2017 MEDIA KIT ONLINE IN PRINT IN PERSON PRINT ONLINE NEWSLETTERS EVENTS MARKETING SERVICES

Transcription

1 IN PRINT ONLINE IN PERSON PRINT ONLINE NEWSLETTERS EVENTS MARKETING SERVICES 2017 MEDIA KIT

2 ABOUT 2017 ABOUT B&C BROADCASTING AND CABLE (B&C) is the leading voice of the television industry, serving the broadcast, cable and program syndication communities on a daily basis. The publication celebrated its 85th anniversary in B&C s editorial covers the entire spectrum of broadcast, cable, satellite, telco, advertising, multimedia, broadband, and other emerging technologies. It provides its readers and advertisers with a trusted, authoritative and respected environment to build their brands and enhance their position in the marketplace. B&C s readers include executives at TV stations, TV networks, cable systems and networks, major media companies, investment community and ad agencies, the government sector, including Congress and the FCC. Perhaps more than anything, the brand is best known for the quality, breadth and scope of its journalism. B&C produces, along with sister publication Multichannel News, the most popular events in the industry, from The B&C Hall of Fame to NYC TV and Video Week. In addition to its publication serving more then 20,000 subscribers, B&C also delivers daily news through its website, broadcastingcable.com, plus a daily newsletter, as well as multiple category specific newsletters. Weekly Circulation: 15,000 ABOUT MCN MULTICHANNEL NEWS is a 36-year old brand that covers the business of the multichannel video marketplace in print, online and through events. The coverage focuses primarily on distributors such as cable-tv operators, satellite-tv firms and telco-tv providers, as well as emerging over-the-top Internet-video services. In addition, the brand covers programming companies, virtual-reality, advertising, equipment vendors, government regulators and financial investors in these TV-related industries. The brand touches top decision-makers across these different disciplines on all platforms, and through exclusive partnerships with trade associations. Perhaps more than anything, the brand is best known for the quality, breadth and scope of its coverage. Multichannel News, with sister publication B&C, produces premier events in the industry throughout the year, from Wonder Women to NYC TV and Video Week, a daily conference covering different disciplines. Multichannel News is recognized as the industry leader in its respective marketplace. In addition to its publication, Multichannel News also delivers news through its popular breaking news website, multichannel.com, plus a daily newsletter, as well as multiple category specific newsletters. Weekly Circulation: 15,000 PG. 2

3 REACH 2017 INFLUENCE THE RIGHT AUDIENCE NewBay+ PRINT DIGITAL MOBILE LIVE EVENTS THOUGHT MARKETING LEADERSHIP SERVICES Reach 25,000 verified industry pros with physical copies +10,000 digital editions, for a combined reach of 35,000 professionals. Both websites broadcastingcable.com and multichanel.com have responsive designs that is viewable anywhere and together they average 500,000 unique browsers. 75,000+ opted-in industry professionals reached with the Daily newsletters from B&C and MCN. Advertising and custom eblast opportunities are available. Whether via webinars or face-to-face, B&C and MCN bring the industry together, bringing buyers to sellers and trusted knowledge to those that need it most. Go beyond traditional marketing with innovative lead generation and lead nurturing plans; get specialized content created by the brands you trust Use our awards programs, native advertising, social media hub, and whitepaper programs to show your industry leadership capabilities. 500,000 unique browsers 75,000 opted-in industry professoinals 10,000 difital editions PG. 3

4 DEMOGRAPHICS 2017 MULTICHANNEL NEWS Distributors MSOs: 40% Independents: 13% Telcos: 2% Satellite: 3% Broadcast Operations Broadcast Stations, Station Groups & TV Networks, Production Facilities, Producers, etc 16% 58% DIGITAL Multichannel.com 437,165 pageviews per month Cable TV Networks / Programmers 12% 250,342 uniques per month New Media Digital, Internet and Interactive Companies Other Finance, Broadcast, Ad Agencies, Technology Providers, etc 10% 4% 15,500 followers on Twitter BROADCASTING & CABLE Broadcast TV (Stations/Groups/TV Networks) Corporate Management, Financial Managers, GMs, Chief Engineers, News Directors Advertising Agencies Buyers of TV, Major Agency Holding Companies, Interactive Agencies, Supervisors, Planners & Buyers Cable TV Operations Distributors and Networks 16% 15% 48% DIGITAL BroadcastingCable.com 391,864 pageviews per month 207,999 uniques per month New Media Digital, Internet and Interactive Companies Other Programming Services - Studios, Syndicators, Distributors 4% Finance 4% Technology Providers, Education, Gov t, etc. 9% 4% 17% 17,200 followers on Twitter PG. 4

