83% WHO WE ARE OF LISTENERS TAKE ACTION IN RESPONSE TO AN NPR SPONSORSHIP ANNOUNCEMENT*

Transcription

1 Nevada Public Radio is NPR in Las Vegas. A growing audience relies on our broadcast, print and digital distribution channels for a unique mix of local, national, and international news, entertainment and cultural content. MEDIA KIT

2 WHO WE ARE Our audience devotes hours each day to absorbing our news, storytelling, music and cultural content on air, online and on the go. They view our underwriters as trusted partners in their community and respond in kind by utilizing their products and services. We provide an outlet to civic responsibility and consistently provide results through our on-air and digital platforms. Many of our advertising partners have built their businesses and increased awareness in their philanthropic endeavors, in part, through Nevada Public Radio. 83% OF LISTENERS TAKE ACTION IN RESPONSE TO AN NPR SPONSORSHIP ANNOUNCEMENT* *ACT 1 based on Nielsen Audio Nationwide, Fall 2016, All Programming (incl. newscasts), Persons The Nielsen Company.

3 MEDIA Sparking dialogue, engaging audiences and providing Nevada s citizens with the knowledge they need to make informed decisions. Southern Nevada s only 24-hour classical music station, featuring Performance Today, From the Top and everyone s favorite - Hearts of Space. The conduit between emerging and local artists and their fans - NV89 is the engine that drives Nevada s music discovery. The award-winning city magazine that s all about greasing the social gears that make living in southern Nevada feel more meaningful and connected. We provide users with a place to interact, learn and connect on a deeper level via web tiles, e-blasts and our audio player pre-roll. Pub crawls, online auctions, corporate challenges pub crawls - this is your chance to engage directly with our growing and diverse membership roster.

4 AMERICA S #1 BRAND KNPR is NPR in Las Vegas - on air and online. We are experts in the narrative form and a provider of in-depth, quality news and programming that is responsive to the interests of our community. Our educated, affluent and news-seeking audience is actively engaged in fact-based, trusted journalism and storytelling that examines diverse perspectives. It s no wonder NPR was named the #1 brand in America for a mission to believe in. WE VE GOT YOUR BACH Classical 89.7 is southern Nevada s only 24-hour classical music station. It s also curated by people, not a computer algorithm, providing an immersive retreat for the educated, curious lifelong learners who listen daily looking for an escape from the grind or another hectic news cycle. And let s not kid ourselves, classical music is super cool. Can you imagine 2001: A Space Odyssey without Strauss? Apocalypse Now without Wagner!? Die Hard without Beethoven?!? We can t, either. MUSIC FROM THE INDIEST LITTLE CITY Nevada Public Radio s music discovery channel in Reno and Carson City introduces emerging and established national artists and provides a window into Nevada s vibrant music scene with a roster of more than 120 bands that call the Silver State home. Specialty shows Cocktails in the Kiddie Pool with Gia DeSantis and The Evening News with Jake Wagner complement NPR s World Café and the VuHaus video platform for an audience of savvy, civic-oriented early adopters.

5 DEMO GRAPHICS + RATES NEWS 88.9 KNPR 148,200 WEEKLY RADIO LISTENERS 3.3 hours AVERAGE WEEKLY TIME SPENT LISTENING CLASSICAL ,900 WEEKLY RADIO LISTENERS 2 hours AVERAGE WEEKLY TIME SPENT LISTENING 56% More likely to hold a bachelors degree 65% More likely than the average Las Vegas Household to have an income of over $100,000 76% Home ownership 100% more likely to have dined in an upscale restaurant in the last 30 days 81% More likely to hold a position in Management, Business or Financial Operations. 16% More likely to belong to a health club UNDERWRITING RATES FOR KNPR & KCNV Specific Time Periods Mon-Sun Daypart KNPR M-F KNPR Sat-Sun KCNV M-Su 5a-6a AM $35 $20 $15 $40 6a-10a Morning Drive $95 $50 $45 $130 10a-3p Mid-day $65 $45 $40 $95 3p-7p Afternoon Drive $85 $40 $35 $110 7p-12a Evening $40 $25 $20 $50 UNDERWRITING RATES FOR NV89 Specific Time Periods Mon-Sun Daypart 5a-6a AM $10 6a-10a Morning Drive $40 10a-3p Mid-day $30 3p-7p Afternoon Drive $45 7p-12a Evening $10 NV89 M-Su TOTAL AUDIENCE PLAN Mon-Sun Daypart Rotate through 3 time periods (5a - 7p) Minimum purchase 3 Rotate through 4 time periods (5a - 12a) Minimum purchase 4 NV89 M-Su KNPR M-Su KCNV M-Su $30 $80 $30 $115 $25 $70 $25 $105 Combo $ per 2 spots Combo $ per 3 spots Nielsen: LAS VEGAS; Scarborough R1 2017: Apr16-Mar17; Metro; P 18+; PPM Analysis Tool, February 2017

