Joint Marketing activities by Neckermann Hungary. February, 2018.

Transcription

1 Joint Marketing activities 2018 by Neckermann Hungary February,

2 OVERVIEW Neckermann Hungary 1 Market leading tour operator 25 own shops + 12 franchise rd party retail partners Ca. 20% market share in charter flight market 2

3 CONTENT overview of activities IN STORE marketing activities TRADE marketing activities DIRECT marketing activities ONLINE marketing activities 3

4 IN STORE marketing activities DIGITAL TV SCREEN WINDOW FLYER WINDOW DECORATION COMPLETE BRANDING OF THE SHOP ELBOWBOARD TABLE FLAGS CAR SUN PROTECTOR PENS CALENDAR POSTER PLACEMENT IN ALL SHOPS ROLL UP 4

5 Digital TV screens with OFFER OFFER for Partner on Digital TV Screens in Neckermann travel shops DETAILS OFFER for partner (1 hotel), including logo+picture, displayed in rotation with other offers on TV screens. 23 TV screens installed in Neckermann shops. Advertisement displayed for 15 seconds / loop Frequency: min. 100 times /day all year possible Period: 1 month Design, programming, execution, tracking 5

6 Digital TV screens with VIDEO + OFFER DETAILS OFFER + VIDEO for Partner on Digital TV Screens in Neckermann travel shops OFFER + VIDEO for partner (1 hotel), including logo+picture, displayed in rotation with other offers on TV screens. 23 TV screens installed in Neckermann shops. Advertisement displayed for 30 seconds / loop Frequency: min. 100 times /day all year possible Period: 1 month Design, programming, execution, tracking Video to be provided by partner 6

7 Window flyers 1 flyer (A4 size) for specific offer of 1 partner with logo and 2 pictures in all 25 NEC shops In booking season S18: Dec 2017 Sep 2018 W18-19: Sep 2018 Mar 2019 Design, printing, distribution of flyers Placement of 1 flyer for 1 month in all 25 NEC HUN shops 7

8 Window decoration Specially designed shop window decoration in 1 Neckermann shop for 2 months In booking season S18: Dec 2017 Sep 2018 W18-19: Sep 2018 Mar 2019 Design, printing, decoration of selected shop window. Placement of decoration for 2 month in 1 shop 8

9 Complete Branding of 1 shop Special decoration of all possible surfaces in 1 Neckermann travel shop for partner All year possible Design, production, decoration, placement for min. 4 months 9

10 Calendar ALL YEAR VISIBILITY! Specially designed calendar for individual pictures (unique for every month) + logo of partner Distribution in all Neckermann + franchise + partner shops ONLY ACCESSIBLE FOR 1 PARTNER Visibility all through 2018 BOOKING by 15 th OCTOBER LATEST! Design&production during Oct + Nov Distribution early December!! Design, printing and distribution of 500 calendars 10

11 Poster placement in all shops Placement of poster in all 25 Neckermann shops All through the year Production, distribution and placement of poster in all 25 Neckermann shops for 1 month DETAILS Co-branded with Neckermann Hungary A2 size 11

12 Pens Partner + Neckermann co-branded (4 colors) pens to be used in all 25 Neckermann shops, distibuted to franchise and partner shops as well DETAILS All through the year Design, production of 1000 pieces, distribution and placement in the shops Co-branded with Neckermann Hungary 12

13 Roll-up Production of partner specific roll-up, cobranded with Neckermann Roll-up to be used at Neckermann events, fair, or in shops 3 MONTHS GUARANTEED VISIBILITY!!! DETAILS All through the year Design, production, distribution and placement of roll-up wherever applicable Co-branded with Neckermann Hungary 800 x 2000mm, only 1 roll-up allowed / shop (multiple roll-ups used at events) 13

14 Elbowboard DETAILS A2 sized Elbowboards for the desk of the Agents in all Neckermann and franchise shops All through the year Design, production, distribution and placement of Elbowboards 200 pieces Co-branded with Neckermann Hungary 800 x 2000mm, only 1 roll-up allowed / shop (multiple roll-ups used at events) 14

15 Table-flags Dedicated table flag with Partner s logo. Placed in all 25 Neckermann shops, 1 table flag/shop DETAILS All through the year for 2 months Design, production, distribution and placement of the table flags On a metal leg, overall height is 42 cm, size of the flag: 25 cm x 15 cm 15

