NO OTHER TRADE FAIR IN THE CONVEN- IENCE SECTOR OFFERS SUCH A CONCENTRATION OF RETAIL BUYERS. Oliver Ditzler, Bonatura AG, Switzerland FRUIT LOGISTICA takes place alongside and at the same time as FRESHCONEX, the specialised exhibition for fresh produce convenience. FRESHCONEX has rapidly established itself as the leading European platform and business forum for the fresh produce convenience sector. Visitors are able to visit both shows on one ticket. Find out more about FRESHCONEX at

12 Dates FRUIT LOGISTICA Wednesday to Friday 9 11 February 2011 Open daily hrs Halls TH FRESH PRODUCE FORUM Tuesday, 8 February hrs, ICC Berlin FRESHCONEX Wednesday to Friday 9 11 February 2011 Open daily hrs Berlin exhibition grounds FURTHER INFORMATION For the latest information on the fair, exhibitor application forms as PDF files in five different languages, details of support services for exhibitors and visitors, the event programme, the Virtual Market Place and much more, visit > Exhibitor Service > Application Info or contact the FRUIT LOGISTICA team at fruitlogistica@messe-berlin.com Tel +49 (0) , , Fax +49 (0) , Our network of overseas representatives also provides information and a full range of support services in your own language > Contact Messe Berlin GmbH Messedamm Berlin Germany Tel +49(0)30/ Fax +49(0)30/ fruitlogistica@messe-berlin.com