2018 Media Kit INDUSTRY-LEADING HCP REACH POWERFUL MOBILE SOLUTIONS PROVEN ROI

Transcription

1 2018 Media Kit INDUSTRY-LEADING HCP REACH POWERFUL MOBILE SOLUTIONS PROVEN ROI

2 Our Briefings Every morning, we deliver to more than 1 million physicians, dentists, and HCPs 900,000 of whom are U.S. based a concise distillation of news and research related to their specialties. These daily briefings are unique, as they come under the brand of one of 33 medical associations our partners. Behind the scenes, the content is prepared and delivered by our expert analysts, a team accustomed to briefing the most demanding executives in the world. BulletinHealthcare delivers daily briefings to more physicians and HCPs than any other U.S. publisher. Lists are provided directly by our association partners, so only association members and stakeholders are able to receive that association s briefing. These physician-subscribers rank our respective briefings as a top member benefit and rely on them to prepare for the day ahead. 2

3 22 1 million+ physicians, dentists, & HCPs point lift* in brand awareness 33 medical associations 99.8% delivery rate 36% By the Numbers *See page 8 for complete ROI results. 35 daily briefings 20% minimum share of voice 18:1 ROI* gross open rate 59% mobile open rate 40+ distinct specialties to target

4 Flexibility to Fit Any Plan Briefing Buys NPI/List Matches Specialty Buys Geo Targeting Our briefings are naturally Send us your prescriber list Sometimes specialty targeting We can deliver your adver- organized by specialty, and we ll run a match across can be more granular. In such tising on the basis of geo making them the most our database of 1 million cases we ll serve your ads targeting, or layer geo common way to buy our HCPs. Then we ll develop only to the right physicians targeting on top of other audience. a custom plan to maximize across our 35 briefings. It s targeting criteria. your budget. efficient and effective. Our data scientists will work with you to determine the optimal buy for your campaign. 4

5 I count on Dermatology Daily every Our members need to stay abreast morning before a busy day with patients of developments in the field and to provide me with an easy-to-digest, aware of the news that affects their reliable, and accurate summary of all practices and patients. The AUA the news affecting my specialty. Daily Scope allows easy access to this information in a concise digest Daniel M. Siegel each day. Our members consistently President rank it as one of their most valued American Academy of Dermatology member benefits. ( ) Peter Plourd Associate Executive Director of Information and Communications American Urological Association ( ) I now eagerly look forward to getting that vibration notice around 6 a.m. Timely communication from a credible source allows me to be a better physician. Jim Rohack 164th President American Medical Association ( ) 5

6 Our Network For pricing and rates, please ASSOCIATION BRIEFING AVG. DAILY CIRC. (U.S.) American Academy of Dermatology Dermatology Daily 10,840 American Academy of Pediatrics AAP Daily Briefing 49,750 American Association for Physician Leadership Daily Digest 5,400 American Association of Endodontists In the News 8,100 American College of Cardiology CV News Digest 24,000 American College of Chest Physicians CHEST Today 12,600 American College of Emergency Physicians Emergency Medicine Today 23,900 American College of Obstetricians and Gynecologists Today s Headlines 36,190 American College of Radiology ACR Daily News Scan 16,175 American Dental Association ADA Morning Huddle 79,500 American Gastroenterological Association Today in Medicine 7,200 American Medical Association* AMA Morning Rounds AMA Morning Rounds Weekend Edition 287, ,750 Academy of Managed Care Pharmacy AMCP Daily Dose 6,675 American Optometric Association AOA First Look 29,000 American Osteopathic Association Morning Brief 41,800 >> continued on next page *AMA s audience can be segmented into smaller specialty subsets including primary care, neurology, pediatrics, and more than 20 others. Most other audiences can be segmented by specialty.

