Brownwood BULLETIn. Contact us today Media Kit
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1 2018 Media Kit Contact us today XNSP83797 SP82342
2 Welcome to the Brownwood Bulletin The Brownwood Bulletin traces its roots to two 19th century weeklies, the Brownwood Banner and the Brownwood Bulletin. Will Mayes, a Brownwood attorney, purchased the Bulletin and in the 1890s purchased the Banner. On October 15, 1900 the Brownwood Bulletin became the community s first daily newspaper. Today, the Brownwood Bulletin publishes 3 days per week. The Bulletin also publishes the weekly Heartland Trading Post shopper publication every Tuesday to more than 8,000 homes in the Brown County region. Along with its print publications, the Bulletin updates its readers and community with news as it happens on its website, The Bulletin opened its ThriveHive franchise in July 2014, offering local businesses digital marketing solutions such as paid search marketing, targeted website display advertising, website creation and maintenance, and social media marketing services. Our Vision Our vision is to be the leading media organization for Brown County by distributing engaging local content and effective advertising solutions. To accomplish this, we will champion new technologies and bring news delivery, news gathering, and advertising to unrivaled heights, while meeting the fiduciary responsibilities of our stakeholders.
3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.
4 Market Profile Brown County, TX Brown Brownwood Gender Men 14,871 49% Women 15,471 51% Age Median Age: ,270 27% ,360 14% ,590 15% ,122 43% Base: Total Adults - 30,342 Education (adults age 25+) College Graduate 6,100 23% Some College, no degree 6,501 24% High School Graduate 10,090 38% Other 3,865 15% Total Population 38,826 Total Households 15,013 Average Household Income $64,561 Employment (population age 16+) Executive/Professional/Mgr. 7% Office/Administrative Support 7% Sales 5% Healthcare 6% Services 18% Own a Home 10,575 70% Household Income Under $35,000 5,744 38% $35,000-$49,999 2,175 14% $50,000-$74,999 2,925 19% $75,000+ 4,169 28% Children at Home 4,834 32% Base: Total Households - 15, Claritas, Brown County, TX
5 Your Community u Your Story u Delivered Your Way Serving the Heart of Texas Since 1886 Consumer Spending Total Annual Consumer Spending $719 Million Key Consumer categories Expenditure (in millions) Apparel $23 Computers, Software & Accessories $5 Education $11 Household Furnishing and Appliances $24 Health Care $71 Groceries $62 Automotive - All $155 Pet Related $10 Sports & Recreation $8 Travel $23 Dining Out $ Environics Analytics, Brown County, TX We will help you increase your sales.
6 Reach Print & digital newspaper delivers 10 6out of shoppers. Digital Traffic brownwoodtx.com Average Monthly Traffic Page Views 213,629 Unique Visitors 48,906 Google Analytics Aug 2017 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers.
7 Your Community u Your Story u Delivered Your Way Serving the Heart of Texas Since 1886 Multi-Media Solutions one source We are the for your customized solution. YourHome FEATURED PROPERTY OCTOBER / NOVEMBER 2016 T H E H E A R T L A N D S L E A D I N G R E A L E S TAT E & H O M E L I V I N G M A G A Z I N E 16 PIGSKIN PREVIEW Unique lake front property on Lake Brownwood! Call Texas for information. INSIDE THIS MONTH S EDITION: Longer Lasting Roof, 7 Problems at Home, 9 Lions pursuit of eighth state title now under Maxfield s direction page 2 Sims out to reverse HPU s fortunes page 4 SIMPLE SEDUMS Bulletin B R O W N W O O D Succulents that add dimension, page 5 BROWNWOODTX.COM Season previews: Brownwood Early Bangs Howard Payne Blanket Brookesmith May Zephyr Victory Life Comanche Coleman Goldthwaite San Saba Richland Springs Santa Anna Rising Star Sidney Mullin C H E C K O U T L I S T I N G S & I N F O R M AT I O N F R O M T H E S E G R E AT A D V E R T I S E R S : C O L D W E L L B A N K E R, M A R K C A M P B E L L & A S S O C I AT E S, M C C L U S K E Y & A S S O C I AT E S, T E X A S B A N K, T E X A S R E A LT Y, M I L L S C O U N T Y S TAT E B A N K, T E X A S G O L D S TA R R E A L E S TAT E, T O O T I E K E L LY R E A L E S TAT E, A C M E B R I C K & T I L E, B R O W N C O U N T Y S E R V I C E D I R E C T O R Y FOR HUNTING SEASON! BULLETIN ENTERTAINMENT Utility Shed Lofted Barn OF EARLY, TEXAS november 2016 November 4-10, 2016 Cabinette Deer season begins Several Rental Return Units In Stock & Available! 2 x 3.5" ad client fill 109 E. Industrial Blvd.,will Early Mon-Fri 9-5 Sat Call for Appt. Sun Closed Lift Chairs Central Texas TV Magazine Use a quality Leland s barn to create your own affordable hunting cabin! WHITETAIL DEER SEASON OPENS SATURDAY We stock 5 slow coach ranch deer breeding different models See page 2 We service our chairs in house Free Delivery 3 year mechanism warranty 2 x 3.5" ad Southwest Appliance & Furniture southwest 100 C.C. Woodson Road, Brownwood, TX appliance America goes to the polls, and to the networks, for Election Night Donald Trump and Hillary Clinton vie for the U.S. presidency as multiple networks present Election Night coverage Tuesday. buck restrictions See page 7 W W W.YOU RGL E N ROSET X.COM Glen Rose Reporter 6 x 3.5" ad client will fill LifestyLes LifestyLes Sunday, October 23, 2016 Brownwood Bulletin 1C Sunday, September 20, 2015 Brownwood Bulletin 1D FOOTLOOSE Early High School hits the stage BY STEVE NASH BROWNWOOD BULLETIN steve.nash@brownwoodbulletin.com T he Early High School Choral Department is rehearsing for its production of the dance musical Footloose, based on a 1980s movie conflict in a small town. Showtimes at the Lyric Theatre are 7:30 p.m. Saturday, Oct. 29; 2:30 p.m. Sunday, Oct. 30 and 7:30 p.m. Monday, Oct. 31. Pictured are the cast s rehearsals of Act 2 of the two-act play at the Lyric. BY STEVE NASH BROWNWOOD BULLETIN S PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage Polybags DIGITAL SOLUTIONS brownwoodtx.com ThriveHive steve.nash@brownwoodbulletin.com