Performance and Insight Optimization by SAP Mathematics Meet Business

Transcription

1 Performance and Insight Optimization by SAP Mathematics Meet Business Gheorghe Olteanu Head of SAP Global Delivery Center Bucharest Dr. Helmut Linde Global Management Office of SAP Services Bucharest, Romania November 25, 2009

2 SAP In a Nut Shell World market leader in enterprise application software 11.6 Bn EUR Revenues 80% outside of Germany Largest German software company with ~48,000 employees ~11,000 colleagues in SAP Consulting helping customers to plan, build and run their SAP landscapes Center of an ecosystem of ~150,000 SAP consultants, ~300,000 SAP specialists at customers and 12 Mio users - world wide SAP AG All rights reserved. / Page 2

3 Transformation from a One-Product Company to a Multi-Product Company SOA Business User Solutions SOA SME Segment Client Server/ SAP R/3 Client Server/ mysap mysap SRM Industy Solutions mysap PLM mysap ERP mysap CRM Business Process Platform Industry Solutions SAP Business Suite SAP NetWeaver Composition mysap SCM CRM PLM SRM SCM ERP SAP NetWeaver Integration SAP AG All rights reserved. / Page 3

4 The Availability of Business Data Is Rapidly Increasing Data transmission Data storage 500 /GB TB/sec Transmission cost Transmission capacity of the internet in total 160 TB/sec 0,003 /GB ,000 /GB Storage cost ,20 /GB 2008 SAP customer example SAP users at Nestlé in 74 countries 13 R/3 systems with Tbyte each 3 BW systems with 30 Tbyte each How can enterprises leverage their data? SAP AG All rights reserved. / Page 4

5 Mathematics Meet Business Example: Bernoulli Prize Optimization Model Problem: Maximize profit of sales of a limited number of items during a limited time Assumption: C items to be sold in T time steps (t = T,,1) In each time step the price can be changed In each time step one or zero items are sold d t (p) = probability to sell item at price p and time t Modeling: = 1 αp p c,t = optimal value for the price of an item at time t if c items are left Expectation value of total revenue from time t to 0, if c items are available: V {p} (c,t) = d t (p t ) (p t + V(c-1,t-1) + (1- d t (p t )) V(c,t-1) with V(0,t) = V(c,0) = 0 Goal is to maximize V {p} (c,t) by choosing p t right Example (optimum price in the last time step): p c,1 = 1/(2α) In general: p c,t = 1/(2α) + ½ ( V(c,t-1) V(c-1,t-1) ) All optimal prices p c,t and all V(c,t) can be calculated recursively SAP AG All rights reserved. / Page 5

6 Mathematics Meet Business Example: Bernoulli Prize Optimization Model Solution of the Bernoulli model for T = 50 and α = 1/200 price Dotted lines: Optimal prices for different capacities c Solid line: Optimal pricing given a series of sales events (solid dots) and initial capacity C = 15 time Results of the model for strong and weak initial demand Strong demand example Weak demand example price price time time SAP AG All rights reserved. / Page 6

7 A Typical SAP Price Optimization Project Preparation Proof of Concept Roll-out Modelling & Optimization Estimation of benefits based on historic data Proof of optimization in a scientific experiment with control group Full implementation of optimization solution (processes and software) SAP AG All rights reserved. / Page 7

8 Scientific Modeling is a Great Business Opportunity for SAP Market segmentation Tools-Centric Approach to Business Analytics Foundational BI, Enterprise Data Warehouse, generic analysis and reporting capabilities Packaged Analytics / Optimization Apps Analysis and reporting on business support processes Budgeting and planning Industry-Centric Performance Analytics Analysis and reporting based on industry-specific templates and data models Services expand their footprint Scientific Modeling & Optimization Engines Highly complex and differentiating mathematical approach to extract actionable information from existing data As communicated by the SAP Executive Board, entering this new market is one of four strategic priorities for SAP Consulting SAP AG All rights reserved. / Page 8

9 Bucharest will be an SAP innovation center to develop and deliver analytical services Customers Industry Expert Teams Science & Technology Phoenix, Arizona Science & Technology Bucharest, Romania Industry knowledge Scientific skills SAP technology & products Analytical solutions for SAP customers SAP AG All rights reserved. / Page 9

10 Romania Is An Important Location For SAP SAP Skills development started in with the setting up of Integrator (SAP Rom) SAP projects in Romania started during timeframe SAP Romania started to operate in 2002, part SAP CEE Total number of employees over 75 and Eco system, 300 consultants in 20 companies Yearly revenue above 13 million Euro Global Delivery (GD) started to operate in 2007 as part of SAP Romania SRL Globally GDC Bucharest has counterparts in India, China and Argentina (over 1000) Resources, average age is 27, mostly hired after graduation, or 2-3 years history Provides consulting services for projects outside Romania: Functional Consulting (ERP) Software Development (ABAP) Technical Services (Basis) Project Management (PMI) SAP AG All rights reserved. / Page 10

11 Why SAP Services? The breadth and depth you need to succeed 18,000+ SAP Services experts 7 Global Support Centers Unparalleled 24/7 customer and partner support, at a global level 35+ years of experience Strategic solutions in more than 25 industries Closed loop ecosystem from strategy to execution, including: 3,850+ partners 15 Industry Value Networks (IVNs) SAP user groups - global, regional, and local Our Customers Success is Our Success! SAP AG All rights reserved. / Page 11

12 An Out-of-the-Ordinary Company Recruits Out-of-the-Ordinary People We hire self-motivated individuals not afraid of taking initiative Employees are responsible for Achieving individual goals Enhancing skills Developing a career We ask a lot of our employees, but we also give a lot in return: Exceptional benefits Knowledge, tools, and resources Challenging projects with global customers The opportunity to make a name for yourself! SAP AG All rights reserved. / Page 12

13 ANY QUESTIONS? Send an to: SAP AG All rights reserved. / Page 13