OTRAVO. Guide for campaigns and partnerships. The Netherlands - Belgium - Scandinavia

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1 OTRAVO Guide for campaigns and partnerships The Netherlands - Belgium - Scandinavia

2 OTRAVO stands for Online Travel Organization. It is a market leader in The Netherlands, Belgium and Scandinavia in online air travel sales. Nominations / Awards Travel products / services Year Award/Nominated by Category 2016 FD Gazelle Fastest growing company in The Netherlands 2016 Twinkle100 Top 10 healthy travel companies 2015 Star Alliance Trade Awards Best Online Travel Agency 2015 Star Alliance Trade Awards Innovative Entrepreneurship 2015 United Airlines Best Online Travel Agency 2015 China Airlines Million Dollar Sales Award 2015 Star Alliance Trade Awards Best Online Travel Agency (3rd place) 2014 Million Dollar Awards China airlines 2016 Star Alliance Trade Awards Best Online Travel Agency (2nd place) Airline tickets Hotels and holiday homes Sun holidays Camper trips Round trips City trips Business trips Fly & Drive packages Car rental Transfers & parking 2014 Air Berlin Best online Travel Agency Award NL 200+ specialists 30+ years travel experience passengers each day Nomination Gazellen Awards 2016

Introduction Otravo Dear partner, Welcome to the world of Otravo, one of the leading online travel agencies in The Netherlands, Belgium and Scandinavia.

Otravo is a successful company with a yearly turnover of 500 million and a team of more than 200 professionals. Our well-known travel brands in Benelux are Vliegtickets.nl, WTC.nl, Schipholtickets.

3 Introduction Otravo Dear partner, Welcome to the world of Otravo, one of the leading online travel agencies in The Netherlands, Belgium and Scandinavia. Via this brochure, we are pleased to give you a complete overview of all promotional possibilities that Otravo can offer you. Otravo is a successful company with a yearly turnover of 500 million and a team of more than 200 professionals. Our well-known travel brands in Benelux are Vliegtickets.nl, WTC.nl, Schipholtickets.nl, Schipholtickets.com and Dé Vakantiediscounter. In Scandinavia it s Flygstolen.se, Tripmonster.dk, Tripmonster.se and Tripmonster.no. Every day more than 100,000 people visit our websites and our databases contain more than 500,000 unique addresses. In October 2016, Otravo was nominated for the Golden FD Gazelle Award, which acknowledges the company s exceptional growth of more than 20% per year in three consecutive years. At Otravo, we are always looking for new partnerships on our international brands. Our propositions are tailor-made and include various types of internal and external promotions. Our websites, social media channels and databases reach hundreds thousands of consumers every day and are perfect for branding and sales purposes. Every partnership can be strengthened by all types of innovative digital marketing, e.g. video advertising, mobile ads, rich media, native advertising, SEA and affiliate. In addition, we can include offline marketing like out-of-home, TV, radio and print ads in campaigns. PR also plays an important role in our promotions and our partners profit from high-value publications in national media and influencer marketing. The Marketing Team of Otravo includes professionals of various disciplines, who guarantee the success of every campaign. Our designers, content specialists, affiliate and marketers, certified Google Adwords and DoubleClick specialists, SEO specialists, web analysts, web developers and campaign coordinators all contribute to a smooth cooperation and a positive outcome. Please contact Otravo to discuss your wishes and partnership possibilities. We will be pleased to create a campaign that matches your budget and targets. With Kind regards, Olya van der Kraan Global Manager Campaigns & Partnerships o.vanderkraan@otravo.eu Suikersilo-West 41, 12 floor 1165 MP Amsterdam-Halfweg The Netherlands

4 Internal promotional possibilities websites newsletters social media travel shop The basis for every cooperation with Otravo is an extensive promotional package on one of our websites or on combination of those. All websites of Otravo offer strong promotional possibilities with impactful formats and very high reach. The positions have a proven effect for branding and sales purposes.

5 Vliegtickets.nl sells airline tickets, city trips, hotels (in partnership with booking.com), rental cars, parking space, taxi services, business travel and group travel to destinations worldwide. Target group Type of travel Demographics leisure and business male and female, years, high income and well educated. Statistics 2016 Nominations / Awards Page views (per month): Vliegtickets.nl 3.6 million Year Award/Nominated by Category 2017 Opiness Service Awards Newsletter subscribers: 270,000 Facebook followers: > 21, Vacation Awards Best provider of airline tickets 2014 Qantas Iron Boomerang Award Best overall tour operator/travel agent to Australia 2013 China Airlines Million Dollar Sales Award 2012 China Airlines Million Dollar Sales Award 2012 Graydon.nl Financially stable Memberships

Air Miles: Unique proposition of vliegtickets.nl Vliegtickets.

