SEED PUBLISHING. T: +44(0) Seed Publishing, 1E The Courtyard, Market Square, Westerham KENT TN16 1AZ

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1 SEED PUBLISHING 2016 MediaPack M I D D L E E A S T T: +44(0) Seed Publishing, 1E The Courtyard, Market Square, Westerham KENT TN16 1AZ

2 Scratch Magazine UK Scratch magazine has an unrivalled loyal readership and is dedicated to producing groundbreaking content for the professional nail industry. The publication is the biggest in the European trade beauty sector, averaging 160 pages each month for a one-off subscription cost. With its finger firmly on the pulse of the nail world, Scratch enjoys global recognition for its stunning visuals, trusted content and relentless passion to inform and inspire the nail professional both in print and online. Recent years have seen a huge increase in focus on online nail activity, with Scratch engaging a greater audience on social media than all other trade UK beauty publications combined. The team understands its audience; creatives that seek nail news, updates and features daily, so is dedicated to producing at least six new pieces of web and social media content daily alongside the monthly magazine. ABC AUDITED CIRCULATION: 14,229 (July 2014-June 2015) EDITORIAL Scratch welcomes input and can create custom content for relevant brands, products or stories in print or online. The typical lead-time for magazine content is 6-8 weeks before publication. Scratch is available in its monthly printed magazine format ( 39 per year) or as a digital download. This subscription is designed for computer, ipad or tablet and is accessed via the Scratch magazine website for 9.99 for 12 issues or 1.49 per issue. For editorial enquiries, contact: Helena Biggs, editor: /scratchmagazine Scratch Magazine

3 Scratch Features List 2016 ISSUE KEY FEATURES SPECIAL FEATURES BONUS DISTRIBUTION AD COPY DEADLINE PUBLICATION DATE January Extending Skillsets Nail Education & Training Valentines Products & Design Ideas 11/12/ /01/2016 The Gel System & Gel Designs February Bridal Nail Ideas & Products Professional Beauty London 13/01/ /02/2016 One Stroke & Aquarelle Artistry Tanning Products & Systems March SS16 Nail Trends & Collections Easter nail designs & products 11/02/ /03/2016 Getting Technical Salon Software & Apps etc Pro Make-up Systems & Services April Pedicure Systems, Products & Services 10/03/ /03/2016 Salon Workwear, Towels & Robes Nail Wraps & Decals May Soak Off Gel Polish Systems Beauty UK Birmingham 12/04/ /04/2016 Nail Competition Advice & Pointers Fibreglass, Silk & Wrap Systems June Nail Art & Design Accessories 12/05/ /06/2016 Add-on Salon Services Marketing & Maximising Social Media July Tekking Tools & Implements Scratch Stars Awards 2016 Winners Roundup 14/06/ /07/2016 Classic & Alternative French Designs August Brows & Lashes 13/07/ /08/2016 Advanced Nail Art, Tools & Techniques Health, Hygiene & Safety: For Individuals & Nails In Practice September AW16 Nail Trends & Collections Olympia Beauty 2016 Event Preview Professional Beauty Manchester 11/08/ /08/2016 Male Grooming & Advice October The Natural Nail Manicure inc. nail treatments & Luxury Options Halloween Designs & Products Olympia Beauty London 08/09/ /09/2016 Mobile Tekking Tips & Accessories Nailympia Australia Winners Roundup November Xmas Retail Options & Marketing Nailympia London Winners Roundup 1 13/10/ /11/2016 Salon Furniture & Interior Ideas December Xmas/Party Designs & Pro Products Nailympia London Winners Roundup 2 15/11/ /12/2016 The L&P System & Designs Hair Removal Products, Services & Systems

