RATE CARD Advertisement rates effective 1 st Jan 2017

Transcription

1 RATE CARD 2017 Advertisement rates effective 1 st Jan 2017 D&C Marketing Sdn Bhd ( K) 99B Jalan SS 21/1A, Damansara Utama, Petaling Jaya, Selangor Darul Ehsan. Tel: Fax:

2 Sabah state s widest-covering English daily New Sabah Times Profile Frequency Language Format : Daily Newspaper : English + BM + Kadazandusun : Tabloid Circulation : 12,772 (ABC Report June 2016) Readership : 167,047 (TNS Research 2012) Coverage : KK / Sandakan / Tawau / Kudat / Keningau / Labuan Rate : RM 7.20 p.c.cm Total Copies KK Sandakan Tawau Others Kudat Labuan 12,772 9,

3 NEW SABAH TIMES TRILINGUAL (ENG, BM & KADAZANDUSUN IN A SINGLE COPY) Sabah s Oldest newspaper established since 1949, and the Sabah state s widest-covering English daily. Daily distribution not only reaching urban cities, namely: - KOTA KINABALU SANDAKAN TAWAU But also emerging cities:- LAHAD DATU KENINGAU KUDAT New Sabah Times customized regional editorial contents connect better with the readers in Sabah as information is more relevant to them.

4 Sabah s first established paper in 3 languages - State-Widest Covering English Daily - *ABC June 2015 Report The only English daily covers Sabah s 5 divisions & Labuan* Sabah oldest Newspaper since 1949 was given a new lease of life again on 8 March 1998 when it was bought over by the publishing company Inna Kinabalu Sdn Bdn. To signify a change from the old management and format, the newspaper was accordingly given a new name, New Sabah Times, incorporating the old identity and image with the new. Being the Sabah s first established paper, New Sabah Times publish accurate, unbiased, reliable and timely news reported in three main languages spoken in Sabah, namely English, Bahasa Melayu and Kadazandusun. Going from strength to strength, New Sabah Times is forging on ahead to becoming the widest circulating and successful publication in Sabah.

5 Distribution Channels 264 vendors Online Epaper via Ebrowse New Sabah Times 170 copies MAS flight reading 24 major hotels in KK Free copy for 54 schools sponsor by NGOs

6 2017 New Sabah Times Rate Card Publication : New Sabah Times Frequency : Daily Language : English + (Bahasa Malaysia/ Kadazandusun) Format : Tabloid Size : 36cm (H) x 26.2cm (W) Circulation : 12,772 (ABC Report Jun 2016) Coverage : KK / Tawau / Sandakan / Lahad Datu Kudat / Keningau / Labuan Advertisement Rate Casual Rate English Section : RM 7.20 per.cm.col Casual Rate BM Section : RM 7.20 per.cm.col Announcement : RM 7.20 per.cm.col Classified : RM 6.50 per.cm.col Color Loading* * Minimum Size: Half Page or Junior Page & Above Full Color : + 150% 2 Spots Color : + 100% 1 Spot Color : + 50% Special Buy - Ear Space (1 column) : RM 800 (Full Color) - Ear Space (2 columns) : RM 1,500 (Full Color) - Front Page Panel (7cm x 8col) : RM 2,016 (Full Color) - Wrap Around : RM 35,000 - Loose Insertion : RM0.80 per copy Ear Space 1 column : 8cm x 7cm Ear Space 2 column : 8cm x 14cm Front Page Panel : 7cm x 8col Technical Data - Paper Size : 36cm (H) x 26.2cm (W) - Column Per Page : 8 Columns Position Loading Main Paper Business Plus BM Front Page + 100% + 50% + 50% + 50% Back Page + 50% + 25% + 25% + 25% Front Half Right + 30% + 20% + 20% + 20% Front Half + 25% + 20% + 20% + 20% Centerspread + 30% + 30% + 30% + 30% Others Specific Page : + 20% Creative Buy : + 30% Column Per Width - 1 Column : 3.1cm - 5 Columns : 16.3cm - 2 Columns : 6.4cm - 6 Columns : 19.6cm - 3 Columns : 9.7cm - 7 Columns : 22.9cm - 4 Columns : 13.0cm - 8 Columns : 26.2cm Material Deadlines (AOT / Datamation) Full Colour/Spot Colour : 3 working days before publication date Black & White : 3 working days before publication date

