ALMANAC.COM. GArdening FOOD WEATHEr 10-16

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1 GArdening FOOD WEATHEr

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3 Our Reach Almanac.com delivers over 45 million engaged Web visitors annually to our advertisers. Powered by The Old Farmer s Almanac, Almanac.com remains the authoritative resource on factors that impact our daily lives: home & gardening advice, homemade recipes, weather predictions, astronomy and the phases of the Moon, and more. It is the ONLY SOURCE that delivers this type of information in one place. Our audience is a cross-section of North America itself, which relies on our brand for its long tradition of accuracy and reaffirmation of core values and beliefs. Our audience members, whether living in a city environment, a small town, or a sprawling farm in the middle of the country, hold one thing in common: They are connected to their environment, family, and friends, and they lead informed lives honestly. This level of engagement, coupled with national reach, provides you, our advertisers, with a POWERFUL national engine to reach YOUR NEXT CUSTOMER. An Extensive National Audience Annual Pageviews 118+ million Annual Unique Visitors 46.7 million Male/Female 33%/67% Average Age 57 e-newsletter Subscribers 130,000 Geographical Breakout (sessions) United States 78% Canada 8.5% United States Audience Detail South 37% West 24% Midwest 22% Northeast 17% Powerful and Engaged Social Presence More than 380,000 people engage with our Facebook posts (on average). Facebook Twitter Instagram 1.4+ million 17.5k followers 59k followers Source: Google Analytics (May 2016); Accelara Publishing Research, February Social media followers as of September 2016.

4 What We re Writing About Almanac.com is the premier Web site for reference, advice, and tools that prove useful every day of the year, including weather forecasts, sunrise/sunset times, gardening info, planting charts, Moon phases, and recipes. Powered by The Old Farmer s Almanac, North America s most established reference guide, Almanac.com connects with over 46 million loyal fans annually via the Web, our digital magazine, and our highly engaged social media audience. OUR VISITORS SEEK OUT OUR TOP CONTENT* 17.9 times Gardening & Landscaping 5.4 times Cooking & Recipes 5.4 times Weather & Astronomy *When compared to the average Web audience, our audience is more likely to seek out the above content. ENGAGING SOCIAL CONTENT Our social media platforms push our digital articles out to our followers, focusing on timely information across a variety of interests (food, gardening, weather, farming, etc.). Our social strategy provides us (and our advertisers) comprehensive reach, with exposure of up to half a million audience members per post. Food/Recipes Reach: 471,015 Animal/Farming Reach: 553,118 Nature Photography Reach 568,890

5 Tools Working for You 24/7 WEBSITE Extensive & National Audience Ask us about custom programs including: Home Page Takeovers Content Alignment Sponsorships Geographically Targeted Campaigns Run of Site Ads: 728x90-300x x600 Suggested minimum package should include 200,000 impressions per month ALMANAC COMPANION E-NEWSLETTERS Your Ad in Their Hands Subscribers receive regular advice and reliable content from our editors centered around our weather predictions, gardening ideas, astronomy news, and recipes. Ad Size: 300x250 Almanac Companion 2x Week 130,000 subscribers MONTHLY DIGITAL MAGAZINE: EXTRA! Our highly stylized monthly digital magazine, EXTRA!, provides our subscribers relevant lifestyle content they can use that month. Each issue is pages and distributed to 3,000 subscribers. EXTRA! is available for ipad/iphone, Kindle Fire, Android, Nook, and desktop viewing. Sponsorships Available

6 Digital Ad Specifications DISPLAY ADVERTISING Run of Site (width x height in pixels) Leaderboard 728x90... $15/cpm Medium Rectangle 300x $15/cpm Half Page 300x $19/cpm Home Page Takeover...$4,750/2wk Exclusive to one advertiser Estimated 230K leaderboard and rectangle impressions per 2-week campaign File type: GIF, JPG, HTML, JavaScript, Shockwave, Flash 9 or lower Maximum File Size: 40k Animation: 15s Maximum Loop: 3x Rich Media: Accepted with prior approval, premiums apply. Backup GIF must be supplied for browsers unable to detect rich media. Ads served through DoubleClick. Third-party ad serving accepted. Contract is considered complete when delivery is within 1% of purchased impressions. E-NEWSLETTER SPONSORSHIP Companion Newsletter Distributed every Tuesday and Saturday 130,000 subscribers 300x250 rectangle ad...$3,500 net each File type: GIF, JPG Maximum File Size: 40K Animation: GIF with 3 loops max MATERIAL DELIVERY DIRECTIONS Insertion Orders Due Date: 3 weeks prior to campaign start date. Materials Due Date: 2 weeks prior to campaign start date. Materials Delivery: Send materials (file size 4MB or under) via or upload to FTP site. Production Department: Janet Selle, Ad Coordinator janets@yankeepub.com x168 FTP Site Upload Directions: All information must be entered in lowercase. From the Web, sign on to: (mx zero one.yankeepub.com) User Name: advertising Password: yankee04 (yankee zero four ) Upload ad via the Upload button. When complete, click Logout" button. Confirm that the ad has been uploaded to Janet Selle at: janets@yankeepub.com