5 PRINT OPPORTUNITIES 2017 PRINT ADS: Print campaigns run in the weekly editions of B&C and Multichannel News which are distributed every Monday. SHOW ISSUES: B&C and Multichannel News have distribution at the following industry shows: CES NATPE NAB Independent Show IBC SCTE Ad Week SHOW DAILIES Published at both Independent Show and SCTE (Official SCTE Dailies publisher) TARGETED PRINT OPPORTUNITIES: Our print circulation can be segmented by company type, so that, for example, in B&C an advertiser could run a message that would only be seen by advertising agency executives, or, in Multichannel News an advertiser could target specific MSOs, telcos, etc. Targeted units can include: False Covers Inserts Polybagged Items Bellybands CUSTOM PUBLISHING: Custom publishing opportunities are available when there is a specific initiative or topic that you would like to see covered editorially, and, in a way in which your team would have input on the editorial content. Examples include: Anniversary / Milestone Salutes Weekly Issues focus on a specific topic(s) chosen by an exclusive advertisers PG. 7

6 WEEKLY DIGITAL EDITION PRINT OPPORTUNITIES 2017 A digital edition of each week s print edition sends at 6pm EST every Sunday. Newsletter clicks through to a landing page that provides a complete digital version of that week s print edition, including all advertisements and editorial content. Approximate Circulation: 5,951 delivered with a 29% open rate ADVERTISING OPPORTUNITIES: If you are looking for high-visibility and impact within a smaller ad space, print opportunities are available on some of the featured editorial pages, including: 728x90 Banner within the digital edition send 120x600 Banner to left/right of digital edition 468x60 Banner above/below digital edition 550x480 Video placement left of cover on issue landing page PG. 8 Digital Edition Landing Page Weekly e-blast.

7 MULTICHANNEL NEWS OVERVIEW 394,051 Avg. Monthly Unique Visitors 437,165 Avg. Monthly Page Views 68% Returning Visitors 1.49 Returning Visitor Pages/Visit ONLINE STATISTICS 2017 TRAFFIC SOURCES Direct Traffic Referring Site Search Engines* Other 5% * 5% of search engine keyword search comes from multichannel news or a related phrase GEOGRAPHIES United States 24% 94% United Kingdom 21% 1.41% Other 50% 4.59% BROADCASTING & CABLE OVERVIEW 346,833 Avg. Monthly Unique Visitors 391,864 Avg. Monthly Page Views 65% Returning Visitors 1.58 Returning Visitor Pages/Visit TRAFFIC SOURCES Direct Traffic Referring Site Search Engines* Other 13% 28% * 13% of search engine keyword search comes from broadcasting and cable or a related phrase GEOGRAPHIES United States United Kingdom 19% 1.8% Other 40% 9.8% 92% PG. 9

8 ONLINE OPPORTUNITIES 2017 RICH MEDIA EXPANDABLE AD UNITS WITH VIDEO Expandable ad Our expandable ad units can use rich media to engage readers through larger and interactive banner creative. Video can also be utilized within these units to highlight programming and provide readers with promo reels or examples of programming. EXPANDABLE UNITS INCLUDE: 728x90 expands to 728x x250 expands to600x x600 expands to 500x x90 expands to 970x x90 Pushdown Expandable ad 970x415 Expanded Pushdown PG. 10