6 A MAGAZINE THAT S ACTUALLY AWESOME 175,000+ readers can t get enough of this monthly collective of curiosity, wonder, frustration, enthusiasm, cynicism and weird defensiveness that is Southern Nevada s premiere city magazine. Desert Companion celebrates the valley s vibrant arts, culture and dining scenes, but also serious narrative journalism and thoughtful perspective that, particularly in an era where discourse is angry link-spamming on Facebook, seems increasingly rare EDITORIAL CALENDAR* ISSUE DATE FEATURE EDITORIAL OTHER PLANNED EDITORIAL SPECIAL ADVERTISING SECTION/EVENTS* DEADLINES Space Materials JANUARY The Conversations Issue Financial Health FEBRUARY Best of the City Champions of Whatever Education Today MARCH Sports, Leisure & Outdoors APRIL The home issue Spring Style Recycling Day* MAY Travel The 4-hour Getaway JUNE The Photo Issue JULY Summer Dining Summer Reading Art of the City Gallery/Festival AUGUST Best Doctors & Top Dentists Health and Medicine Medical and Dental Profiles/Issue party* SEPTEMBER Fall Culture Guide Fall Style Your Neighborhood OCTOBER The Drinks Issue NOVEMBER The Illustration Issue Holiday Guide Recycling Day* DECEMBER The Restaurant Awards Giving Guide/Restaurant Awards Luncheon* *Subject to change NOTE: submission of new material after space deadline may be subject to a $500 late charge.

7 DEMO GRAPHICS + RATES 50,000 CIRCULATION PER ISSUE 177,500 READERSHIP PER ISSUE (OVER 3X TOUCH) OUR READERS 82% Have attended college. 38% more likely than average adult to have a household income of over $100,000 63% more likely to be employed in management, business, science and arts. 81% own their home. 138% more likely to pay more for eco-friendly products and services 64% more likely to always vote in statewide elections. ADVERTISING RATES FOR DESERT COMPANION COVERS 1x 3x 6x 12x Inside Front $ 7,325 $ 6,660 $ 6,050 $ 5,500 Inside Back $ 6,660 $ 6,055 $ 5,500 $ 4,950 Outside Back $ 8,060 $ 7,325 $ 6,655 $ 6,050 Premium Pages $ 5,590 $ 5,085 $ 4,620 $ 4,200 RUN OF BOOK 1x 3x 6x 12x Spread $ 6,688 $ 6,080 $ 5,520 $ 5,200 Full Page $ 3,520 $ 3,200 $ 2,905 $ 2,640 2/3 Page $ 2,580 $ 2,350 $ 2,130 $ 1,935 1/2 Page, Horz or Vert $ 1,930 $ 1,760 $ 1,600 $ 1,450 1/3 Page, Vert or Sq $ 1,420 $ 1,290 $ 1,175 $ 1,065 1/6 Page, Horz or Vert $ 800 $ 745 $ 675 $ 600 MARKETPLACE 12x Full Page $ 2,000 1/2 Page $ 1,100 1/4 Page $ 575 1/8 Page $ 300 *Nielsen: LAS VEGAS; Scarborough R1 2017: Apr16-Mar17; Metro; P 18+ All rates are NET. Notification of cancellation must be received 30 days from applicable space deadline, otherwise short-rate may apply AD SIZES MARKET PLACE SPREAD Live: 16 x 10 Trim: x Bleed: x /3 PAGE 5 x 10 1/2 PAGE 5 x (vertical) 1/3 PAGE x 10 (vertical) 5 x (square) FULL PAGE x 10 1/2 PAGE x (horizontal) FULL PAGE Live: x 10 Trim: x Bleed: x x (horizontal) 1/6 PAGE x (vertical) 5 x (horizontal) 1/4 PAGE x /8 PAGE x

8 TAP AND CLICK DIGITAL MEDIA Our engaged audiences are passionate doers, and they do what they view. Harness the influence of Nevada Public Radio s reputation and connect with these audiences through content specifically acquired and produced for the web and social media that includes web tile opportunities, e-blasts to more than 24,000 members and users and video/audio ads that play when our KNPR, Classical 89.7 and NV89 streams are launched. 20, ,000 SELF SUBSCRIBERS TO E-BLASTS IMPRESSIONS MONTHLY FOR WEB TILES E-BLASTS WEB TILES ISSUES WEDNESDAY AFTERNOON VISITORS CAN CLICK DIRECT TO LINK GREAT FOR EVENTS ANALYTICS REPORT AVAILABLE ANALYTIC REPORT AVAILABLE TILE FOLLOWS VISITOR THROUGH SITE WEB PLAYER AUDIO VIDEO ENABLED LISTENER/VIEWER CANNOT OPT OUT ANALYTICS REPORT AVAILABLE

9 COMMUNITY SHOUTREACH EVENTS & SPONSORSHIP Corporate Challenge, Online Auctions, Recycle Days and Desert Companion issue parties complement our diverse portfolio with unique opportunities to connect with audiences that may not otherwise engage with Nevada Public Radio. Corporate Challenge Sponsorship - Donations and gifts from our Corporate Sponsors and Donors help to bring in almost half of the revenue to operate Nevada Public Radio. We rely upon funding from our partners to stay independent, and in turn, recognize their contributions through on-air day sponsor messaging. Online Auction Sponsorship - Twice a year, our Corporate Sponsors can enjoy exposure to our supporting bidders and brand alignment with a good cause. Recycle Day - Held in the Spring and again in the Fall, Recycle day brings together the environmentally conscious to the exasperated clutter collector, and offers our Corporate Sponsors a prime opportunity to show their support of community effort. Desert Companion Issue Parties - Event sponsorship gives our Corporate Sponsors a chance to be in the spotlight by bringing events to our audience that highlight the feature editorial of Desert Companion.

10 an member 1289 South Torrey Pines Drive Las Vegas, Nevada (702) NevadaPublicRadio.org