Media Information 2018 Advertising rate card no. 08 Valid from 10/01/2017
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1 Media Information 2018 Advertising rate card no. 08 Valid from 10/01/2017 Print + Online
2 We re there for you! Your contact partners in the advertising marketing department: Rouwen Bastian Sales Management phone + 49 (0) 611 / mobile + 49 (0) 173 / rouwen.bastian@springer.com Thomas Heusler Media Sales phone + 49 (0) 611 / thomas.heusler@springer.com Susanne Bretschneider Ad Management phone + 49 (0) 611 / susanne.bretschneider@springer.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße Wiesbaden Germany phone + 49 (0) 611 / anzeigen-wiesbaden@springer.com
3 Cross-media services Journals Online solutions Books Corporate Solutions Veranstaltungen Events Also available as emagazine Print + digital Enhance your marketing with offprints of our specialist articles! We offer reprints of our specialist articles together with your advertisement with their own cover and supplementary editorial content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal communications. Give us a call, and we ll be happy to advise you: Rouwen Bastian Sales Management phone + 49 (0) 611 / rouwen.bastian@springer.com
4 Table of contents Trade journal Title portrait Schedule and topics...2 Conferences...3 Advertising rate card no Anniversary issue 120 years ATZ...7 Formats and technical information...8 The ATZ family...9 Circulation and distribution analysis Website Portrait...11 Prices advertising formats...12 Formats and technical information...13 Newsletter Portrait...14 Prices advertising formats...15
5 Trade journal Title portrait 1 1 Title: ATZoffhighway 2 Brief description: This innovative trade journal offers all of the fascination of technology and engineering but off the beaten path at the high standard of quality you ve come to expect. Further, ATZoffhighway addresses the needs of readers far beyond the commercial vehicles branch: not only passenger car and commercial vehicle developers, but also the broad palette of branch suppliers, making it a unique journal for special vehicles and machines in a booming market. It is published in German as both print and emagazine versions, and in English as the emagazine ATZoffhighway worldwide. 3 Target group: Suppliers and equippers, those involved in research, the service industry, and the manufacture of engines and machines, special vehicles, passenger cars and commercial vehicles 4 Frequency: 4 times a year 5 Magazine size: 210 mm 279 mm 6 Year of publication: 11 th volume Subscription price: Yearly subscription Germany 109 (incl. V.A.T. + p&p) Foreign countries 106 (excl. V.A.T. / incl. p&p) Single issue (incl. V.A.T. + p&p) 8 Official journal of: 9 Membership: 10 Publishing company: Springer Vieweg Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Str Wiesbaden Germany phone +49 (0)611 / Publisher: Dr. Johannes Liebl, Wolfgang Siebenpfeiffer 12 Advertising: Rouwen Bastian (Sales Management) phone +49 (0)611 / rouwen.bastian@springer.com Thomas Heusler (Media Sales) phone +49 (0)611 / thomas.heusler@springer.com 13 Editor: Dr. Alexander Heintzel (Editor-in-Chief) phone + 49 (0) 611 / fax 462 alexander.heintzel@springer.com Dipl.-Ing. (FH) Andreas Fuchs Alleestraße Hochheim Germany phone +49 (0)6146 / fax 58 fuchs@fachjournalist-fuchs.de 14 Scope analysis: on request 14 Content analysis of the editorial part: on request 1
6 Trade journal Schedule and topics T This overview of the subjects scheduled for 2018 is intended for your planning. We reserve the right to make changes if necessary. For further information, please call +49 (0)611 / (Thomas Heusler). Issue, month (AD, CD, PD)* Fairs, events, congresses Locations Dates 2018 Issue 1 HANNOVER MESSE with CeMAT Hanover 04/23 27 Drivetrain: Developments, trends AD 03/06/2018 e.g. axles, brakes, diesel and innovations in CD 03/12/2018 engines, electric engines, industrial trucks PD 03/29/2018 gas engines, gears, hybrid drives, clutches Issue 2 VDI Getriebe in mobilen Arbeitsmaschinen Bonn June AD 05/11/2018 Sensor+Test Nuremberg 06/26 28 CD 05/17/2018 PD 06/08/2018 Issue 3 IAA Nutzfahrzeuge Hanover 09/20 27 AD 08/15/2018 ATZlive Simulation und Test Hanau 09/25 26 CD 08/21/2018 PD 09/07/2018 Issue 4 AD 10/04/2018 CD 10/10/2018 PD 10/29/2018 ATZlive Heavy-Duty-, On- und Off-Highway-Motoren Cologne 11/06 07 electronica Munich 11/13 16 SPS/IPC/Drives Nuremberg November * AD = Advertising deadline CD = Copy deadline PD = Publication date ** Special issues annual issues manufacturers issues special pages: Supplements in the magazines ATZ / MTZ. Further special issues and special subjects to be announced. Leading topic Main subjects Special issues annual editions, etc.