This program belongs to the oil company Shell and the biggest high-end supermarket of The Netherlands, called Albert Heijn. This gives Vliegtickets.

the pas of their work. Or wealthy people who buy expensive groceries in the supermarkets Albert Heijn.

By using Air Miles, customers are able to save money on their purchase. The discount depends on destination.

6 Air Miles: Unique proposition of vliegtickets.nl Vliegtickets.nl is the exclusive airline tickets partner of the main loyalty program of The Netherlands called Air Miles. This program belongs to the oil company Shell and the biggest high-end supermarket of The Netherlands, called Albert Heijn. This gives Vliegtickets.nl a unique opportunity to reach a very broad target group in the high-end segment (for example, businessmen who tank at the Shell gas stations with the pas of their work. Or wealthy people who buy expensive groceries in the supermarkets Albert Heijn. Cooperation with Shell and Albert Heijn via Air Miles makes Vliegtickets.nl a suitable partner for reaching clients with high income. By using Air Miles, customers are able to save money on their purchase. The discount depends on destination. Below you will see an example for Lima: The standard rate is By redeeming 10,000 Air Miles, customer get a discount on the rate of 100, which brings the rate to Using the Air Miles proposition respects the published fare by airlines. Advertisement possibilities via Air Miles Coalition Mailing Dedicated mailing 1.4 million subscribers 100,000 to 200,000 potential customers

7 Vliegtickets.be sells airline tickets, city trips, hotels (in partnership with booking.com), rental cars, parking space, taxi services, business travel and group travel to destinations worldwide. Target group Nominations / Awards Type of travel Demographics leisure and business male and female, years, high income and well educated. Year Award/Nominated by Category 2016 Digital Marketing Award België Most Performing Campaign for the travel scene 2016 Safeshop Award België Quality of the webshop Statistics 2016 Vliegtickets.be Page views (per month): 1.2 million Newsletter subscribers: 74,000 Facebook followers: > 3,600 Memberships

8 Homepage banners Campaign page

9 Dedicated newsletter Newsletter header Facebook banner and posts Content block in newsletter

10 Waiting screen banner Result page banner

11 Nominations/Awards Year Award/Nominated by Category As a One Stop Shop, WTC.nl offers a wide range of travel products: airline tickets, hotels, holiday packages, camper vans, city trips, holiday homes, car rental, around the world tickets, fly-drives and tours. Customers can choose to plan their holidays online or with the help of the travel agents, either by phone or at our Flagship store located in the heart of Amsterdam. In 2017 WTC.nl will undergo a major rebranding to give it a fresh modern mobile-first look. Target group 2016 Cruise Canada Special Partner Appreciation Award 2016 Zoover Awards Sun Vacations 2014 Star Alliance Best Online Travel Agency (Bronze) 2014 Qantas Iron Boomerang Award Best overall tour operator/travel agent to Australia 2013 Reisgraag.nl WTC Best Travel Organization plane tickets 2012 Zoover Awards Most popular airplane tickets Type of travel Demographics leisure and business male and female, years, high income and well educated Travel Agencies Affiliate Programme Platinum Club 2011 TravelUtion Best travel agency in the Netherlands sales 2011 Zoover Awards Most popular airplane tickets Statistics Qantas Golden Boomerang Award Best Tour operator in Benelux 2008 Qantas Iron Boomerang Award Best Tour Operator WTC.nl Page views (per month): 1.3 million Newsletter subscribers: 267,000 Facebook followers: >18, Het Financieele Dagblad Fastest growing company in the Netherlands 2007 Qantas Airways Business Performance 2007 Het Financieele Dagblad Fastest growing company in the Netherlands 2006 Het Financieele Dagblad Fastest growing company in the Netherlands Memberships

12 Homepage banner Landing page

13 Dedicated newsletter Newsletter headers Facebook banner and posts Content block in newsletter

14 Airline page banner Camper page banner Dedicated blog on WTC.nl

15 Amsterdam Travel Shop: window or event Otravo has a possibility to promote your product through its shop right in the in the busy center of Amsterdam (the shop is located next to Dam Square). The advertising in the shop window or/and a dedicated B2C event can all strengthen the effect of the promotion.

16 De VakantieDiscounter is the biggest independent online travel agency in the Benelux specialized in package holidays. We offer both big touroperators like TUI, Thomas Cook, Corendon, Dertour and Alltours as well as our own VTO packages using the Peakwork platform. Target group Nominations / Awards Type of travel Demographics package holidays / leisure male and female, years, middle segment NL & BE (Flanders) Year Award/Nominated by Category 2017 Zoover Awards Most Popular Online Travel Agency XL 2016 Zoover Awards Most Popular Online Travel Agency Statistics Zoover Awards Best Online Travel Agency dé Vakantie Discounter Page views (per month): Newsletter subscribers: Facebook followers: Memberships