9 ONLINE OPPORTUNITIES 2017 WELCOME PAGE INTERSTITIAL An exclusive high-impact opportunity. Each user entering the site for a 24 hour period will be greeted by your full page ad unit before reaching the homepage or any article pages. The ad unit will play for 15 seconds unless the user chooses to click off of your banner and go directly to the site. Interstitials are capped at 1x per user, per day. SPECS: Banner Size: 640x480 File Type: static or animated jpg/gif, or flash File Size: 100k or less Interstitial STATIC IMAGE FOOTER Static footer COUNTDOWN CLOCK A static 984x90 banner that remains at the bottom of the page even as the user scrolls up and down, and is clickable. Only available on non-homepage pages. The countdown clock sits just below the masthead and provides the advertiser with prime positioning. This unit is perfect for countdowns to a show premiere or network launch. The clock will run on all site pages and is clickable. Countdown Clock SPECS: Banner Size: 1146x90 File Type: static or animated jpg / gif File Size: 50k or less SPECS: Image Size: 970x45 File Type: Flash The clock and count down functionality are built into the file as part of the flash creative. File Size: 100k or less PG. 11

10 E-NEWSLETTERS 2017 MCNEWSWIRE Multichannel Newswire is the daily morning newsletter from the editors of Multichannel News, containing the latest news and information relevant to its readers involved in the business of content distribution. Reaches MVPDs as well as programmers. MCNewswire Stats: approx. 10,500 subscribers 22% Open Rate B&C TODAY B&C Today is the daily morning newsletter from the editors covering the business of television, featuring the latest news and information on the broadcast, cable, and advertising community. B&C Today also has a mobile responsive design so that whether it is viewed on a desktop or mobile device, it is delivered in a clean and easy to read format. MCNewswire Stats: approx. 12,000 subscribers 22% Open Rate MEDIA BUYER & PLANNER TODAY Launched in December 2011 and built from the momentum of B&C s widely-read and supported Upfront Central, MB&PT utilizes the same team, bringing its industry expertise and following, to this year-round daily product. While some traditional outlets have decided that catering to consumers is more important, Media Buyer & Planner Today has a laser focus on helping agency execs steer their planning and buying decisions with breaking news, analysis, data, people on the move, profiles of movers and shakers and looks at what s ahead in the television and new media business to give them all the tools they need. NEXTTV TODAY Launched in September 2012, NextTV Today is focused on providing up-to-date insights on the increasing opportunities and challenges related to overthe-top and alternative viewing platforms and how technology companies, broadcast and cable content providers, distributers and new content providers are all impacting this next generation of television. PG. 12

11 E-NEWSLETTERS 2017 When the industry focuses on Upfronts and Emmys, so do the B&C editors. B&C editors provide readers with the latest and most up-to-date information through 24 hour online coverage, which is also pushed out to readers through our Upfront Central and Emmy Insider enewsletters. CONTENT TARGETED E-NEWSLETTERS B&C and Multichannel News offer series of monthly and bi-monthly enewsletters targeting specific sectors within the television and cable industry providing the opportunity to target your messaging around edit that is most relevant to your brand. For any special report or editorial column that runs in print, B&C and Multichannel News can repurpose the editorial content into a newsletter format, which is then sent out to that publication s daily enewsletter subscribers. As the exclusive sponsor of the electronic send of the special report, your company will receive all banners within the newsletter. Examples include: Hispanic Television Update (sends monthly) The Bauminator (can send monthly or weekly) (MCN Tech Editor, Jeff Baumgartner Column) Cable CIO Focus (sends monthly) Sports Programming Media Planner Spotlight TV in a Multiplatform World And more.we can create any custom newsletter. UPFRONT CENTRAL The B&C editorial team is strongly committed to covering the ad sales community. B&C s upfront and ad sales related coverage is highlighted annually within our Upfront Central series, which encompasses weekly print reports and newsletters, and 24/7 coverage on the Upfront Central microsite hosted on Broadcastingcable.com EMMY INSIDER From Hollywood to New York, B&C has the widest reach within the television community. B&C reaches Emmy voters, and allows you to highlight your award caliber programming to both distributors and local TV stations. AD UNITS INCLUDE: 728x90 or 300x250 for individual banners 728x90 and 300x900 for exclusive takeover PG. 13

