Integrated Media Planning Guide

Transcription

1 Integrated Media Planning Guide

2 2013 Content Calendar Week 1 Week 2 Week 3 Week 4 Week 5 Imaging Pipettors Equipping Your Lab Biobanking Epigenetics Dyes & Stains January February March April May June Chromatography Data Systems Pipetting Incubators Modeling Software Liquid Handling Forensics Lab Appliances Fume Hoods Gel Analysis Sequencing HPLC Data Management Electrophoresis Chromatography Synthetic Biology Centrifuges Incubators Microarray Instrumentation Reagents Imaging Microarrays Chromatography Columns Imaging Software Cancer Research Data Analysis Pipettors Centrifuges Microarray Media Economic Development LC/MS Imaging Software Protein Analysis in vivo Imaging Trade Shows SLAS 2014, 1/18-22, San Diego AAFS, 2/18-23, Washington Pittcon, 3/17-21, Philadelphia AACR, 4/6-10, Washington ACS Spring, 4/7-11 New Orleans Experimental Biology, 4/20-24 Boston BIO, 4/22-25 Chicago PCR Personalized Medicine Fume Hoods/Biological Safety Cabinets Lab Appliances PCR Sample Prep Ion Chromatography LIMS RNAi Cameras ASM, 5/18-21, Denver Bioagriculture Bioreactors Automated Liquid Handling Sequencing Antibodies Chromatography Blotting Chemistry Software Webinar Lab Automation PCR Liquid Handling Stem Cell Research Mass Spectrometry Informatics Affinity Chromatography Automated Liquid Handling ASMS, 6/9-13, Minneapolis Week 1 Week 2 Week 3 Week 4 Week 5 Trade Shows Shakers/Stirrers Cameras 3D Cell Culture Liquid Handling Transfection July August September October November December High Performance Computing NMR Biofuels HPLC AACC, 7/28-8/1, Houston M&M, 8/4-8, Indianapolis Lab Automation Clinical Applications Homogenizers Blotting Testing Kits Chromatography Columns mirna High Content Analysis Electronic Lab Notebooks Lab Safety Refrigerators/Freezers Biological Safety Cabinets Informatics Cloning Sample Storage sirna LC/MS Chemistry Software in vivo Imaging Stem Cell Research Buying Trends Liquid Handling Mixing Equipment UHPLC Lab Automation qpcr Data Analysis Gene Expression Spectrophotometers Electrophoresis LIMS Assay Apparatus Neuroscience Plate Readers Accessories Plate Readers Next Gen Sequencing Best Products Awards Peptides Cell Biology HPLC Filters/Filtration Cell Signaling Sequencing Chromatography Accessories Signal Transduction Cell Lines Data Acquisition ACS Fall, 9/8-12, Indianapolis SFN, 11/9-13, San Diego ASCB, 12/14-18, New Orleans Webinar Microscopy Protein Analysis Epigenetics Assay Development Imaging Cell Biology

3 Advertising Rates Advertising Options & Rates Bioscience Technology s website can help you meet your strategic marketing goals, including brand/company awareness, lead generation, traffic building, product introduction, and technological education. Numerous sponsorship options are available, including customized exposure packages. Ad Specs File format:.gif,.jpg,.swf, or redirect tags (.gif can be animated). Maximum file size: 90kb. Rich Media: looping animation and Flash included. Other rich media quoted upon request. When sending in Flash, include.fla file (for lead tracking),.swf, and alternate.gif or.jpg. Be sure to include linking URL for ad units. Expandable Ads Two files are needed (closed and open).jpg or.swf (.swf should have as little action scripting as possible). Maximum file size is 90kb each. Bioscience Technology will add the close & click URL redirect tags. Additional Advertising Options & Rates Roadblock Ad: 640 x 480, appears as site is launched prior to home page: $4,500 net per month Billboard (NEW): 620 x 300, appears on all secondary pages CPM: $68 Additional Custom Opportunities: Exclusive sponsored content sections, manufacturer microsites, multimedia opportunities and more. Leaderboard: 728 x 90 pixels CPM: $40 Expandable Leaderboard: opens to 728 x 180 CPM: $55 Expandable Billboard 970 x 30 pixels closed 970 x 418 pixels open CPM: $55 Peel Back Ad 100 x 100 pixels closed 500 x 500 pixels open $5,000 net per month Boombox Ad: 300 x 250 pixels CPM: $40 Expandable Boombox Opens to 500 x 250 pixels CPM: $55 Video Boombox Ad: CPM: $45 All rates are net.

4 Daily Newsletter Bioscience Technology Daily Bioscience Technology s daily enewsletter provides updates on the news of the day, new products of importance that can make a difference in researchers labs, and relevant information, technologies, and featured segments to keep readers informed on a day-to-day basis. The Daily is deployed to 32,618 subscribers with an average open rate of 23.5%. The average click-thru-rate is 6.4%. Sponsorships are available on a weekly basis Monday Friday (5 deployments). In addition to a full week of exposure and branding, advertisers receive complete contact lead information for all readers that click on their ads, including name, title, company name, and address, and telephone and information if available. New Responsive Design The Bioscience Technology Daily is designed for readability. Our new responsive design allows for easy viewing on any mobile device as it automatically adapts to the size of the screen on which it s being displayed. Editorial content and advertising is presented in a readable and engaging manner for all readers. Your ad message will retain its impact wherever it appears. Ad Sizes/Positions: Boombox (300 x 250 ad, 50-character/7-word headline, 50 words of text, and link) Text & Image Ads (50-character/7-word headline, 50 words of text, 180 x 150 pixel image, and link) All positions will accommodate either ad size Rate for All Positions: $2,695 net per week (5 deployments) Boombox/Text Ad t display Responsive design mobile display u Ad Specs: Maximum file size 30kb. File type.gif,.jpg, or redirect tags (.gif can be animated). Text & Image Ad

5 Webcasts Sponsored Webinar Opportunities Bioscience Technology s professionally planned educational webcasts result in highly successful, well-attended sessions covering topics that affect scientists and engineers. Each engaging, interactive forum features an expert panel and an interactive audience via live Q&A and polling. Webcast sponsorships provide a dynamic marketing solution that accelerates your lead generation process and drives actionable results. Webcast sponsors benefit from a highly-visible interactive marketing campaign that includes print advertising and comprehensive branding via the web and electronic newsletters, as well during the live event. Sponsors also receive complete registration and attendance data for the live date and subsequent ondemand viewing period when electronic design engineers can experience the webcast when its convenient based on their busy schedule. Exclusive and shared sponsorship events are offered. Webcast Topics Planned for 2013: Automating Your Lab PCR Informatics Imaging Lab Safety Epigenetics The Webcast series is just one of the many informative and valuable tools found at Bioscience Technology can also work with you to develop custom webcasts based on your suggestions and expertise. Your representative can work with you to help you position your company as a thought leader with a cost-effective sponsorship of a turnkey Bioscience Technology Webcast.

6 Custom E-Marketing & Research Bioscience Technology offers several options of custom e-marketing. Whether you re looking for a monthly contentbased sales vehicle to send to your customer base, or a one-time lead-generating enewsletter, our staff is ready to assist you. Some custom marketing opportunities include our full electronic mailing list; others may exclude optouts third-party e-lists. Exclusive Enewsletter Sponsorship This enewsletter is developed by our editors based on your product or application areas. Content is culled from the pages of Bioscience Technology or other Advantage Business Media Science publications. Advertising/Sponsor content is included and sent to the entire electronic mailing list. This cost-efficient marketing approach leaves a lasting impression to readers, and also supplies your company with instant results. Custom Enewsletter Sponsorship Custom enewsletters give our advertisers more freedom in terms of supplying all or a portion of the content, along with advertising material. Custom sponsorships are limited to third-party mailing lists. E-Marketing Blasts Exclusive e-marketing blasts allow you to add significant stopping power and impact to your sales and marketing campaign. Your personalized e-blast will help you educate and inform a top-level audience of Bioscience Technology subscribers and build excitement with an opportunity-specific message. Webinars Single-sponsored Bioscience Technology webinars give you 100% share-of-mind with our audience and help you generate a high quantity of high-quality sales leads with complete contact information. Each professionally planned educational webinar result in highly successful, well-attended sessions covering topics relevant to our audience. Webinar sponsors benefit from a highlyvisible interactive marketing campaign that includes print advertising and comprehensive brandingvia the web and electronic newsletters, as well during the live event. Virtual Focus Groups Bioscience Technology s Virtual Focus Groups deliver unique access to our audience, allowing you to gain valuable marketing intelligence. This live interactive environment gives you the chance to present live polling questions to participants and communicate additional information that will assist in your marketing research. Virtual Focus Groups can be used to determine future product attributes, gain insight into current product use, segment target markets, and promote other initiatives key to your company. Your sponsored 30-minute event will benefit from a complete marketing campaign, including print, enewsletter, website, and e-marketing support.

7 Publishing Team Editorial, Sales, and Production Staff Publishing Headquarters 100 Enterprise Drive, Suite 600 Box 912 Rockaway, NJ Group Publisher Liz Vickers Editor-in-Chief Robert Fee Associate Publisher Brian O Rourke brian.orourke@advantagemedia.com Print Production Manager Mary Jean Jones maryjean.jones@advantagemedia.com Web Production Specialist Joe Barrett joe.barrett@advantagemedia.com Administrative Assistant Ana DaCosta ana.dacosta@advantagemedia.com