Steuben County CVB Partners. Danielle Roman, Director of Sales & Marketing. Date: October 14, Targeted, layered marketing messages

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1 To: From: Steuben County CVB Partners Danielle Roman, Director of Sales & Marketing Date: October 14, 2015 RE: Targeted, layered marketing messages The Steuben County Conference and Visitors Bureau team is proud to present the enclosed 2016 Cooperative Marketing Program. We hope that our release of these programs will assist with the budgeting and planning process for our partners. What s new in 2016? Renewed a la carte pricing format, to enable partnership at any budget level Geo-targeted radio/social media contest and ad campaigns Expanded group tour opportunities Focused, thematic e-newsletters that reflect consumer opt-in preferences A few helpful hints: The programs are listed in chronological order according to when the tradeshow or publications occurs. Please take special note of content deadlines, which are listed in bold print. While we encourage you to plan your participation by November 18, 2015 please remember that you always have the option to participate in additional programs at any time during the year. The programs include Suggested Partners based on past experience of what the visitors are requesting. Please use this as a planning tool. Our entire staff is here and ready to help. We are always available to meet with partners for individual discussions on your marketing strategies and how the SCCVB and the Cooperative Marketing Program can help. If you have any questions, please contact us at (607) or droman@corningfingerlakes.com. We look forward to continuing to work with all of you towards a very successful 2016! 1 West Market Street Suite 201 Corning, New York phone fax

2 COOP PROGRAM #1 CONSUMER MARKETING PRINT COLLATERAL Tiffany & Treasures Trail Map Costs: Visual Listing: $ 25 Consumers visiting Steuben County Content Deadline: January 25, 2016 Delivery Dates: ongoing throughout 2016 The SCCVB will be producing a full-color trail guide, highlighting our fire arts treasures throughout Steuben County for the final time as a separate print piece, to take advantage of the distribution opportunities and focused audience of the Glass Art Society conference in June The map will include images of each participating partner and a detailed description. We plan to print 5,000 maps, which will be distributed at participating partner businesses, Information Centers across the county, to Glass Art Society annual conference attendees, and at select consumer shows. Suggested Partners: Glass art studios and retail, pottery studios, museums with glass and/or pottery exhibits, buildings or collections with Louis Comfort Tiffany stained glass windows COOP PROGRAM #2 CONSUMER MARKETING Canadian Marketing Program A Welcome Surprise (AWS) Costs: Social media/radio promotion partner: $200 Ontario, Canada Materials Deadline: February Show Date: January-December 2016 This is a 12-month campaign, coordinated by Visit Rochester, targeting consumers in the Toronto metro area and southern Ontario. Participating partners will be included in our social media post suggestions to AWS, AWS website copy, and mentioned in two (2) scheduled radio interviews. This is a great way to directly and cost-effectively reach Canadian visitors! Suggested Partners: Family activities, hands-on experiences, overnight packages, wine tours, wineries/breweries, unique shopping COOP PROGRAM #3 INTERNET MARKETING TripAdvisor skyscraper ad on Hammondsport page Costs: One (1) month exclusive ad $250 all online visitors to Hammondsport page on TripAdvisor Content Deadline: 10 th of month prior Show Date: January-December 2016 We own the Hammondsport page on TripAdvisor, which gives us the ability to add content, events, and relevant partner skyscraper ads. Participating partner needs to provide 300 pixels wide by 600 pixels high JPEG image that is less than 40KB in size along with the website address that the ad should link to. Skyscraper ad cost is defined by TripAdvisor, based on the relative number of overall searches for that community name. Suggested Partners: any partner with listing on TripAdvisor, accommodations, restaurants, events, attractions COOP PROGRAM #4 INTERNET MARKETING TripAdvisor skyscraper ad on Corning page Costs: One (1) month exclusive ad $450 all online visitors to Corning page on TripAdvisor Content Deadline: 10 th of month prior Show Date: January-December 2016 We own the Corning page on TripAdvisor, which gives us the ability to add content, events, and relevant partner skyscraper ads. Participating partner needs to provide 300 pixels wide by 600 pixels high JPEG image that is less than 40KB in size along with the website address that the ad should link to. Skyscraper ad cost is defined by TripAdvisor, based on the relative number of overall searches for that community name. Suggested Partners: any partner with listing on TripAdvisor, accommodations, restaurants, events, attractions