12 E-NEWSLETTERS 2017 CES NATPE NAB SCTE IBC INDEPENDENT SHOW For all major industry shows, B&C and Multichannel News provide information on what to look for through Preview newsletters, and following the show, will re- cap the most important and impactful stories to come from the conference through Wrap-Up newsletters. And during each show, daily newsletters are sent highlighting that day s news. As the exclusive sponsor of either the Preview and Wrap-Up newsletters or the Daily Show newsletters, your company will receive all banners within the newsletter. BREAKING NEWS Our editors recognize what new information is truly valuable and are ready to alert readers through breaking news alerts. As breaking news cannot be predicted, advertisers will exclusively sponsor either the B&C and/or Multichannel News alerts on a per month basis and will receive all banner units in the sponsored newsletter(s) for the duration of that month. On average, 6-8 alerts are sent per brand, per month. When news breaks, your message is front and center. B&C Breaking News Stats: approx. 13,000 subscribers 23% Open Rate Multichannel Breaking News Stats: approx. 10,500 subscribers 22% Open Rate AD UNITS INCLUDE: 728x90 or 300x250 for individual banners 728x90 and 300x900 for exclusive takeover PG. 14

13 EVENTS 2017 TechnologyLeadership March 8-9, 2017 Crowne Plaza Charlotte SUMMIT DATE Executive Park EVENT LOCATION WEBSITE March 8-9 March 23 TechnologyLeadership SUMMIT 2017WonderWomen March 23, 2017 Hilton New York Crowne Plaza, Charlotte, NC New York Hilton Midtown, NYC com March 27 Convene Conference Center, NYC Logo font: Arial, Arial Narrow April 24 Westgate Resort & Casino, Las Vegas, NV NEW June Logo font: Arial, Arial Narrow June Part of Logo font: Arial, Arial Narrow An Affinia Hotel, Manhattan, NYC June 14 Part of Logo font: Arial, Arial Narrow An Affinia Hotel, Manhattan, NYC NEW NEW June 15 June 16 June Part of Part of Logo font: Arial, Arial Narrow New York City March 18-19, 2014 Grand Hyatt, New York City New York, NY New York, NY Tampa Airport Marriott, FL September September Atlanta Airport Marriott, GA October October 16 Part of New York, NY NEW October 17 Part of The Streaming Summit New York, NY October 17 Part of New York, NY October 18 Part of New York, NY October 18 Part of New York, NY NEW October 19 October 19 Part of Part of 40 FIFTEENTH ANNUAL New York, NY New York, NY PG. 15

14 EVENTS-WEBINARS 2017 EVENT PARTICIPATION HOW IT WORKS: Harness the power of B&C and Multichannel News reputation and broad industry reach by sponsoring a webinar conducted as a partnership between the publication and your company. Webinars are another opportunity available through NewBay Plus. You choose the area that you would like to position your company as a thought leader in, and we will take it to our editors and together come up with a compelling, thought provoking and interesting topic to take to the marketplace. Your company selects their own representatives to work with our editorial teams to secure highly recognized experts within the industry. HOW IT WORKS: A 60 minute live, interactive webcast, incorporating streaming audio with synchronized slides, moderated discussions, and text questioning all hosted and promoted on B&C / Multichannel News electronic publications and newsletters. After the broadcast, an archived version resides on B&C / Multichannel News and company websites. A typical webinar includes 3 to 4 industry experts who are led by a moderator in discussing the topic while participants view a PowerPoint presentation and listen in from their office or home. Attendees can participate in online polls or submit questions to the panel to be addressed during the presentation. Moderator of the panel would be an editor of Multichannel News or B&C. WHAT IT INCLUDES: Branding Marketing Promotion in Print & Online Lead Generation Sponsors receive complete registration, attendance, and polling reports. Thought Leadership Positioning one of your executives will participate on the panel and your team can provide input on who else you would PG. 16

15 NEWBAY+ MARKETING SERVICES 2017 ABOUT Our goal is to make every vertical industry marketer into a company hero. With the addition of internet marketing and marketing automation to existing print, online, and event media platforms, marketers now have the tools that, depending on how they are used, determine the ultimate success or failure of their products. NewBay Plus creates marketing services that help you tell your story, drive thought leadership, and generate demand. We succeed because of two crucial advantages: We have editors who know your products, your competitors, and your industry, and we already have a relationship with your customers and prospects because of our media brands audiences. We think you should have a marketing services partner who knows your vertical industry as well as you do. For more information, contact Joe Braue, VP of Marketing Services, at jbraue@nbmedia.com. PG. 17

