MOPS INTERNATIONAL. media kit

Transcription

1 MOPS INTERNATIONAL media kit

2 Who We Are MOPS International is celebrating a 40-year history and aiming to reach more than 1 million moms on our journey! Here at MOPS, we are on a mission to celebrate motherhood. We build circles of women who love each other like family, because raising humans is beautiful and hard and having each other to lean on is life-giving. We re connecting moms all over the world to communities of women, in their own cities, coming together to laugh, cry and embrace the journey of motherhood. Together we can change the world. BETTER MOMS BETTER WORLD TABLE OF CONTENTS Who We Are Our Audience Demographics Sponsorship Web Sponsorship Social Media Sponsorship MOMcon What Our Sponsors Say/Contact PAGE 1 - Revised April 2018

3 Our Audience Here at MOPS, we see firsthand the profound influence of moms and take pride that they are deeply engaged with us. As the household main consumers, MOPS moms and your target audience are likely one and the same. HERE ARE A FEW STATS ABOUT THE MOPS AUDIENCE: Blog Subscribers 190,000+/- Facebook Likes 110,000 +/- MOPS has a highly social, energetic and engaged audience of over 90,000 Members who we would love to introduce you to. Notable Trends Moms are influential consumers, making up 85% of purchasing decisions in a household. Moms represent 44% of the women s market and account for: OF TOTAL SPENDING ON 55% electronics 51% OF TOTAL SPENDING ON food 49% OF TOTAL SPENDING ON health and beauty products 48% OF TOTAL SPENDING ON home furnishings 47% OF TOTAL SPENDING ON clothing MOPS International does not guarantee sales, but does provide exposure and brand awareness. - PAGE 2 -

4 Demographics In , MOPS had over 90,000 active MOPS Members, and that number is continuing to grow as we move toward reaching 1 million moms. As this number increases, we have more moms engaging with us online. WHO ARE WE? MOPS Mom Demographics Average Age: years Education: 48% hold a 4-year college degree 20% hold a graduate degree Marital Status: 97% are married Household Income: $83,649 Average Household Size: 4 people Employment Status: 66% stay at home full-time 18% work outside the home 9% are self-employed WHERE ARE WE? MOPS is continuing to grow throughout the United States and in over 40 countries around the world. Countries with MOPS Groups - PAGE 3 -

5 Sponsorship Moms only want the best of the best s coming to their inboxes. That s why we compile digests to ensure only relevant and engaging content is sent directly to our audience. WEEKLY MEMBER Sent weekly to Members. Starter position is above all graphics and video content. Promo position is near the end of the . COST: $1,200 AUDIENCE: 90,000+/- STARTER SPOT CONTENT: 50 characters of copy (including spaces) and one link PROMO SPOT CONTENT: 140 characters of copy (including spaces) and one link. #FAVORITE5 Sent monthly to Members, a list of MOPS favorite things including products, books, food, brands, etc. Featured on The MOPS Blog, the Blog Digest, Facebook and Instagram. COST: $1,000 AUDIENCE: 190,000+/- CONTENT: 140 characters of copy (including spaces) and one link - PAGE 4 -

6 Sponsorship DEDICATED Dedicated HTML blast STANDARD SPONSORSHIP COST: $2,500 AUDIENCE: 70,000+/- SPECS: 72 DPI in RGB (JPG format) CONTENT: HTML sized at 600 pixels wide by 1200 pixels long, logo, copy, graphics, suggested subject line and pre-header WEEKLY BLOG DIGEST* Sent every Tuesday. We ve designed our ad modules to highlight your organization: STANDARD SPONSORSHIP COST: $1,500 AUDIENCE: 115,000+ SPECS: 72 DPI in RGB (JPG format) CONTENT: 200 x 107 PX graphic, 250 characters of copy, including spaces, 30 character copy title limit, including spaces, one designated hyperlink PLACEMENT: Above the fold SECONDARY SPONSORSHIP COST: $750 within body copy, bottom of - PAGE 5 -

7 Sponsorship MOPS LEADER Sent on the second and fourth Thursday of each month. This audience has a history with MOPS and an incredibly high level of engagement and influence. COST: $1,000 AUDIENCE: 30,000+/- SPECS: 72 DPI in RGB (JPG format) CONTENT: 200 x 107 PX graphic, 135 characters of copy, including spaces, one designated hyperlink SECONDARY SPONSORSHIP COST: $500 within body copy, bottom of SEASONAL Special occasions call for special s - we like to think of seasonal s as digital marketplaces. Choose from the following: Mother s Day, Pre-Conference, Christmas, winter. COST: $850 AUDIENCE: 70,000+/- SPECS: 72 DPI in RGB (JPG format) CONTENT: Name of your organization in copy, 200 x 107 PX graphic, 135 characters of copy, including spaces, one designated hyperlink - PAGE 6 -

