MARKETINGSERVICE EXHIBITOR SERVICE

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1 EXHIBITOR SERVICE Karlsruher Messe- und Kongress-GmbH Festplatz Karlsruhe Telephone: Telefax: info@messe-karlsruhe.de

List of contents Introduction 3 Layout of trade fair grounds 4 Digital advertising panels LED information display 5 PLASMA greeting display panels 6 PLASMA walkway display panels 7 PLASMA entrance

2 List of contents Introduction 3 Layout of trade fair grounds 4 Digital advertising panels LED information display 5 PLASMA greeting display panels 6 PLASMA walkway display panels 7 PLASMA entrance display panels East 8 LCD mobile display panels 9 Banner placement on event website 10 Static advertising spaces Footprints / Floor layout 11 Skywall banner above doors 12 Hall entrance doors banner 13 Visitor walkway Roll-up 14 Visitor walkway Folding-frame boards 15 Visitor walkway / Atrium Beach flags 16 Windmaster 17 City-lights poster 18 Special advertising spaces Flyer distribution by hostesses 19 Exhibits in outdoor area 20

Introduction Efficient information acquisition optimum communication Enhance your trade-fair appearance with the following advertising measures: Address your trade-fair visitors with attractive and

3 Introduction Efficient information acquisition optimum communication Enhance your trade-fair appearance with the following advertising measures: Address your trade-fair visitors with attractive and effective advertising. Draw attention to your company and products/services even beyond the boundaries of your stand! Our latest offer can be found at: Marketing service digital advertising panels static advertising spaces special advertising spaces We ll be glad to help you. Just call us on: Please note that these services can only be booked by exhibitors and guest organisers. The availability of all services is limited! The price applies for the full duration of the event unless stated otherwise. The stated prices do not include the statutory VAT. 3

4 Introduction Trucks and Lorries North P2 Gate B Delivery area Bypass Bypass 01 Delivery area 01 P Hall C B 05 A Delivery area 01 Delivery area Motorway exit, A5 Ettlingen L Gate A Delivery area 09 Hall 1 Delivery area P1 11 P VIP/Press parking To Karlsruhe City Centre S2 Suburban railway Messe/Leichtsandstraße [01] Standard halls 12,500 m² each, column-free, ground level, multipurpose, illuminated bydaylight, can be darkened (sun-shading), equipped with state-of-the-art service structure, hall height: m. [02] dm-arena 12,500 m², for up to 11,200 visitors (without seating), can be fully darkened, separate entrance and backstage area, hall height: m. [03] Events hall Up to 4,300 m² with an extensive technical infrastructure [04] Outdoor exhibition grounds 62,000 m² with an extensive technical infrastructure [05] Main entrance / Information desk with Trade-Fair Conference Centre [A] Main entrance / Information desk Entrance foyer: visitor reception and registration desk, cloakroom (basement), Events Hall, guest club, business centre, project management office, service centre, press centre, trade-fair shop, Le Café, service point, EC cash dispenser [B] 2 nd floor: Conference West: 1 conference hall and 12 conference and seminar rooms [C] 3 rd floor: Restaurant Bellefoire Gourmet cuisine, view into the Events Hall, 1 adjoining room (casino) [06] East Entrance Entrance foyer with visitor reception and registration desk, cloakroom, self-service restaurant Eastside, service centre, Conference East (1 st floor) [07] Visitor walkway An integrated walkway enables visitors to get from one hall to another without getting their feet wet [08] PICK UP 2 bistro-service stations between the halls [09] Technical facilities / Workshops / Service partners [10] Storage rooms [11] Parking spaces 7,000 [12] Bus-parking spaces 4

Digital advertising panels Interior advertising option LED information display panel This central information display panel is located in the main entrance area.

5 Digital advertising panels Interior advertising option LED information display panel This central information display panel is located in the main entrance area. 20 m² ensure maximum impact for your product and company presentation even from a distance. Location: Events Hall/West Entrance Dimensions: 4 x 5 m, 256-inch screen (6.5 m), resolution: 800 x 600 pixels Advertisements appear up to 120 times per day. Spot placement*: 495 Spot production (Spot duration seconds): 295 *The electronic advertising media run for approximately 10 hours per day, the spots are repeated up to 120 times per day. We will be glad to assist you in producing a professional spot. Note: The prices for production stated above are based on punctual delivery of the data in the appropriate format. A data sheet will be sent to you upon placement of your order. If you opt not to use our production service, please send your finished spots to the contact mentioned below at least two weeks before the trade fair begins. Editing or optimisation is available separately. Placement example Events Hall Placement options on the trade-fair grounds 5

Digital advertising panels Interior advertising option PLASMA greeting display panels Get trade-fair visitors to visit your stand using the PLASMA display panels in the main entrance area!