16 NEWBAY+ MARKETING SERVICES 2017 PRIMARY MARKETING GOALS Branding Thought Leadership Lead Generation Lead Nurturing White Paper: With the guidance of our editors and expert contributing writers, we create an informational, customer-focused content asset in.pdf format and market it across our audiences for leads. ebook: Same as a white paper except we execute in an interactive digital format where you can provide up to three videos and do a show and tell along with presenting customer-focused content. Research + Media: We create a question survey about a critical issue that we send to our audiences, and then produce an 8-to-10-page research white paper with the results that we market for leads. Lead Nurturing: We create a 6- , co-branded lead-nurture program using your assets (or we ll create any content you need) that nurtures up to 3,000 of your leads and turns up to 5 percent of them into hot, sales-ready leads. Native Advertising: We create a high-visibility home-page post that helps drive traffic to a custom article page with up to four of your best assets. Infographic: We work with you to pull the most insightful data to tell the story of a hot market segment in an infographic that you can attach your brand and logo to and that is published as a one-page custom report in our magazines. Custom Video: At major industry shows or on standalone basis, our experienced multi-camera crew with professional editing capability creates a compelling custom video that we also market to our audiences. Social Media Hub: Our editors curate in real time the hottest Twitter, Facebook, Instagram, and other social media posts for a custom hub that we create on a hot topic to drive thought leadership and leads. The social media hub is embedded on your site and our media websites, and you can even embed it on your partners websites. For more information, contact Joe Braue, VP of Marketing Services, at jbraue@nbmedia.com. PG. 18

17 NEWBAY+ MARKETING SERVICES 2017 WHITE PAPER & LEAD GENERATION PROGRAM White Paper & Lead Generation Program is one of the custom product services available through NewBay Plus. PROGRAM INCLUDES: Custom consult to understand your content needs and plan the paper The best editorial contributors to write the white paper An authoritative, easy to read layout An effective audience targeting program Promotion of the white paper to drive a minimum of 100 qualified leads Project management to keep you up to date on project progress and deliverables PRICING: $1,500 a page, minimum of two pages of content Guarantee of 100 qualified leads Minimum program price: $8,000 White Paper Already have a white paper? If your white paper is already created and you are looking for promotion only, with or without leads, please inquire with your sales representative for rates and options. PG. 19

18 NEWBAY+ MARKETING SERVICES 2017 VIDEO PRODUCTION Our video crew will do all of the filming and editing, and will deliver a final high-quality, professional product. Let our team create a custom video to be promoted to our readers. The final product will also be provided to your team for your company s use. This is unique and personal way of engaging a target audience and taking a thoughtleadership role on a specific product or industry focus. There are four formats: SHOW FLOOR INTERVIEW A 3-5 minute interview with our editor and your executive, done from the show floor (NAB, NCTA, SCTE), or at one of our events. EXECUTIVE PROFILE A 5 minute segment for your executive to explain company strategy or product positioning. VIDEO DOCUMENTARY Our editors report on an important industry issue followed by your expert expressing your company s viewpoint on the issue. VIDEO PRODUCT FEATURE We help you create a product video feature to explain your market-leading product or strategy. PG. 20

19 NEWBAY+ MARKETING SERVICES 2017 CONTENT PLUS INTEGRATING CUSTOM CONTENT Showcase your existing content embedded within our sites and newsletters. Whether this is a white paper, press release, or another piece, this opportunity allows your content to have high profile visibility amongst our editorial. Homepage PROGRAM CAN BE CUSTOMIZED TO INCLUDE: Your existing content is turned into a high-profile custom post (flagged as sponsored) that stays on the homepage for a TBD number of days Site-goers who click the link will be taken to an article page containing the full version of the content Custom content can be featured in any of our existing newsletters Content can be distributed through a dedicated Article Page PG. 21

