Introduction. Hostmark Hospitality Group
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1 Introduction Hostmark Hospitality Group
2 Executive Leadership C.A. Bud Cataldo Chairman of the Board William D. Gingrich, II, CPA Executive Vice President & CFO Jerome F. Cataldo President & CEO L.W. Biff Hawkey Senior VP Development Robert J. Cataldo Chief Operating Officer Vice Chairman
3 Company Overview OUR MISSION To Honor Our Promises and Deliver Superior Results Hostmark Hospitality group is one of the largest third- party management companies in the United States. Founded in 1965, Hostmark manages full-service, select-service, resorts and independent properties worldwide. As a preferred, award-winning hotel management company for Marriott, Hilton, Starwood,IHG and Choice, Hostmark Hospitality Group consistently delivers superior results to clients and investors. Hostmark at-a-glance associates guest rooms properties home office states
4 Historical Overview 350+ Hotels & Resorts 5 Countries 175+ Restaurants, Lounges & Outlets 41 States 62,000+ Guest Rooms 9 Spas - 2 Airports 30+ Franchise Affiliations 7 Marinas - 7 Golf Courses 5 Conference Centers
5 Geographic Experience CANADA Historically Managed: 1 UNITED STATES Currently Managed: 20 Under Development: 4 Historically Managed: 350+ CARIBBEAN Historically Managed: 3 EGYPT Currently Managed: 1 Historically Managed: 5 BRAZIL Development Services Agreement Portfolio Management Experience: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Texas, Utah, Vermont, Virginia, Wisconsin, Wyoming and Washington DC
6 Brand Experience
7 Independent Resort Experience
8 Clients
9 Our Mission & Beliefs FORWARD FOCUS JOIN THE TEAM JUST DELIVER MISSION: SAY IT To honor our promises & deliver superior results REACH OUT FORWARD FOCUS: I provide creative & innovative solutions for the future by building on our past. SAY IT: I say how it is honestly, compassionately & without fear. REACH OUT: I seek expertise across the Hostmark organization through collaboration. JUST DELIVER: I rise above mediocrity for a collective pursuit of excellence. JOIN THE TEAM: I am a contributing team member accountable for shared goals & dedicated to achieving collective results.
10 Operating Expertise
11 SMART Sales & Marketing
12 SMART: Sales & Marketing SMART HHG s Sales, Marketing & Revenue Management Team Holistic approach to top-line profitability through integrated platform & focus Digital Marketing expertise National presence & experience in top 15 MSA s Property representation at top industry trade shows Hostmark University - unmatched sales training Hostmark WAY (We Appreciate You) Program Client incentive program created to close business, create differentiating advantage and move market share SalesLink National sales network and incentive program expands sales force to the entire HHG portfolio InterContinental Chicago O Hare Rosemont, IL
13 SMART: Digital Marketing Website Design - Using cutting edge performance technology aligned with current SEO algorithms Hostmark System For every hotel, 25K send daily Paid Search - Utilizing platform for highest ROI to conversion SEM Targeted marketing to convert identified targeted customers Electronic Group Booking Tools Such as Cvent used to consolidate leads and effectively communicate with potential clients Social Media - Used to engage current customers and attract new through integrated branding campaigns Reputation Management Includes 24 hour monitoring utilizing multiple sources. Benchmarks operational performance against market competitors
14 SMART: WAY Rewards Program Incentive program designed to recognize and reward decision makers or companies who book volume lodging or F&B at HHG properties Administered through our online portal, providing 24/7 access and transparency for members Points converted to reward cash and loaded onto personalized Visa debit cards monthly Enrollment of members is at hotel s discretion to allow sales team members to utilize as a selling point to qualified companies or individuals
15 SMART: SalesLink HHG Internal program offers commission to Hostmark property associates for leads that are booked for another Hostmark property Encourages team members to Reach Out and connect with associates across Hostmark s portfolio Expands property sales network nationally 5% commission on Room Revenue 3% commission on F&B/catering
16 SMART: Marketing Tailored marketing communications & advertising programs deliver ROI CRM programs yield higher than the industry yield Social Media platform with dedicated home office staff support Website design & implementation Proven e-commerce programs that perform beyond benchmarks Distribution reach & network that crosses traditional barriers Media production & distribution services Hilton Garden Inn Yuma, AZ
17 SMART Revenue Management
18 SMART: Revenue Management Comprehensive positioning analysis Intelligence reporting RevExel, HHG s proprietary revenue management platform Distribution solutions for franchise & independent hotels Remote interface of all Central Reservation Systems to HHG Home Office Dedicated corporate support Hilton Garden Inn Yuma, AX
19 SMART: RevExel Unique proprietary revenue management platform which can be customized to compliment both independent & branded hotels; full and select service Simplifies the daily and weekly revenue management process by integrating weekly notes and meeting minutes along with a unique platform allowing for analysis of data Tracks historical, pace, segmentation, denials, price resistance and competitive pricing Unification of data and ease of analysis helps streamline and optimize revenue performance
20 Human Resources
21 Human Resources Unmatched training with major educational institutions Ulti Pro HR platform for portfolio administration HHG CareerLink recruitment platform Award & recognition programs Benefit administration HHG Promise program Gaia Hotel & Spa Anderson, CA
22 Human Resources: UltiPro Cloud-based platform for human resource management Provides unified system for recording HR, payroll, and talent management Easy online access allows managers and associates to track pay, request time off, view W-2 forms, and make changes to benefits Keeps a record of employee skills & education to further facilitate bringing talent up through our organization
23 Human Resources: Administration Compliance Associate Handbook Departmental Guides My Hostmark Job Descriptions/Training Guides Benefits Training & Development Online Training Career Development Manager/Leadership Sales/Marketing Webinars Franchise Annual Leadership Retention Recognition Engagement Feedback Recruitment
24 Human Resources: Promise Program Company-wide commitment to the Earth, our guests, and our local communities Ensures our mission and core beliefs are alive and well throughout our managed hotels Delivers on our promises to ensure the highest level of service & hospitality Initiates hospitality practices & policies based on sustainability we re thinking green Engages in meaningful communitybuilding & outreach programs Provides a safe environment for our guests as well as our associates Best Western O Hare s Head of Housekeeping Terry Bliznick handing out toys to refugee children staying at the hotel as part of its partnership with the International Organization for Migration
25 Accounting
26 Accounting ProfitMark proprietary business intelligence platform Centralized accounting system Customized financial reporting to meet institutional investor and regulatory needs. Internal & operational auditing Comprehensive property/casualty risk management plans Hotels receive support from regional controllers DoubleTree Suites by Hilton West Philadelphia Plymouth Meeting, PA
27 Accounting: ProfitMark Provides a daily updated snapshot of operations Real-time performance analysis means immediate operational decisions that impact optimal performance Integrates and collects all operational data for a highly detailed overview of a hotel s financial performance and future
28 Accounting: ProfitMark Custom Report Consolidations for Entire Portfolio Customized Dashboard Views Property Management System Interfaces Web-Based Ownership Access Integration/Reporting: Weekly STR Data Franchise Reports Property Performance Sales Production Real Time Accuracy
29 Accounting: ProfitMark Proprietary business intelligence platform provides a daily updated snapshot of operations Real-time performance analysis means immediate operational decisions that impact optimal performance Integrates and collects all operational data for a highly detailed overview of a hotel s financial performance and future Annual business plan Annual marketing plans Operational budget & results Forecasting STR Reports
30 Operations
31 Property Support Structure Vice President of Operations Sales & Marketing Leader Human Resources Regional Director of Revenue Management Hotel Regional Controller Facilities Management Food & Beverage Purchasing Information Technology
32 Operations Effective communications between HHG operating teams, hotel general managers and home office support teams. Nurtured brand relationships through quality inspections, GSI and benchmarked performance. Balanced scorecard through ProfitMark Optimal performance margins through effective management of labor, expenses, purchasing control Award winning hotels and resorts recognized for service experience, product & amenity design Holiday Inn Chicago Mart Plaza Chicago, IL
33 Food & Beverage Menu engineering & tailored design Award-winning, innovative restaurant concepts Food & beverage systems National vendor contracts Productivity & margin analysis beyond P&L Training & certification platform Carnivale Chicago, IL
34 IT, Purchasing, & Facilities Management
35 Information Technology Unmatched corporate support knowledge 24/7 System interfaces with HHG ProfitMark High-speed internet delivery experience Expansive PBX, PMS, POS knowledge Sales & catering enterprise solutions Payroll & HRIS solutions Energy management platforms Network systems & security platforms Collaborative network & solutions In-room entertainment & merchandising systems Point of entry and business center Embassy Suites Irvine, CA
36 Purchasing AVENDRA, a national purchasing network Full-scope support with controlled procurement Total portfolio operational spend exceeds $65M Interface with central accounting system & ProfitMark reporting Grand Seas Hostmark Resort Hurghada, Egypt Abbey Resort Fontana, WI
37 Construction / Renovation Favorable brand selections and market recommendations Proprietary project management systems Expedited capital invoicing and payables within ProfitMark Expansive vendor network of general contractors, interior designers & FF&E Successfully completed more than 200 major capital projects in last ten years Unmatched brand capital (PIP) mandate experience and workout In-depth experience and key relationships for licensing & permit protocol Holiday Inn Oceanfront Surfside Beach, SC Inn at Saint Mary s South Bend, IN
38 OUR MISSION To Honor Our Promises and Deliver Superior Results
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