DIGITAL MEDIA PACK 2018

Transcription

1 DIGITAL MEDIA PACK

2 OUR AUDIENCE Website visits - monthly average: 60,822 Website visits - peak show months: 127,882 followers: 42,635 INFO TBC followers: 40,012 Instagram followers: 12,000 Website and social media fi gures correct as of

3 PROFESSIONAL BEAUTY WEBSITE The health and beauty industry s most trusted and visited website allows you to build your business with salons, spas, therapists and nail techs across the GCC. Homepage 3 KEY FEATURES OF THE NEW WEBSITE: Comprehensive Industry news on the homepage Website banners now a universal size, with seperate tablet and mobile versions PB Billboard a news story prime position with a huge impact on the homepage PBTV Our video channel is every salon and spa owner s go-to place for business advice, treatment demos and trends Beauty Channels stream news by sector, providing opportunity for sole sponsorship and thought leadership Better optimisation for tablet and mobile devices Advertising Opportunities Website Banners Sponsored news PBTV Marketplace & Jobs Industry News Website banners PB Billboard PBTV

4 WEBSITE BANNERS Choose which pages your banners should be featured on and how many times you would like them to be viewed. Why do we offer impressions as opposed to time duration? We can now guarantee how many times your banner will be viewed and you can increase visibility when it suits you. Improved optimisation means that our website is more user-friendly for tablets and mobiles. Homepage - Top Position Artwork sizes required are: Leaderboard 728 x 90 Tablet 468 x 60 Mobile 320 x 50 Advertising Opportunities HOMEPAGE & RUN OF SITE Banners will appear on all pages except for the Awards and Event pages. Top position banner Standard position Homepage - Standard Position EXHIBITION & CONFERENCE PAGES Banners will appear on the exhibition pages - exclusively for exhibitiors. PB BILLBOARD WEBSITE HOMEPAGE The prime position on the homepage. Your image in a key position on the homepage for one week (1041 x 493) Your news story on the News & Features page for one week PB London Exhibition & Conference Page - Standard Position Our team will advise when your impression quantity has been reached and provide you with a report on the breakdown per banner (leaderboard, tablet & mobile) and the quantity of clicks. PB Billboard website homepage

5 PBTV Every salon and spa owner s go-to place for business advice, treatment demos and trends. Viewers can watch the videos on the sector that matters to them, skincare and spa, tanning and waxing, advanced treatments, business and training, nails; or lashes, brows and make-up. Advertising opportunities PBTV - homepage FULL VIDEO PACKAGE The fi lming and editing of your video by our team. You will receive a 90-second promotional video for you to use on your website and a 30-second video specifi cally for social media. You video will also be featured on the Professional Beauty website: On the PBTV homepage section for one week as a PBTV news story On the PBTV page one month as a PBTV news story PBTV prime position PBTV SECTION - HOMEPAGE If you supply us with your video we will upload it to the PBTV section on the homepage of our website. PBTV PAGE PRIME POSITION Prime position on the PBTV landing page for 1 week. If you supply us with your video we will upload it to the PBTV section on the homepage of our website. (N.B In peak months the prime position could be 1 main video and 2 smaller video slots).

6 SPONSORED NEWS & BESPOKE E-CAMPAIGNS Via strong editorial and a targeted trade database, Professional Beauty offers web and solutions that will increase your sales. Advertising Opportunities E-NEWSLETTER INDUSTRY UPDATE Every Tuesday our weekly newsletter is ed to 21,000 professionals with an average open rate of 13.1%. Sponsorship includes: Your story featured in the newsletter Leaderboard banner under your news Your story featured on the website homepage for one week BESPOKE S Two options Your bespoke to our full opted-in e-database. A maximum of one opportunity a week offers@professionalbeauty.ae We will promote your offer on our weekly offers@ reaching our full opted in database. Top listing and up to fi ve further offers. E-newsletter - Industry Update E-newsletter - Industry Update E-NEWSLETTER CHANNEL UPDATE Every Thursday our channel Update focuses on one of six different channels. Sponsorship includes: Your storyin the newsletter Leaderboard banner under your news Your story featured on the channel page for one week Offers