6 Digital advertising panels Interior advertising option PLASMA greeting display panels Get trade-fair visitors to visit your stand using the PLASMA display panels in the main entrance area! Locations: Main Entrance West Dimensions: 60-inch screen, 1.5 m, resolution 1280 x 720 pixels Advertisements appear up to 120 times per day. Spot placement: 250 Spot production: 195 *The electronic advertising media run for approximately 10 hours per day, the spots are repeated up to 120 times per day. We will be glad to assist you in producing a professional spot. Note: The prices for production stated above are based on punctual delivery of the data in the appropriate format. A data sheet will be sent to you upon placement of your order. If you opt not to use our production service, please send your finished spots to the contact mentioned below at least two weeks before the trade fair begins. Editing or optimisation is available separately. Placement example the main entrance Placement option on the trade-fair grounds 6

Digital advertising panels Interior advertising option PLASMA walkway display panels The walkway display panels accompany visitors to the hall where your stand is located.

7 Digital advertising panels Interior advertising option PLASMA walkway display panels The walkway display panels accompany visitors to the hall where your stand is located. Use them to present your particular trade-fair highlights, for example! Locations: at the entrance to every hall Dimensions: 60-inch screen, 1.5 m, resolution 1280 x 720 pixels Advertisement appears up to 120 times per day. Spot placement: 250 Spot production: 195 *The electronic advertising media run for approximately 10 hours per day, the spots are repeated up to 120 times per day. We will be glad to assist you in producing a professional spot. Note: The prices for production stated above are based on punctual delivery of the data in the appropriate format. A data sheet will be sent to you upon placement of your order. If you opt not to use our production service, please send your finished spots to the contact mentioned below at least two weeks before the trade fair begins. Editing or optimisation is available separately. Placement example Visitor walkway, Hall 2 entrance Placement options on the trade-fair grounds 7

Digital advertising panels Interior advertising option East Entrance PLASMA display panels The PLASMA display panels located at the East Entrance enable you to invite trade-fair visitors entering the

8 Digital advertising panels Interior advertising option East Entrance PLASMA display panels The PLASMA display panels located at the East Entrance enable you to invite trade-fair visitors entering the grounds via this entrance to call in to your stand. Locations: East Entrance Dimensions: 60-inch screen, 1.5 m, resolution 1280 x 720 pixels Advertisement appears up to 120 times per day Spot placement: 250 Spot production: 195 *The electronic advertising media run for approximately 10 hours per day, the spots are repeated up to 120 times per day. We will be glad to assist you in producing a professional spot. Note: The prices for production stated above are based on punctual delivery of the data in the appropriate format. A data sheet will be sent to you upon placement of your order. If you opt not to use our production service, please send your finished spots to the contact mentioned below at least two weeks before the trade fair begins. Editing or optimisation is available separately. Placement example East Entrance Placement options on the trade-fair grounds 8

Digital advertising panels Interior advertising option Mobile LCD display panels Mobile display panels are used flexibly in many areas, primarily in highly-frequented locations such as hall entrances

5 m, resolution 1280 x 720 pixels Advertisement appears up to 120 times per day Prices: Spot placement: 250 Spot production: 195 *The electronic advertising media run for approximately 10 hours per

9 Digital advertising panels Interior advertising option Mobile LCD display panels Mobile display panels are used flexibly in many areas, primarily in highly-frequented locations such as hall entrances and can thus be used to guide visitors to your stand, for example, or to serve as a reminder of your product or company. Locations: mobile placement Dimensions: 60-inch screen, 1.5 m, resolution 1280 x 720 pixels Advertisement appears up to 120 times per day Prices: Spot placement: 250 Spot production: 195 *The electronic advertising media run for approximately 10 hours per day, the spots are repeated up to 120 times per day. We will be glad to assist you in producing a professional spot. Note: The prices for production stated above are based on punctual delivery of the data in the appropriate format. A data sheet will be sent to you upon placement of your order. If you opt not to use our production service, please send your finished spots to the contact mentioned below at least two weeks before the trade fair begins. Editing or optimisation is available separately. Placement example visitor walkway Placement options on the trade-fair grounds 9

Digital advertising panels Banner placement on event website Attract visitors attention to you even whilst they are looking for information in the websites!

10 Digital advertising panels Banner placement on event website Attract visitors attention to you even whilst they are looking for information in the websites! Banner 534 x 100 pixels (limited), static graphic image including link (max. 150 KB.jpeg,.jpg,.png,.gif): Prices: on the homepage: 600 per month on the List of exhibitors page: 400 per month on the Opening time & prices page: 400 per month on the Supporting programme/convention programme page: 400 per month 10

Locations: entrance area (East or West), in the hall Dimensions: footprints: 30 units or 60 units, floorprint: 1 m² or 2 m² Prices: 30 footprints: 1900 60 footprints: 2900 1 m² floorprint:

11 Static advertising spaces Interior advertising option Footprints / Floorprint Guide visitors to your stand using footprints! Or opt for a floorprint to place your company and product prominently in visitors field of view. You can position them in the entrance area or directly in the appropriate hall. Locations: entrance area (East or West), in the hall Dimensions: footprints: 30 units or 60 units, floorprint: 1 m² or 2 m² Prices: 30 footprints: footprints: m² floorprint: m² floorprint: 2900 Example of use floorprint in the Events Hall Example of use footprints on the trade-fair premises Includes production, installation / removal, requirement: provision of a ready-to-print PDF Placement options on the trade-fair grounds 11

12 Static advertising spaces Interior advertising option Skywall banner above doors (4 x 0.95 m) The elevated position of the Skywall banners above the hall doors makes them easily recognisable from afar. They are particularly suitable for large-format images of logos or products. Locations: entrance doors of all halls Dimensions: 4 x 0.95 m Price: 1330 per hall entrance Includes opaque digital print on vinyl tarpaulin, the top and bottom of which is fixed to the railings with loaned channel-rail, attachment / removal, and rental of the advertising space for the duration of the event (excluding provision of a ready-to-print file). The banner becomes your property after the event and you can take it with you. The channel rail can be purchased on request. Example of use side exit between Hall 3 and the dm arena Placement options on the trade-fair grounds 12

Static advertising spaces Interior advertising option Banner at hall entrances Your advertising on a banner at the entrances to the halls makes visitors aware of you even before they enter the hall!

30 x 1,40 m banner above hall doors (above central double doors): 1130 5 x 140 m banner above hall doors (above the whole door): 2450 3 x 3 m banner at hall entrance (wall): 3150 Includes digital

13 Static advertising spaces Interior advertising option Banner at hall entrances Your advertising on a banner at the entrances to the halls makes visitors aware of you even before they enter the hall! Locations: entrances to all halls Dimensions: 2.30 x 1.40 m banner above hall doors 5 x 1.40 m banner above hall doors 3 x 3 m banner at hall entrance (wall) Prices: 2.30 x 1,40 m banner above hall doors (above central double doors): x 140 m banner above hall doors (above the whole door): x 3 m banner at hall entrance (wall): 3150 Includes digital print laminated onto 10 mm KapaMount (banner above hall doors) or including digital print on deco display fabric, fitted in a loaned, wall-mounted surrounding channel-rail frame (banner on wall at hall entrance), mounting / removal and rental of advertising space for the duration of the event (excluding provision of a readyto-print file). The banner becomes your property after the event and you can take it with you. Example of use Banner over the hall doors Example of use Banner over the hall doors (wall) Placement options on the trade-fair grounds 13

Static advertising spaces Interior advertising option Roll-up banner in visitor walkway Use this roll-up banner to draw visitors attention to your company, your products, and your stand or special

14 Static advertising spaces Interior advertising option Roll-up banner in visitor walkway Use this roll-up banner to draw visitors attention to your company, your products, and your stand or special offers! Locations: visitor walkway Dimensions: 85 x 200 cm or 100 x 200 cm or 150 x 200 cm Prices: Roll-up 85 x 200 cm: 390 Roll-up 100 x 200 cm: 440 Roll-up 150 x 200 cm: 630 Includes digital print, assembly / removal, transport bag, and rental of the advertising space for the duration of the even (excluding a ready-to-print file). The roll-up becomes your property after the event and you can take it with you. Other sizes on request. Roll-up 85 x 200 cm Placement options on the trade-fair grounds 14