** Agricultural machinery: developments, trends and innovations Commercial vehicles: developments, trends and innovations Engines: e.g. diesel, electric, hybrid and/or gas engines, exhaust aftertreatment Sensors: e.g. measurement sensors, measurement processing, measuring, testing and monitoring systems Exhaust aftertreatment: e.g. DeNOx-catalytic converter, DOC, SCR, particle filters Automation: drive control, automated driving, display systems, controls, data transmission, remote controls, sensors Measurement and testing technology: e.g. measuring, testing and monitoring systems, test stands Mobile hydraulics: e.g. Simulation and test: e.g. simulation software, test stands MTZextra Test Benches and Simulation for Drivetrains Gear: ATZoffhighway e.g. automatic and double-clutch transmissions, annual calendar 2019 semi-automatic and hydraulical gears, manual transmissions, continuously variable transmissions, transfer cases, primary gears, downstream gears Regular columns: development interviews research commentaries product news 2
7 Conferences 2018 for vehicle and engine specialists January February April May June September October November The Powertrain of Tomorrow 31. Jan. and 01. Feb. Frankfurt/Main 12 th Int. MTZ Conference Drive Systems of the Future 5 th Int. Engine Congress 27. and 28. Feb. Baden-Baden Entire system PKW NFZ Fuels Joint event of ATZlive and VDI Wissensforum Driver Assistance Systems 18. and 19. April Wiesbaden 4 th Int. ATZ Conference Automated Driving Body Construction Days Hamburg 08. and 09. May Hamburg 16 th ATZ Conference Grid Integration for Electromobility 05. and 06. June Berlin 3 rd Int. ATZ Conference chassis.tech plus 12. and 13. June Munich 9 th Int. Munich Chassis Symposium Simulation and Testing 25. and 26. Sept. Hanau near Frankfurt/Main 20 th MTZ Conference The Charge Cycle in Internal Combustion Engines 23. and 24. Oct. Stuttgart 11 th MTZ Conference Heavy-Duty-, Onand Off-Highway Engines 06. and 07.Nov. Cologne 13 th Int. MTZ Conference Large Engines Minimising friction in the powertrain November 7 th ATZ Conference Tribology Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition or as a sponsor. Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field? You will find detailed informations on our homepage: Sponsorship and exhibition opportunities will be tailored to your company s specific needs! For information on the various presentation options, please contact: Elke van Lon (Head of events: Sponsoring + exhibition) phone + 49 (0) 611 / elke.vanlon@springer.com 3
8 Trade journal Advertising rate card no. 08, valid from 10/01/2017 P 1 Advertisement formats and prices (prices in Euro) Total fee including the printed German issue, the electronic ATZoffhighway worldwide and linking inside the German emagazine. Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page ,907 8,883 9,859 10,835 1/1 page ,960 4,935 5,910 6,885 2/3 page upright horizontal ,289 4,100 4,912 5,724 Juniorpage ,372 2,958 3,544 4,131 1/2 page upright horizontal ,066 2,577 3,088 3,599 1/3 page upright horizontal ,605 2,001 2,397 2,793 * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request 2 Surcharge for additional advertising in German and English emagazines (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery.jpg,.jpeg,.png,.bmp 500 Linking of your advertisement in both emagazines printed issue German emagazine German ATZoffhighway worldwide English the German ATZoffhighway, as well as the English ATZoffhighway worldwide 4
