EAT WELL FEEL WELL LIVE WELL BEHIND STRENGTH THROUGH THE. A community brand for an inspired lifestyle. BRAND MISSION.

Transcription

1 2018

2 A community brand for an inspired lifestyle. The Health Issue BRAND MISSION Living Magazine is the leading lifestyle media brand delivering powerful relationships that influence, inspire, and endure. The Living Magazine brand experience is based on trusted editorial complemented by relevant advertising. This dual engagement between content and ads satisfies the interests and passions of millions of readers when, where, and how they choose. The reader commitment to this unique brand experience results in extraordinary consumer participation with Living Magazine on all platforms and formats minutes primary print readers 49.8 minutes digital edition readers Average time spent per issue Source: GfK MRI, Special Tabulators, Fall EAT WELL FEEL WELL LIVE WELL OCTOBER 2016 FOOD TO FEEL GOOD ABOUT BEHIND STRENGTH THROUGH THE COMPASSION OLYMPIAN

3 BRAND-AT-A-GLANCE PRINT REGION CIRCULATION AUDIENCE 18.1Million Annual Consumer Touch Points Statewide 560,000 1,512,000 North Texas 400,000 1,080,000 South Texas 160, ,000 CONTENT PILLARS Wellness Aesthetics Home Adventure Cuisine CRITERIA Magazine Profile Community Lifestyle Community Editions Fourteen Readership Application SFDUs w/average home value: $392,000 Circulation Frequency Monthly Distribution Method Saturation Mail Delivery Certifiable Delivery Monthly US Postal Verification Reports The Transformation Issue SEPTEMBER HOME IMPROVEMENT OKTOBER IN SEPTEMBER A TASTE OF GERMANY REAL LIFE WONDER WOMEN SHARE THEIR STORIES MAKE YOUR HOUSE A HOME!

4 JANUARY FEBRUARY MARCH EDITORIAL & Living Magazine covers an extensive array of topics for readers of affluent demographics. As the prominent lifestyle magazine in the region, Living focuses on specific areas of interest such as wellness, aesthetics, homestead, adventure, and cuisine. Out of the many strengths Living has to offer, the staff places a strong emphasis on exceptional design, editorial, and photography. Individuals are more likely to be happy, confident, excited, and hopeful when they read magazines compared to time spent with other media. MEDIA PLANNING GUIDE Source: RealityMine USA TouchPoints, 2015 THE REFRESHING ISSUE Resolutions to stick with Considering a cruise Fresh and healthy juices Your renovation hit list Refreshing your wardrobe JULY THE SUMMER ISSUE The most common summer injuries Short-recovery cosmetic procedures Embracing the summer grill-out Keeping your skin youthful Perfect pools THE CARING ISSUE Protecting your heart's health Maintaining vibrant teeth Tending to your home and garden The best couple's trip Homemade foodie care packages AUGUST THE CHOICE ISSUE Making the senior living decision The best time for new floors Lunch outside the sandwich A tale of two Woodstocks Choosing self-esteem THE PHYSICAL ISSUE Green tea and well-being Getting the most from your trainer Your spring cleaning calendar Hot springs worth traveling to Bluebonnet tour of Texas SEPTEMBER THE TEXAS ISSUE Trouble with Texas allergies Traveling weird Texas Unbeatable barbecue ribs What Lone Star style really means Running a Texas marathon

5 APRIL MAY JUNE THE OUTDOORS ISSUE THE DISCOVERY ISSUE THE MORNING ISSUE ER or urgent care for sudden trouble Using succulents in the house The best in campfire cooking Your selfie-suitable smile A look at Earth Day The inner workings of strokes Discovering new dermatology treatments The perfect mother-daughter trip Secret ingredients from creative cooks Morning habits to improve your wellness The meaning of morning breath Building the best brunch ever The world's best sunrises Dressing for a busy day OCTOBER NOVEMBER DECEMBER WE INSPIRE & THE CHANGE ISSUE Battling breast cancer Spirit renewing travel destinations The first taste of fall food Getting ready for family pictures The best time to buy a new car THE NEST ISSUE Tips for a first-time Thanksgiving host Scoping out a summer home Fall in Nova Scotia All you need to know about Alzheimer's The most relaxing autumn bath THE GRATITUDE ISSUE Preparing your home for a holiday absence Practicing gratitude to find wellness The best baked goods for Christmas Fighting the feisty flu Helping your body look its best Our readers trust in Living Magazine helps influence their lifestyle decisions from beauty and style, to food and travel, to how they can live healthier and happier lives. We inspire and motivate our readers to actively live out their aspirations. MOTIVATE

6 DISTRIBUTION-AT-A-GLANCE No one hits more mailboxes than we do We ensure 100% of your marketing dollars spent through the magazine are allocated to qualified consumers. DELIVERY MODEL Our unique distribution model adheres to strict demographic criteria. This custombuilt database uses a combination of statistics and analytical information that identifies our affluent reader s household income and home value. Every one of our readers is carefully selected to ensure that you are able to speak, interact, and build relationships with these highly qualified consumers. You can depend on our distribution model to effectively bring your message to the doorsteps of this affluent audience. NO WASTE. NO DECEPTION. NO GUESSWORK.