7 Rachael Keeley is head make-up educator for beauty group High Definition. She regularly works on fashion, beauty and celebrity shoots for magazines. professionalbeauty.ae PROFESSIONAL BEAUTY MAGAZINE - DIGITAL VERSION You have the opportunity to reach over 100,000 professionals through s and social channels by advertising in the monthly Professional Beauty Magazine. Advertising benefits: Each month we circulate over 5,000 printed copies which are hand delivered to salons and spas across the UAE A digital version of the magazine is ed out to over 21,000 professionals with the added value of having direct click-through links on your adverts and anytime you re mentioned The digital version is also fi red out weekly across our social media channels (Facebook: 67,000 likes, Instagram: 12,000 followers) 39 Ask the Experts We are giving you the opportunity to place your brand on the front cover of Professional Beauty. Being on the front cover will also give you a x2 page editorial feature which will cover a behind the scenes shoot. Not only will your brand be on the front cover for that month, but it will also be used as our profi le picture on Facebook and Instagram - reaching more digital natives than any other platform. Magazine covers and features ask the EXPERTS Our experts answer an array of questions about every aspect of running a successful salon or spa business Ombré lips are trending. How can I create this look on clients in salon? The term ombré which means tones of colour that shade into each other is a creative twist that we haven t been able to get away from the last couple of years, and it shows no signs of slowing down. The latest ombré must-have is now all about the lip.the trend grew in popularity after models walked the catwalks of designers including Dior, Miu Miu, Jason Wu and Kenneth Cole with a strong outer-to-inner lip fade. Since then, make-up pros and enthusiasts have gone wild for a two-tone lip. If your salon offers make-up services, it s important to stay on top of the latest trends and creating this ombré look on clients isn t as hard as you d think. Preparation is the key to pulling it off. First, apply a lip scrub across the upper and lower lip, followed by a swipe of nourishing balm to moisturise and soften. Leave the balm to sink in for a few minutes and then blot away any excess with a tissue to give you a smooth base. Carefully apply a dark shade of lip liner to the outline of the lips, creating your shape, and then gradually fill them in with the same pencil shading towards the corners and middle of the lips. However, remember to leave the centre colour-free, ready for your second tone. Using your paler lip liner colour, apply it to the middle of the lips before asking your client to press them together to create the ombré effect. They should only do this once as rubbing together too much will cause the colours to blend too much.for added shine and dimension, press a light gloss into the centre of the lips. To complete the look, tidy up the edges with light application of concealer to really make the ombré pop. > DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS? Send your question about absolutely anything to do with running a beauty business to emma@professionalbeauty.ae * Subject to editorial approval. ** E-newsletter Channel Updates rotate between channels each week. Every sponsored channel will be promoted once every month.

8 CHOOSE YOUR ONLINE PACKAGE The online rates for 2018 Website banners Home page billboard: 7,500 AED Home page top box: 5,900 AED Home page skyscraper: 3 months 1,700 AED per month 6 months 1,500 AED per month 12 months 1,350 AED per month Sponsored news and bespoke packages E-newsletter & story of the week: 3,250 AED Bespoke e-shot: 3,750 AED Offers@ e-shot: Top offer 3,000 AED 2nd offer 2,500 AED 3rd offer 2,000 AED 4th - 6th offers 1,500 AED Video Large Standard 3,750 AED 1,900 AED Advertising Rates Front cover: 17,500 AED Double page spread: One off 11,250 AED Six in a year 10,000 AED Full 11 8,850 AED Full page: One off 7,500 AED Six in a year 6,750 AED Full 11 5,900 AED Half page: One off 4,700 AED Six in a year 2,750 AED Full 11 2,500 AED Classifi ed: One off 145 pscc Six in a year 125 pscc Full pscc Contact Us Zaid Nourouz, Commercial Director E: zaid@professionalbeauty.ae T: +971 (0) All content and imagery is subject to approval before publishing. Trades Exhibitions have the right to refuse artwork if it is not deemed suitable for our audience.