2014 Media Kit MAKE magazine Makezine.com Maker Faire LEADING THE MAKER MOVEMENT

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1 2014 Media Kit MAKE magazine Makezine.com Maker Faire LEADING THE MAKER MOVEMENT

2 LEADING THE MAKER MOVEMENT Maker Media is a global platform for connecting makers with each other, with products and services, and with our partners. Through media, events and ecommerce, Maker Media serves a growing community of makers who bring a DIY mindset to technology. The launch of MAKE Magazine in 2005, followed by Maker Faire in 2006, jumpstarted a worldwide Maker Movement, which is transforming innovation, culture and education. Maker Media s core media properties and ecommerce business are highly valued and respected brands in the maker community, where a cross-section of DIY enthusiasts from inventors and designers to hackers and tinkerers indulge their passions. Whether devouring MAKE magazine from cover to cover (77% regularly read at least 3 of the last 4 issues), visiting to check the latest blog post, shopping for the newest version of Arduino or Raspberry Pi, or planning a weekend at Maker Faire, makers depend on Maker Media brands to inform, inspire, unite and entertain them. makermedia.com

3 MAKE magazine MAKE is the first magazine devoted to DIY technology projects. MAKE has a devoted audience of tech-savvy, DIY enthusiasts who are shaping the future with their innovative projects and ideas. More MAKE, More Often in 2014 > 2014 moves to bi-monthly, 8 1/2 x 11 Response to readers Response to growth of maker movement Response to cultural shift STEM initiatives, locally-made > Audience 81% Male Average age 45 HHI $107,600 80% College graduates 39% Post-Grad degrees 73% Own home 4 in 10 have children [The maker movement is] as significant as the shift from agriculture to the early industrial era Jeremy Rikin, Wharton economist. Bloomberg Business Week, 2/16/12 > MAKE magazine Paid Circulation 125,000 Total Readership* 300,000 *passalong 2.4 per issue > MAKE Readers are Dedicated 9 in 10 have read or looked at MAKE magazine in the last 12 months 78% have read three or four of the last four issues 45% spend more than one hour reading MAKE, and 67% pick it up 4 or more occasions for reference MAKE is consumed at unprecedented levels with 95% reporting that they have read or looked at any of MAKE's print formats, including the magazine, books, and special issues.

4 MAKE magazine 2014 Editorial Calendar Issue V37 Drones V38 Cameras/ AV V39 Robotics V40 Electronics V41 3D Printing V42 Toys Ad close 11/20/13 1/22/14 3/26/14 5/21/14 7/23/14 9/24/14 Materials Due 11/27/13 1/29/14 4/2/14 5/28/14 7/30/14 10/1/14 On Sale 1/21/14 3/25/14 5/27/14 7/22/14 9/23/14 11/25/14 Print Advertising Rates Frequency Full Page Half Page 1/4 Page Cover 2 Cover 3 Cover 4 Section Opener 1X $13,310 $8,030 $2,200 $15,290 $14,630 $16,610 $14,375 3X $12,778 $7,709 $2,112 $14,678 $14,045 $15,946 $13,800 6X (1 year) $12,245 $7,388 $2,024 $14,067 $13,460 $15,281 $13,225

5 Makezine.com Makezine.com is an award-winning website and the most popular DIY/Tech website. It provides makers and enthusiasts with real-time information and projects and is a thriving community of makers, designers, crafters, inventors, tinkerers, and amateur scientists. Advertising Opportunities Banners Standard Banners Rich Media Banners Sponsorships Category Sponsorships enewsletter Sponsorships Custom Content Sponsored Slideshows Product Giveaways Sponsored Blog Posts Sponsored Videos > Website Engagement 7.1M monthly pageviews 2.9M monthly visitors 2.8M monthly unique visitors > Social Media Reach Over 1.7M +1 s on Google+ 73K likes on Facebook 75K followers on Twitter > enewsletter Subscribers 89K - MAKE enewsletter 32K - Craft enewsletter 11K - Maker Pro enewsletter > YouTube MAKE Channel 502K subscribers 142.5M video views MAKE s Audience 81% Male Median Age 45 Median HHI $111K 80% College Graduates 39% Post-Grad Degree

6 Makezine.com Craft Channel The Craft channel is one of the most popular content areas on Makezine.com. Serious crafters know it as the go-to source for the latest DIY projects, new techniques, as well as innovative fashion, lifestyle and food trends. Advertisers who want to reach the craft target will find a highly responsive and influential audience on the Craft channel. > Audience 98% Female Average age 32 $70K HHI 92% College educated 64% Visit the site at least once a day > Social Media Channels 91K likes on Facebook 90K followers on Twitter 57% Publish their own blog > Themes Include Wearables Holiday crafts Sewing/Knitting Photography & Design Crafts for kids Cooking DIY Wedding Advertising Opportunities Category Sponsorships Sponsored Slideshows Sponsored Blog Posts Sponsored Videos Targeted Banner Ads

7 Makezine.com Display Advertising Rates Standard Banner Units Leaderboard 728x90 $25 cpm Medium Rectangle 300x250 $25 cpm Half Page 300x600 $40 cpm Rich Media Branding Units* Film Strip 300x600 (scrolls through creative up to 3000 pixels tall) $50 cpm Portrait 300x1050 (divided into three distinct modules) $55 cpm Slider 970x90 (expandable to 970x550) $60 cpm Billboard 970x250 $60 cpm *Inquire for rich media specfications and examples enewsletter Sponsorships (exclusive) MAKE enewsletter (89k subscribers, 2 per month) * Standard Sponsorship: 160x600 $4,450 Standard* / $6,675 Custom** (per insertion) ** Custom Sponsorship: 160 x Sponsored Article Custom Content Slideshow (300x x90) Blog Post $5,000-$7,000 Video * Standard: Includes PSA style intro or branded slide ** Custom: Includes PSA style intro or branded slide + custom content and poduct placement Category Sponsorship (exclusive) $1,500 Standard / $3,500 Custom Theme $7,500 Standard* / $15,000-$20,000 Custom** Roadblock Targeted Content Includes: Roadblocked banner ads (300x x90) on related content pages (such as Arduino, Electronics, Home & Garden, 3D Printing, Vehicles, or Craft) $7,500 / 1 month Additionally, MAKE can work with you to design a completely customized program to meet your marketing objectives.