7 Living Magazine is the only Texas publication that offers city-by-city coverage or regional coverage. Our 14 separate monthly editions include the largest number of high-income cities in Texas. CITY-BY-CITY COVERAGE EDITION McKinney/Allen Frisco/Plano Lakeside N.E. Tarrant County Flower Mound Arlington/Mansfield Keller N. Richardson/Murphy Coppell/Las Colinas NORTH TEXAS EDITIONS CITIES COMMUNITY McKinney Allen Fairview Parker Lucas Frisco Plano Rockwall Heath Rowlett Forney Royse City Southlake Westlake Trophy Club Colleyville Grapevine HEB Roanoke Flower Mound Highland Village Argyle Lantana Bartonville Robson Ranch Arlington Mansfield Viridian S.W. Grand Prairie Keller N.E. Fort Worth N. Richland Hills N. Richardson N. Garland Firewheel Murphy Sachse Wylie Coppell Las Colinas N. Irving EDITION The Woodlands Cy-Fair Spring/Champions Ft. Bend County SOUTH TEXAS EDITIONS CITIES COMMUNITY The Woodlands Shenandoah Magnolia Spring Cypress Fairfield Copperfield Towne Lake Bridgeland Spring Champions Houston Sugar Land Missouri City Total audience exceeds 432,000 monthly readers with an average home value of $379,285 Three-Eighty North Celina Prosper N. McKinney Melissa Anna Total audience exceeds 1,080,000 monthly readers with an average home value of $404,826

8 READERSHIP-AT-A-GLANCE 91% 76% 95% Female Readers Ages Homeowners 77% 84% 79% Married College Educated Have Children $154K+ 82% $392K+ Average Household Income Working Professionals Average Home Value Source: CMG 2014 Survey; 2017 Database Analytics PRINT MAGAZINES MAGAZINE READERS INSPIRE READERS TO TAKE ACTION ARE WORD-OF-MOUTH LEADERS IN MULTIPLE PRODUCT CATEGORIES ACTION TAKEN INCLUDES: DEVOTED MAGAZINE READERS INTERNET USERS TV WATCHERS RADIO LISTENERS NEWSPAPER READERS have a more favorable opinion about the advertiser consider purchasing the advertised product or service gather more information about the advertised product or service recommend the product or service visit the advertiser s website purchase the product or service clip or save the ad visit or plan to visit a merchant Source: Gfk MRI Starch CHILDREN 29% 13% 12% 20% 26% PERSONAL CARE/ BEAUTY HOUSEHOLD PRODUCTS 27% 15% 14% 20% 24% 27% 15% 15% 20% 23% HOME 26% 15% 15% 20% 24% FINANCIAL 23% 15% 14% 20% 24% RETAIL/APPAREL 25% 17% 16% 20% 22% AUTOMOTIVE 26% 15% 15% 21% 23% TalkTrack (January-December 2015) from Keller Fay Group, an Engagements Labs Company