3 COOP PROGRAM #5 TOUR AND TRAVEL PROGRAM TRADESHOW American Bus Association Marketplace Louisville, KY Costs: Mailing list $200 Motorcoach/tour operators throughout the U.S. and Canada Commitment Deadline: January 2, 2016 Show Dates: January 9-12, 2016 The SCCVB will have over 70 pre-scheduled, one-on-one appointments with interested group tour buyers. Mailing list participants will receive copies of the full appointment list and notes from our meetings for use in normal follow-up and promotions to the group tour market. COOP PROGRAM #6 enewsletter PROMOTION Romantic Getaways Content Deadline: December 21, 2015 Delivery Dates: January 7, 2016 Goals: Visually-appealing and image-driven, with a focus on future events and overnight packages, this e-newsletter will remind our double opt-in subscriber database of the variety of things to do in Corning and the Southern Finger Lakes, provide suggestions for overnight visitation, and encourage click-thrus to Bonus: Any partner who signs up for this enewsletter will also be included at no additional charge in a January e-blast sent to over 200,000 Escapemaker.com subscribers. This bonus distribution is a $500 value for no additional charge. Suggested Partners: Wine-related getaway packages, winery events, wineries, B&Bs, spas, restaurants, romantic Valentine s Day gift and getaway ideas COOP PROGRAM #7 enewsletter PROMOTION Family Fun Content Deadline: January 7, 2016 Delivery Dates: January 21, 2016 Goals: Visually-appealing and image-driven, with a focus on future events and overnight packages, this e-newsletter will remind our double opt-in subscriber database of the variety of things to do in Corning and the Southern Finger Lakes, provide suggestions for overnight visitation, and encourage click-thrus to Bonus: Any partner who signs up for this enewsletter will also be included at no additional charge in a January e-blast sent to over 200,000 Escapemaker.com subscribers. This bonus distribution is a $500 value for no additional charge. Suggested Partners: Winter Break activities, outdoor activities, hands-on experiences, family packages COOP PROGRAM #8 TOUR AND TRAVEL PROGRAM - enewsletter PROMOTION What s New in Corning and the Southern Finger Lakes Costs: Complete Listing $100 Opt-in group tour planner database Content Deadline: January 11, 2016 Delivery Date: January 27, 2016 This enewsletter will highlight special services offered by the CVB, as well as discounted rates, special exhibits, and group-friendly activities/promotions. Participating partners are encouraged to provide content highlighting a specific offer or discount that will only be available to enewsletter recipients! Special Note: In 2015, this e-newsletter was distributed to 395 recipients and had a 21% open rate

4 COOP PROGRAM #9 CONSUMER MARKETING PRINT COLLATERAL Craft Your Adventure Brewery/Cidery brochure Costs: Visual Listing: $ 400 Consumers visiting Steuben County Content Deadline: January 29, 2016 Delivery Dates: ongoing throughout 2016 The Craft Your Adventure brochure highlights the craft breweries and beer related sites in Steuben County. Participants will have contact information, a brief write-up, and photo included in the brochure. Based on the overwhelming success of the brochure in 2015, we will be doubling the print run to 10,000 copies in Participation will include a social media campaign throughout the year, and brochures will be distributed at participating partner businesses, informational kiosk(s) along I-86, in welcome bags, and at select consumer shows. Suggested Partners: Breweries, cideries, beer-related suppliers COOP PROGRAM #10 INTERNET MARKETING 1 st Quarter Social Media contest Costs (select one): Sponsor: $500 Prize item donation: FREE Philadelphia metro/new Jersey Materials Deadline: January 15, 2016 Delivery Dates: February 2016 We will be targeting social media consumers in the greater Philadelphia, southern NJ area. Contest will have a primary sponsor, but additional businesses can donate overnight stays, gift cards, meals, and experiences, and will receive organic social media mentions and inclusion on a campaign specific webpage. Sponsoring Partner will be listed on the contest specific webpage and will receive sponsored content (i.e. promoted Facebook posts) on social media during the contest period. Special Note: This program will be of most benefit to those partners who already have a Facebook presence. Suggested Partners: Hands-on experiences, accommodations with winter getaway packages, attractions, restaurants, unique shopping, winter events COOP PROGRAM #11 enewsletter PROMOTION Beer and Wine Getaways Content Deadline: January 21, 2016 Delivery Dates: February 4, 2016 Suggested Partners: Wine-related and beer-related getaway packages, winery events, wineries, breweries, cideries, distilleries, wine/beer trail passports COOP PROGRAM #12 TOUR AND TRAVEL PROGRAM INTERNATIONAL SALES BLITZ Australia Sydney, Melbourne, and Brisbane Costs: Mailing List $250 International travel agents, meeting/incentive planners, group tour operators # of appointments: 50+ Materials Deadline: February 1, 2016 Blitz Dates: February 15-19, 2016 The NYS Division of Tourism Australia office will be hosting a 5 day, 3 city sales training mission across Australia. This is an excellent opportunity for us to promote Corning and the Southern Finger Lakes firsthand to key Australian travel offices and agencies. The clients visited have potential to successfully sell their current NYS product, or expand their offerings for Participating partners will receive copies of the full appointment list and notes from our meetings for use in normal followup.

