On-Site Opportunities Conference Website. Hand Sanatizer Dispensers Online Conference Planner

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1 2018 Media Kit The American Academy of Pediatrics (AAP) will host the 2018 AAP National Conference & Exhibition on November 2-6, 2018 at the Orange County Convention Center, in Orlando, FL. It is the world s largest pediatric medical education event, attended by more than 10,500 pediatricians, interns, residents, students, and allied health professionals. The AAP offers both print and digital advertising opportunities to reach the highly engaged and focused attendees. Advertising availability is limited, and space is granted on a first-come, first-served basis. All advertisers and their advertisements are subject to final approval by the AAP. PUBLISHING OFFICE American Academy of Pediatrics 345 Park Boulevard Itasca, IL VERTISING OFFICE The Walchli Tauber Group, Inc Old Emmorton Road, Suite 201 Bel Air, MD Tel (443) , Fax (443) Joe Frank, Jr, MSB National Advertising Sales Manager Extension 114, joseph.frank@wt-group.com Table of Contents Click the links above to jump to the desired page Pre-Conference Opportunities AAP News Today Opportunities On-Site Opportunities On-Site Opportunities Conference Website AAP News Today On-Site Issues Exhibit Guide Hand Sanatizer Dispensers Online Conference Planner Distribution Racks Conference Program Exhibit Hall Aisle Signs AAP Welcome Paper Pocket Guide Daily Conference eblasts AAP News Today Promotional Video Convention Center Doctor s Bags City Map/Exhibit Hall Floorplan Power Towers Hotel Key Card Sleeves Footprints Please be sure to include the following disclosures on any ad placed for Product Theaters and/or Symposia: Product Theaters: Options depending on whether there are one or two faculty, The presentation(s) for this Product Theater are not designated for CME credit. This (these) presentation(s) is (are) neither sponsored nor endorsed by the American Academy of Pediatrics. For Symposia: This symposia is neither sponsored nor endorsed by the American Academy of Pediatrics.

2 Pre-Meeting Advertising Opportunities 2 728x90 The AAP National Conference & Exhibition Web Site ( contains all information pertinent to AAP s National Conference including registration, conference highlights, and attendee, faculty, and exhibitor information. Limited to five advertisers. Estimated total number of impressions for a 20% share is 250,000 for a worldwide campaign or 150,000 for a US-targeted campaign, running January to December. DOMESTIC (USA) WEB SITE RATES Limited to five advertisers. Estimated total number of impressions listed below is for campaigns running January to December. Impressions SOV Leaderboard Box (mobile) INTERNATIONAL (EX-US) WEB SITE RATES 150,000 20% $10,000 net/yr Impressions and rates vary widely by country, contact a sales manager for rates and more information on how to target international traffic. Leaderboard Box REQUIRED FILES 728x90 pixels 300x250 pixels 100KB limit Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF), HTML5 with click-through URL(s), or third party tag, click-through URL. Expandable ads are accepted. Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand. The AAP Online Conference Planner ( allows attendees to build an itinerary, search sessions by keyword, title, date, speakers, or topic of interest. Attendees can also view session handouts and evaluate sessions. Advertisers receive a banner ad on the right side of the AAP Conference Planner. The planner is estimated to go live on May 1st until December 31st. RUN OF SITE (ROS) RATES SOV Skyscraper Box (mobile) Skyscraper 160x600 pixels Box (mobile) 300x250 pixels 100% $11,500 net/yr 100KB limit REQUIRED FILES Advertisers must provide one of the following file formats: static image (JPG/ GIF) with click-through URL, Adobe Flash file (SWF), HTML5 with click-through URL(s), or third party tag, click-through URL. Expandable ads are accepted. Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

3 AAP News Today Advertising Opportunities 3 AAP News Today Daily Paper reaches attendees as they read latebreaking news and program updates. Drive booth traffic and event attendance by advertising in AAP s most important on-site communication vehicle. Advertisers receive placement in all four issues of AAP News Today which will be distributed at the convention center and headquarter hotel through handout and distribution racks each day. Dates: November 2-6, 2018 Location: Orange County Convention Center, Orlando, FL Distribution: 10,500 meeting attendees RUN OF BOOK (ROB) RATES Size B/W 4-color King page $13,595 net $14,595 net Junior page $12,250 net $13,250 net 1/2 page $8,225 net $9,225 net 1/4 page $4,695 net $5,695 net PREMIUM POSITION RATES Inside front cover $20,400 net Inside back cover $19,700 net $21,900 net Center spread $17,750 per page Front page banner* $22,000 net Front page sticker* $15,750 per day Bellyband* $18,350 per day Cover tip* $18,350 per day *Includes one full-page 4/color ad to be placed run of book in all issues. Issue Date Saturday-Tuesday 9/14 9/21 Size Full page 10-1/4 x 14 Junior page 7-1/2 x 10 1/2 page (vertical) 5 x 14 1/2 page (horizontal) 10-1/4 x 7 1/4 page 5 x 7 Front page banner 10-1/4 x 2 Front page sticker* Bellyband* 26 x 2-1/2 Cover tip* 3 diameter (1/4 bleed) TBD Publication trims at 11 x 15, keep live matter 1/2 from trim. *s to be supplied by advertiser. ELECTRONIC SUBMISSION Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@wtgroup.com if the file is under 25 MB. For larger files or files having trouble deing delivered via , use a 3rd party file sharing service (Hightail is preferred, Once uploaded send an to Roland Keve at roland.keve@wt-group.com. MATERIAL DELIVERY DRESS Walchli Tauber Group, Inc., Attn: Roland Keve (AAP News Today) 2225 Old Emmorton Road, Suite 201, Bel Air, MD The AAP News Today Daily Paper Distribution Racks are an exclusive opportunity for an exhbitor to gain additional exposure during the conference. Placements will feature a multi-panel ad space for an exclusive company logo and/or product photo on six official racks placed throughout the convention center and headquarter hotel. As a bonus, a full-page, 4/color ad in all issues of AAP News Today will be included. Distribution rack $19,000 net 10/1 10/5

4 AAP News Today Advertising Opportunities 4 The AAP News Today Welcome Edition will feature important conference information including a tear out shuttle bus schedule, registration details, special events, educational highlights and tips for navigating the conference. This paper will be distributed to 7,500 conference attendees in 26 hotels when they check in. RUN OF BOOK (ROB) RATES Size B/W 4-color King page $5,650 net $6,650 net Junior page $4,650 net $5,650 net 1/2 page $4,650 net $5,650 net 1/4 page $2,650 net $3,650 net 9/14 9/21 PREMIUM POSITION RATES Inside front cover Inside back cover Center spread Front page banner Bellyband Cover tip $8,250 net $7,250 net $9,975 net $7,650 per page $6,500 net $18,350 net $18,350 net The AAP News Today eblasts are s highlighting some of the day s session, and will be sent daily to registered conference attendees. Each eblast will be sent to AAP members, nonmember pediatricians, and past meeting attendees. Open rate: 20.00% RATES Box (300x250) Exclusive pacakge (all s) $5,000 net/issue $25,000 net Box 300x250 pixels 50KB limit REQUIRED FILES JPG, static GIF, Click-through URL. No Rich Media can be accepted. Issue s Sent Friday eeblast 10/15 10/22 11/2 Saturday eeblast 10/15 10/22 11/3 Sunday eeblast 10/15 10/22 11/4 Monday eeblast 10/15 10/22 11/5 Tuesday eeblast 10/15 10/22 11/6 Wrap-up eeblast 10/15 10/22 11/20 As part of the AAP News Today series of s (five during the meeting, one post-meeting), Video Highlights will be featured. These videos will include the day s top educational sessions and special events. An exclusive 15 to 30 second pre-roll advertisement (video or static) will run prior to each video. s are sent to all registered AAP conference attendees. RATES Pre-roll ad package* *Includes six video advertisements. $25,000 net Contact sales represenative. REQUIRED FILES Advertisers must provide ads in the following file formats: MPEG4 encoded with H.264, 1.5 to 4.0 mb/s; AAC audio. Static images also accepted.

5 5 The Conference Program is an on-site comprehensive guide to all things at the National Conference & Exhibition. Highly referenced, it contains all educational offerings, conference highlights, general information, family programs and services. The program will be inserted into the registration bags and will be distributed to all registered attendees. Dates: November 2-6, 2018 Location: Orange County Convention Center, Orlando, FL Distribution: 10,500 meeting attendees RUN OF BOOK (ROB) RATES Size B/W 4-color Full page $8,300 net $9,350 net 2/3 page $7,300 net $8,000 net 1/2 page $6,100 net $7,100 net PREMIUM POSITION RATES Inside front cover $13,000 net Inside back cover $10,000 net $15,000 net Tab (one side) $10,000 net Tab (two sides) $15,000 net Bellyband $15,000 net Bookmark* $15,750 net *Includes a full-page 4/color ad. Sample available upon request. Prototype required. CLOSING DATE 9/7 9/14 Size Full page (bleed) 8-3/4 x 11-1/8 Full page (non-bleed) 7 x 10 2/3 page 4-5/8 x 10 1/2 page 7 x 5 Boomark 2-1/4 x 10-7/8 Bellyband* 19-3/4 x 4 Publication trims at 8-1/2 x 10-7/8, keep live matter 1/2 from trim, add 1/8 bleed on all sides. *Supplied by advertiser. ELECTRONIC SUBMISSION Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@wtgroup.com if the file is under 25 MB. For larger files or files having trouble deing delivered via , use a 3rd party file sharing service (Hightail is preferred, Once uploaded send an to Roland Keve at roland.keve@wt-group.com. MATERIAL DELIVERY DRESS Walchli Tauber Group, Inc., Attn: Roland Keve (AAP Conference Program) 2225 Old Emmorton Road, Suite 201, Bel Air, MD The Pocket Guide is an attendee favorite and is one of the most used publications at the conference. It contains conference overview with session numbers, titles, room numbers, shuttle schedules, and conference highlights. The Pocket Guide will be inserted into the registration bags and will be distributed to all registered attendees. RUN OF BOOK (ROB) RATES Full page $6,000 net CLOSING DATE 9/7 9/14 PREMIUM POSITIONS Inside front cover Inside back cover Bellyband/Cover tip 4-color $8,900 net $8,000 net $14,800 net $8,900 net Full page (bleed) 4-1/8 x 5-7/8 Full page (non-bleed) 3-5/8 x 5 Bellyband* 9-3/4 x 3 Publication trims at 3-7/8 x 5-5/8, keep live matter 1/2 from trim. *Supplied by advertiser.

6 6 The Exhibit Guide will feature the most current and up-to-date exhibitor listings and information surrounding the conference exhibition hall, and contains content on special events, celebrity guest appearances, the President s reception, and much more. The Exhibit Guide will be inserted into the registration bags and will be distributed to all registered attendees. The City Map is spot glued to the cover. Enhance your floor presence by featuring your booth and product in the Exhibit Guide. Dates: November 2-6, 2018 Location: Orange County Convention Center, Orlando, FL Distribution: 10,500 meeting attendees RUN OF BOOK (ROB) RATES Size B/W 4-color Full page $3,500 net $4,000 net Junior page $3,000 net $3,500 net 1/2 page $3,000 net $3,500 net 1/4 page $2,000 net $2,500 net PREMIUM POSITION RATES Inside front cover $5,500 net Inside back cover $3,500 net $7,500 net Front page banner* $6,000 net Bellyband* $8,500 net *Includes one full-page 4/color ad to be placed run of book. 9/7 9/14 Size Full page 10-1/4 x 14 Junior page 7-1/2 x 10 1/2 page (vertical) 5 x 14 1/2 page (horizontal) 10-1/4 x 7 1/4 page 5 x 7 Front page banner 10-1/4 x 2 Bellyband* 26 x 2-1/2 Exhibition schedule 1/4 page 10-1/4 x 7 Exhibition schedule 1/4 page 5 x 7 Publication trims at 11 x 15. *Supplied by advertiser. EXHIBITION SCHEDULE RATES The Exhibition Schedule in the Exhibit Guide highlights Product Theatres, Book Signings and other key events in the Exhibition Hall. Showcase your ad in the very front of the Exhibit Guide as attendees plan their schedules around these important and highly attended events. Day 1/4 page 1/2 page Sat, Sun, Mon $4,500 net $5,000 net ELECTRONIC SUBMISSION Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename. Send a high-resolution PDF via to Roland Keve at roland.keve@wtgroup.com if the file is under 25 MB. For larger files or files having trouble deing delivered via , use a 3rd party file sharing service (Hightail is preferred, Once uploaded send an to Roland Keve at roland.keve@wt-group.com. MATERIAL DELIVERY DRESS Walchli Tauber Group, Inc., Attn: Roland Keve (AAP Exhibit Guide) 2225 Old Emmorton Road, Suite 201, Bel Air, MD 21015

