The Innovation-Driven Enterprise High-Tech Forum at SAPPHIRE NOW, May 15, 2013

Transcription

1 The Innovation-Driven Enterprise High-Tech Forum at SAPPHIRE NOW, May 15, 2013 Tony Pagliarulo, COO/SVP of IT, EMC Mike Wendell, SVP, Industry Solutions SAP

2 11 lines of business Industries strategy at SAP Cloud lications Analytics Mobile Database and Technology technology 24 industries Powered by SAP HANA Products Solutions Customer value 2013 SAP AG or an SAP affiliate company. All rights reserved. 2

3 High tech Convergence of four key technology trends Connectivity Smartphones outsell PCs. By 2013, more than 15 billion devices will be connected to the Internet using a mobile device. Big Data Data volume doubles every18 months, with 85% of that data contained in business domains. Cloud 80% of new software offerings were available as cloud services in Cloud first is key message. Social media More than 1 billion people access social networks. Facebook overtakes Google as the most visited Web site. Consumerization of IT 2013 SAP AG or an SAP affiliate company. All rights reserved. 3

4 High-tech industry strategy at SAP Run even better 1. Product innovation and sourcing 2. Demand-driven supply planning 3. Manufacturing and fulfillment 4. Multichannel sales and marketing 5. Customer service and field repair Know the future enterprise 1. Innovations in products and manufacturing 2. Supply chain dynamics and priorities 3. Market trends and the global economy Analytics lications Real-time High-tech enterprise Mobile Cloud Technology 2013 SAP AG or an SAP affiliate company. All rights reserved. 4

5 Transform Business with an Innovation-Driven Enterprise Tony Pagliarulo SVP, Chief Operating Officer EMC Global IT 5

6 Agenda EMC s IT Transformation The PROPEL Project PROPEL Virtual Infrastructure Big Data Analytics Takeaways 6

7 EMC s Mission To Lead Customers And Partners On Their Journey To Hybrid Cloud Computing 7

8 Serial Innovator, Market Consolidator 10-Year $31.5B Investment In Market Leading Technology M&A $16.6B R&D $14.9B 2003 AND BEFORE ENTERPRISE STORAGE 2005 INFORMATION LIFECYCLE MANAGEMENT 2009 JOURNEY 2007 TO THE INFORMATION CLOUD & VIRTUAL INFRASTRUCTURE 2013 CLOUD & BIG DATA 8

9 EMC IT At A Glance INTERNAL USERS IT ENVIRONMENT BUSINESS APPLICATIONS VIRTUALIZATION ,000 5 DATA CENTERS, 960 TB STORAGE ~400 2,000 Physical Servers ,000 4 DATA CENTERS, ~13 PB STORAGE ~500 ~10,000 OS IMAGES 92% VIRTUALIZED Finalist 9

10 Our Cloud Transformation Journey Infrastructure Focus lications Focus Business Focus 75% $157M 92% C A P E X S A V I N G S % VIRTUALIZED 15% 35% 50% $66M O P E X S A V I N G S 92% O S I M A G E S V I R T U A L I Z E D 95% MISSION CRITICAL A P P L I C A T I O N S V I R T U A L I Z E D IT-Owned lications Virtualize Mission Critical lications 75% INFRASTRUCTURE U T I L I Z A T I O N IT-As-A-Service

11 IT As A Service Framework User Experience As A Service Software As A Service Platform As A Service Infrastructure As A Service VIRTUALIZED D E S K T O P S MISSION CRITICAL A P P L I C AT I O N S BIaaS/ BIG DATA P R I V A T E CLOUD Line Of Business lications APPLICATION INTEGRATION C L O U D CHOICE COMPUTING Pervasive Mobility P U B L I C CLOUD O F F E R I N G S MOBILE APP PLATFORM Enterprise Store S c a l a b l e, E x t e n s i b l e, Tr u s t e d 11

12 Agenda EMC s IT Transformation The PROPEL Project PROPEL Virtual Infrastructure Big Data Analytics Takeaways 12

13 The Case For Change Business Drivers EMC PAST Single-product Hardware Business Direct-sales Model For Enterprise Customers Small Manufacturing Supply Base Focused On Keeping Up With Growth Dramatic Business Model Change Continuous Acquisition Strategy Increased Need For Agility E M C T O D A Y DIVERSE BUSINESSES Hardware, Software, & Service Businesses Over 24 Product Families DIRECT & INDIRECT SALES CHANNELS ACROSS MARKET SEGMENTS Expanding Customer Segments SMB/Mid-Market Focus GLOBAL MANUFACTURING SUPPLY BASE Over 50 Suppliers Across The World Contract Manufacturing BUSINESS SIMPLIFICATION Improved M&A Integration Leaner Operating Structure COST- CONSCIOUS COMPANY STRATEGY Do More With Less Flexible & Common MOVING DOWN MARKET High Volume / Low Touch Model Decreasing Order Size 13

14 The Case For Change Technology Drivers ERP Interface Utilization percent of Capacity 150% 100 Risk Zone Risk Zone* 2011 S&OP (BRM bookings/ shipments) General ledger close Release for Shipping Order entry Order processing Receivables Invoicing Revenue recognition Genealogy Shipment processing Highly Customized, Complex, & Costly Legacy Infrastructure Increased Platform Agility Required By Business Evolution And Acquisition Integration Release for shipping Order entry Shipment processing

15 SAP Is A Great Fit For EMC! Robust Capabilities With Industry Specific Best Practices Out Of The Box 90% Match To EMC s Business Requirements* Strong Integration & MDM Structure Flexible BI Architecture Platform For Mobility *SAP s is committed to ERP/CRM platforms and has invested heavily $11B+ over the last 5 years! 15

16 PROPEL Overview ALIGN Transform EMC s Core Business Functions 125 Business Processes Redesigned EXECUTE 470 VIRTUAL HOSTS 65 INTEGRATED APPLICATIONS 20 MODULES PREPARE 103 TRAINING CLASSES 1,200 BUSINESS SUPER USERS BUSINESS SIMULATION AT 18 GLOBAL SITES DELIVER 40,000+ END USERS 316 GLOBAL SITES 4 DAY FLASH CUTOVER 16

17 SAP Modules Landscape GL Financial Accounting Asset Account. AP ERP CENTRAL COMPONENT (ECC) AR Bank Account. Sales and Distribution Materials Management Quality Management Localization Commissionaire Nota Fiscal FINANCIAL SUPPLY CHAIN MGMT (FSCM) Credit Management Cash Management & Liquidity Planning BUSINESS PLANNING & CONSOLIDATIONS (BPC) Business Planning Consolidation Overhead Costs Financial Control Product Costing Logistics Profit Analysis General Transport. Warehouse Organization Mgmt. Project Systems Environmental Health & Safety High Tech Production Planning (PP) General SUPPLIER RELATIONSHIP MANAGEMENT (SRM) MDM Catalogs Self Service Registration Self-Service Procurement Sourcing (RFx/Auction) Product Lifecycle Mgmt (PLM) Integrated Prod Development BO REPORTING HANA Product Compliance BW Product Safety SPRC MDM HUB Product Hub Available to Promise ekanban Planning THIRD-PARTY APP. Vertex SUPPLY CHAIN MANAGEMENT (SCM) Advanced Planning & Optimizer (APO) Demand Planning Supply Network Planning Supplier Network Collaboration Global Available to Promise Deployed Potential Agile / Future Release Incremental capability Note: This is not the full SAP landscape 17

18 PROPEL Project roach PEOPLE PROCESS DATA TECHNOLOGY Global Team of A players Business Led Program Strong Governance Focus On Change Management & Communications No Core Software Modifications <60 Unique Enhancements Follow The Sun Delivery Model On Time, On Budget, Global Big Bang Purged, Archived, Cleansed, & Converted > 100M Records Data Governance & MDM Tools Big Data Analytics Self Service Reporting First SAP Virtualized lication Of Its Size Developed lication Integration Cloud (AIC) Analytics Enabled By BAaaS & Greenplum 18

19 Agenda EMC s IT Transformation The PROPEL Project PROPEL Virtual Infrastructure Big Data Analytics Takeaways 19

20 MONITORING MANAGEMENT SOA GOVERNANCE PROPEL: Mission Critical LOB lication Fully Virtualized on Vblock Time to Deployment 27 Months from Analyze To Go-Live New Capabilities Next Generation Manufacturing / Supply Chain/Finance Over 500+ Virtual Hosts Built To Support 9 SAP Landscapes lication Performance: 20x QTO Performance Gains FAST VP for Response Time / lication Performance Prod Size Environment < 3 days Data Integration AIC Architecture Built On Top Of Vfabric / Spring Common Data Model Reusable User Experience Integrated Business Processes Mobile BI SAP HANA for Data Performance Legacy lications lication Integration Cloud (AIC) SAP lications Database >60 LEGACY SYSTEMS TRANSFORMATION RELIABLE MESSSAGING ERP CENTRAL COMPONENT SUPPLIER RELATIONSHIP MANAGEMENT INTEGRATION ORACLE NON-RAC DATA FABRIC BUSINESS PLANNING & CONSOLIDATION BUSINESS WAREHOUSE ADAPTERS WEB SERVICES BATCH SUPPLY CHAIN MANAGEMENT FINANCIAL SUPPLY CHAIN MANAGEMENT SQL SERVER 20

21 Vblock for SAP lications Technology Highlights Vblock Components Cisco UCS Blades Powered By Intel Nehalem Cisco Nexus 5000 / 7000 Switches EMC VMAX, VNX Or Celerra Storage VMware vsphere 5.x lication / Database Benefits All 10 GB Backbone/Nehalem Processors Virtual And / Or Physical Configurations Dedicated SAN & Network Infrastructure High Consolidation Ratios Operational Benefits CPU, Storage And Virtual Layer Repurpose Physical To Virtual As You Move To Cloud Oracle RAC to Single Instance Use Case Architecture Oracle MS 21

22 Business Continuity / DR Integration ERP Integration ERP MS Oracle Hopkinton SRM For VMs VMware SRM And EMC SRDF For Disaster Recovery SRDF For Storage Oracle MS Durham 22

23 lication Integration Cloud Integrate Across All EMC lications Partners SaaS Platforms EMC PRIVATE CLOUD Common Data Model Monitoring & Management ERP Integration, Batch, Web Services APPLICATION INTEGRATION CLOUD Enterprise lications CRM Data Warehouse Legacy s Server vfabric Data Fabric New s Social Mobile 23

24 Agenda EMC s IT Transformation The PROPEL Project PROPEL Virtual Infrastructure Big Data Analytics Takeaways 24

25 Big Data Analytics Tools & Consulting DATA SCIENTIST COLLABORATION TRAINING SOLUTION DESIGN/ DEVELOPMENT VISUALIZATION REPORTING DASHBOARDS Analytics PREDICTIVE PLANNING / WHAT-IF T E X T ANALYTICS Big Data Platform STRUCTURED UNSTRUCTURED Data Governance Data Sources TRANSACTIONAL D A T A D A T A QUALITY MASTER DATA MANAGEMENT MACHINE D ATA SOCIAL EXTERNAL D A T A INTEGRATION O T H E R S 25

26 Big Data Reference Architecture HANA Solution Manager BOBJ HINDSIGHT TO INSIGHT Unified Analytical Platform SAP ebus SQL Fire SAP BW GP DB/HD GP DB/HD OBIEE MSFT Reports Visual Explorer Tableau Reporting Tool Business Analytics As A Service Multi-Platform Data Integration Seamless Visibility From Aggregated To Transactional Detail Master Data Analytic Workspace SAS Visual Analytics Tool Optimized For Consumption SFDC Global DW Analytic GP DB/HD Workspace Analytic GP DB/HD Workspace SAS Analytics R + Madlib + Collaborative Analytic Tools Advanced Data Scientist Services Local Data BAaaS Mobile Access Deployed Globally 26

27 Why SAP HANA? Business Requirements Heavy Reporting Needs During EOQ Quote To Order To Ship Business Process Eliminate Performance Risk During EOQ Operational Reports On ECC Meet Critical Real-time Reporting Requirements Considerations SAP Suite Accelerator / BW On HANA /SAP HANA Modeling Studio Leverage SAP System Landscape Transfer (SLT) To Replicate Data Road Ahead Addressing Real-Time Operations and Analytics HANA Modeling Studio & COE Building HANA as a DB Platform Roadmap BW, CRM, Business Suite SAP Scale-Out Size SAP HANA Software With SLES OS Preinstalled Cisco UCS B440 M2 Blade Servers 4 x 2.4 GHz Intel Xeon E CPU 512 GB 1066 MHz RDIMM EMC Tiered Storage Scales 4 To 16 blades Incremental Addition of Servers 27

28 Agenda EMC s IT Transformation The PROPEL Project PROPEL Virtual Infrastructure Big Data Analytics Takeaways 28

29 PROPEL Technology: Driving Value PLATFORM OS INTEGRATION ERP 5X 4X FASTER DEPLOYMENT LESS STAFF RESOURCE TIME BETTER SCALABILITY LOWER COST 5X 3X DELIVERED AT $11M SAVINGS 29

30 PROPEL Results PERFORM Q3 12 RECORD VOLUMES >150% PERFORMANCE INCREASE 5X SCALABILITY 20X INTEGRATION THROUGHPUT STANDARDIZE SINGLE GLOBAL I N S T A N C E CROSS DIVISONAL PLATFORM SIMPLIFY 65 LEGACY APPS RETIRED 450 POINT-TO-POINT INTERFACES R E D U C E D T O 125 AIC INTERFACES BUSINESS DATA INSIGHT QUALITY 30

31 Sustaining The Results Simplify To Scale FLEXIBILITY Implementing First SAP Upgrade In May Simplified Acquisition Integration SYSTEM Highly Scalable, Flexible Solution Designed For Growth Avg Response Time <3 Secs For Critical Transactions FUTURE RELEASES Currently Enabling PS And RSA On The Platform Go To Market Enablement Program Begins In Q2 31

32 Lessons Learned OPERATIONAL ORGANIZATION USER EXPERIENCE INFRASTRUCTUR E PROCESS OPTIMIZATION Establish Your BASELINE CHALLENG E Status Quo Maintain FOCUS TRANSFOR M Your Org BUILD Your Cloud MEASURE Results Takeaways 32

33 EMC IT Proven 33

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