SAP BusinessObjects Predictive Analytics. Antoine Chabert Product Management October 2016

Transcription

1 SAP BusinessObjects Predictive Analytics Antine Chabert Prduct Management Octber 2016

2 Legal disclaimer The infrmatin in this presentatin is cnfidential and prprietary t SAP and may nt be disclsed withut the permissin f SAP. This presentatin is nt subject t yur license agreement r any ther service r subscriptin agreement with SAP. SAP has n bligatin t pursue any curse f business utlined in this dcument r any related presentatin, r t develp r release any functinality mentined therein. This dcument, r any related presentatin and SAP's strategy and pssible future develpments, prducts and r platfrms directins and functinality are all subject t change and may be changed by SAP at any time fr any reasn withut ntice. The infrmatin in this dcument is nt a cmmitment, prmise r legal bligatin t deliver any material, cde r functinality. This dcument is prvided withut a warranty f any kind, either express r implied, including but nt limited t, the implied warranties f merchantability, fitness fr a particular purpse, r nninfringement. This dcument is fr infrmatinal purpses and may nt be incrprated int a cntract. SAP assumes n respnsibility fr errrs r missins in this dcument, except if such damages were caused by SAP s willful miscnduct r grss negligence. All frward-lking statements are subject t varius risks and uncertainties that culd cause actual results t differ materially frm expectatins. Readers are cautined nt t place undue reliance n these frward-lking statements, which speak nly as f their dates, and they shuld nt be relied upn in making purchasing decisins SAP SE r an SAP affiliate cmpany. All rights reserved. 2

3 This is nt Predictive Analytics!

4 Predictive Analytics is the cnsumer expectatin baseline!

5 Slve Real Business Prblems By Optimizing Resurces and Imprving Margins SALES & MARKETING OPERATIONS FRAUD AND RISK FINANCE AND HR OTHER SECTORS Churn Reductin Custmer Acquisitin Lead Scring Prduct Recmmendatin Campaign Optimizatin Custmer Segmentatin Next Best Offer/Actin Predictive Maintenance Lad Frecasting Inventry/Demand Optimizatin Prduct Recmmendatin Price Optimizatin Manufacturing Prcess Opt. Quality Management Yield Management Fraud and Abuse Detectin Claim Analysis Cllectin and Delinquency Credit Scring Operatinal Risk Mdeling Crime Threat Revenue and Lss Analysis Cash Flw and Frecasting Budgeting Simulatin Prfitability and Margin Analysis Financial Risk Mdeling Emplyee Retentin Mdeling Successin Planning Life Sciences Health Care Media High Educatin Public Sectr / Scial Sciences Cnstructin and Mining Travel and Hspitality Big Data and IT

6 What is Predictive Analytics Histrical data Autmatically detect recurrent behavirs Apply t new data Learn Apply Which data? Custmers Prducts Transactins Assets Which mdels? Churn Prpensity Risk Fraud Fr which LOBs? Marketing Finance Maintenance

7 Our Cre Value Prpsitin FAST EASE OF USE SCALE SAP INTEGRATION ALL-IN-ONE SOLUTION Minutes t hurs vs. weeks t mnths Autmated techniques using clicks ver cde Frm 10 t 1,000 s f mdels and data sets SAP HANA HCP Prepare I Mdel Deply I Autmate I Embed

8 Use the pwer f predictive analytics frm SAP Value prpsitin fr OEM partners N data science skills required! Create a clear cmpetitive differentiatr and new revenue streams with high value/roi features (churn, x-sell, recmmendatins, maintenance, etc.) Clse the skills gap between data scientists and business users Integrate autmated predictive mdeling capabilities int yur applicatins and build predictive mdels in minutes, nt weeks Tight r Lse cupling: Tight: Embed libraries directly int yur applicatin r call them remtely Lse: Embed predictive utcmes by using in-database scring 8

9 Use the pwer f predictive analytics frm SAP Value prpsitin fr OEM custmers Fr yur custmers, yur slutins will: Give t mre peple access t the insight they need in cntext, at the decisin pint Enable what-if scenaris in real time n the SAP HANA platfrm Accelerate decisin making and imprve business agility and utcmes

10 SAP Advanced Analytics Slutins Create, apply and manage predictive mdels Leverage the results f the predictive mdels SAP BusinessObjects Predictive Analytics Autmated Analytics / Predictive Factry Expert Analytics SAP HANA Applicatins (S/4 HANA, Fraud Management ) SAP Analytics (EPM, Business Intelligence ) Access and stre data, apply predictive mdels SAP HANA / SAP HCP Majr databases Autmated Predictive Library Predictive Analysis Library Other Native Libraries R Scripts Hadp (SQL Server, Oracle, Teradata, MySQL )

11 Supprt All Predictive Needs Autmated Analytics Expert Analytics End-t-end autmatin f yur predictive prjects. Custmizatin f the predictive prjects. Guided, pwerful data preparatin Extended supprt f SAP HANA Native libraries Fast deplyment Supprt R algrithms Predictive Factry t manage 1000s f mdels Drag and drp mdel creatin Business Analysts Citizen Data Scientists Data Scientists

12 The Predictive Factry Manage the lifecycle f predictive mdels Autmatically retrain, apply, test fr deviatin and frecast yur mdels. Rbustly embed Predictive Analytics at scale in business prcesses. Key benefits Manage thusands f mdels easily Autmate mdel refresh and applicatin N scripting needed Multi-User, cllabrative experience

13 SAP HANA Clud Platfrm predictive services Ready-t-be-integrated web services that delivers predictive analytics insights Dataset, Frecast, Key Influencer, Outliers, Scring equatin, What-if Highly specific web services that respnd t specific business needs All the data mining prcess is packaged inside the service and is hidden frm the user. Services are available n HCP t allw any existing r new applicatins n HCP t embed predictive analytics features. Simple t use SAP HANA Clud Platfrm predictive services are based n HANA Autmated Predictive Library (APL) 1 call 1 business need Results are understandable

14 Cnnectivity Prxy HCP predictive services Architecture HTTPS HCP Client accunt HCP Custmer Accunt SAP HANA Clud Platfrm predictive services Key Influencers Dataset Services Scring Equatin Outliers Frecast What-If Explratry Analytics Applicatins AppTApp SSO JDBC HCP Services SAP ID Cnnectivity HANA Instance APL Custmer Schema ML Schema APL

15 Embed Predictive Analytics in yur applicatin SAP BusinessObjects Predictive Analytics cmes with a cmprehensive API fr the Autmated mde. C++ Java A prprietary scripting language APL These allw pilting the Predictive Engine as if using the interface.

16 Reimagine The Entire Predictive Experience Tday Planned Innvatins Release 3.0 (Sapphire 2016) The rad ahead! 1st Firi-based cmpnent P Expert Mdels and Segmented Classificatin The Predictive Factry Manage 1000s f datasets and mdels High and Lw Tuch UX s Fr all users: newbies and experts Guided and Expert mdes </> Unify Mdel Creatin A B C Guided, Expert (PAL, R) Predictive IP Generic and specialized algrithms Cmplete HANA PAL Supprt Clud Easy t cnsume apps and micr services On Premise Hand in hand with SAP HANA and SAP BI HCP predictive services End-t-end cmpatibility with SAP HANA and SAP BI Mre HCP predictive Services, services in SAP HANA Simplify SAP HANA integratin Native Spark Mdeling Big Data Make sense f yur big data Supprt Vra, Expert Mdels based n Spark ML Lib assets Embedded in Prcesses and Apps Lcate predictive where business users are wrking Fraud Management S/4 HANA 2016 SAP AG. All rights reserved. - ROADMAP IS SUBJECT TO CHANGE.

17 High and Lw Tuch UX s Fr all users: newbies and experts </> Planned Innvatins This is the current state f planning and may be changed by SAP at any time.

18 Useful Links Key links SAP OEM Partner site Radmaps n SAP Service Marketplace SAP Cmmunity Netwrk Predictive Analytics Cmmunity SAP BusinessObjects Predictive Analytics 30 days Trial SAP BusinessObjects Predictive Analytics Where t g t prvide prduct feedback and ideas SAP Idea Place Predictive Idea Place Influence prgrams Sign up t ur newsletter