Hello! WE ARE RWM MEDIA KIT

Transcription

1 1 Hello! WE ARE RWM MEDIA KIT 2017

2 About Us 2 Headquarter in Paris 700 employees globally 260 Million Global Turnover in 2014 Magazines présence in 32 countries Acquisi2on of more than 15 print 2tles and digi2sed them Offices in 14 Countries Listed in Europe

3 Our ExperLse 3 Create a right content to engage your target audience Op2mise each content to reach their maximum poten2al at the lowest cost Use data and technology to understand the audience and create content to resonates with users Crea2ve & Dynamic team

4 4 CLIENTS WHO TRUSTED US And another 200 more around the world

5 OUR PLATFORMS 5

6 6 Why u Love Be your own kind of beau2ful! We ll help you shine on the outside and also share with you how to tend to your inner beauty. It s our mission to help women to fall in love with themselves!

7 MAR 17 - Singapore 7 est. 1,179,441 Pageviews est. 220,573 Unique visitors est Pages per session est Minutes per session est. 80,000 subscribers est. 78% Age In March, the editorial team published 106 on Be Asia

8 What sets us apart? 8 The only Female Lifestyle Digital Magazine that dedicates a whole category to K-Wave. Each K-Wave ar2cle is wriyen specifically for English-Speaking women. We adapt every Korean beauty 2p, celebs news and lifestyle informa2on for our English-speaking audience.

9 Why u Love 9 Marie France Asia caters to all working women across South East Asia region today. We delivers the latest in fashion make great eye candy, best informa2on, advice and 2ps as our team of professionals keep you up to date with everything a modern woman needs to know to live la vie en rose.

10 MAR 17 - Singapore 10 est. 1,993,350 Pageviews est. 301, 110 Unique visitors est Pages per session est Minutes per session est. 120,00 Subscribers est. 76% Age ,000 Subscribers 16% to 20% opening rate In March, the editorial team published 174 ar2cles -111 on MFA Singapore and 63 on MFA Malaysia.

11 Our Female Audience 11 70% are groceries shoppers (online & offline) 60% of them travels at least 3 2mes a year. 51% with monthly household income above USD$20,000 65% of them shops online at least once a month. 68% of them prefer Interna2onal Brand 72% of them are working.

12 What sets us apart? 12 We take care of women inside out. Other than Beauty and Fashion. We are also cover Paren2ng and Career sec2on for Women of Asia. Our TryandReview sec2on where powerful of review

13 Our Contest 13 Contest DATA Behaviour Data Conversion Data Intent Data Demographic Data

14 14 Contest Campaign 1 x Contest Ar2cle Gaurantee 8,000 page views Traffic Driver via social or na2ve ads 1 x NewsleYer (60,000 base) 1 x Facebook Post (20,000 reach) 100,000 impressions ROS 150,000 impressions targeted on Network Re-Targe2ng 250,000 impressions Network Usual Price: S $18,000 TRIAL RATE: S $10,000

15 15 Launch

16 About Auto-Moto Asia 16 The Auto-Moto asia site has the voca2on to promise our readers to give the most updated automo2ve news. It presents all the news from the automo2ve world a lot of tests and comparisons, to help everyone choose their new or used vehicles It incorporates prac2cal guide pages to make its reader an informed consumer and responsible driver. Auto Moto is also the dream and emo2on.

17 Our Editors 17 Lionel Robert in the editor in chief for Auto Moto Asia. He was previously Head of Automo2ve & Ac2on of Paris Match. He spent more than 20 years in the Lagardère group, notably as founder and editorial director of Driven ( ), then as editor of Onze Mondial ( ) before joining Paris Match in 2009.

18 Footprint 18 Launch in Jun/Jul 2017 To achieve 1 millions page views in in 6 months Predicted 5 millions page views in 3 years Audience: Drivers, users who is interested about automo2ve The first to launch the new auto-mo2ve news

19 Marke8ng Ac8vi8es 19

20 Launch Packages / ( 8000 ) / (20,000 ) (20,000 ) (20,000 ) (30 ) % % 10 50% 6 (,, ) ( 1 ) ( 1 ) ( 1 ) ( / ) 100% 52 ( ) 50% 20 ( ) 50% 12 ( ) $50,000 $30,000 $20,000

21 Our Technologies Data Management Plaborm 21

22 Our Technologies Re TargeLng 22 Audience Other sites within our partners network Visited the ar2cles Audience

23 Our Technologies Conversion Tracking 23 Converted (Lead/Purchase) Click on an ad Converted (Lead/Purchase) Click on an ar2cle

24 24 High Impact GOOD FOR Branding Brand Awareness Brand Advocacy Outreach

25 25 100% SOV Home Page & 1 Category Page Skinner or Page Take Over Leaderboard (728x90) Desktop and Mobile Dura2on: 1 weeks Usual Price: S $8,400 TRIAL RATE:S $6,000 Desktop/Mobile

26 26 NarraLve We create exceptional storytelling pieces surrounding your product to have readers to engage and interact with your brand.