5 Suggested Partners: Group-friendly attractions, accommodations and attractions familiar with tiered pricing/fit (foreign individual traveler) rates for receptive operators COOP PROGRAM #13 enewsletter PROMOTION February enewsletter Content Deadline: February 4, 2016 Delivery Dates: February 18, 2016 Bonus: Any partner who signs up for this enewsletter will also be included at no additional charge in a February e-blast sent to over 200,000 Escapemaker.com subscribers. This bonus distribution is a $500 value for no additional charge. Suggested Partners: Wine-related getaway packages, winery events, wineries, B&Bs, spas, restaurants, winter outdoor activities, new exhibits/art installations COOP PROGRAM #14 CONSUMER MARKETING PRINT COLLATERAL Savor Your Experience Winery brochure Costs: Visual Listing: $ 300 Wine enthusiasts visiting Steuben County Content Deadline: February 29, 2016 Delivery Dates: ongoing throughout 2016 The Savor Your Experience brochure highlights the wineries, wine tour suppliers, and wine-related sites in Steuben County. Participants will have contact information, a brief writeup, and photo included in the brochure. We are estimating a print run of 10,000 for this brochure. Brochures will be distributed at participating partner businesses, in welcome bags, at select consumer shows, and at information kiosk(s) along I-86. Suggested Partners: Wineries, wine tour providers, and wine-related suppliers in Steuben County COOP PROGRAM #15 CONSUMER SHOW AAA Southern New England Travel Show Costs: Brochure Distribution: $150 per brochure type AAA members in the MA, CT, RI areas # in Attendance: 14,000 Materials Deadline: February Show Date: March 4-6, 2016 Gillette Stadium, Foxboro, MA Goal: With our display highlighting the unique experiences and AAA-rated attractions available in Corning and the Southern Finger Lakes, we will be promoting overnight packages at AAA-rated lodging to increase spring and early summer visitation. New England provides a very affluent and emerging market for us. Our presence is further enhanced by our booth s location near the Finger Lakes regional booth and New York State Travel Industry Association Please note: The SCCVB will be attending this show as a guest of The Corning Museum of Glass. Since there is a limit of 2 people per booth, we are not able to accommodate any other attendees. Suggested Partners: AAA-rated dining and lodging, Women Only Weekends, Wine Lovers/Romance Experiences, unique hands-on experiences, family getaways and experiences, special events (especially spring events!)

6 COOP PROGRAM #16 enewsletter PROMOTION Women Only Weekends Content Deadline: March 3, 2016 Delivery Dates: March 17, 2016 Bonus: Any partner who signs up for this enewsletter will also be included at no additional charge in a March e-blast sent to over 200,000 Escapemaker.com subscribers. This bonus distribution is a $500 value for no additional charge. Suggested Partners: Women Only Weekend overnight packages, spas, wineries/breweries, unique shopping, Mother s Day gift ideas/overnight package gift certificates COOP PROGRAM #17 CONSUMER SHOW Philadelphia Adventure Travel Expo Costs (select one): Brochure Distribution: $150 per brochure type Attendance: $300 soft-adventure travelers in metro Philadelphia # in Attendance: 14,000 Materials Deadline: February Show Date: March 19-20, 2016 Pennsylvania Convention Center As one of our target geographic and demographic markets, this provides a great opportunity to meet with consumers who are already hearing our radio commercials. Most travelers identify as soft-adventure, meaning that they enjoy trying something new and not everyday. Since wine tasting and glass-blowing are considered soft-adventure, this is exactly our audience! Please note: The SCCVB will be attending this show in conjunction with NY Welcomes You. Since there is a limit of two (2) people per booth space, we can only accommodate the first partner who commits to attending. Suggested Partners: soft-adventure experiences, wine tasting, craft breweries, hands-on experiences, outdoor activities COOP PROGRAM #18 TOUR AND TRAVEL PROGRAM SALES BLITZ Eastern Pennsylvania Costs (select one): Attendance: $400 Profile Sheet Distribution: $150 Motorcoach/tour operators in Eastern PA (Allentown, Reading, Philadelphia) # of appointments: 20+ qualified tour operators Materials Deadline: February 29, 2016 Blitz Dates: March 21-24, 2016 This blitz consists of stopping at pre-scheduled appointments to educate the tour operators about our experiences and new products. Partners who provide group-friendly profile sheets, to be included in the SCCVB sales kits given to each operator, will be provided with the full contact list and notes after the blitz. Special Note: Cost of attendance includes shared transportation and appointment coordination.

