Contact us today

Size: px

Start display at page:

Download "Contact us today"

Cathleen Townsend
6 years ago
Views:

1 2018 Media Kit Contact us today

2 Welcome to the Norwich Bulletin In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. The Norwich Bulletin has been serving the news and information needs of the Greater Norwich Region since 1791, making it one of the area s most powerful and respected institutions. The scope of our coverage, like our readership, extends well beyond the city in which we are published. The Bulletin is the dominant advertising medium in this area, with unsurpassed market reach. Connecticut s Growth Corridor, located comfortably between Boston and New York in Eastern Connecticut, is a wonderful place to live, offering a unique blend of New England country and city-centered cultural activities. High employment and low housing costs, combined with higher than average household incomes help strengthen the retail base. Household projections indicate the Greater Norwich area is central to Connecticut growth. Growth & employment treads fueled by two of the world s largest casinos, the Mohegan Sun in Uncasville and Foxwoods in Ledyard.

GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE

ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL

TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

155,526 50% Age Median Age: 49 18-34 87,785 28% 35-44 44,551 14% 45-54 52,356 17% 55+ 123,698 40% Base:

54,709 20% High School Graduate 84,387 31% Other 25,501 9% Employment (population age 16+)

11% Office/Administrative Support 7% Sales 6% Healthcare 6% Services 22% Own a Home 102,149 68% Household

4 Market Profile Windham and New London Counties, CT Windham New London Windham New London Norwich Total Population 383,928 Total Households 149,942 Average Household Income $89,983 Gender Men 152,864 50% Women 155,526 50% Age Median Age: ,785 28% ,551 14% ,356 17% ,698 40% Base: Total Adults - 308,390 Education (adults age 25+) College Graduate 104,625 39% Some College, no degree 54,709 20% High School Graduate 84,387 31% Other 25,501 9% Employment (population age 16+) Executive/Professional/Mgr. 11% Office/Administrative Support 7% Sales 6% Healthcare 6% Services 22% Own a Home 102,149 68% Household Income Under $35,000 36,199 24% $35,000-$49,999 16,046 11% $50,000-$74,999 27,830 19% $75, ,867 47% Children at Home 47,403 32% Base: Total Households - 149, Claritas, Windham, New London Counties, CT

Consumer Spending Total Annual Consumer Spending $9.

Key Consumer categories Expenditure (in millions)

Education $325 Household Furnishing and Appliances $305

Pet Related $99 Sports & Recreation $164 Travel $431

5 Consumer Spending Total Annual Consumer Spending $9.7 Billion We will help you increase your sales. Key Consumer categories Expenditure (in millions) Apparel $344 Computers, Software & Accessories $78 Education $325 Household Furnishing and Appliances $305 Health Care $806 Groceries $794 Automotive - All $1,630 Pet Related $99 Sports & Recreation $164 Travel $431 Dining Out $ Environics Analytics, Windham, New London Counties, CT

Reach Print & digital newspaper delivers 10 6out of shoppers. norwichbulletin.

4 million Unique Visitors 320,300 Google Analytics Aug 2017 Print & Digital Reach 63% of Total

Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50,000+ 65% of

6 Reach Print & digital newspaper delivers 10 6out of shoppers. norwichbulletin.com Average Monthly Traffic Page Views 1.4 million Unique Visitors 320,300 Google Analytics Aug 2017 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers.