27 27 Basic Package 1 x ar2cle (5,000 visits) 1 x newsleyer (60,000 base) 1 x Facebook Post (20,000 reach) Price: S $4,500 ney Trial Price: S $8,500 nef (3 Ar8cles)

28 28 1 x Brand Photo Story Inclusive of 6 Images Pre & post produc2ons Talent Crea2ve concept Edi2ng Traffic Driver via social or na2ve ads 1 week exposure on Home Page Gaurantee 6,000 page views 1 x newsleyer (60,000 base) 1 x Facebook Post (20,000 reach) Usual Price: S $15,000 ney TRIAL RATE: S $10,000 ned Demo Link: hyp://asia.be.com/uniqlo/uniqlo-x-ines-de-la-fressange-that-70s-show html

29 29 1 x Video Story Inclusive of Video produc2on (up to 30 sec) Pre & post produc2ons 1 x Talent Crea2ve concept Edi2ng Traffic Driver via social or na2ve ads 1 week exposure on Home Page Gaurantee 8,000 page views 1 x NewsleYer (60,000 base) 1 x Facebook Post (20,000 reach) Usual Price: S$18,000 ney TRIAL RATE: S $12,500 ned Demo Link: hyp://asia.be.com/fashion/fashion-in-asia/singapore-fashion-in-asia/4-gliyery-looks-minimalist html

30 GOOD FOR Branding Brand Awareness Brand Advocacy Outreach

31 Campaign 1 x Photo Story Gaurantee 8,000 page views Traffic Driver via social or na2ve ads 1 x NewsleYer (60,000 base) 1 x Facebook Post (20,000 reach) 100% SOV Skinner on Home Page & 1 Category Page (2 weeks) 250,000 impressions ROS Re-Targe2ng 250,000 impressions Network Usual Price: S $30,000 TRIAL RATE: S $20,500

32 32 Try & Review GOOD FOR Reviews

33 33 Gaurantee 64 reviews 1 x recruitment ar2cles 6000 pageviews 1 x recruitment edm 60,000 base 1 x brand edm 60,000 base 300 x 250 banner - MFA 100,000 impressions 1 x Facebook Reach 20,000 reach 5 x profiling ques2ons Analysis and Final Repor2ng Product reviews in CSV format Logis2cs included for product < 600 gm At least 80 samples Usual Price: $12,500 ney TRIAL RATE: $8,000 ned

34 More InteracLve Elements 34 #1 Interac2ve map #2 Shoppable BuYon on ar2cle #3 Shoppable BuYon on video Demo Link Interac2ve Map: hyp:// Ar2cle: hyp:// Video: hyp://asia.be.com/fashion/fashion-in-asia/singapore-fashion-in-asia/4-gliyery-looks-minimalist html

35 More InteracLve Elements 35 #4 Interview Video #5 Social Video #6 360 Video and many many more!!

36 More Engaging Ad Formats - Mobile 36 #1 Mobile Canvas #2 Mobile Cube #3 Mobile Grow #4 Mobile Slider

37 Some of our AdverLses 37

38 Brand Display 38 Newsletter Social Posting

39 1 ARTICLE page views Unique views Time spent: 00:03:19 39 NEWSLETTERS Video for Social Posting 1 newsleyer Total s sent : Opening Rate : 16% FACEBOOK 1 post FB People reached : Likes, comments and shares : 283 Post clicks : 25 DISPLAY Impressions : Clicks : 676 CTR : 0,2%

40 Brand Tab on the Menu Bar 40 Informative Product

41 On Ground Activation 41

42 Results , % 700 Pageviews RSVP Turned up Engagements

43 Burberry Prosum Live Streaming 43

44 Skinner Photo Story 44 Interactive Map Newsletter Re-targeting Banners

45 Media (Skinner, Leaderboard, Lrec) 375,285 impressions CTR : 0.26% 45 Interac2ve Map CTR : 1.84% 1 Ar2cle Total Page Views: 67,390 page views Total Unique Visitors: 19,179 Average Time Spend: mins NewsleYer 100,000 address Average 12.2% open Rate Re-Targe2ng 310,924 Impressions CTR: 0.33%

46 46 SINGAPORE 730B, GEYLANG ROAD SINGAPORE CONTACT US JOYCELYN TU Mobile: ADELINE KOH Clarissa Lim