7 COOP PROGRAM #19 CONSUMER MARKETING Campaign: Radio campaign - Philadelphia Costs (select one): 25 commercial inclusions $ commercial inclusions $1,000 Women, ages 35+ in metro Philadelphia # in Attendance: 200,000+ Materials Deadline: February Campaign Dates: March 28-April 22, 2016 Goal: Targeting consumers within an easy 4-hour drive to our area, to encourage weekend (or longer) visits Radio is one of the most memorable ad types currently in the marketplace consumers are more likely to recall a catchy ad slogan or jingle than an online banner ad. This spring, we will be targeting consumers in the Philadelphia metro area - with a median household income of over $60,000, and being an easy 4-hour drive to our area, this is a target market that has the potential to visit and spend money in our community. Call-to-action will be a campaign specific webpage, where participating partners will be listed/linked. Please note: Commercials will overall be promoting the entire destination participating partners will receive a 15 second donut portion of our general destination ad. Suggested Partners: Attractions, restaurants, hands-on experiences, outdoor adventure, winery/brewery, unique shopping COOP PROGRAM #20 TOUR AND TRAVEL PROGRAM INTERNATIONAL SALES BLITZ United Kingdom & Germany Costs: Mailing List $250 International travel agents & group tour operators # of appointments: Materials Deadline: March 31, 2016 Blitz Dates: April 10-14, 2016 The NYS Division of Tourism European office will be hosting a 5 day sales training mission across Europe. This is an excellent opportunity for us to promote Corning and the Southern Finger Lakes firsthand to key UK and European offices and agencies. The clients visited have potential to successfully sell their current NYS product, or expand their offerings for Participating partners will receive copies of the full appointment list and notes from our meetings for use in normal follow-up. Suggested Partners: Group-friendly attractions, accommodations and attractions familiar with tiered pricing/fit (foreign individual traveler) rates, partners who contract with receptive operators, especially TourMappers and New World Travel COOP PROGRAM #21 enewsletter PROMOTION Art and Wine Content Deadline: April 7, 2016 Delivery Dates: April 21, 2016 Bonus: Any partner who signs up for this enewsletter will also be included at no additional charge in an April e-blast sent to over 200,000 Escapemaker.com subscribers. This bonus distribution is a $500 value for no additional charge. Suggested Partners: Wine-related getaway packages, winery events, wineries, art galleries, art events

8 COOP PROGRAM #22 TOUR AND TRAVEL PROGRAM SALES BLITZ Western/Central Pennsylvania, Maryland Costs (select one): Attendance: $400 Profile Sheet Distribution: $150 Motorcoach/tour operators in Western/Central PA and northern MD # of appointments: 20+ qualified tour operators Materials Deadline: April 1, 2016 (no fooling) Blitz Dates: April 25-27, 2016 This blitz consists of stopping at pre-scheduled appointments to educate the tour operators about our experiences and new products. Partners who provide group-friendly profile sheets, to be included in the SCCVB sales kits given to each operator, will be provided with the full contact list and notes after the blitz. Special Note: Cost of attendance includes shared transportation and appointment coordination. COOP PROGRAM #23 TOUR AND TRAVEL PROGRAM - enewsletter PROMOTION What s New in Corning and the Southern Finger Lakes Costs: Complete Listing $100 Opt-in group tour planner database Content Deadline: April 11, 2016 Delivery Date: April 27, 2016 This enewsletter will highlight special services offered by the CVB, as well as discounted rates, special exhibits, and group-friendly activities/promotions. Participating partners are encouraged to provide content highlighting a specific offer or discount that will only be available to enewsletter recipients! Special Note: In 2015, this e-newsletter was distributed to 396 recipients and had a 21% open rate COOP PROGRAM #24 INTERNET MARKETING Tiffany & Treasures Facebook promoted posts - May Costs: Minimum one (1) week campaign $25 Facebook users within a 3-4 hour drive radius of Steuben County who have expressed interests in travel, glass, and art Materials Deadline: April 18, 2016 Delivery Dates: May 2016 Goals: The SCCVB will be sponsoring Facebook promoted posts during the month of May to raise awareness and likes of our Tiffany & Treasures Facebook page. Partners participating in this co-op program must provide the SCCVB with an image and a general outline of the theme you would like promoted. We will write copy and design your Facebook ad to run in conjunction with our month-long campaign. Special Note: This program will be of most benefit to those partners who already have a Facebook presence. Interested partners must also participate in Cooperative Marketing Program #1 Suggested Partners: Glass art studios and retail, pottery studios, museums with glass and/or pottery exhibits COOP PROGRAM #25 enewsletter PROMOTION Craft Beer Getaways Content Deadline: April 21, 2016 Delivery Dates: May 5, 2016 Suggested Partners: Breweries, beer events, local National Craft Beer Week events, overnight

