2018 Media Kit. Syracuse. The Hamburg. Reporter PENNY PRESS 1 PENNY PRESS 4 XNSP83797 SP82342

Transcription

1 2018 Media Kit XNSP83797 SP82342

2 Welcome to the Nebraska Group In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. GateHouse Media NE Holding Inc. has been serving residents of Southeast Nebraska, Southwest Iowa, and Northeast Kansas for over 100 years. Often called the Nebraska Group, it is the proud publisher of the Nebraska City News-Press, Journal-Democrat, Hamburg (Iowa), Penny Press 1 and Penny Press 4 which is based out of Hiawatha, Kansas. News and information is also provided online at ncnewspress.com, journaldemocrat.com, and hamburgreporter.com. The Group is continually expanding its product lineup from the newspaper, area resident guides, and website, to other products and services such as ThriveHive, a leader in digital marketing.

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

4 Market Profile Otoe and Johnson County, NE & Fremont County, IA Johnson Otoe Fremont Nebraska City Hamburg Gender Men 11,405 52% Women 10,731 48% Age Median Age: ,375 24% ,205 14% ,490 16% ,066 45% Base: Total Adults - 22,136 Education (adults age 25+) College Graduate 6,196 31% Some College, no degree 4,272 22% High School Graduate 7,487 38% Other 1,854 9% Total Population 28,265 Total Households 11,326 Average Household Income $68,280 Employment (population age 16+) Executive/Professional/Mgr. 10% Office/Administrative Support 8% Sales 5% Healthcare 5% Services 22% Own a Home 8,356 74% Household Income Under $35,000 3,516 31% $35,000-$49,999 1,788 16% $50,000-$74,999 2,360 21% $75,000+ 3,662 32% Children at Home 3,370 30% Base: Total Households - 11, Nielsen - Otoe, Johnson Counties, NE & Fremont County, IA

5 Consumer Spending Total Annual Consumer Spending $537 Million We will help you increase your sales. Key Consumer categories Expenditure (in millions) Apparel $15 Computers, Software & Accessories $4 Education $8 Household Furnishing and Appliances $17 Health Care $59 Groceries $52 Automotive - All $117 Pet Related $8 Sports & Recreation $7 Travel $20 Dining Out $ Environics Analytics, Otoe, Johnson Counties, NE & Fremont County, IA

6 Reach News Press News PressJournal-Democrat News Press Journal-Democrat News Press Journal-Democrat News Press Journal-Democrat PENNY PRESS 1 Journal-Democrat PENNY PRESS 1 PENNY PRESS 1 PENNY PRESS PENNY 4 PRESS 1 PENNY PRESS 1 Print & digital newspaper delivers 10 6out of shoppers. Digital Traffic ncnewspress.com Average Monthly Traffic Page Views 46,900 Unique Visitors 14,300 journaldemocrat.com Average Monthly Traffic Page Views 15,300 Unique Visitors 10,600 hamburgreporter.com Average Monthly Traffic Page Views 14,336 Unique Visitors 10,948 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers. Google Analytics Aug 2017

7 News Press News Press News PressJournal-Democrat News Press Journal-Democrat Journal-Democrat Journal-Democrat News Press PENNY PRESS 1 Journal-Democrat PRESS 1 PENNY PRESS 1 PENNY PRESSPENNY 4 PENNY PENNY PRESS 4 PRESS 1 PENNY PRESS 1 Multi-Media Solutions one source We are the for your customized solution OFFICIAL FAIR BOOK for the 142nd... Fun for the Whole Herd GermanFest 2015 Page 12 Page 24 applejack MONDAY, SEPTEMBER 14, 2015 All DayEvents Senior Citizen & Handicap Parking available FirstBank of Nebraska Parking Lot Main Street Wackiness th Street Register at Kiosk It s more than a one-w weeekend festiv festival. It s an entire worthy of celebration. on seeaasoon We love the hustle and bustle that the annual Applejack Festival brings to Nebraska City but the magic of the fall season stretches far beyond just one weekend in September. Sundays, September 27 - October er 25: Living History Days at Arbor Lodge Historical Walking Tours of Information at GermanFest Kiosk Register for Cash Drawing ($100. $75. $50) GermanFest Kiosk Sponsored by FirstBank of Nebraska Check us out October 3-4: Tree Climbing Weekend at the Tree Adventure October 11: Oktoberfest at the Historic Barns Att Arbor Day Farm, the apples and adventure October 17: Scout Day at the Tree Adventure sea last allll fall season, and we invite you to share in October 25: No-Scare Halloween Weekend this entire season sea worthy of celebration. at the Tree Adventure and Arbor Lodge +') /.*$/.(. XiYfiXp]Xid%fi^&ZXc\eXi PAGE GRADUATION G ermanfest syracuse_germanfest Thanks to Area Economic Development Corporation for keeping GermanFest Litter Free. Sponsored in part by Otoe County Visitors Committee Saturday, July 11 7:00 St. Paulinus Catholic Church Pancake Breakfast 5th St & Midland St 7:30 GermanFest 5K Run and Youth Run Begins at Williams Park (near 12th & Chestnut) 9:00 10:30 Bingo Post Home, 527 5th St Sponsored by VFW Auxiliary 9:00 GermanFest 3 Locations: 5th Street; FirstBank of Nebraska (lower Level); Otoe Co Fair Center, (2nd & Thorne, next to Show & Shine) 9:00-11:30 Show & Shine Car Show Registration 3rd St between Midland St & Thorne St Otoe County Fair Grounds 10:30 Kinder Parade 5th St & Plum Theme Sponsored by Baylor Evnen Curtiss Grimit & Witt LLP 11:00 Grand Parade 5th St & Plum 11:00 Luncheon - Green Room 5th Street Centre Sponsored by United Methodist Church 11:00 3:00 Show & Shine Car Show 3rd St between Midland St & Thorne St Otoe County Fair Grounds Awards at 3:00 Saturday, July 11 a City, Nebrask a Nebrask July 2015 Saturday, July 11 12:00 2 Block Beer Garden Opens 5th St between Thorne & Mohawk St Wristband Purchase Required 12:00-4:00 Otoe County Museum of Memories 336 Poplar 4:30 Pull - FirstBank of Nebraska Drive thru Sponsored by KanEquip Inc.; Keim Farm Equipment; Stutheit Impl; and FFA 12:00-4:00 Wine Tasting by, Whiskey Run Creek Winery, Brownville, NE The Beer Stein, 5th St & Mohawk 12:30 Free Watermelon Feed 5th St & Midland St Sponsored by Midwest Farmers Cooperative 5:00 RibFest 5th St & Midland Sponsored by Countryside Bank & area businesses 1:00 5th St & Thorne St - Dog Fashion Show 5th St & Thorne Stfollowing the r Both Sponsored by Professional Property Valuations 9:00 Street Dance Wristband Purchase Required 5th St & Midland St 5:00 Kim Eames 5TH S& Midland 6:30 Greg Blecha Trio 5th St & Midland St Sunday, July 12 10:00 Community Church Service 1:00-4:00 KinderFun FirstBank of Nebraska Drive thru 11th St & Mohawk St Sponsored by CMH Community Sponsored by Ministerial Memorial Hospital & Committee Dental Center 11:00 Ice Cream Social and Meal 2:00 Helmat Tanzer dancers & 7th St & Plum St Die Singender Wandered Singers Green Room 5th Street Centre 12:00 BurgerMeister Open golf Sponsored by Potash Corp, Tournament PCS Phosphate, County Club Weeping Water 3-PERSON STAGGERED SCRAMBLE 3:30 Fest Keg Tapped CALL SCC: (402) th St & Midland St Wristband Purchase Required TO ENTER GermanFest F Fun for the Herd Whole MAY 2015 Congratulations 2015 PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage DIGITAL SOLUTIONS ncnewspress.com journaldemocrat.com hamburgreporter.com ThriveHive We deliver shoppers to your business.

8 Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with custom advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables amplification of your marketing message and builds valuable audiences. Promotions also have the ability to generate leads as well as in-store traffic. DESIRED AUDIENCE QUALIFIED LEADS DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

9 Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it? It s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design! But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers. Get started today! Contact your representative for current rates and additional details. What s new? Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Why do you need it? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. ADS LOAD AS USERS SCROLL THROUGH THE PAGE #IMPRESSIONS = #VIEWS! HIGHER IMPACT AD UNITS + FRESH, CLEAN ENVIRONMENT + CROSS PLATFORM PRESENCE = POWER FOR YOUR BUSINESS!

10 ThriveHive Everything you need to market your business online Digital marketing solutions for local businesses About ThriveHive ThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses. Why ThriveHive Our expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us and stay with us. Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before Google AdWords Premier Partner. We re part of a select group of strategic partners that meet Google s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns Dedicated advisors committed to your success. ThriveHive s dedicated digital marketing team works to build stronger communities by driving the success of local small business Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition An extension of your team. We know your time is valuable - that s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard ThriveHive at a Glance EST Voted 1st Place Named Best Digital Agency 30+ Years Experience in SEM Recognized leader in SMB Digital Solutions Full suite of Digital Marketing Solutions including: Guided Marketing Platform Display Advertising Social Media Marketing Searching Engine Marketing Search Engine Optimization Marketing Better Website Local Listings Builder 15K+ Custom campaigns run 190K+ Small and medium businesses served Customized digital advertising solutions also available

11 Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.

12 The Nebraska Group provides unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us ncnewspress.com journaldemocrat.com hamburgreporter.com (402) Penny Press (785)