2018 Media Kit. Contact us today XNSP83797 SP82342

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1 2018 Media Kit Contact us today XNSP83797 SP82342

Welcome to the Daily Leader In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.

2 Welcome to the Daily Leader In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. The Daily Leader has been serving Livingston County in Illinois since 1880, and publishes five days a week. The publication has a history of excellence, having won many state awards and national honors, and provides the area with local news, as well as updates regarding government, schools and legal matters. The Daily Leader s primary coverage area is Livingston County, which includes the cities and villages of Pontiac, Dwight and Fairbury, as well as the smaller communities Flanagan, Odell and Forrest. The publication also covers neighboring communities of Chenoa, Lexington, Gridley and El Paso.

GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR

COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130

DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES 1350+ I

BUSINESSES As part of GateHouse Media, we offer a diverse and growing

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

55+ 12,046 43% Base: Total Adults - 28,280 Education (adults age 25+) College Graduate 5,744 23% Some College, no degree 6,036 24%

7% Office/Administrative Support 7% Sales 5% Healthcare 4% Services 19% Own a Home 10,506 75% Household Income Under $35,000 4,348

4 Market Profile Livingston County, IL Dwight Livingston Pontiac Fairbury Total Population 35,980 Total Households 13,946 Average Household Income $69,399 Gender Men 14,051 50% Women 14,229 50% Age Median Age: ,551 27% ,140 15% ,543 16% ,046 43% Base: Total Adults - 28,280 Education (adults age 25+) College Graduate 5,744 23% Some College, no degree 6,036 24% High School Graduate 10,126 40% Other 3,102 12% Employment (population age 16+) Executive/Professional/Mgr. 7% Office/Administrative Support 7% Sales 5% Healthcare 4% Services 19% Own a Home 10,506 75% Household Income Under $35,000 4,348 31% $35,000-$49,999 1,778 13% $50,000-$74,999 2,851 20% $75,000+ 4,969 36% Children at Home 4,284 31% Base: Total Households - 13, Claritas, Livingston County, IL

Consumer Spending Total Annual Consumer Spending

millions) Apparel $21 Computers, Software &

and Appliances $24 Health Care $73 Groceries $66

Recreation $10 Travel $26 Dining Out $36 2018

5 Consumer Spending Total Annual Consumer Spending $705 Million Key Consumer categories Expenditure (in millions) Apparel $21 Computers, Software & Accessories $5 Education $12 Household Furnishing and Appliances $24 Health Care $73 Groceries $66 Automotive - All $141 Pet Related $9 Sports & Recreation $10 Travel $26 Dining Out $ Environics Analytics, Livingston County, IL We will help you increase your sales.

6 Reach Print & digital newspaper delivers 10 6out of shoppers. pontiacdailyleader.com Average Monthly Traffic Page Views 139,000 Unique Visitors 29,900 Google Analytics Aug 2017 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers.

12 WEDNESDAY, September 16, 2015 pontiacdailyleader.

September has September 20 26. been recognized This year s theme is Ag Safety Is Not as National Just a Slogan, It s A Lifestyle. Special webinars will be held each weekday at noon Health Week.

NECAS, the The webinars will be available at a g r i c u l t u r a l www.necasag.org, on the following topics: partner for the Monday - Rural Roadway National Safety Council.

program at IFB, this year s minds us. The most recent data from the Please join us in promoting safe and promote farm safety and health.

22, from 7-9 dangerous occupations in the U.S. talities, or 23.2 deaths per 100,000 workers. We are working to drastically lower ty Farm Bureau or go to ilfb.

According to Peggy Romba, who heads volved/safety-wellness. Facts pecially important when animal and may cause defensive behavior. nois_2012.