Multi-Media Solutions Home T o w n s p o T l i g h T o n L e d

voting ledyard BOULDER TRAIL, NORWICH 8 Boulder Trail, Norwich

See Page 3 for details volume 3, issue 6 Outdoor structures The

2015 Ask Monty: Homebuying Garden-ready Columnist advises

indd 1 2/17/15 10:27 AM GETTING OUT IN EASTERN CONNECTICUT

SERIOUS COMEDY SEE PAGE F6 ALSO INSIDE Thursday, June 18, 2015

ABOUT MARIJUANA USE Look for your money-saving weekly flyers

SOULFUL FOLK SINGERS PRST STD U.S. Postage Paid Providence, RI

MagaziNe june 2015 SUNDAY, APRIL 26, 2015 BeSt greenhouse/

magazine fabio pizzol See inside for the 2015 winners in more

95 Stained glass artist Fabio Pizzol brings his craft to the

Cupboard PRINT PRODUCTS We offer a large variety of print

7 Multi-Media Solutions Home T o w n s p o T l i g h T o n L e d y a r d page 44 Norwich MagaziNe march 2015 one source We are the for your customized solution. Friday, May 22, 2015 & Real Estate Guide true warrior best of voting ledyard BOULDER TRAIL, NORWICH 8 Boulder Trail, Norwich By Randall, Realtors. See Page 3 for details volume 3, issue 6 Outdoor structures The diﬀerences between pergolas, arbors and gazebos, page 8 march 2015 Ask Monty: Homebuying Garden-ready Columnist advises disappointed home seekers, page 7 It s me to make a list of spring garden chores, page 6 $3.95 F1 THEATER DEBUT THURSDAY, JUNE 18, 2015 Mar15_NorMag_Cover.indd 1 2/17/15 10:27 AM GETTING OUT IN EASTERN CONNECTICUT NORWICH S NEWLY REVAMPED CHESTNUT STREET PLAYHOUSE OPENS WITH SERIOUS COMEDY SEE PAGE F6 ALSO INSIDE Thursday, June 18, 2015 INSIDE OUT IS PIXAR S LATEST HEART-WARMER STAND-UP COMIC OPEN ABOUT MARIJUANA USE Look for your money-saving weekly flyers from: VANILLA BEAN TO HOST SOULFUL FOLK SINGERS PRST STD U.S. Postage Paid Providence, RI Permit 1212 The dish on Arremony's QuAliTy BAkery Norwich MagaziNe june 2015 SUNDAY, APRIL 26, 2015 BeSt greenhouse/ nursery Hart's Greenhouse and Florist awards best of norwich magazine fabio pizzol See inside for the 2015 winners in more than 100 categories volume 3, issue 9 june 2015 $3.95 Stained glass artist Fabio Pizzol brings his craft to the Cathedral of saint Patrick down to BuSineSS with a Crow in the Cupboard PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage DIGITAL SOLUTIONS NorwichBulletin.com ThriveHive We deliver shoppers to your business. June15_NorMag_Master_Cover.indd 1 5/19/15 11:18 AM

8 Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with custom advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables amplification of your marketing message and builds valuable audiences. Promotions also have the ability to generate leads as well as in-store traffic. DESIRED AUDIENCE QUALIFIED LEADS DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it?

Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design!

Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on

9 Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it? It s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design! But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers. What s new? Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Get started today! Contact your representative for current rates and additional details. Why do you need it? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. ADS LOAD AS USERS SCROLL THROUGH THE PAGE #IMPRESSIONS = #VIEWS! HIGHER IMPACT AD UNITS + FRESH, CLEAN ENVIRONMENT + CROSS PLATFORM PRESENCE = POWER FOR YOUR BUSINESS!

ThriveHive Everything you need to market your business online Digital marketing solutions for local businesses About ThriveHive ThriveHive empowers local business owners to take charge of their

10 ThriveHive Everything you need to market your business online Digital marketing solutions for local businesses About ThriveHive ThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses. Why ThriveHive Our expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us and stay with us. Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before Google AdWords Premier Partner. We re part of a select group of strategic partners that meet Google s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns Dedicated advisors committed to your success. ThriveHive s dedicated digital marketing team works to build stronger communities by driving the success of local small business Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition An extension of your team. We know your time is valuable - that s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard ThriveHive at a Glance EST Voted 1st Place Named Best Digital Agency 30+ Years Experience in SEM Recognized leader in SMB Digital Solutions Full suite of Digital Marketing Solutions including: Guided Marketing Platform Display Advertising Social Media Marketing Searching Engine Marketing Search Engine Optimization Marketing Better Website Local Listings Builder 15K+ Custom campaigns run 190K+ Small and medium businesses served Customized digital advertising solutions also available

Media delivering cross-media programs to engage your audience.

Creating specifically for mobile devices ensures that your message

Digital and print advertising created to support your campaign and

EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and

To learn more go to www.thetraditiongrads.

Our experience has created success stories for small shops and large

LUXURY STUDENT LIVING Develop a constant connection with your audience

11 Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.

The Bulletin and norwichbulletin.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted.

12 The Bulletin and norwichbulletin.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us norwichbulletin.com 10 Railroad Place Norwich, CT (860) Advertising: (860) Newsroom: (860) Subscription Customer Service: (860)

2018 Media Kit. Syracuse. The Hamburg. Reporter PENNY PRESS 1 PENNY PRESS 4 XNSP83797 SP82342

2018 Media Kit. Syracuse. The Hamburg. Reporter PENNY PRESS 1 PENNY PRESS 4 XNSP83797 SP82342 2018 Media Kit XNSP83797 SP82342 Welcome to the Nebraska Group In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking