CREATING A WIN-WIN PARTNERSHIP
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- Kristian Boyd
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1 CREATING A WIN-WIN PARTNERSHIP Partnering for success Growing you business is our mission; working together is our strategy We provide: Industry-leading products and services Tools and training that will help you reach your sales goals You provide: Proactive sales activities in your market 1
2 PARTNER LEVELS AND SPECIALIZATIONS Jabra Partner Program levels Jabra Partner Specializations* GOLD PARTNER JABRA UC SPECIALIZATION SILVER PARTNER REGISTERED PARTNER JABRA CC SPECIALIZATION AUTHORIZED DISTRIBUTOR *For Gold and Silver Partners only INSERT NAME THURSDAY, MARCH 22,
3 JABRA AUTHORIZED DISTRIBUTOR Benefits Requirements Business & financial Assigned Jabra Account Manager Product roadmap Business & financial Distribution agreement with Jabra POS and Inventory reporting Training, Service & Support Product training via Jabra E-learning Technical support Sales & marketing Presence on Jabra.com Joint sales & marketing plan Jabra Co-op marketing funds (both for Distributor & Indirect Gold Partner) Partner E-newsletter Partner seminar/ events Access to PartnerNet Co-branded marketing campaigns Incentive programmess Sales tools Partner logo & certificate Demo products Prelaunch announcement Training, Service & Support Conduct product training via Jabra E-learning Provide customer technical service & support (internal or external) Sales & marketing Jabra products launched internally & externally Jabra presence on partner website Jabra headset specific landing page Annual business plan Quarterly marketing plan Recruit potential Jabra resellers* Jabra category manager in organisation Offer and sell entire Jabra B2B product portfolio *All Authorized Distributors must promote WIN and actively reqruit resellers to WIN 3
4 RESELLER LEVELS - AND CUSTOMER EXPECTATIONS Customer expectation: Customer expectation: Customer expectation: Products are purchased through an authorised channel and customers expect that you are familiar with the Jabra product range. Your staff has completed Jabra training and has good product knowledge. You have a dedicated sales force and access to specialist Jabra product consultants for back-up. In addition to the points mentioned in Registered and Silver, your customers expect you to provide comprehensive customer service and support. 4 The more committed you are, the more support you get from us!
5 JABRA PARTNER - BENEFITS & REQUIREMENTS Benefits Requirements Product roadmap Technical support Presence on Jabra.com Jabra Co-op marketing funds Joint sales & marketing plan Partner seminar/ events Prelaunch announcement + below POS reporting Provide customer technical support & service (internal or external) Jabra category specialist in organisation Annual business plan & quarterly marketing plan Jabra products launched internally & externally Jabra headset specific landingpage + below Assigned Jabra Account Manager Sales leads from Jabra Incentive programs (2012) Sales tools Co-branded marketing campaigns Demo products + below Partner agreement with GN Netcom Jabra Presence on partner website Conduct product training via Jabra E- learning Jabra sales specialists in organisation + below Product training via Jabra E-learning Partner E-newsletter Access to PartnerNet Partner logo & certificate Register as a Jabra Partner online Sign off T s&c s online Purchase through an authorized distributor 5
6 PARTNER SPECIALISATIONS As a Jabra partner you can specialise in specific technologies or market verticals Jabra will promote your specialty on our websites and your expertise will be taken into consideration o in our lead generation programme In order to achieve specialisation you must meet certain requirements Silver and Gold Partners are eligible to have a specialisation 6
7 PARTNER SPECIALIZATIONS Requirements: Jabra Gold or Silver Partner Requirements: Jabra UC certification via E-learning Jabra Gold or Silver Partner Strategic Alliance Partner certification Jabra CC certification via E-learning Pre-sales team to enable total UC deployment Strategic Alliance Partner certification Field based technical support Pre-sales team to enable total CC deployment 24 hour SLA (Service Level Agreement) for 24 hour SLA (Service Level Agreement) for replacement stock (in-house or external) replacement stock (in house or external) Jabra included in UC quotes Jabra included in CC quotes Benefits: Branding of specialisation with specific logo Presence on jabra.co.uk with specialist logo UC demo products UC demo bag for their UC team UC product training Access to relevant Jabra SA product promotions Part of our UC reference group for new product development UC Product Manager support Benefits: Branding of specialisation with specific logo Presence on jabra.co.uk with specialist logo CC demo bag for their CC specialists CC product training Access to relevant Jabra SA product promotions Support to run managed trial programs within top CC customers CC Product Manager support 7
8 DELIVERABLES: PARTNER STATUS AND 24/7 SUPPORT All Jabra Partners will receive certificates and icons that reflect their partner status - Gold partners will receive a statuette to present in their office All Jabra Partners will get 24/7 online access to a comprehensive collection of sales tools and marketing materials on the Jabra PartnerNet. 8
9 TOOLS AVAILABLE Selling Tips Product Sheets UC, CC, Office Studies Value of Voice in a Contact Centre UC Study GFK Study: SPEAK 410 Channel Webinars Channel Newsletters Monthly Campaigns Headstart: Trade in programme Quarterly Offers PartnerNet Headset Academy Compatibility Guide BattleCards 9
10 JABRA PARTNER PROGRAM - AT A GLANCE 10
11 HOW TO JOIN THE JABRA WIN PROGRAM Contact Jabra or an Authorized Jabra Distributor ib or: Visit and fill in the online registration form today! For more details about the programme, contact your local Jabra representative or visit 11
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