ure, it s a cliche: everybody loves a parade. An appreciative host of spectators who lined the streets of downtown Brownwood Saturday morning surely loved the colorful Brownwood Feels Like Home Grand Parade, expressing approval for the 43 floats, more than 100 vehicles, marching bands and dozens on foot who passed by. Parade Chairman Rick Phelps decided that the grand marshal for this year s parade would be law enforcement, in honor of the late Sheriff Bobby Grubbs and the other law officers who have died this year. A pickup with a placard bearing Grubbs name and a caravan of law enforcement vehicles helped lead the parade away from its staging area in the Bank of America parking lot and on Clark Street. Representatives of the U.S. military and World War II re-enactors were among the parade s participants. The parade began at 10 on a morning that couldn t seem to decide if the weather was going to be pleasant or hot. The day would cool off later in the afternoon as rain fell, but the morning weather seemed to trend toward the warm side. While a few spectators commented on the increasingly warm morning, no one seemed to mind as vehicles, floats and participants on foot traveled down the narrow downtown streets. As participants made their way back into the Bank of America parking lot at the parade s conclusion, Phelps had some announcements: The Sisters on the Fly entry was awarded first place, followed by Kids Inc. with a second place award and Brownwood Nursing and Rehab with third place. Phelps stepped forward to greet participants as they entered the parking lot. Hey, thank you for coming hey, good job, band thank you, Scouts, for coming. You looked great. A float carrying Early Middle School cheerleaders passed by Phelps. Hey, did y all have a good time? Phelps called out. Phelps received a one-word answer: Yeahhh! We deliver shoppers to your business. STEVE NASH BULLETIN PHOTOS TOP: Maggie Yantis and Brooklynn Richmond dance in the finale. MIDDLE, FROM LEFT: Mark Benton (foreground) and other cast members dance in the finale. Tyler Thompson and Maggie Yantis dance. ABOVE, FROM LEFT: Brooklynn Richmond, Maggie Yantis and Cassie Durden and pictured during a musical number. Cast members dance during the finale. Cast members portraying townspeople wait for the town council to decide whether dancing will be allowed once again. STEVE NASH BULLETIN PHOTOS Main photo: Children with the Matrix Cheer and Dance entry pass with the parade down Center Avenue. Small photos from top left, clockwise: 1 Family members of the late Bobby Grubbs stand next to a pickup bearing Grubbs name before the start of the Brownwood Feels Like Home Grand Parade Saturday morning. From left are Grubbs widow, Joy, the couple s granddaughter, Abby Johnson, and the couple s daughter, Jannell Johnson. 2 Sisters on the Fly representatives celebrate as parade chairman Rick Phelps tells them their entry won first place. 3 Spider Man greets children along Center Avenue. 4 Flag bearers and a small replica of an Air Force jet lead off the parade as it moves down Center Avenue. 5 The American Legion Post 196 entry s emphasis is on children. 6 Three riders pass by on horseback. 7 Balloons and costumes help make the parade a colorful one.
8 Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with customized advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables message and builds valuable audiences. Promotions also have the ability to generate leads as well as DESIRED AUDIENCE QUALIFIED LEADS DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers ction. Contests supercharge your advertising, making it y getting people involved.
9 Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it? It s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design! But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers. What s new? Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Get started today! Contact your representative for current rates and additional details. Why do you need it? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. ADS LOAD AS USERS SCROLL THROUGH THE PAGE #IMPRESSIONS = #VIEWS! HIGHER IMPACT AD UNITS + FRESH, CLEAN ENVIRONMENT + CROSS PLATFORM PRESENCE = POWER FOR YOUR BUSINESS!
10 ThriveHive Everything you need to market your business online Digital marketing solutions for local businesses About ThriveHive ThriveHive empowers local business owners to take charge of their growth, combining human technology and high-quality digital advertising services for small and mid-sized businesses. Why ThriveHive Our expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before. Google AdWords Premier Partner. We re part of a select group of strategic partners that meet Google s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns. Dedicated advisors committed to your success. ThriveHive s dedicated digital marketing team works to build stronger communities by driving the success of local small business. Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition. An extension of your team. We know your time is valuable - that s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business. Tailored service. We customize our services based solutions that fit your budget. Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard. ThriveHive at a Glance EST Voted 1st Place Named Best Digital Agency 30+ Years Experience in SEM Recognized leader in SMB Digital Solutions Full suite of Digital Marketing Solutions including: Guided Marketing Platform Display Advertising Social Media Marketing Searching Engine Marketing Search Engine Optimization Marketing Better Website Local Listings Builder 15K+ Custom campaigns run 190K+ Small and medium businesses served Customized digital advertising solutions also available
11 Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.
12 The Brownwood Bulletin and brownwoodtx.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us brownwoodtx.com 700 Carnegie Street Brownwood, Texas (325)
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