7 Rate Review FULL COLOR Size Cost Per Insertion + 6% GST Full Page 36cm x 8col 5, , Junior Page 26cm x 6col 2, , Half Page 18cm x 8col 2, , Panel Ads 7cm x 8col 1, , BLACK & WHITE Size Cost Per Insertion + 6% GST Full Page 36cm x 8col 2, , Junior Page 26cm x 6col 1, , Half Page 18cm x 8col 1, , Quarter Page 18cm x 4col Panel Ads (Not Available in Front Pg) 7cm x 8col Position Loading Color Loading Front Page + 100% Full Color + 150% Back Page + 50% 2 Spot Color + 100% Front Half Right + 30% 1 Spot Color + 50% Front Half or Specific Page + 25% Centrespread + 30%

8 Creative Blurb Ads Explore creative ideas and Enhance brand exposure in specific position Business Section Bursa Section Sport Section BM Section DAY DAY DAY DAY Everyday (Except Sunday) Everyday (Except Sunday and Monday) Everyday Everyday Mechanism Mechanism Mechanism Mechanism Size : 5cm (H) x 8.5cm (W) Size : 3.5cm (H) x 8.5cm (W) Size : 3.5cm (H) x 12.5cm (W) Size : 6cm (H) x 5cm (W) Color : Full Color Color : B & W ONLY Color : Full Color Color : Full Color Position : Business Front Pg Position : Bursa Pg Position : Sport Sec Back Pg Position : BM Sec Front Pg Value : RM Value : RM Value : RM Value : RM700.00

9 Newspaper is divided into 4 main sections HOME / WORLD / SPORT NEWS / CLASSIFIEDS Home Page* Our Home Page consists of approximately 12 pages of main interest news from Sabah and all over Malaysia World Page* New Sabah Times has approximately 4 pages of world news, sourced mainly from Bernama, Reuters, the Internet and AFP Sports Page * Our Sports section constitutes the stronghold of New Sabah Times. Our readers claim that we have the best coverage on sports. We devote six pages to cover local and world sports news. Business Page* We have approximately 4 pages of Business news. Our business section daily updates readers on various valuable business market information on the local as well as international level. Classified Page* One of the key testimonial from local advertisers to manifest our influential power to the market. Average 8 10 pages of classified ads from various industry all over Sabah s region.

10 Newspaper is divided into 4 main sections ENTERTAINMENT / LIFESTYLE BM Semasa* This is similar to its English section. The pages contain current news with emphasis on local news. Kadazandusun* The Kadazandusun section contains current news reported in the Kadazandusun language that gives more emphasis to happenings in the Kadazandusun community. PLUS* The PLUS section represents one of the best features of our newspaper. Conveniently given in a pullout format, it features local and international entertainment news and guides with an additional leisure section. Due to popular demand, in addition to the National TV and local radio guides, New Sabah Times also provides a daily guide for Astro viewers recommending the Pick of the day.

11 PLUS SECTION : Weekly Focus Content ENTERTAINMENT / LIFESTYLE MONDAY Parenting PLUS SECTION DAILY FEATURE TOPICS TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY Book Review, Features / Fashion iproperty (Bi-weekly), Discovery, Entertainment Weekly Update Travel Football Extra, Gadget & Tech, Motoring Earth Week Review, Health, Movie Review, Science, Travel, Video Gaming Review

12 Weekly Focus Content GADGET & TECH - Every Saturday - EDUCATION - Every last Friday of the month - TRAVEL - Every Friday - Weekly updates on the latest gadget & tech available in the market, specially for those who strive to keep up to date with important technology trends for both business and personal use. In collaboration with Study Malaysia, providing education guideline & comprehensive info for all the students in pursuing tertiary education. NSTM is the yearly education media partner for Study Malaysia education fair. In collaboration with Tourism Sabah & Tourism Malaysia. Covered 20 major Hotels in Sabah and about 200 copies subscription from MAS Airline on daily basis. (Domestic Route)

13 Weekly Focus Content MOTORING - Every Saturday - PROPERTY NEWS - Every Bi-Wednesday - Contributed by Motor Trader Editor Chips Yap, providing latest car model in an exclusive preview and news in Malaysia automotive industry. Incorporated with iproperty, providing latest real estate news and essential tips for home decoration.