9 Trade journal Advertising rate card no. 08, valid from 10/01/2017 P 3 Advertisement formats and prices (prices in Euro) Standard price list printed German issue without linking Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page ,060 7,931 8,803 9,674 1/1 page ,536 4,406 5,277 6,147 2/3 page upright horizontal ,937 3,661 4,386 5,111 Juniorpage ,118 2,641 3,164 3,688 1/2 page upright horizontal ,845 2,301 2,757 3,213 1/3 page upright horizontal ,433 1,787 2,140 2,494 1/4 page upright horizontal block ,151 1,380 1,608 1/8 page upright horizontal block ,059 1,287 4 Surcharge for advertising in the emagazine (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery.jpg,.jpeg,.png,.bmp 500 Linked advertisement Insertion Link 250 (e.g. logo, website) PDF download Link 250 Type of advertising (File) format Price in 1 1/1 page 4 colours 210 x 279 mm (wxh) 990* 1/2 page 4 colours 101 x 279 mm oder 210 x 137 mm (wxh) 550* *Price includes link * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request Actual distributed circulation: 4,021 copies You can find our technical information and specifications for digital copy at Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long Printing and binding methods: Offset, adhesive binding Contact: Susanne Bretschneider (Ad Management) phone + 49 (0) 611 / susanne.bretschneider@springer.com 5
10 Trade journal Advertising rate card no. 08, valid from 10/01/2017 P 2 Additional fees: Placement: 2nd, 3rd and 4th cover pages 4c 523 Binding placement requests 523 Colour: Fee for special colours: fee for each additional colour, price on request Format: Ads over the binding: 10 % of the b/w price Island position ads: 60 % of the b/w price Satellite position ads: 10 % of the b/w price Ads running into the bleed: 20 % of the b/w price 3 Discounts: applicable for orders placed within the advertising year Quantity Scale Length Scale For 3 ads 3 % 3 pages 5 % For 6 ads 5 % 6 pages 10 % For 9 ads 10 % 9 pages 15 % For 12 ads 15 % 12 pages 20 % Only one discount scale may be applied. Discounts apply to all additional fees: colour, placement and bleed fees. Discounts do not apply to special costs or additional technical costs. 4 Columns: Job advertisements / business connections Page 6 5 Special advertising Loose / fixed Inserts: (no discounts available) forms: 2-page 4,075 4-page 6,158 These prices apply for paper weights up to 170 g. Delivered untrimmed, trimming on request. Enclosures: (no discounts available) Loose, maximum size 203 mm 272 mm Up to 25 g per thousand 295 Up to 30 g per thousand 305 Number of enclosures on request Prices for heavier enclosures on request Fixed enclosures: (no discounts available) Per thousand up to 25 g, incl. gluing costs, applicable only with purchase of a 1/1 page ad 210 Number of postcards on request Larger and heavier formats on request (also applies for product samples) 6 Contact: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springer.com Thomas Heusler (Media Sales) phone + 49 (0) 611 / thomas.heusler@springer.com 7 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 6
11 years ATZ: Celebrate with us - the great anniversary issue will be published in July 2018! Well-known experts of the industry will give an exciting view about the future of the automobile. Get more information at: Circulation: 15,000 copies, distribution to the readership of ATZ, MTZ and ATZelektronik. Contact: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springer.com Prices corresponding to advertising rate card on page 5. Anniversary issue AD: 07/02/2018 CD: 07/09/2018 PD: 07/27/2018 7
12 Trade journal Formats and technical information F 1 Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long 2 Printing and binding methods: Offset, adhesive binding 3 File transfer: FTP: Access information on request susanne.bretschneider@springer.com Maximum file size: 10 MB! Please use Winzip (.zip) to compress your file. The name of the zip file should start with the journal name, followed by the issue and customer name. 4 File formats: Please send printable PDF X3 files. Please use PDF version 1.3 for your document (no transparencies, please). Please add 3 mm at the edges in bleed advertisements. A double-page should be one pdf file. It is recommended to create double-page spreads without doubling the gutter. All elements, which should be visible, must have a minimum distance of 3 mm to the bleed. 