20 E-NEWSLETTER SPECIFICATIONS 2017 GENERAL SPECIFICATIONS All creative must be approved and tested before a campaign can begin. Creative must be received by Traffic & Campaign Management 4 business days before the campaign launch date. Flash creative should use Click-Tag instead of Click-Through ( richmedia/ tracking/designers_guide/) on (release) {geturl (clicktag, _blank );} When submitting rich media, an alternate.gif/.jpg is required Expandable or Out of Banner Rich Media creative must be click initiated Expandable or Out of Banner Rich Media creative must no larger than twice the banner size Audio ads must be user initiated and are subject to editorial approval WEB MECHANICAL SPECIFICATIONS Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG formats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified. Our production department will be happy to produce your Web advertising FREE of charge. MATERIALS DUE All creative materials must be received at least five business days prior to the launch of the campaign. Include with artwork: Referring URL and alt text. Please cc your sales rep. If creative is delayed, NewBay Media reserves the right to extend the campaign and date by same number of days creative was delayed. CUSTOM E-BLAST Quoted on Request Client-provided content and graphic and/or repurposed editorial blast to the opted-in 3rd party B&C/MCN subscriber list. Additional lists avail able at incremental CPM. Editorial custom content creation costs quoted on demand. CUSTOM EBLAST SPECIFICATIONS Flat html file - no scripting, no rich media. All images and urls should link back, absolutely, to their sources. If using CSS, inline tags are preferred - no external style sheets. Custom s should be 999 pixels high by 728 pixels wide. A text version to send to our text-only subscribers. PG. 22

21 E-NEWSLETTER SPECIFICATIONS 2017 ADVERTISING For advertising questions, please contact your NewBay Media sales representative today! Direct technical questions and submit materials to Rob Granger: or (212) Materials due three days prior to mail date. GIF or JPEG files only. No rich media. Animated GIF s OK. Include with artwork: referring URL and alt text. A MARQUEE (920X250) (shown or LEADERBOARD (728X90)) B BOX UNIT (300X250) C MEGABOX (728x300) Ad Description Ad Size (pixels) Price MARQUEE 970 x 250 Call for Pricing LEADERBOARD 728 x 90 Call for Pricing MEGABOX 728 x 300 Call for Pricing BOX UNIT 300 x 250 Call for Pricing A A B B C PG. 23

22 ONLINE OPPORTUNITIES 2017 Ad Description Ad Size (pixels) Price INTERSTITIAL 640 X 480 Call for Pricing SUPER BILLBOARD 1020 x 300 Call for Pricing LEADERBOARD (Desktop & Tablet) 728 x 90 Call for Pricing LEADERBOARD (Mobile) 320 x 50 Call for Pricing BILLBOARD 970 x 250 Call for Pricing MEGA BOX 300 x 600 Call for Pricing Box Unit 300 x 250 Call for Pricing FOOTER (DESKTOP & TABLET) FOOTER (Mobile) 1160 x 90 Call for Pricing 320 x 50 Call for Pricing AD UNIT SPECIFICATIONS REQUIRED FILESING SIZE OR LENGTH LOOP/TIME.jpg,.gif, swf, 3rd party tag, click through URL, HTML5 tag within iframe 100 KB 3 loop/15 sec RICH MEDIA ACCEPTED AD FORMATS BILLBOARD INTERSTITIAL LEADERBOARD LOAD TIME 5 days maximum file size MEGA BOX BOX UNIT Interstitials, 3rd Party Tags, and Video in Banner 100 KB BANNER POLICY Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by NewBay Media and specified in the contract. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyondthe-banner creative requires 5 days of lead time to be approved. All ad placements should launch a new browser window when clicked. CHANGES & CANCELLATIONS All creative materials must be received at least five business days prior to the launch of the campaign. If creative is delayed, NewBay Media reserves the right to extend the campaign end date by same number of days creative was delayed. CUSTOM E-BLAST SPECS 1. A flat html file no scripting, no rich media 2. Please make sure that all images and urls are linked back, absolutely, to their sources 3. If the designer would like to use CSS, inline tags are preferred no external style sheets MEDIA TYPES ACCEPTED AUDIO ACCEPTED 3RD PARTY SERV All Rich Media except DHTML User Enabled Audio Streams Only Yes Direct technical questions and submit materials to Sujin Lee: slee@nbmedia.com or (212) Custom s should be: 999 px high by 728 px wide. 5. A TEXT version to send to our text-only subscribers PG. 24