16 Car sun protector side screens Co-branded car sun protector set (2 pieces) for side window FULL SURFACE IS BRANDABLE! DETAILS All through the year for 2 months Design, production, distribution 300 pieces Size: 440x360 mm 4 colors 16

17 Car sun protector windscreen Co-branded car sun protector for windscreen FULL SURFACE IS BRANDABLE! DETAILS All through the year for 2 months Design, production, distribution 300 pieces Size: 1000 x 500 mm 4 colors 17

18 WEBINAR TRADE marketing activities SUMMER / WINTER EVENTS ROADSHOW TOP50 GALA COOKING EVENT PAINTING EVENT SHOPPING BAG AGENTS RETAILER COMPETITION 18

19 Webinar Dedicated web based training to Neckermann agents, max. 30 minutes training duration All through the year possible Set-up of web training, invitation of partners, moderation of training, translation of partner s training material into Hungarian PPT presentation delivered by partner Avg. Participation: shops = agents Duration: ca. 20 minutes Preferred topic: news, events, interresting novelties in the hotels and the destination to give a reason to sell the product 19

20 WINTER SHOW Interactive show for agents to give them a joyful experience of the 2 sides of winter vacations: wonderful mountains and hot beaches Ca. 100 retailers invited Winter 18-19: in September 2018 Preparation, invitation, presentation, rental of venues, catering, travel cost and accommodation of NEC HUN colleagues; does not include travel and accommodation cost of partner representative 20

21 SUMMER SHOW 2019 Completely new interactive show for agents to open Summer 2019 season. Ca. 150 retailers invited, Hotel representatives involved in activities in the show to bring key messages of the hotel to life Summer 2019 : in December 2018 Preparation, invitation, presentation, rental of venues, catering, travel cost and accommodation of NEC HUN colleagues; does not include travel and accommodation cost of partner representative 21

22 Road show Series of regional partner meetings, ca. 5 locations in Hungary country side, ca agents/location Ca. 30 minutes presentation time for partner/location Not exclusive for Partner. Up to 5 Partners may present/location Summer 18 roadshow: January 2018 Winter roadshow: September 2018 Summer 19 roadshow: January 2019 Preparation, invitation, presentation, rental of venues, catering, travel cost and accommodation of NEC HUN colleagues; does not include travel and accommodation cost of partner representative 22

23 TOP50 Gala A special gala dinner for the TOP 50 agents of the early booking season! EXCLUSIVE SPONSORSHI P Spring of 2018 (April or May) Evaluation and invitation of agents, preparation of event, rental of venue, catering, program during the event. Partner is invited to participate and present at the event. Does not include travel and accommodation cost of partner representative. Included: Invitation of TOP 50 agents, dinner, venue rental, program, event decoration 23

24 Cooking event Exclusive invitation to a Neckermann event for agents with a particular motto suited to the partner Participation: max. 20 agents per event Cooking theme, short presentations/video inline with key destination and national specialties of partner All year possible, maximum 5 times / year organized Preparation, invitation, organization of event 24

25 Painting event Exclusive invitation to a Neckermann event for agents with a particular motto suited to the partner Frequency: Nationwide, 5 times a year participants: max. 20 agents per event Painting theme, short presentations/video inline with key destination and national specialties of partner All year possible, maximum 5 times / year organized Preparation, invitation, organization of event 25

26 Shopping bag Durable shopping bag from recycled fabric with LOGO or image picture of partner. Cobranded with Neckermann pc prduced with 4 colors print. Print on one side of bag. All year possible Design, production, transfer. 26

27 AGENTS Retailer competition Special sales competition for ca. 400 retailers with special B2B INFOmail announcement All year possible Preparation & distribution of special internal newsletter / info mail Announcement 27

28 DIRECT marketing activities ADVERTISEMENT IN NECKERMANN BROCHURE TRAVEL & DOCUMENTS TICKET POUCHES OUTDOOR BILLBOARD BUSINESS CARD BRANDING MINI BROCHURE INSERT IN GLOSSY MAGAZINE DM POSTCARD CAMPAIGN SMS CAMPAIGN 28

29 Advertisement brochure SUMMER 2018 WINTER Circulation Mediterranean flight: ca pcs Ski: ca Mediterranean car: ca pcs pcs Mediterranean Börze: ca pcs Exotic & Mediterranean flight: ca Mountains&Lakes car: ca pcs pcs Issue date December 2018 September 2018 DETAILS B1 contains picture + logo only - All others contain full advertising 1/1 size: 210 x 280 mm, 4c, composite PDF format 29