9 COOP PROGRAM #26 TOUR AND TRAVEL PROGRAM FAMILIARIZATION TOUR Corning and the Southern Finger Lakes Costs (select one): Inclusion in itinerary: in-kind donation of rooms/meals/admission Presenting Sponsor(s): $500 Motorcoach/tour operators from U.S. and Canada # of appointments: qualified tour operators Commitment Deadline: March 7, 2016 Blitz Dates: May 15-17, 2016 We will be inviting representatives from qualified tour operators to visit our destination and see, in person, all the great reasons we should be included in their upcoming tours! Participating group tour-friendly partners will be included in the itinerary and in all pre-fam communications with attendees. Presenting Sponsor will also have the opportunity to send a representative to ride along with the group and network for all 3 days of the FAM. Special Note: Partners MUST be group tour-friendly. Final itinerary is at the sole discretion of the SCCVB. COOP PROGRAM #27 MEETING PLANNER PROGRAM - enewsletter PROMOTION Summer Meetings are Hot in Corning and the Southern Finger Lakes Costs: Complete Listing $100 Association and corporate meeting planners, military reunion planners Opt-in meeting and reunion planner databases Content Deadline: May 2, 2016 Delivery Date: May 16, 2016 This enewsletter will highlight special services offered by the CVB, as well as discounted rates or meeting packages offered by Steuben County hotels and event spaces during specific need dates during the summer/fall. Participating partners are encouraged to provide content highlighting a specific offer or discount that will only be available to enewsletter recipients! In 2015 this enewsletter was distributed to 178 planners and had an open rate of 17%. Suggested Partners: Meeting-friendly accommodation partners, unique event venues, group-friendly team-building activities, attractions, and sightseeing COOP PROGRAM #28 enewsletter PROMOTION Outdoor Family Experiences Content Deadline: May 5, 2016 Delivery Dates: May 19, 2016 Southern Finger Lakes and provide suggestions for overnight visitation, and encourage click-thrus to Suggested Partners: Hands-on family experiences, hiking/biking/kayaking, family getaway packages, summer events/festivals

10 COOP PROGRAM #29 CONSUMER SHOW Glassfest Costs (select one): Attendance: 4-hour volunteer shift Brochure Distribution: FREE Festival attendees (primarily consumers from NY, PA, OH, Ontario) # in Attendance: 5,000+ Materials Deadline: May 1, 2016 Show Date: May Corning, NY The SCCVB will coordinate an experience booth about the Tiffany & Treasures Trail during the street festival of Glassfest. We will be distributing the Tiffany & Treasures Trail guide (program #1) and any participating partner brochures. Attendance partners are encouraged to offer a handson demonstration of their work. Please note: Partners must work a minimum 4-hour shift please schedule shift preference in advance. Interested partners must also participate in Cooperative Marketing Program #1 Suggested Partners: Glass art studios/retail, pottery studios, museums with glass and/or pottery exhibits COOP PROGRAM #30 INTERNET MARKETING 2 nd Quarter Social Media contest Costs (select one): Sponsor: $500 Prize item donation: FREE Philadelphia metro/new Jersey Materials Deadline: May 13, 2016 Delivery Dates: June 2016 Contest will have a primary sponsor, but additional businesses can donate overnight stays, gift cards, meals, and experiences, and will receive organic social media mentions and inclusion on a campaign specific webpage. Sponsoring Partner will be listed on the contest specific webpage and will receive sponsored content (i.e. promoted Facebook posts) on social media during the contest period. Special Note: This program will be of most benefit to those partners who already have a Facebook presence. Suggested Partners: Hands-on experiences, accommodations with getaway packages, attractions, restaurants, unique shopping, summer events COOP PROGRAM #31 enewsletter PROMOTION June e-newsletter Content Deadline: June 2, 2016 Delivery Dates: June 16, 2016 Suggested Partners: any and all partners theme will be based on participating partners