Static advertising spaces Interior advertising option Free-standing sandwich boards in visitor walkway A clear signal proven and good-value construction for two posters for particularly conspicuous

15 Static advertising spaces Interior advertising option Free-standing sandwich boards in visitor walkway A clear signal proven and good-value construction for two posters for particularly conspicuous presentation Locations: visitor walkway Dimensions: A1 or A0 Prices: A1 sandwich board with 2 posters: 390 A0 sandwich board with 2 posters: 590 Includes poster printing, protective film, assembly / disassembly, and rental of the advertising space for the duration of the event (excluding provision of a ready-to-print file). Sandwich board Placement options on the trade-fair grounds 15

Static advertising spaces Interior advertising option Visitor walkway / Exterior advertising option Atrium beach flags Draw attention to your company and products with the help of this special

Locations: visitor walkway Dimensions: 90 x 250 cm or 90 x 310 cm Prices: Beach flag 90 x 250 cm: 690 Beach flag 90 x 310 cm: 795 Includes printing, assembly / dismantling, baseplate, transport bag,

16 Static advertising spaces Interior advertising option Visitor walkway / Exterior advertising option Atrium beach flags Draw attention to your company and products with the help of this special eye-catcher positioned in the visitor walkway! The beach flags outside in the Atrium can be booked as an alternative. Fitted with a deluxe baseplate and rotating bolt. Locations: visitor walkway Dimensions: 90 x 250 cm or 90 x 310 cm Prices: Beach flag 90 x 250 cm: 690 Beach flag 90 x 310 cm: 795 Includes printing, assembly / dismantling, baseplate, transport bag, and rental of the advertising space for the duration of the event (excluding provision of a ready-to-print file). The beach flags becomes your property after the event and you can take it with you. Beach flags Other sizes on request. Placement options on the trade-fair grounds 16

Static advertising spaces Exterior advertising option Windmaster The Windmaster poster mounts enable you to greet your visitors as soon as they enter the trade-fair premises and individually or set

17 Static advertising spaces Exterior advertising option Windmaster The Windmaster poster mounts enable you to greet your visitors as soon as they enter the trade-fair premises and individually or set up in a row to have your advertising accompany them. Locations: in the outdoor area of the trade-fair premises Dimensions: A1 or A0 Prices: A1 Windmaster with 2 posters (both sides): 490 A0 Windmaster with 2 posters (both sides): 740 Includes poster printing, protective film, assembly / removal, and rental of the advertising area for the duration of the event (excluding provision of a ready-to-print file). Windmaster 17

Static advertising spaces Exterior advertising option City-Light poster Use City-Lights in front of the main entrance to make visitors aware of your stand as soon as they arrive!

18 Static advertising spaces Exterior advertising option City-Light poster Use City-Lights in front of the main entrance to make visitors aware of your stand as soon as they arrive! Location: in the outdoor area of the trade-fair premises, on the way from the P1 carpark to the main entrance Dimensions: 114 x 171 cm (visible area) Price: per poster 290 Includes production, assembly / removal, limited availability; Requirement: provision of a ready-to-print PDF file 18

Special advertising areas Flyer distribution by hostesses Address visitors specifically and provide them with information about your products and your company even beyond the boundaries of your stand!

19 Special advertising areas Flyer distribution by hostesses Address visitors specifically and provide them with information about your products and your company even beyond the boundaries of your stand! A hostess provided by you distributes your advertising in the entrance area or in the hall (Limited availability). Locations: entrance area or in the hall Prices: 390 per day during the week 590 per day at weekends 19

20 Special advertising areas Outdoor exhibits A really out-of-the-ordinary alternative for presenting your advertising: put large products, models, and advertising or show trucks in the limelight in the outdoor area. Price on request. 20

Overview. Terrain Overview Page 1 Outdoor Advertising Space Page 2-4 Indoor Advertising Space Foyer ICS Page 5. Hall C2 Page 6

Overview. Terrain Overview Page 1 Outdoor Advertising Space Page 2-4 Indoor Advertising Space Foyer ICS Page 5. Hall C2 Page 6 Overview Terrain Overview Page 1 Outdoor Advertising Space Page 2-4 Indoor Advertising Space Foyer ICS Page 5 Indoor Advertsising Space Hall C2 Page 6 Indoor Advertising Space Foyer ICS & Hall C2 Page