23 PRINT RATES Colo 1x 6 8x 9 12x 13+x FULL PAGE $13,795 $12,780 $12,370 $12,275 FULL PAGE SPREAD $26,765 $24,766 $23,970 $23,750 1/2 PAGE $8,420 $7,580 $7,060 $7,000 1/3 PAGE $6,333 $5,795 $5,555 $5,425 SALUTE (FULL PAGE) $10,750 SALUTE (1/2 PAGE) $6,500 PRINT SPECIFICATIONS B&C Standard FULL PAGE Trim: 9 x 10 7/8 Bleed: 9 1/4 x 11 1/8 HALF PAGE HORIZONTAL Trim: 9 x 5 5/8 Bleed: 9 1/4 x 5 7/ Premium Positioning (Space + Color) Hard Covers Unit Cost Unit 13+x Front Cover Gatefold $40,570 Hard Cover 1 $45,450 Inside Front Cover (Cover 2) 20% Hard Cover Gatefold $72,110 Inside Front Cover Spread (Cover 2 - Page 3) 20% Inside Hard Cover (Cover 2) $25,770 Inside Back Cover (Cover 3) 10% Hard Inside Back Cover (Cover 3) $33,640 Back Cover (Cover 4) 20% Inside Hard Back Cover Spread 10% First Spread 15% Hard Back Cover (Cover 4) 20% First Right-Hand Page 15% All 4 covers $72,110 Center Spread 10% All Other Preferred Positions 10% MCN Standard FULL PAGE Trim: 8 3/8 x 10 7/8 Bleed: 8 3/4 x 11 1/4 HALF PAGE HORIZONTAL Trim: 8 3/8 x 5 1/4 Bleed: 8 3/4 x 5 5/8 Tabloid (Both B&C and MCN) Advertiser and its advertising agency shall be held jointly and severally liable for amounts due and payable to Publisher. Terms: Net 30 days. Higher priced premium units take precedent over previously placed premium units. IE: Cover 2/Page 3 takes priority over Cover 2 position. Publisher reserves the right to prioritize all premium positions. Mechanical Specs: FULL PAGE Trim: 10 1/2 x 13 1/2 Bleed: 10 7/8 x 13 7/8 HALF PAGE HORIZONTAL Trim: 9 1/2 x 6 Bleed: N/A PG. 25

24 DIGITAL RATES 2017 NEWSLETTERS All newsletter rates are per day. Frequency discounts available. B&C TODAY AND MCN NEWSWIRE Description Size Cost Leaderboard 1 728x90 $1,275 Box 1 / 2 300x250 $860 Box 3 / 4 300x250 $740 Megabox 1 728x300 $1,350 Megabox 2 728x300 $1,100 Leaderboard 2 728x90 $500 Exclusive Takeover $3,600 MEDIA BUYER & PLANNER TODAY Description Size Cost Leaderboard 1 728x90 $1,200 Box 1 / 2 300x250 $980 Box 3 / 4 300x250 $800 Megabox 300x900 $1,600 Exclusive Takeover $3,000 NextTV TODAY Description Size Cost Leaderboard 1 728x90 $1,200 Box 1 / 2 300x250 $800 Box 3 / 4 300x250 $680 Megabox 300x900 $1,200 Exclusive Takeover $2,500 PG. 26

25 DIGITAL RATES 2017 WEBSITES Run-of-Site Banners (ROS) Cost 728x90 $175 CPM Premium Ad Units $4,250 Homepage Roadblock (HPRB) Cost Welcome Interstitial $3,600 $95 CPM Footer Pushdown Expandable Countdown Clock Channel/Blog Sponsorship Site Overlays/Avatars *Exclusive opportunity, pricing is based on a flat rate. $3,600 per day* $153 CPM (only available on non-homepage pages) $4,200 per day* $185 CPM $7,500 per month $6,450 per month* please inquire SEASONAL OPPORTUNITIES Upfront Central Microsite Upfront Central ENewsletters Emmy Insider ENewsletters Show ENewsletters CES; NATPE; NAB; SCTE; IBC; Ad Week PG. 27

26 CONTACTS 2017 PUBLISHER Louis Hillelson , Advertising: Charlie Weiss , Rebecca Trikur , Jonathan Toback , EDITORIAL Mark Robichaux, Editorial Director , BROADCASTING& CABLE Dade Hayes, Editor , MULTICHANNEL NEWS Kent Gibbons, Editor , PRODUCTION Print : BROADCASTING& CABLE Farrah Aponte , faponte@nbmedia.com Print : MULTICHANNEL NEWS Heather Tatrow , htatrow@nbmedia.com Online: Sujin Lee , slee@nbmedia.com enews: Robert Granger , rgranger@nbmedia.com PG. 28