7 Our Network (cont.) For pricing and rates, please ASSOCIATION BRIEFING AVG. DAILY CIRC. (U.S.) American Psychiatric Association Headlines 20,200 American Society of Clinical Oncology Cancer in the News 17,060 American Society of Clinical Pathology Daily Diagnosis 31,000 American Society of Health-System Pharmacists ASHP Daily Briefing 27,500 American Society of Nephrology In The Loop 7,640 American Thoracic Society ATS Morning Minute 12,750 American Urological Association AUA Daily Scope 6,800 The Cleveland Clinic IM Daily Brief Rheumatology Daily Briefing Neurology Daily 27,700 3,750 10,000 The Drug Information Association DIA Daily 4,800 The Endocrine Society Endocrine Daily Briefing 7,015 The Infectious Diseases Society of America Daily News Briefing 9,000 Medical Society of the State Of New York The Daily 8,770 National Association Of Pediatric Nurse Practitioners Society of Emergency Medicine Physician Assistants NAPNAP Daily News 6,820 SEMPA News 2,200 Texas Medical Association TMA Daily Briefing 20,860

8 Proven Effectiveness Beyond impressions, click-through rates, and other traditional metrics, BulletinHealthcare can conduct a lift study (test vs. control) for your brand to measure campaign success and true engagement. Below are two third-party studies that demonstrated positive returns for brands that have partnered with BulletinHealthcare to engage physicians in different therapeutic areas. BRAND AWARENESS ACHIEVED STRONG INCREMENTAL RX FROM EXPOSURE An international pharmaceutical company conducted a campaign to increase awareness in the U.S. oncology market via ASCO s Cancer in the News. There was a 22% increase in the company s familiarity among patient-seeing doctors after five months. A company looking to increase awareness of an infectious disease treatment advertised in AMA Morning Rounds and the Cleveland Clinic s IM Daily Brief for one year. The company saw an ROI of 18:1 and a 28.3% lift in TRx. Mobile generated the highest returns. Lift Results 15 point lift in familiarity with company 22 point lift in familiarity among the non-academic, patient-seeing population Overall lift significant at 80% CL, patient-seeing lift significant at 90% CL Lift & ROI Results ROI of 18:1 among HCPs overall (~$2,700,000)^ 132.8% lift in TRx due to 37+ exposure frequency* ^Based on WAC per SHS ($2,457) *Lift significant at 90% CL 36% 38% 34.4% 21% 16% Pre-Campaign Post-Campaign 28.3% OVERALL PATIENT-SEEING OVERALL MOBILE ONLY % Aware % Change in TRx Lift 8

9 Our Readers are Mobile 59% of engagements with BulletinHealthcare s briefings occur on a mobile device. Physicians are constantly on the move and BulletinHealthcare reaches them wherever they are. Push, not pull. We publish the latest news directly to readers mobile devices. A native app on every platform. Every popular mobile operating system has a built-in client, eliminating the need for users to install additional software and ensuring immediate access. Avoid adblocking. apps generally do not support the ad blocking technology that s increasingly common on mobile web browsers. BulletinHealthcare briefings are mobile optimized, so your creative will display 39% 7% 52% clearly across platforms OPENS BY PLATFORM 9

10 Metrics and Reporting We offer several reporting metrics to optimize your advertising campaigns, including: Top-performing creative Impressions and clicks broken down by platform Demographic info based on NPI data Basics: Opens, Sends, Cost per Send, CTR Our data will clearly demonstrate which creative drives highest HCP engagement.

11 Advertiser Supplied Content Advertiser Supplied Content represents an opportunity for our trusted advertising partners to directly position content in BulletinHealthcare s briefings. Clearly labeled, Advertiser Supplied Content is integrated within the briefings editorial content, ensuring high visibility for our physician and HCP readers. Advertiser Supplied Content allows advertisers to promote case studies for their brand, Q&A sessions with KOLs, webinars, and other assets. 1 Seamlessly integrate educational brand assets into one powerful campaign Run Advertiser Supplied Content in conjunction with display advertisements for maximum impact. 3 2 Advertiser branding is prominently displayed. Content must be of educational value. 3 Multiple links direct readers to a range of brand resources. AD SPECS 4 Section headers, headlines, and body text match the briefing s style to create a smooth reader experience. TITLE 100 CHARACTERS (MAX)* TEXT 500 CHARACTERS (MAX)* LOGO 200X60 (MAX) Note: Requires pre-approval from BulletinHealthcare. *including spaces 11

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