PARTS & SERVICE DIGITAL MARKETING Service Media Center (SMC) Rollout

Transcription

1 A Digital Service Menu. A Silent Sales Tool. A Conversation Starter to Up-sell Parts, Service & Accessories. Introducing the Nissan Service Media Center. Build your Nissan Dealership of the Future. Nissan Parts & Service Digital Marketing is pleased to introduce the Nissan Service Media Center (SMC) - a digital, dealer-customized solution providing advertisements - as a replacement for the static NREDI service menu boards. Our partner, DCI Marketing provides this comprehensive digital advertising tool in a turn-key package! Complete with an on-site facility readiness assessment, to-your-door delivery, onsite white-glove service system set-up and training, and 3-year all equipment warranty. Launch Information: Available to all Nissan franchises One SMC required to be installed for NREDI dealerships by March 31, 2014 Non-NREDI dealerships need to contact Nissan SMC Program Headquarters to enroll In-dealership Digital Readiness Assessments (DRA) will begin Jan 2013 at all NREDI locations Attend Dealer Webinars to learn more (Dates/times are provided on last page) Review the following pages and contact Nissan Service Media Center Program Headquarters at or Nissan@dcim.com with any additional questions Deliver Innovation to the Service Drive! NISSAN TEAM 1

2 A COMPREHENSIVE DIGITAL SOLUTION!! The Service Media Center is a comprehensive, user-friendly digital solution that offers the following information directly on the screen: Custom Header greets customers and reinforces the dealership name Digital Service Menu clearly communicates the dealer s service offering and builds customer confidence and trust Dynamic Promotional Ads attracts attention, increases customer engagement, stimulates up-sell conversations, and accepts OTOSS Greeter Board feed Rotating Ticker Messages engage customers with dealer events and promotions One Service Media Center is required to be installed in all NREDI facilities by March 31,

3 FLEXIBLE TEMPLATE OPTIONS The Service Media Center has three available and convenient configuration options depending on the install location: Two Column Menu Single Menu With Ad Space (most common in service drive) Full-Screen Ad Board (most common in service lounge) 3

4 CUSTOMIZABLE CONTENT NNA updates the ad library quarterly - Static & Dynamic Ads - National Program Ads Dealer Flexibility - Build Custom Playlist using Ad Library - Ability to customize ad templates - Seek NNA approval for dealerspecific ads - Purchase ad creation services Changeable Text and Pricing 4

5 DIGITAL READINESS ASSESSMENT (DRA) PREPARING FOR THE FUTURE! To prepare for this digital solution, a Digital Readiness Assessment (DRA) will be conducted beginning January 2013 at all NREDI locations (either completed or under construction to become NREDI). The DRA consists of: The digital consultant tours the facility with dealership representative to assess current state and makes recommendations. Dealer receives roadmap of proposed actions (electrical and internet needs), Nissan Service Media Center placement and recommended pre-order information. The digital consultant will also take photographs of the Accessory and Information walls to access future power and data requirements. DRA is different from the Touch Point Reviews. The overall DRA will last approximately 2 hours and the dealership representative will participate for minutes of the DRA. DRA Schedule: All NREDI dealerships will be contacted by Nissan Service Media Center Program Headquarters to confirm in-dealership DRA date. If there is a scheduling conflict with the proposed DRA date, an alternative date will be offered. Non-NREDI Dealers Non-NREDI dealers may purchase SMC package. -Contact Nissan Service Media Center Program Headquarters at / Nissan@dcim.com to begin the process. -Dealership must complete a DRA Acceptance Form and agree to pay the $295 fee. 5

6 PACKAGE PRICING 46 inch Monitor Standard Package (1) 46 inch monitor connected to (1) Control Unit Control Unit Mounted Standard Package: Minimum NREDI Requirement Facilities must be compliant by 3/31/14 (NREDI Static Service Menu Boards are no longer available.) One Time Cost: ($3,350) $279/month for 12 months Digital Readiness Assessment (DRA) Commercial grade monitor (46 standard) Custom configured control unit (CPU) Cables, peripherals, standard flush mount Professional installation service Dedicated Dealer portal 3-year warranty on all equipment Ongoing Fee: $100/month for 36 months 6 Software licensing Toll-free customer and technical support Unlimited access to SMC dealer portal and ad library Quarterly updates of templates and Nissan national program ads Additional monitor and equipment options are available if dealer chooses to feature the SMC in more than one location within the dealership. 6

7 OTHER POPULAR PACKAGE CONFIGURATIONS Service Media Center Pricing: Running Same Content (2) 46 monitors sharing and (1) Control Unit Control Unit with Splitter Kit One Time Cost: ($5,643) $474/month for 12 months Ongoing Fee: $100/month Service Media Center Pricing: Display Different Content (2) 46 monitors and (2) Control Units Control Unit Mounted behind Control Unit Mounted behind Service Drive Lounge One Time Cost: ($6,278) $524/month for 12 months Ongoing Fee: $150/month ($100 initial/$50 additional control unit) 7

8 LEARN MORE ABOUT THIS EXCITING SOLUTION! Nissan Dealer Service Media Center Webinars All dealers are encouraged to attend upcoming webinars. You only need to attend one webinar. Four options listed below Please log into the webinar 5 minutes prior to the start of the meeting to ensure you are connected. Your DCI contact for webinar assistance is Jenny Taylor, jtaylor@dcim.com, or Wednesday--December 12th, 10:00 am CST Or Call-in only: Access code: Meeting Password: Nissan1 Wednesday--December 12th, 3:00pm CST Or Call-in: Access code: Meeting Password: Nissan1 Monday--December 17th, 10:00am CST Or Call-in: Access code: Meeting Password: Nissan1 Monday--December 17th, 3:00pm CST - Or Call-in: Access code: Meeting Password: Nissan1 Dealer Resources All materials are found through: nnanet.com>nissan>my Documents>Dealer 8 Digital Marketing>NAB Service Media Center Roll Out Bulletin