8 Maker Faire is an award winning, family friendly event celebrating technology, education, science, arts, crafts, engineering, food, sustainability, and more. Maker Faire has become part of pop-culture, a place for experiential marketing, debuting new technologies and inventions, and celebrating geekdom. Maker Media produces two annual flagship Maker Faires, partners with museums to produce Featured Maker Faires, and works with communities to license Mini Maker Faires around the world. > 2014 Flagship Faires 9th Annual Maker Faire Bay Area May 17-18, San Mateo Expo Center Projected Attendance: 120K 5th Annual World Maker Faire New York Sept TBD, New York Hall of Science Projected Attendance: 70K > 2014 Featured Faires Maker Faire Detroit July 27-28, Henry Ford Museum Project Attendance: 25K Maker Faire Kansas City June TBD, Union Station Projected Attendance: 12K Maker Faire Attendees 68% Male, 32% female Median age 37.5 yrs HHI $125K 47% First-time attendees 91% Attend with family and friends 78% gave Maker Faire high praise either noting it was "the best event I've been to all year" or it was "pretty darn great" Source: Maker Faire Attendee Survey, 2013 > Mini Maker Faires Over 80 community events in international, in 10 countries Please inquire for a detailed list of sponsorship and marketing opportunities

9 MAKE Magazine Ad Specs: PRINT > MECHANICAL SPECIFICATIONS Trim Size: Margins: Live areas should be kept 3/4 from document edge on all four sides including gutter. Crop marks: None Binding: Perfect Inserts: Are accepted, contact your sales representative for details. > DIGITAL FILES - Digital files should be provided in high resolution PDF format, using Acrobat Distiller 6.0 or similar - Digital files should be CMYK - Digital file sizes should be made exactly to the specifications. We cannot be responsible for files that do not adhere to these specs - Any printing instructions (optional) should be provided in a separate document > DIMENSIONS Full Page (no bleed): Full Page (bleed): Two Page Spread (bleed): Half Page Horizontal: Marketplace, Quarter Page: > MATERIAL SUBMISSION Insertion orders should be submitted to: Mara Lincoln at clientservices@makermedia.com phone: (707) fax: (866) > FONTS AND IMAGES - All fonts and images must be embedded - Any placed images should be at 100% size and 300dpi, CMYK - Note that we cannot guarantee accurate reproduction on fonts that are not Adobe postscript fonts. To avoid any font trouble, you can outline your fonts. > COLOR DENSITY - Total 4-color density should not exceed 280% with no more than one color solid. Please note there is an expected press gain of 18 22% in the 50% range, and that ink coverage will vary slightly during press run. > COLOR PROOFS (OPTIONAL) Color proofs should be a high-quality digital proof that meets SWOP standards. Color correctness cannot be guaranteed if color proof is substandard, or no proof is provided.

10 Ad Specs: ONLINE Our sites accept static JPG (up to 50k file size) animated GIF (up to 50k file size) or Flash (any version past Flash 4: up to 50k) provided animations are no longer than 15 seconds (ie: no endless looping). Any rich media DHTML must be user-initiated (click to expand, click to play video, etc.) > AD SIZES AVAILABLE x x x 600 (newsletter only - must be static jpg or gif) - Custom sizes available by request, contact your sales representative for details. > AD TYPES ACCEPTED - Static jpg/gif - Animated gif - Flash (version 4 and up) - 3rd Party Rich Media > FILE SIZE LIMITATIONS - Jpg/Gif = 50k - Flash = 50k - Expandable Units = 50k initial load, 100k maximum > SPECIFIC GUIDELINES - Animation must end after 3 loops or 15 seconds, whichever is shorter (no endless looping) for ALL ad types - All audio, video or interactivity MUST be userinitiated > MATERIAL SUBMISSION Insertion orders should be submitted to: Mara Lincoln at clientservices@makermedia.com phone: (707) fax: (866) > FLASH GUIDELINES - Flash banners should be generated using AS2 (ActionScript 2) for best functionality - To track clicks in Flash, the following ActionScript MUST be used: on (release) { if (clicktag.substr(0,5) = = http: ) { geturl (clicktag, _blank ); } } - Do NOT embed the URL within the code, instead use the above ActionScript and provide the URL to us. - Only one click command can be tracked through the ad server. If more than one click command is desired, click tracking will have to be enabled on the client-side rather than through the ad server. > EXPANDING AD UNIT GUIDELINES - All expansion MUST be user-generated on click. No auto-open or mouseover opening allowed. - Expansion rules: expands down. Maximum size = expands down or to the right. Maximum size = (down) or (right). - Control Close X must be visible in the upper right corner of all expanding ads. 16 point font is recommended. Mouse-off retraction is also recommended. - Auto close after 3 seconds of no user interaction - ALL expanding ads require notification and approval by Make Media prior to signing of the insertion order. > DELIVERY OF CREATIVE - All creative should be received no less than three (3) business days prior to the start of the campaign in order to ensure a timely launch. - Flash creative should be received no less than five (5) business days prior to the start of the campaign to allow for testing of clicktag functionality.