5 Colours: Ensure that all figures and colors are separated into its CMYK components. Please define black as pure black without any tone in the three color channels. Dark gray text should have a maximum tonal value of 84.9%; otherwise please use 100% black. Please also convert any spot colors into the corresponding CMYK definitions. Color application should not exceed 300 percent. We recommend profile ISOcoated_v2_300. Images should ideally have a resolution of 300 dpi, and must have a minimum resolution of 200 dpi. 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings etc. available via anzeigen@le-tex.de 7 Proofs: Since we use Process Standard Offset (PSO) printing, we don t need proofs. 8 File archiving: Since files are archived for 1 year, repeat printings of the unchanged files are possible as a rule. However, we do not offer a guarantee as to file availability. 9 Liability: The commissioning party assumes responsibility for the timely submission of the advertising text and suitable, error-free printing materials and/or inserts. Should clearly unsuitable or damaged materials be submitted, the publisher will demand their immediate replacement. Should no suitable materials be submitted, the publisher will print the advertisement in the quality the submitted materials allow. 10 Contact: Susanne Bretschneider, Ad Management phone + 49 (0) 611 / susanne.bretschneider@springer.com 8
13 The ATZ family: For technical and scientific content you can depend on know-how for the entire automotive value creation chain The technical magazine for decision-makers in the automotive development and production segment. Bridges the gap between automotive and electronics developers working in vehicle, drive-train, component and systems development. This innovative trade journal offers all of the fascination of technology and engineering but off the beaten path at the high standard of quality you ve come to expect. Offers dependable specialist information for decision-makers in the fields of motor development and production. Key journal for the technology-oriented management in the industrial engine industry. Combine and profit! For more information on the various subject areas, please consult the respective media information. We pay particular attention to technical advances, market innovations and special events: For more information and a preview of the latest topics, just visit 9
14 Trade journal Circulation and distribution analysis 2 1 Circulation monitoring: 2 Circulation analysis: average number of copies per issue in one year (July June ) Print run: 6,500 Actual distributed circulation of which, abroad: 678 (ADC): 4,021 Copies sold: 148 of which, abroad: 87 Subscription copies: 148 Member copies: 2 Individual sales: Other sales: Voucher copies: 3,873 Reminder, archive and record copies: 2,479 4 Digital distribution: All printed issues of ATZoffhighway are also published in electronic form, as well as in the digital library springerprofessional.de, which is used by an average of 0.15 million unique visitors per month. (Source: AGOF digital facts ). 5 Article downloads: In the space of 12 months (July 2016 to June 2017) 3,245 ATZoffhighway articles were downloaded from (PDF downloads in the subscriber-only area, not including previews and HTML views). PDF downloads include advertisements. 6 Distribution English emagazine ATZoffhighway worldwide: Qualified circulation with an average of approximately 2,000 digital issues of ATZoffhighway worldwide per publication and the following geographical focus of distribution: USA, Germany, Great Britain, Japan, France, China (August 2017) 3 Geographical distribution analysis: Percentage of actual circulation Economic area % copies Germany ,343 Foreign countries Actual distributed circulation (ADC) , Coverage in Germany structured according to postcode areas: current coverage upon request 10
15 Fachwissen. Digital. Finden. Website Portrait 1 1 Web adress (URL): springerprofessional.de/en/automotive 2 Brief description: Springer Professional Automotive is the international portal for the technical magazines ATZ, MTZ, ATZelektronik and ATZoffhighway. It provides engineers and decision-makers in the automotive industry all over the world with important technology and sector information. 3 Target group: Decision-makers and engineers in the automotive and supplier industry as well as engine construction sectors all over the world. 4 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Christiane Köllner phone + 49 (0) 611 / christiane.koellner@springer.com Contact advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springer.com Thomas Heusler (Media Sales) phone + 49 (0) 611 / thomas.heusler@springer.com For agencies: 5 Usage data: on request Business Advertising GmbH phone + 49 (0) 211 / werbung@businessad.de 11