4 Advertising Scratch s fiercely competitive advertising rates in the display and classified sections ensure that you can get your brand message heard. For advertising enquiries, contact: Scott Derbyshire, MD (display): scott.derbyshire@scratchmagazine.co.uk Ian Archbold, group sales director: ian.archbold@scratchmagazine.co.uk Tom Meek, senior sales executive (classified): tom.meek@scratchmagazine.co.uk Double Spread (DPS) Single Half Quarter page 3 insertions VAT VAT VAT VAT 6 insertions VAT VAT VAT VAT 9 insertions VAT VAT VAT VAT 12 insertions VAT VAT VAT VAT Special Promotions Magazine inserts: From VAT Magazine bellyband: From VAT Bespoke mini-magazine (supplement) for your company/brand: VAT An additional 25% charge is applied for special positions. Artwork Please supply finished artwork as high-resolution files set to the correct dimensions. Seed Publishing accepts the following: High-resolution print PDF files with crop marks and all fonts embedded. (Please supply double page spreads as two single PDfs) High-resolution JPG, TIFF or PSD files are also accepted as long as all fonts and images are present. If Seed Publishing creates the advert, please note the following: All text should be supplied in an editable format, preferably Microsoft word. All images should be supplied as high- resolution 300dpi, TIffs or JPGs. (Please note low resolution images taken from a website will not be suitable for print.) If necessary corporate fonts should be stipulated and supplied. Double Spread (DPS) Single Half Quarter Mechanical Data Trim area: 420mm x 297mm Type area: 400mm x 276mm (15mm gutter either side of spine) with 3mm bleed 426mm x 303mm Trim area: 210mm x 297mm Type area: 185mm x 276mm with 3mm bleed 216mm x 303mm Horizontal: 135mm x 185mm Vertical: 276mm x 90mm 135mm x 90mm

5 Social Media Scratch is dedicated to informing and captivating its loyal fans via key social media platforms. The team uses social media to direct fans to news stories and features on the Scratch magazine website, and to interact with its readership instantaneously, as well as gain ideas and content inspiration. /scratchmag 14,000 fans Average weekly reach of 21,000 More engagement (i.e. shares, likes and comments) on posts than all other UK trade beauty magazines combined, showing that we produce content that excites, entertains and is relevant to our readership. An average of 103 new Likes per week. Digital Scratch relaunched its website, in September 2014 and is dedicated to providing news, features and video content on a daily basis. Average page views per month: 28,411 For content-related enquiries, contact: Helena Biggs, editor: helena.biggs@ scratchmagazine.co.uk For advertising enquiries, contact: Tom Meek, senior sales executive: Over 9,000 followers Button on website (revolving) price per month 300px x 80px 21,000 followers E-shot database for rent - 73,954 Front page top banner Data rental e-shots - 73, months VAT Sponsorship of off months VAT newsletter at 449 VAT per x months VAT + VAT each month x6 750

6 Scratch Middle East Scratch Middle East is the sister publication to Scratch magazine, published in the GCC six times a year. It showcases professional products, techniques, trends, workwear, interior and design concepts to the salon industry in the Middle East region via its printed publication, and posts regular news online via its website and social media. The publication offers inspirational ideas from around the world for nail services, treatments, nail styles and salon environments as well as looking at associated beauty treatments such as make-up, hair, brows, lashes, facials and other beauty-related subjects of interest. This magazine is designed to educate and inform the salon owner, manager and therapist on upcoming trends yet is also of much interest to the salon client. Its mission and goal is to inform, inspire, educate and support the ever-growing salon industry in the region by inspiring the professionals working in it with information on industry innovations and cutting edge new products and services. Scratch Middle East talks sensitively to the local native community as well as its ever-burgeoning expat population and is delivered in both English and Arabic in order to appeal to a wider audience. The magazine is available free of charge via direct mail to salons, as well as located in hotel foyers and spa receptions. EDITORIAL All editorial is free of charge and welcome. Please submit news stories for product launches, new staff, recruitment, awards, events and any other in-house activities that may be of interest, to the editor-in-chief, Alex Fox directly via . Features on your brand, company, business, figureheads, salons and sub-distributors as well as manufacturers are also welcomed. Apart from its advertising pages, Scratch Middle East offers several innovative formats and solutions that make your brand stand out, interact with your customers and leave a lasting impression. Regular sections within the magazine can be sponsored or branded to create a positive connection with the reader as per your brand s requirements. Drawing on the magazine s brand values, advertorials flow with the editorial pages. M I D D L E E A S T DIGITAL & SOCIAL MEDIA Scratch Middle East widens its reach via its website, and posts frequent news stories and features as well as hosts the free digital copy of the publication. Its ever-growing social media presence encourages readership interaction. For editorial enquiries, contact: Alex Fox, editor-in-chief: alex.xx.fox@gmail.com

7 Advertising The circulation of 7000 copies is distributed to salons, hotels and spas throughout GCC and in the Arab world. Aside from the printed copies, Scratch Middle East is also giving out digital copies through social media and direct to widen the scope of exposure across the GCC and far beyond. For advertising enquiries, contact: Scott Derbyshire, MD: Double Spread (DPS) Single Half Quarter page Single insertions / $ / $ / $ / $825 3 insertions / $ / $ / $ / $700 6 insertions 9550 / $ / $ / $ / $550 All prices quoted are in AED & US dollars Special positions are available on request: Inside front cover/spread, center spread, inside back cover/spread, early right hand page, wrap arounds, false covers and pull outs. These can be used effectively to enhance interaction and provide brand awareness to a wide audience. An additional 20% charge is applied for guaranteed special positions: Inside Cover / $ / $ / $3025 Mid Section Single Side / $ / $ / $2580 Mid Section Double Sided / $ / $ / $3780 Double Spread (DPS) Single Half Quarter Mechanical Data Trim area: 420mm x 297mm Type area: 400mm x 276mm (15mm gutter either side of spine) with 3mm bleed 426mm x 303mm Trim area: 210mm x 297mm Type area: 185mm x 276mm with 3mm bleed 216mm x 303mm Horizontal: 135mm x 185mm Vertical: 276mm x 90mm Horizontal: 185mm x 65mm Vertical: 135mm x 90mm Artwork Please supply finished artwork as high-resolution files set to the correct dimensions. Seed Publishing accepts the following: High-resolution print PDF files with crop marks and all fonts embedded. (Please supply double page spreads as two single PDFs). High-resolution JPG, TIFF or PSD files are also accepted as long as all fonts and images are present. If Seed Publishing creates the advert there will be a charge of AED. Please note the following: All images should be supplied as high-resolution 300dpi, TIFFs or JPGs. (Please note low-resolution images taken form a website will not be suitable for print). If necessary corporate fonts should be stipulated and supplied. Please note the magazine is sensitive to local customs and will not publish imagery that is deemed unsuitable or offensive to the Middle East region.

8 The Scratch Stars Awards Nailympia The renowned Nailympia nail competition has grown in size and stature, and the competition is now active in both London and Australia. The Scratch Stars Awards, now in its fifth year, is the only awards solely dedicated to recognising skilled, creative techs, salons and fans of the pro nail industry and products in the UK. A Scratch Star is a sign of sheer excellence and prowess within this industry, both in skill and the overall approach to the career. A win or finalist position will set talent apart from competitors and boost a business profile. Not just a trophy, a Scratch Star Award guarantees media recognition and winners receive ongoing support from Scratch magazine. The awards are free to enter and each individual or salon business can enter up to two categories each per year. Scratch prides itself on a fair judging process and the awards process culminates in the renowned awards party, held at the glamorous Cafe de Paris. The Scratch Stars Awards party at Cafe de Paris, Piccadilly, London will be held on Sunday 5 June Nailympia promises to continue its mission to present a world class, respected, reputable and prestige global nail competition where nail skills shine and nail pros glow. An international expert judging panel scores techs from all over the globe across the nail categories, which are segmented in three divisions and attract a vast amount of media attention. This event is run on industry sponsorship and entry fees alone. Sponsorship money allows for top class expert judges to be invited from around the world, provides the funds for the staging of the event, trophies, medals, scoring system and all other production and administration costs. Nailympia joined forces with Reed Exhibitions Australia in 2014, rebranding the Australia Nail Awards as Nailympia Australia. There are currently two competitions under the Nailympia umbrella: Nailympia Australia: August 2016, Sydney International Spa & Beauty Expo Nailympia London: 1-3 October 2016, Olympia Beauty, London For sponsorship enquiries, contact: Scott Derbyshire, MD: scott.derbyshire@scratchmagazine.co.uk For sponsorship opportunities and entry enquiries contact: Helena Biggs, editor: Dates for the Diary /Nailympia 5 June August 1-3 October Scratch Stars Awards Party Nailympia Australia Nailympia London Olympia Beauty