30 Travel&documents Ticket Pouches Issue date All Neckermann customers receive printed offers in the shops in these envelopes pcs / 3 months quarterly DETAILS Printing, distribution of vouchers envelopes Full pages: front side, back side, inside page & Inside holder Size: full pages: 220x113mm, inside holder: 192x88mm, 4c 30

31 Outdoor Billboards Cost Joint advertising on giant outdoor posters (5 x 2.5 m) 50 pcs in Budapest 1 month Design, production, distribution, media cost, tracking 31

32 Business Card branding Cost Branding of business card back sides! Distribution of branded business cards across all colleagues, mainly to travel shops. Any time during the year based on consumption Design, production, personalization 32

33 Insert of hotel brochure to a glossy magazine Preparation of mini brochure for hotel partner, with hotel description and offers. (max. 8 pages) Size LA4, or A5 Insert and distribute mini brochure with most popular glossy magazine (Nők Lapja). Highest circulation and readership in Hungary! Target audience: 18-54, woman, ABC status, city habitants. Any time during the year, min. 1 month processing time before start of distribution Design, printing, transport, insertion, distribution, monitoring 33

34 DM Postcard campaign Postcards for Neckermann customers, directly sent to their homes / letter box with personalized communication and offer! Any times in the year Design, production, personalization, printing, posting 34

35 SMS CAMPAIGN Targeted SMS message campaign to selected clients. Max. 160 characters, including Neckermann website and contact All year possible Selection of high affinity clients in Neckermann CRM system Maximum 2 campaigns / month possible 35

36 ONLINE marketing activities Thomas Cook AUDIENCE banner Thomas Cook AUDIENCE - video GOOGLE ADWORDS CAMPAIGN B2C NEWSLETTER DISPLAY BANNER HOTEL PROMO BOX FACEBOOK YOUTUBE ELECTRONIC SIGNATURE 36

37 Thomas Cook AUDIENCE - banner Our Thomas Cook AUDIENCE technology platform targets millions of live travel purchasers, based on their travel preferences and travelintent data, in real-time, wherever they are on the web. This gives you highly targeted promotion to your chosen audience groups and the best chance of success. All year possible Cost defined on CPM base 25 / CPM 37

38 Thomas Cook AUDIENCE - video Using Thomas Cook Audience, we are now able to offer Video campaigns. Video advertising will be delivered before, after, or in-between online video content across the web on premium publisher sites. Video leverages sight, sound, and motion to captivate your audiences across desktop and mobile. All year possible Cost defined on CPM base 52 / CPM 38

39 Google Adwords campaign Google Adwords campaign with html5 banners. (150K various sizes) All year possible Full execution 39

40 B2C Exclusive newsletter Dedicated B2C newsletter to our database: ca addresses with partner message, logo, photos, offers. Max. 6 hotel offers All year possible Full execution 40

41 B2C Newsletter banner Banner in weekly B2C newsletter. Database ca addresses Size: 756x300px JPG. + link All year possible Creative design + placement of banner 41

42 Display banner on Display banner through Adtech ad server on in rotation with other advertisements. (appr visits/month, appr unique users/month) Possible sizes: 970x90, 160x600), possible formats: jpg, gif, swf. Link to 1 hotel in Neckermann portfolio 2 weeks duration All year possible Creative design + placement of banner ample 42

43 Facebook Posts Facebook Post campaign to fans. 1 post/month for 3 months duration All year possible, 3 months/post campaign includ es Full execution 43

44 Facebook Photo album fans. Facebook Photoalbum - Logo, partner name, pictures displayed. All year possible Photo album available for 6 months Full execution 44

45 Facebook VIDEO fans. 1 video post on Neckermann facebook profile with video about partner. Partner to provide video VIDEO to be supplied by partner! All year possible Video available for 6 months Full execution 45

46 YouTube video post Special video post on YouTube Neckermann video channel All year possible Video available for 6 months Full execution 46

47 signature branding Automatic signature on s! 1 banner/picture + max. 50 characters text possible. Reach: min customers/week Cost Any time during the year Design 47

48 CONTACT US Ms. Szilvia BÁRDOS Tel: Ms. Tímea MAJOR major.timea@neckermann.hu Tel: Mr. Péter KÁLMÁN kalman.peter@neckermann.hu Tel: