Discover England Fund INNOVATION * KNOWLEDGE * BEST PRACTICE THE NATIONAL TOUR GUIDING CONFERENCE 2018 SPONSORSHIP OPPORTUNITIES US CONNECTIONS
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1 INNOVATION * KNOWLEDGE * BEST PRACTICE SPONSORSHIP OPPORTUNITIES
2 ABOUT THE OPPORTUNIT The National Tour Guiding Conference is the first annual conference to bring together tour guides and businesses who employ, utilise and support tour guides from across the country. The event is being organised by the US Connections Project; Destination Plymouth, Cambridge & Beyond and 12 further destination organisations. Event sponsorship provides an opportunity for you to raise awareness of your service, product, destination and brand. REACH 150 delegates Including tour guides, businesses who work with tour guides, attractions & destination management organisations from across England SHOWCASE your brand at this unique event SUPPORT development and innovation within the tour guiding sector ESTABLISH a relationship with project partners that may develop into a long term opportunity, as this inaugural conference aspires to become an annual industry event
3 ABOUT The US Connections project seeks to develop immersive bookable product for the inbound US visitor market. US Visitors are seeking new experiences in England, and tour guides provide an important part of that experience. Knowledgeable, professional guides can bring a region, a story and history to life in an engaging memorable way. They provide local knowledge and insight and are important ambassadors for the country and our regions. The National Tour Guiding Conference aims to support tour guiding businesses, operators and guiding volunteers to bring to life new visitor experiences and enhance the current product that will support new thematic itineraries being developed by the US Connections project. The event will bring together the tour guiding sector for engagement, networking, learning and development of tour guiding and support development of innovation in guiding. This conference offers sponsors the prospect of reaching the guiding sector to promote services and products in addition to highlighting your brand prior, during and post event.
4 Hosted in Drapers Hall, a stunning historic venue in the heart of London, the conference will discuss key aspects around the UK tour guiding industry. The conference will focus on raising awareness of USA market insights while providing workshops to discuss and deliver an understanding of innovation, best practice, international marketing, online booking platforms and support within the tourism industry. Keynote speakers from nationally renowned brands will be sharing their knowledge and insights with the delegates, while seminar sessions and panels will provide more detailed insights. Optional tours of this unique historic venue and the surrounding City of London will be available.to attendees. Conference Date 9th November Venue Drapers Hall, London Time Networking from 9.30 am Event starts at 10.30am Event close 5.15pm
5 AUDIENCE & REACH National reach tour guides from the partner destinations below will be offered preferential ticket prices, invitations will extend to the tour guiding sector UK wide. PROJECT DESTINATION PARTNERS Visit Cornwall Destination Plymouth Hampshire County Council Visit Kent Visit Hertfordshire Marketing Gloucester Destination Bristol Visit Worcestershire Cambridge & Beyond Visit Essex Lincolnshire County Council Marketing NG English Riviera
6 SPONSORSHIP OPPORTUNIT A unique sponsorship opportunity is now available that will give you the opportunity to reach guides from around the UK who are eager to engage with those working within the industry and supply products or services relevant to the guiding sector. Who will you be able to network and engage with? 150+ delegates from the sector including: Formal blue and green badge guides Costumed and specialist / thematic tour guides Volunteer tour guides including local greeters Driver guides Site / attraction specific tour guides Ancestral tour guides Destination Management Organisations / National Tourism Organisations Tour Operators Industry Experts Furthermore, there is also an outstanding opportunity to reach a wider audience through marketing channels that include social media, PR & e-marketing channels therefore extending your reach beyond the conference itself.
7 WHAT IS INCLUDED? A Headline Sponsor opportunity is available, and a further 4 Gold Sponsor opportunities. Sponsors will be accepted subject to approval. BRANDING OPPORTUNIT our branding on all event marketing our branding on online event booking prior to event Social media profile in all relevant posts PR profile in press releases and media engagement Stand at the conference in prominent position, with table to network and speak to delegates Pull up banner next to stage Information in goody bag (subject to approval) Branding on post event evaluation 2,500 1,250 COST Headline Sponsor Gold Sponsors
8 JOIN US? If you are interested in sponsoring The National Tour Guiding Conference Please contact Emma Bellis Ferreira ,
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