7 12 WEDNESDAY, September 16, 2015 pontiacdailyleader.com Illinois Farm Bureau (IFB) is joining Each year The National Education Center for Agricultural Safety (NECAS) to recognize third week of since 1944, the National Farm Safety & Health Week, September has September been recognized This year s theme is Ag Safety Is Not as National Just a Slogan, It s A Lifestyle. Special webinars will be held each weekday at noon Health Week. Farm Safety & during this week, in an effort to raise The week is coordinated by the awareness of the importance of farm safety. NECAS, the The webinars will be available at a g r i c u l t u r a l on the following topics: partner for the Monday - Rural Roadway National Safety Council. Illinois Farm Bureau takes steps year round to provide Tuesday - Health Wednesday - Children s Topics farmers with programs and materials to Thursday - Confined Spaces in Agriculture up the safety program at IFB, this year s minds us. The most recent data from the Please join us in promoting safe and promote farm safety and health. Friday - Tractor Safety theme reminds local and rural communities that agriculture is one of the most in 2013, farming accounted for 500 fater the harvest season. For more infor- U.S. Department of Labor indicates that healthy practices on our farms as we en- The public is also invited to join in an AgChat on Tuesday, Sept. 22, from 7-9 dangerous occupations in the U.S. talities, or 23.2 deaths per 100,000 workers. We are working to drastically lower ty Farm Bureau or go to ilfb.org/get-inmation on farm safety, contact your coun- p.m. (CST) Farm injuries and fatalities are preventable through education, she re- that number. According to Peggy Romba, who heads volved/safety-wellness. Facts pecially important when animal and may cause defensive behavior. nois_2012.pdf ments/ /illi In 2006, youth living working in close quarters, on livestock operations had with sick or injured animals, or under strange by wearing proper per- Control: Animal Safety, Always protect yourself Ref. 3 - Center for Disease a significantly higher rate of injury (11.9 injuries/1,000 youth) comtory, severe storms, etc). ment: gloves, steel toe cs/ /pdfs/2010- conditions (unusual terrisonal protective equip- pared to their counterparts Always use restraining equipment properly. helmet, etc. Ref. 4 - National Ag Safe- boots, long pants and shirt, 137.pdf in crop operations (8.4 injuries/1,000 youths). Avoid startling an animal by moving in a calm minimum of 20 seconds Animals, Wash your hands for a ty Database, Safety with Farm Between 1986 and 2012, animals accounted and predictable manner; with flowing warm water line.org/document/1661/d001 for 2.4% of IL farm fatalities. loud movements and nois- an animal. How long is mals.html do not make sudden or and soap after touching 536/safety-with-farm-ani- Animals often have a es. 20 seconds? Sing Happy Ref 5 - Better Health strong territorial instinct Keep children and visitors away from animal Song (ABCs) to yourself dling animals, Birthday or the Alphabet Channel, Farm Safety han- and may react unexpectedly if removed from that see everything around ment and may act aggres- handling areas. once at a regular pace. Cattle and horses can people with that environ- area. them except directly behind their hindquarters. selves. imal from its blind spot. Ref 1 - Hendricks, KJ and ages/farm_safety_hansively to protect them- Never approach an an- References ov.au/bhcv2/bhcarticles.nsf/p Lighting and shadow changes can easily excite or Horses and mules tend Male animals tend to Animals can be unpredictable; be aware of their veillance for Youth on Farms Ref. 6 - Integrated Plant Goldcamp, EM. Injury Surdling_animals spook them. to kick toward their be instinctively more aggressive and should be unusual behaviors and in the U.S., Journal of Protection Center, Farm Safe- Animals are easily hindquarters. frightened by loud and Livestock with young handled with extra caution. Keep all equipment Health. 16 (4): note any changes. Agricultural Safety and ty Tip livestock safety, sudden noises. offspring have a strong Beef and dairy cattle, as maternal instinct and tend Injury/Illness Preventiotion 2012 & University_Tip_-_Livestock_Safe- and gates in good condi- Ref. 2 - Farm Deaths: Farm_Safety/Farm_Safe- well as swine, are colorblind and have poor depth difficult to handle Always have an exit Exercise patience when ty of Illinois Extension. Agrity.pdf to be very defensive and perception causing sensitivity to lighting contrasts, defensive when cornered mals and be aware of this ting angry and yelling will Center for Rural Health Animals often become between you and the ani- working with animals; getcultural Safety and Health. Carle Foundation Hospi- movement, and noises. about their environment or exit at all times; this is es- only stress and agitate the n o i s. e d u / d o c u - and Farm Safety Prairie Central s Kiana Coomber drives to the paint against Morris in the Hawks first game of the season. Coomber has verbally commited to play college basketball at Loyola-Chicago for former Olympian Sheryl Swoopes. Erich Murphy/Daily Leader Multi-Media Solutions We are the one source for your customized solution. IFB to observe National Farm Safety & Health Week Basketball Animal safety tips on the farm for adults, children and visitors A special supplement for the Pontiac Daily Leader Friday, November 28, 2014 PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage We deliver shoppers to your business. DIGITAL SOLUTIONS pontiacdailyleader.com ThriveHive

8 Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with custom advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables amplification of your marketing message and builds valuable audiences. Promotions also have the ability to generate leads as well as in-store traffic. DESIRED AUDIENCE QUALIFIED LEADS DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it?

Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design!

Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on

9 Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it? It s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design! But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers. What s new? Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Get started today! Contact your representative for current rates and additional details. Why do you need it? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. ADS LOAD AS USERS SCROLL THROUGH THE PAGE #IMPRESSIONS = #VIEWS! HIGHER IMPACT AD UNITS + FRESH, CLEAN ENVIRONMENT + CROSS PLATFORM PRESENCE = POWER FOR YOUR BUSINESS!

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To learn more go to www.thetraditiongrads.

11 Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.

The Daily Leader and PontiacDailyLeader.

Written by locals, for locals, our team is proud to live, play

12 The Daily Leader and PontiacDailyLeader.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us pontiacdailyleader.com 318 N Main Street Pontiac, Illinois (815) Display Advertising: ext. 111 Subscriber Services: ext. 102 Newsroom: ext. 120

2018 Media Kit. dailycommercial.com SP82342

2018 Media Kit. dailycommercial.com SP82342 2018 Media Kit dailycommercial.com XNSP85893 XNSP85503 XNSP83797 SP82342 Welcome to The Daily Commercial & South Lake Press In a world of increasing advertising options, newspapers continue to be the most