11 COOP PROGRAM #32 TOUR AND TRAVEL PROGRAM TRADESHOW Pennsylvania Bus Association Annual Meeting Gettysburg, PA Costs: Mailing list $150 Motorcoach/tour operators throughout Pennsylvania Commitment Deadline: June 1, 2016 Show Dates: June 20-23, 2016 The SCCVB will have 6-minute meetings with up to 26 operators from Pennsylvania Mailing list participants will receive copies of the full appointment list and notes from our meetings for use in normal follow-up and promotions to the group tour market. Because Corning and the Southern Finger Lakes will be hosting this meeting in 2017, this is a great opportunity for partners to make operators aware of their offerings for group tours, and pre-sell the destination for the 2017 meeting and FAM tours. COOP PROGRAM #33 enewsletter PROMOTION July e-newsletter Content Deadline: July 7, 2016 Delivery Dates: July 21, 2016 Suggested Partners: any and all partners theme will be based on participating partners COOP PROGRAM #34 TOUR AND TRAVEL PROGRAM - enewsletter PROMOTION What s New in Corning and the Southern Finger Lakes Costs: Complete Listing $100 Opt-in group tour planner database Content Deadline: July 11, 2016 Delivery Date: July 27, 2016 This enewsletter will highlight special services offered by the CVB, as well as discounted rates, special exhibits, and group-friendly activities/promotions. Participating partners are encouraged to provide content highlighting a specific offer or discount that will only be available to enewsletter recipients! COOP PROGRAM #35 INTERNET MARKETING 3 rd Quarter Social Media contest Costs (select one): Sponsor: $500 Prize item donation: FREE Philadelphia metro/new Jersey Materials Deadline: July 15, 2016 Delivery Dates: August 2016 Contest will have a primary sponsor, but additional businesses can donate overnight stays, gift cards, meals, and experiences, and will receive organic social media mentions and inclusion on a campaign specific webpage. Sponsoring Partner will be listed on the contest specific webpage and will receive sponsored content (i.e. promoted Facebook posts) on social media during the contest period. Special Note: This program will be of most benefit to those partners who already have a Facebook presence. Suggested Partners: Hands-on experiences, accommodations with getaway packages, attractions, restaurants, unique shopping, fall events, wineries/breweries/cideries

12 COOP PROGRAM #36 enewsletter PROMOTION August e-newsletter Content Deadline: August 4, 2016 Delivery Dates: August 18, 2016 Suggested Partners: any and all partners theme will be based on participating partners COOP PROGRAM #37 MEETING PLANNER PROGRAM - enewsletter PROMOTION Fall For a Great Meeting in Corning and the Southern Finger Lakes Costs: Complete Listing $100 Association and corporate meeting planners, military reunion planners Opt-in meeting and reunion planner databases Content Deadline: August 8, 2016 Delivery Date: August 22, 2016 This enewsletter will highlight special services offered by the CVB, as well as discounted rates or meeting packages offered by Steuben County hotels and event spaces during the offseason times of late fall/winter. Participating partners are encouraged to provide content highlighting a specific offer or discount that will only be available to enewsletter recipients! Suggested Partners: Meeting-friendly accommodation partners, unique event venues, group-friendly team-building activities, attractions, and sightseeing COOP PROGRAM #38 enewsletter PROMOTION September e-newsletter Content Deadline: August 24, 2016 Delivery Dates: September 8, 2016 Suggested Partners: any and all partners theme will be based on participating partners COOP PROGRAM #39 enewsletter PROMOTION Fall Adventures and Craft Beer Content Deadline: September 8, 2016 Delivery Dates: September 22, 2016 Suggested Partners: Outdoor activities, farmer s markets, fall foliage, fall events, beer events, Octoberfest-related events

13 COOP PROGRAM #40 CONSUMER SHOW York Women s Show Costs (select one): Attendance: $300 Brochure Distribution: $100 per brochure Women in Harrisburg/York, PA area # in Attendance: 11,000 Materials Deadline: September 2, 2016 Show Date: October 1-2, 2016 York, PA Goal: Build purchases of our Women Only Weekends (WOW) overnight packages and experiences in a key drive market This show draws female consumers from an easy drive market of south-central Pennsylvania. Booth space is limited to 3 individuals at any given time. Additional booth space will be added, if interest warrants. Suggested Partners: Anyone offering experiences for women, wineries, attractions, spas, fall & holiday events, shopping/retail, accommodation packages COOP PROGRAM #41 CONSUMER MARKETING/INTERNET MARKETING Campaign: Radio and social media campaign - Philadelphia Costs (select one): Prize donation FREE 25 commercial inclusions $ commercial inclusions $1,000 Women, ages 35+ in metro Philadelphia # in Attendance: 200,000+ Materials Deadline: September 2, 2016 Campaign Dates: October 11-November 7, 2016 Goal: To encourage weekend (or longer) visits for consumers within an easy 4-hour drive to our area Radio is one of the most memorable ad types currently in the marketplace consumers are more likely to recall a catchy ad slogan or jingle than an online banner ad. This fall, we will be targeting consumers in the Philadelphia metro area with a combined radio/social media campaign - with a median household income of over $60,000, this is a target market that has the potential to visit and spend money in our community. Call-to-action will be a campaign specific webpage, where participating partners will be listed/linked. Businesses can donate overnight stays, gift cards, meals, and experiences, and will receive organic social media mentions and inclusion on a campaign specific webpage. For a $500 investment, partners receive those benefits, plus one (1) promoted Facebook post during the campaign period and second donut radio ads. For those who invest $1,000, you get all of the above, plus an additional promoted Facebook post (two (2) total) and second donut radio ads! Please note: Commercials will overall be promoting the entire area participating partners will receive a 15- second donut portion of our general destination ad. Suggested Partners: Attractions, restaurants, hands-on experiences, outdoor adventure, winery/brewery, unique shopping, holiday/winter events COOP PROGRAM #42 enewsletter PROMOTION Women Only Weekends Content Deadline: October 5, 2016 Delivery Dates: October 20, 2016 Suggested Partners: Women Only Weekend overnight packages, spas, wineries/breweries, unique shopping, gift ideas/certificates