16 Fachwissen. Digital. Finden. Website Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Web pixel format cpm kb Fullsize banner max. 120 Superbanner (big size) max. 120 Skyscraper or max. 120 Wide skyscraper max. 120 Medium rectangle max. 120 Wallpaper (superbanner + skyscraper) each max or Billboard max. 120 Half page max. 120 Sidebar max. 120 Floor ad 1, max Background colouring on request. 2 At interaction expanding to 1,200 x 400 pixels. Details on special ad formats on request. 2 Discounts: Conditions agreed on for print media do not apply for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 12
17 Fachwissen. Digital. Finden. Website Formats and technical information F 1 Data formats: Flash, GIF, HTML, JPEG Redirects possible If Flash files are submitted, an alternative GIF version should always also be sent as a fallback image. Size: max. 120 kb per advertisement. The maximum allowable file size is based on the file size of the respective file(s). Springer Fachmedien reserves the right to reject files that would be especially straining for CPUs; a utilisation level of 40 % may not be exceeded (for standard PCs). Sound can be include in advertisements, provided the following conditions are met: At the start of the advertisement, the sound must be turned off. Only a specific action on the part of the user (click) should activate the sound. There should be a clearly visible button to turn off the sound. When the ad (e.g. its layer) is closed, the sound must automatically end. Information on Flash, expandable advertisements, HTML - especially HTML 5, and the use of redirects: 2 Delivery address: banner-wiesbaden@springer.com 3 Delivery deadline: Up to 5 business days before placement. Target link: Please be sure to include the target link for each ad. 4 Newsletter If newsletter-format ads are submitted, please note advertisements: that animations cannot be displayed. 5 Contact: Nicole Groß Ad Management phone +49 (0) 611 / banner-wiesbaden@springer.com 13
18 Fachwissen. Digital. Finden. Newsletter Portrait 1 1 Name: Newsletter Automotive 2 Brief description: The newsletter provides engineers and decisionmakers in the automotive industry with the latest news on technology and developments in the branch in english language, providing a compact and concise overview of the latest events in this economic sector. 3 Target group: Decision-makers and engineers in the automotive and supplier industry as well as engine construction sectors all over the world. 4 Frequency: fortnightly on Tuesdays (uneven calendar weeks) 5 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Christiane Köllner phone + 49 (0) 611 / christiane.koellner@springer.com Contact advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springer.com Thomas Heusler (Media Sales) phone + 49 (0) 611 / thomas.heusler@springer.com 6 Usage data: 7,710 recipients (August 2017) 14
19 Fachwissen. Digital. Finden. Newsletter Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Newsletter pixel format fixed price kb Text ad small + logo/picture (gif or jpeg)* pic , text 300 characters ** 500 max. 45 Text ad large + logo/picture (gif or jpeg)* pic , text 650 characters ** 600 max. 45 Fullsize banner (gif or jpeg)* max. 45 Rectangle (gif or jpeg)* max. 45 * not animated files ** incl. spaces 2 Discounts: Conditions agreed for print media will not be applied for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handels register); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: You can find our general terms and conditions at Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our specifications for online advertising at 15
20 A world of information from the automotive, materials and energy fields Springer Vieweg
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