9 POWER OF PRINT MAGAZINES In a world of passively absorbed content, print offers readers the opportunity to actively engage themselves with stories and perspectives that have been crafted just for them. People who read magazines report higher comprehension and recall, feel a deeper emotional connection to the material, focus more intently on what they re reading, and enjoy the collection of curated, themed stories presented in a friendly way. ADVERTISING IN PRINT YIELDS GREATER INCREASES IN BRAND AWARENESS, BRAND FAVORABILITY AND PURCHASE INTENT THAN ONLINE OR TV ADVERTISING 8% 4% 5% PRINT MEDIA ONLINE TV Brand Awareness Consumers trust brands they recognize % 11% 18 4% 8% 4% 8% PRINT MEDIA ONLINE TV PRINT MEDIA ONLINE TV AVERAGE BRAND LIFT DUE TO EXPOSURE PRINT MAGAZINES ARE NO. 1 IN REACHING AFFLUENT CONSUMERS PRINT MAGAZINES INTERNET* RADIO NEWSPAPERS TV Brand Favorability Brand Purchase Intent NUMBER OF TIMES MEDIUM RANKS #1 AMONG AFFLUENT INFLUENTIAL CONSUMERS ACROSS 60 PRODUCT CATEGORIES Source: Millward Brown Digital, Source: GfK MRI, Spring 2015 BRAND CONSISTENCY Brand recognition is not just about getting your name out there. It s also about helping consumers get to know your brand on a personal level. It s a long-standing concept that purchasing is more of an emotional decision than a practical one. Research continues to show that magazine media is the most trusted, inspiring, and influential of all media, and new studies provide even more proof of magazine media s powerful ability to drive sales. Adding print to the advertising mix improves the overall campaign performance, persuasion metrics, and purchase intent. Ads in magazines deliver a higher return on advertising spend than any other measured media. Generate new revenue by using a variety of print options in the pages of Living Magazine. *Includes Internet magazine activity

10 INTEGRATED MARKETING Living Magazine delivers custom integrated marketing solutions that allow marketers to identify returns on investment and measure and improve efficiency. Instagram SOCIAL MEDIA MARKETING DIRECT ENGAGEMENT FACEBOOK Profile management & posts Content & contests Geo-targeting advertising INSTAGRAM Posts and mini-features TWITTER Real-time conversations DIGITAL MARKETING Web-exclusive positions Geo-targeting advertising Newsletter sponsorships E-Blast Facebook Newsletter MARKETING Custom newsletters Group Messaging by: Customer lead list B2C lead list B2B lead list CAMPAIGN ACROSS MANY PLATFORMS

11 AD SPECIFICATIONS COMPUTER FILE SPECIFICATIONS Please send High Resolution (PDF X-1A 2001) PDFs with no printer s marks. (Color bars, crop marks, etc.) When possible, please convert text to paths. Include all placed or linked graphics, screen and printer fonts, original application files, extensions or plug-ins. All colors are printed in four-color process. Please build your ad as CMYK, since no PMS matches will be available. If sending a PDF, embed all fonts and distill at a resolution of at least 300dpi. All photos and line art should be in Mac TIFF, JPG, PDF or EPS format. Please Note: We CANNOT accept ads or images provided in any PC-based word processing program (Microsoft Word, PowerPoint, Publisher or any files that end with.dat ). RGB might have color changes when converted to CMYK. We Can Accept Files From The Following: Adobe Illustrator 10.0 or higher Adobe Acrobat PDF Adobe Photoshop 7.0 or higher Adobe InDesign 2.0 or higher Printing Specifications: COLORS: Process (CMYK) MINIMUM DPI: 300 TRIM: 8 x BLEED: 8.5 x METHOD OF PRINTING: Web Offset METHOD OF BINDING: Saddle Stitch (SS) and Perfect Bound (PB) Contact your CSM to find out which method will be used in your market. All Materials Must Be Submitted Via Your CSM Electronically. STANDARD DISPLAY ADS (WXH) AD SIZE LIVE AREA TRIM BLEED 1/4 BLOCK x 4.5 N/A N/A 1/2 HORIZONTAL 7 x 4.5 N/A N/A 1/2 VERTICAL x 9.25 N/A N/A FULL PAGE 7 x x x BACK COVER 7 x 9.25 * 8 x x PAGE SPREAD 15 x x x HIGH IMPACT ADS (WXH) *Leave x blank for mail label.3 from top right corner. AD SIZE LIVE AREA TRIM BLEED 8-PAGE FRENCH GATE 4-PAGE POP UP 4-PAGE INSIDE GATEFOLD 3-PAGE GATEFOLD DAL-CARD (5x9) BLOW-IN CARD BIND-IN CARD (SS) BIND-IN CARD (PB) STANDARD & REVERSE PB INSERTS Folds and trims to 8 x Folds and trims to 8 x Front Page 7 x 9.25 Spread x 9.25 Back Page 7 x 9.25 Front Page 7 x 9.25 Spread x 9.25 Front 8.75 x 4.75 Back x 4.75 Front 5.5 x 3.5 Back 5.5 x 3.5 Front 7 x Back 7 x Front 7 x Back 7 x x x x x Front Page 7.68 x Spread x Back Page 7.68 x Front Page 7.68 x Spread x Front Page 7.93 x Spread x Back Page 7.93 x Front Page 7.93 x Spread x x x x x x x x x x x x

12 Thank You for choosing Living Magazine Learn more about what makes Living Magazine unique!