14 SUPPLEMENTS - EDUCATION Frequency Date Formats No of Pages : 3 times : March / June / December : Pullout : pages Our Education Supplement is an one stop portal for education news for local and overseas universities colleges or private institutions. At here, everyone can easily seek out the latest information on scholarships, campus talk, course availability, course career advantage, study advices, and so on. New Sabah Times is the yearly official media partner for the Study Malaysia Education Fair, the largest education fair in Sabah.

15 SUPPLEMENTS - KAAMATAN (HARVEST FESTIVAL) Frequency Date Formats No of Pages : Yearly : May : Pullout : pages Apart from some of the major celebrations in Peninsular Malaysia such as Chinese New Year, Hari Raya and Deepavali, Hari Kaamatan is also known as the festive season celebrated by Kadazan Dusun people throughout the month of May. Officially, there will be a public holiday for Sabahan on 30 th and 31 st of May for this particular celebration.

16 SUPPLEMENTS - YEAR END MOTORING Frequency Date Formats No of Pages : Yearly : November : Pullout : pages New Sabah Times is the only English Dailies in Sabah who has been consistently running a comprehensive Motoring Supplement on a yearly basis. Together with the supports from our weekly motoring section writer Chips Yap, this supplement will once again provide a better outlook to our readers who strive to keep up to date with important automotive trends for both business and personal use. Articles on everything to do with forest roads and motorways can be found mixed in with ads that are seen by exactly the right target group.

17 SUPPLEMENTS - CHRISTMAS & YEAR END SALES Frequency Date Formats No of Pages : Yearly : December : Pullout : pages Sabah is home to the second highest proportion of Christians in Malaysia. With the conjunction of Christmas that falls on 25 th Dec, and New Year Celebration on 1 st Jan, many stores offer great deals on shopping items to further boosting up their sales. At here, people are able to seek out great deals on finish goods or offered services, from Christmas gifts to New Year shopping celebrations.

18 Rationales 1 Widest Coverage English Daily in Sabah Kota Kinabalu / Sandakan / Tawau / Keningau / Kudat / Labuan 2 Effective Platform in Reaching Multiracial Urban Dwellers 81% of Urban Dweller are non-chinese 3 Significant coverage in Kota Kinabalu. Sandakan & Tawau strong presence in Key Main Towns 4 ONE Edition 3-Language Contents Optimum reach to different races 5 Wider Pass-along 1copy : 8readers 3-language news is well accepted by local community with wider distribution channels 6 Variety of Contents for Readers Bonding Our exclusive & comprehensive contents from various partners 7 Useful medium provides the platform for buying products & services National & Local retail clients on weekly basis

19 Wh 1 Widest New Coverage Sabah English Times Daily in Sabah Based on the Audit Bureau Circulation report, New Sabah Times is the only English daily covers 5 major divisions in Sabah namely KK, Sandakan, Tawau, Kudat & Pendalaman, as well as Labuan.

20 2 Effective Platform in Reaching Urban Dwellers Non-Chinese is the primary target due to 81% of urban dwellers are non-chinese. English dailies will be the most effective platform in reaching Urban Dwellers. (Source: TNS Research International 2012)

21 3 Strong in Sabah West Coast - Kota Kinabalu + Penampang According to TNS Research International 2012, New Sabah Times has significant readership in both Kota Kinabalu and Penampang. English NP Kota Kinabalu Penampang New Sabah Times 55% 21% Source: TNS Research International 2012

22 4 Reaching Mass Market with 3 Languages Content Optimum reach to different races with accurate, unbiased, reliable and timely news reported in 3 main languages in Sabah, namely English, Bahasa Malaysia and Kadazandusun in one edition. + + =

23 5 Wider Pass-Along Readership New Sabah Times has recorded wider pass-along readership (1 copy = 8 readers) due to our 3-language news is well accepted by local community together with our strong distribution throughout all major hotels, government departments, corporate organizations, legal firms and schools. Perceived Pass-Along Rate : 8 readers per copy = Source: TNS Research International 2012