7 7 The AAP National Conference & Exhibition City Map and Exhibit Hall Map are spot glued to the cover of the Exhibit Guide, and is also the centerfold of the publication. The advertiser s booth is highlighted on the exhibit hall map with the company s name. The map is pocketsized, and when unfolded the exhibit hall map is featured on one side, and a map of the host city on the other side, providing an advertising opportunity that attendees can carry with them and be highly utilized. POSITION RATES Inside square* 4-color 9/7 9/14 $3,500 net $5,500 net *Squares may be combined for larger ad space. A minimum of 10 squares must be sold for the spot glued map to be produced. If this minimum is not met, advertisers will still be featured on the centerfold map that appears in the Exhibit Guide for a cost of $2,000 per space. Size Inside square 2-3/4 x 2-1/2 3 x 5

8 8 The Convention Center Doctor s Bag contains advertising inserts and is now more visible than ever before. With on-site distribution over two days, the Doctor s Bag provides participants high visibility as energetic personnel distribute the bags to meeting attendees throughout the convention center and headquarter hotels. Supplied promotional inserts must be approved by AAP regardless of prior approval for other opportunities at the meeting. Product samples approved by the AAP are welcome and encouraged. DOCTOR S BAG INSERT RATES Distribution Day Quantity* Price Saturday 5,250 $5,500 net Sunday 5,250 $5,500 net Two day package 10,500 $10,000 net *Quantities include 5% overs for spoilage. * Maximum size 8-1/2 x 11 Maximum weight 4 oz. *Due to weight and bulk of magazines, newspapers and other publications, distribution will not be permitted in the bag. * 9/14 9/28 *Any inserts received after the material closing date are subject to a late fee. MATERIAL DELIVERY DRESS Ridge Printing, c/o Debbie Gil de Leon (AAP Conference Bag) 9800 Yellow Brick Road, Baltimore, MD LOGO 8 x 8 Receive high visibility with prime, exclusive advertising space on the outside of the Convention Center Doctor s Bag. The participating advertiser receives a corporate logo printed on the outside of the bag and a free insert placed inside the bag. The participating advertiser is allotted a maximum of three colors, including black. RATES Distribution day One day Two days $12,200 net $24,400 net 8/17 8/24

9 9 VERTISEMENT NEW The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate advertising and can be used as a booth driver to increase traffic. Key card sleeves are distributed at 26 convention hotels, reaching approximately 7,500 attendees. Sleeves are constructed from durable teflon cardstock. AAP will manage all production. 9/7 9/14 Distribution Thursday-Saturday 4-color $50,000 net Template provided upon request. Contact sales representative. NEW Footprints turn the floors of the convention hall into valuable marketing space. These highlyvisible graphics will be located in high-traffic areas. This exclusive advertising opportunity allows brands to communicate messages in a unique way and drive booth traffic. Thursday-Saturday 4-color $15,000 net Template provided upon request. Contact sales representative.

10 10 One of the biggest questions asked at the National Conference is where can attendees charge their devices! Well now they can with our Power Towers. These towers are located in very visible areas throughout the conference and provide a secured locker to recharge phones or other small devises (free to attendees). Advertisers can display messages on a large 19 inch LCD screen and a poster located above the tower. Power Tower* *Up to eight towers are available for advertising. $5,000 per tower REQUIRED FILES 10/1 10/12 Advertisers must provide ads in the following file formats: MPEG4 encoded with H.264, 1.5 to 4.0 mb/s; AAC audio. Static images also accepted. Hand Sanitizer Stations are floor-standing displays and an essential way to minimize and reduce the spread of infection and bacteria. The hand sanitizer stand is durably constructed from brushed aluminum with a weighted base. Placement will be in high-traffic areas throughout the center in the main corridors, and provide optimal visibility for an exclusive advertiser. Hand Sanitizer Stations* *Up to stations are available for advertising. $3,000 per unit 10/1 10/12 Size Poster 11 x 17

11 11 Exhibit Hall Aisle Signs provide an exclusive advertiser with the opportunity to increase visibility for the duration of the conference. When navigating the hall, attendees utilize these directional signs to find their destinations and find their current location. The exhibit floor can be a busy place, draw more attention to your booth by placing a logo or brand on an exhibit hall aisle sign. Exhibit Hall Aisle Sign* $2,000 *Up to eight stations are available for advertising. 10/1 10/12