14 COOP PROGRAM #43 TOUR AND TRAVEL PROGRAM TRADESHOW Ontario Motorcoach Association Niagara Falls, ON Costs (select one): Mailing list $200 Motorcoach/tour operators throughout Canada Commitment Deadline: October 15, 2016 Show Dates: October 22-26, 2016 The SCCVB will have over 30 pre-scheduled, one-on-one appointments with interested group tour buyers. Mailing list participants will receive copies of the full appointment list and notes from our meetings for use in normal follow-up and promotions to the group tour market. COOP PROGRAM #44 TOUR AND TRAVEL PROGRAM - enewsletter PROMOTION What s New in Corning and the Southern Finger Lakes Costs: Complete Listing $100 Opt-in group tour planner database Content Deadline: October 11, 2016 Delivery Date: October 26, 2016 This enewsletter will highlight special services offered by the CVB, as well as 2017 discounted rates, special exhibits, and group-friendly activities/promotions. Participating partners are encouraged to provide content highlighting a specific offer or discount that will only be available to enewsletter recipients! COOP PROGRAM #45 INTERNET MARKETING Tiffany & Treasures Facebook promoted posts - November Costs: Minimum one (1) week campaign $25 Facebook users within a 3-4 hour drive radius of Steuben County who have expressed interests in travel, glass, and art Materials Deadline: October 21, 2016 Delivery Dates: November 2016 Goals: The SCCVB will be sponsoring Facebook promoted posts during the month of November to raise awareness and likes of our Tiffany & Treasures Facebook page. With a specific focus on holiday shopping and gift-giving opportunities, partners participating in this co-op program must provide the SCCVB with an image and a general outline of the theme you would like promoted. We will write copy and design your Facebook ad to run in conjunction with our month-long campaign. Special Note: This program will be of most benefit to those partners who already have a Facebook presence. Interested partners must also participate in Cooperative Marketing Program #1 Suggested Partners: Glass art studios and retail, pottery studios, museums with glass and/or pottery exhibits, holiday shopping COOP PROGRAM #46 CONSUMER SHOW The Toronto National Women s Show Costs (select one): Attendance: $450 Brochure Distribution: $200 per brochure type Female consumers in metro Toronto # in Attendance: 30,000+ Materials Deadline: October 7, 2016 Show Dates: November 4-6, 2016 Toronto, ON Canada Goal: Build on the success of our Women Only Weekends program, as well as the familiarity of the Finger Lakes region and the value of our destination with this audience This will be the 10th year of attendance for our area. Attendees to this show are precisely in our target demographic (31-52 years of age, college-educated, household income of $80,000+). With the value of our destination still appealing to Canadians, this will continue to be an important market for us. Suggested Partners: Winter/holiday special events, Black Friday/shopping specials, family-friendly attractions, hands-on unique experiences, spas, wineries, Chocolate Trail participants, and Women Only Weekends packages