24 6 Variety of Contents for Readers Bonding New Sabah Times readers read more criminal news, sports news and light-reading articles. (Source: TNS Research International 2012). Beside these, our exclusive & comprehensive contents from various partners namely Chips Yap from Motor Trader Magazine, Study Malaysia, iproperty, HomeDec and Tourism of Sabah & Malaysia. Interesting Topic & Features New Sabah Times readers read more Criminal news, sports news and light-reading articles

25 7 A Newspaper Acts Beyond Functional Role New Sabah Times Competitor DE Newspaper Is A Source Of Information 88% 95% Newspaper Serves As A Window To The World 54% 63% Role Of Newspapers Newspaper Is An Educative Medium For Me NewspaperProvides The Platform For Buying Products & Services I Find Useful Other Roles 23% 23% 28% 36% 44% 52% (29%) (50%) Newspaper Is My Life Newspaper Is My Companion 12% 9% 15% 13% Note: 2008 figure is in bracket % New Sabah Times is not only recognized as an education medium for the readers, but also an useful medium provides the platform for buying products & services. (Source: TNS Research International 2010)

26 Retail Advertisements Endorsement Endorsements from retail advertisements have proven our strength as the major platform in reaching Sabah households effectivelyand efficiently.

27 Our Local Advertisers Speak for Themselves CKS Supermarket One of the significant supermarket in KK Chan Furniture---- Largest retailers in selling furniture & electrical products Rustica ---- Furniture retail in Sabah Our local advertisers tell the story of the paper Local Classified Section ---- Average 12 pages on a daily basis

28 New Sabah Times Digital Portals /

29 New Sabah Times Website New Sabah Times is the first established paper with the widest coverage in Sabah Region published in 1953, previously known as North Borneo News or Kinabalu Sabah Times. It is owned by Inna Kinabalu Sdn Bhd, provides local and foreign news in English, Malay and Kadazan Dusun. Monthly Site Traffic Total Monthly Page View 64,328 Total Monthly Unique Users 13,473 Google Analytic Report 2016

30 Ad Type Dimension (w x h) Placement Cost (per day) Cost (per week) A1 140 px(w) X 160 px(h) Home Page Left Top Banner RM 200 RM 1200 A2 140 px(w) X 85 px(h) Home Page Left Banner RM 100 RM 600 A3 140 px(w) X 85 px(h) Home Page Left Bottom Banner RM 100 RM 600 A4 460 px(w) X 60 px(h) Home Page Mast Head Banner RM 300 RM 1,800 A5 110 px(w) X 130 px(h) Home Page Right Banner RM 100 RM 600 A6 110 px(w) X 130 px(h) Home Page Right Bottom Banner RM 100 RM 600 A7 110 px(w) X 130 px(h) Home Page Right Bottom Banner RM 100 RM 600 Specifications i) Text : Must be in HTML,ASCII,WORD (doc),rich Text Format (RTF) ii) Graphics iii) Hyperlink : Must be in JPEG (JPG or JPEG),GIFF,TIFF,FLASH. : Link ready to preferred client site

31 Portfolio

32 Google Analytic Report 1st Apr 30 th Apr st May 31 st May 2016

33 New Sabah Times Facebook New Sabah Times aims to create a space on Facebook where local readers can exchange intelligent and informed commentary that enhances the quality of our news and information. Language News : ENG & BM : Sabah regional news : Community news : Events & Activities General Information Total No. of Likes 7,419 Source: Facebook May 2016

34 Facebook Project Portfolio Post Report Post Report Helping brands develop whole new areas of content distribution To provide more comprehensive content while driving traffic into publisher website

35 facebook.com/dmdcmedia DM Communications Sdn Bhd D&C Marketing Sdn Bhd 99B, Jalan SS21/1A, Damansara Utama Petaling Jaya, Selangor D.E T: F: Jeremy Lim (General Manager) : / jeremy@dmdc.com.my Bosco Lim (Marketing Manager cum Writer) : / bosco@dmdc.com.my Kit (Senior Marketing Executive cum Writer) : / kit@dmdc.com.my Fannie Liau (Marketing Executive cum Writer) : / fannie@dmdc.com.my Kristal FM East Malaysia Outdoor