17 Content block in newsletter Dedicated newsletter Dedicated Facebook post

18 Dedicated blog on vakantiediscounter.nl Branded landing page

19 At SchipholTickets.nl customers can easily compare and book flight tickets from several airlines online. It is possible to select flight tickets based on price comparisons, specific routes and stopovers. Target group Type of travel Demographics Geographic leisure and business male and female, years, high income, well educated. NL Nominations / Awards Year Award/Nominated by Category 2013 Zoover Award Best Website of the Netherlands Statistics 2016 SchipholTickets.nl Page views (per month): 340,000 Newsletter subscribers: 66,365 Facebook followers: > 57,000 Memberships

20 Banner positions on homepage of SchipholTickets.nl

21 Sales page under tab Sales on homepage. Banner under the search detailed results Targeted banner in the waiting screen

22 Dedicated Newsletter Small promotion in newsletter Medium promotion (1/2 newsletter)

23 Facebook posts Dedicated blog Display advertising on the blog page

24 Flygstolen.se sells airline tickets, hotels, rental cars and event tickets to destinations worldwide. Flygstolen.se offers the customer a possibility to plan and combine flights and hotels according to his or her own specific needs and preferences. Target group Nominations / Awards Type of travel Demographics Geographic leisure and business male and female, years Sweden Year Award/Nominated by Category 2015 Digital Gasell in Skåne Digital Gasell in Skåne 2010 Gasell in Skåne Gasell in Skåne Statistics Flygstolen.se Page views (per month): 671,847 Newsletter subscribers: 125,000 Facebook followers: 54,000 Memberships

25 Waiting screen banner Homepage banner Result page banner

26 Newsletter header & content blocks Facebook banner and posts

27 Dedicated blog on Flygstolen

28 Campaign page

29 Tripmonster.se, Tripmonster.dk and Tripmonster.no sell airline tickets, hotels and rental cars. The brand is part of Flygstolen, but has a stronger focus on cost-efficiency and automation. Tripmonster aims at making the process of booking flights, hotels and car rental both simple and smooth. Target group Type of travel Demographics Geographic leisure and business male and female, years Sweden, Norway, Denmark Statistics Tripmonster.no Tripmonster.dk Tripmonster.se Page views (per month): 245,000 75,000 30,000 Newsletter subscribers: 107,000 27,000 N/A Facebook followers: 1,900 1,900 1,900 Memberships

30 Website banners Waiting screen banner

31 Newsletter header & content blocks Resultpage banner Facebook banner and posts

32 Destination page Dedicated blog on Tripmonster

33 External promotional possibilities Display banners Youtube ads SEA Native ads Affiliates Social media Offline marketing Every campaign on the websites of Otravo can be complimented with extra promotion in external channels. Our experts in digital marketing will create a strong campaign containing video advertising, social media advertising, display, native advertising, SEA or affiliate. In addition, it is possible to include offline marketing like out-of-home, TV, radio and print ads in campaigns. Within the campaign of Vliegtickets.nl we can also launch the campaign with our exclusive partner AirMiles.

34 Digital marketing Affiliate Video advertising (Youtube pre-roll) Display advertising Native ads Search Engine Advertising (SEA)

35 Offline marketing Out-of-home advertising Outdoor advertising is one of possibilities of offline marketing at Otravo. Billboards placed at strategic locations alongside busy roads and streets, or bus & tram shelter campaigns where a short and powerful message is communicated.

36 Public Relations, Content Marketing and Influencer Marketing Every campaign of Otravo can be strengthened by incorporating PR, Content Marketing and Influencer Marketing. Free publicity is realized by publishing valuable content relevant to national media. An example would be a press release about the trends on certain destinations or travelers behavior, which Otravo signals. Within Content Marketing we create content for our blogs and newsletters. We inspire readers about traveling to certain destinations or choosing a certain travel product. Otravo runs successful campaigns with influencers. Our network includes influencers in travel, lifestyle, fashion, food etc. For Otravo, they discover destinations and travel products and share their stories via own media and Otravo websites.

37 Public Relations - Press Releases Press Release published on nu.nl PR Value: 2,671 Press Release published in Telegraaf.nl PR Value: 13,847 Press Release published on Hospitality-management.nl PR Value: 530

38 Influencer Marketing - Yosemite Case The blog of Flygstolen, written by influencer Jonna Jinton

39 Influencer Marketing - Yosemite Case Pingback on blog of influencer that redirects customer to Flygstolen.se Newsletter Flygstolen.se

40 Content Marketing - Case Thailand Newsletter Vliegtickets.nl and Vliegtickets.be Blog Flygstolen.se Blog WTC.nl

41 OTRAVO Please contact us to discuss possibilities for campaigns and partnerships Olya van der Kraan Global Manager Campaigns & Partnerships o.vanderkraan@otravo.eu Suikersilo West 41, 12th Floor 1165 MP Amsterdam-Halfweg The Netherlands

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