15 COOP PROGRAM #47 MEETING PLANNER PROGRAM - enewsletter PROMOTION Warm Up to a Winter Meeting in Corning and the Southern Finger Lakes Costs: Complete Listing $100 Association and corporate meeting planners, military reunion planners Opt-in meeting and reunion planner databases Content Deadline: October 31, 2016 Delivery Date: November 14, 2016 This enewsletter will highlight special services offered by the CVB, as well as discounted rates or meeting packages offered by Steuben County hotels and event spaces during the offseason times of winter/early spring. Participating partners are encouraged to provide content highlighting a specific offer or discount that will only be available to enewsletter recipients! Suggested Partners: Meeting-friendly accommodation partners, unique event venues, group-friendly team-building activities, attractions, and sightseeing COOP PROGRAM #48 enewsletter PROMOTION Holiday Shopping and Celebrations Content Deadline: November 3, 2016 Delivery Dates: November 17, 2016 Bonus: Any partner who signs up for this enewsletter will also be included at no additional charge in a November e-blast sent to over 200,000 Escapemaker.com subscribers. This bonus distribution is a $500 value for no additional charge. Suggested Partners: holiday events, Black Friday sales, couples/women Only weekends getaways, hands-on family experiences, New Year s Eve events, holiday getaway packages COOP PROGRAM #49 enewsletter PROMOTION Enjoy the Season Content Deadline: December 1, 2016 Delivery Dates: December 15, 2016 Bonus: Any partner who signs up for this enewsletter will also be included at no additional charge in a December e-blast sent to over 200,000 Escapemaker.com subscribers. This bonus distribution is a $500 value for no additional charge. Suggested Partners: last-minute shopping, winter family experiences, spa/post-holiday recovery specials

16 2016 Steuben County Cooperative Marketing Program OVERALL PROGRAM GUIDELINES Reservations will only be accepted by or fax. Reservations for those programs with limited space will be taken on a first-come-first-served basis. The CVB is flexible on billing, depending upon your individual business requirements. For those who choose to pre-pay in full at the time of commitment, we will extend a 10% discount on the overall program cost. For those organizations that choose not to pre-pay, the CVB will provide monthly invoices, upon completion of the programs chosen. Participants with outstanding bills will be prohibited from participation in future cooperative programs until the outstanding bill is paid in full. Partners who cancel, or fail to uphold their obligations for content/materials, less than 10 business days out, or after commitment deadline for print advertising, will be billed at full participation. Participants in programs must agree to track and report the level of visitation resulting from each program. We encourage distribution of marketing materials with specific URLs, QR codes, promotional offers or booking codes as the preferred tracking methods. If a sufficient level of the overall costs of any specific program is not covered by participants, then that specific program will be dropped or scaled back. All participants who expressed interest in being involved in the program will be notified of the decision to cancel or reduce participation. Individual participants are responsible for getting their information for the program to the CVB by the deadline shown. This includes brochures, advertising copy, pictures, logos, etc. The CVB is responsible for the overall layout and design of the program and ads based on the space requirements shown on the agreement form. There will be a limited amount of creative freedom that will have to be assumed by the CVB; however, necessary changes will be presented to the participant(s) prior to going to the marketplace. The CVB will provide a proof of any digital, print, audio, or visual ad to the participants. The proof will include a deadline for changes. Changes must be received by the deadline or the ad will be assumed to be correct. TRADESHOW ATTENDANCE GUIDELINES The Conference and Visitors Bureau will be responsible for reserving exhibit space and transporting materials to the show. The CVB will also provide directions to the show, a schedule for the show, and show specifications, including proper attire. Participants will be responsible for providing their materials, adhering to the designated schedule, making their own travel arrangements, and covering their own travel costs. In many cases, participants may share transportation with CVB staff at no cost to the participant. Please arrange with CVB office in advance. The exhibit space is reserved to represent Corning and the Southern Finger Lakes. Maximum effectiveness will be achieved by promoting the idea of exciting experiences within our area first, and the individual facility second. All participants will engage in soft-sale techniques; most of these audiences will not respond to pushy salespeople. Unless otherwise noted, attending participants must be present for the duration of the show. Participants will be responsible for maintaining a professional appearance and attitude throughout the show. Participants displaying unacceptable behavior will be verbally critiqued. Continued negative behavior will influence future cooperative program involvement by the participant s organization. Attendance and Brochure Distribution participants will have their brochures displayed throughout the duration of the show. The Conference and Visitors Bureau will notify participants of the brochure quantity needed. All brochures not distributed at a show will either be returned to the participating business or stored for future show use, if applicable. enewsletter GUIDELINES Content will be planned around unique, master-crafted experience themes on a varied schedule, based on events and holidays that happen throughout the year and consumer opt-in experience preferences. Participation will be limited to the first three (3) partners who sign up for each e-newsletter. Premier listing is limited to one (1) partner per month. Premier listing partner should supply one image, 900pixels wide, link to website, and no more than 250 words of copy. Photo Only listings are limited to two (2) partners per enewsletter. Photo Only partners should supply one image at least 600pixels wide and link to website. Content will be due ten (10) business days prior to delivery deadline specified. The SCCVB will provide statistics on newsletter open-rate and click-thrus to participating partners within 20 business days of newsletter delivery.