8 Web Sponsorship Our online presence is a force to be reckoned with; moms connect to the world through their electronic devices and we want to connect them with you. With these engagements, your reach extends far beyond the current MOPS Member audience. THE MOPS BLOG The go-to destination for everything moms are talking about. AVERAGE FOLLOWERS: 190,000+/- RESERVED FOR ELITE SPONSORS CENTER 300 X 300 PX LOWER 300 X 150 PX SHOW YOUR BUSINESS OFF FOR A MONTH ON THE MOPS BLOG BLOG.MOPS.ORG. CENTER BLOG AD COST: $1,000 SPECS: 72 dpi in RGB (JPG format) 300 x 300 px graphic, one hyperlink LOWER BLOG AD COST: $500 SPECS: 72 dpi in RGB (JPG format) 300 x 150 px graphic, one hyperlink CONTENT BLOG POST Content blog posts are featured on our Facebook page and included in our weekly The MOPS Blog digest. BLOG POST COST: $3,000 SPECS: 72 dpi in RGB (JPG format) 1200 x 645 px graphic, three hyperlinks 500 word article and byline - PAGE 7 -

9 Social Media Sponsorship Social media is as prevalent as ever in our culture, and 81% of women use social media to connect with the world around them (Barna, 2017). Connect with our moms through these social media engagement offerings. GIVEAWAY POST Our audience will like and comment on your giveaway post to be entered to win. COST: $250 AUDIENCE: 110,000+/- CONTENT: 200 characters of copy (including spaces), one link, one graphic or image in.jpg format that is 1200x628 pixels. Include a Facebook page we can tag in the copy. * Due to Facebook rules and regulations, we cannot require page follows or post shares. SPONSORED FACEBOOK POST Designated post to highlight your organization COST: $1,000 AUDIENCE: 110,000+/- CONTENT: 200 characters of copy (including spaces), one link, one graphic in.jpg format that is 1200x628 pixels. - PAGE 8 -

10 MOMcon 2018 MOPS INTERNATIONAL CONFERENCE - Louisville, KY - September 20-22, 2018 Every year, approximately 3,000 moms gather for a weekend of inspiration, networking and leadership training at MOMcon. MOMcon sponsorship gives you three days of face-to-face interaction with our mom audience. When you sign up early, you ll be listed inside our MOMcon program as well as on mops.org with a hyperlink to your website. Exhibitors who register after July 1 will not be listed in the MOMcon program, but will still receive a listing and hyperlink on mops.org. PREMIUM EXHIBITOR PACKAGE COST $1,200 Includes premium location in the MOPS Marketplace STANDARD EXHIBITOR PACKAGE COST $1,000 EXHIBITOR BOOTH INFORMATION Booths are equipped with the following amenities: 10 X 10 BOOTH SPACE DRAPED WALLS (8 back, 3 sides) PRINTED SIGN with your name and booth number (7 x 44 ) 6 TABLE TWO CHAIRS TRASH CONTAINER CARPETED AISLES TWO EXHIBITOR REGISTRATIONS giving you access to sessions and the MOPS Marketplace CONFERENCE PROGRAM ADVERTISEMENT Full color advertisement DUE DATE: June 15, /2 PAGE: FULL-PAGE: INSIDE FRONT COVER: INSIDE BACK COVER: $500 $1,000 $1,200 $1,200 VISIT mops.org/exhibit CONTACT exhibit@mops.org - PAGE 9 -

11 MOMcon 2018 SESSION & WORKSHOP SPONSORSHIP Looking for more brand engagement at MOMcon? Session and workshop sponsors receive exhibitor amenities plus the following perks: PERK SESSION SPONSORSHIP LARGE WORKSHOP SPONSORSHIP MEDIUM WORKSHOP SPONSORSHIP CONTENT WORKSHOP SPONSORSHIP Audience Size 3, ,000 Cost $15,000 $4,500 $3,500 $10,000 Booth Size 10 x x x x 10 Location Premium Premium Premium Standard Exhibitor Registrations 2 per booth 2 per booth 2 per booth 2 per booth Program Ad Full-page Full-page Half-page Attendee blast Presentation During Sponsored Session 3-minute video 3-minute video or 2-minute script read by MOPS staff 2-minute script read by MOPS staff 75 minute presentation Collateral Item - distributed to session attendees Your Logo - on MOMcon banner and program Sponsor Table - outside workshop room for 30 minutes before and after workshop No DUE DATES: All payments due by June 1, All videos, scripts and collateral due by June 15, PAGE 10 -

12 What Our Sponsors Say The people at MOPS have a deep love for mothers. It doesn t matter who I work with, they all possess an authentic passion to do their very best to care for and look after the best interest of moms. MOPS is daring themselves to show up differently, meeting moms where they are, while growing this beautiful sisterhood. I am super excited to be working alongside MOPS while they grow their community. - BRIGHTPEAK FINANCIAL METRICS Upon request, MOPS provides detailed metrics outlining the impact of each of your engagements and illustrates the return on your investment with our audience. CUSTOMIZED PACKAGES All of our packages are customized to fit your needs and maximize your resources. Let us know what your priorities are and we will design a package with three or more engagements for you. Elite sponsor packages available ranging from $18,000 - $100,000. Just as moms take careful consideration into the products they bring into their homes, MOPS takes careful consideration into the products we put in front of our moms. We form successful partnerships with the foremost goal of connecting you to our audience. Big or small, we have a place for you. Let us know how we can best expand your reach. New product offerings are always being developed. Share your ideas with us. Interested in webinars, podcasts and video sponsorships? Give us a call. Contact exhibit@mops.org advertise@mops.org sponsor@mops.org mops.org/advertise MOPS - PAGE 11 -