PHARMACEUTICAL BRAZILIAN MARKET

Transcription

1 PHARMACEUTICAL BRAZILIAN MARKET GO MG Companies distribution : Brazilian States Number of Companies São Paulo - SP 187 Rio de Janeiro - RJ 62 Minas Gerais - MG 48 PR SP RJ Goias GO 42 Paraná PR 19 Others 116 Font: Ministerio do trabalho e emprego RAIS

2 GRAPH OF THE NUMBER OF COMPANIES IN BRAZIL São Paulo Rio de Janeiro Goiás Minas Gerais Paraná Other states Brazil line

3 SALES BRAZILIAN MARKET ( PPP ) Sales (Billions/year) R$ U$ Units/year 4 3,5 3 2,5 2 1,5 1 0,5 0 Units (Billions/year) Source: IMS Health, August 2017.

4 Pharmaceutical World Market Ranking Rank Estados Unidos 2 Japão 3 China 4 Alemanha 5 França 6 Itália 7 Reino Unido 8 Espanha 9 Canadá 10 Brasil 11 Coreia do Sul 12 Austrália 13 Índia 14 México 15 Venezuela 16 Rússia 17 Polônia 18 Turquia 19 Suíça 20 Holanda Font: IMS Market Prognosis, September 2015 Rank Estados Unidos 2 China 3 Japão 4 Alemanha 5 França 6 Reino Unido 7 Brasil 8 Itália 9 Espanha 10 Canadá 11 Venezuela 12 Índia 13 Rússia 14 Coreia do Sul 15 Austrália 16 México 17 Argentina 18 Turquia 19 Polônia 20 Arábia Saudita Rank 2020 * (estimated) 1 Estados Unidos 2 China 3 Japão 4 Alemanha 5 Brasil 6 Reino Unido 7 Itália 8 França 9 Índia 10 Canadá 11 Espanha 12 Rússia 13 Coreia do Sul 14 México 15 Turquia 16 Austrália 17 Arábia Saudita 18 Polônia 19 Argentina 20 Egito

5 TOP 10 PHARMACEUTICAL MARKETS WORLDWIDE (BILLIONS, US$) Rank Sales 2014 Sales 2015 Sales 2016 Estimated 2020 *** 1 USA USA USA USA 2 Japan 78.9 China* 78.9 China* 80.3 China 3 China* 75.9 Japan 73.1 Japan 80.1 Japan 4 Germany 45.7 Germany 39.2 Germany 40.7 Germany 5 France 38.1 France 32.1 France 33.1 Brazil 6 Italy 23.8 Italy 26.9 UK 28.6 UK 7 UK 28.5 UK 25.6 Brazil** 23.8 Italy 8 Brazil** 25.2 Spain 20.3 Italy 21.0 France 9 Spain 20.9 Brazil** 19.5 Spain 20.9 India 10 Canada 21.0 Canada 19.2 Canada 19.3 Canada TOTAL Notes: Prices are reported at the ex-manufacturer level (price when sold from manufacturer to wholesaler or direct to pharmacies). * Hospital market only. ** Pharmacy market only. % growth, constant $. Source: IMS Health MIDAS, MAT December 2016.

6 TOP 10 PHARMACEUTICAL COMPANIES IN BRAZIL Rank Sales 2014 (mio-us$ ) Rank Sales 2016 (Mio-US$ ) Rank 1 Hypermarcas 1,392 1 Pfizer Pfizer 1,214 2 Hypermarcas Novartis Roche Roche 767,0 4 Novartis EMS Farma Sanofi-Aventis Eurofarma EMS Farma Sanofi-Aventis Eurofarma Aché Aché DSM/Tortuga Lab. Cristália Merck AstraZeneca Source: Melhores & Maiores 2016, Revista Exame, August 2017.

7 Brazilian Distribution market Brazilian Pharma Industries had in 2015 an average rated capacity of 86,3%, and it means more new machines and technology Brazilian Pharma industries sold a total of 3.39 billions units in Generics drugs represents 31% os total sales in the last year, most of generic manufacturers are nacional companies! National companies Multinational companies Font: IMS Market Prognosis, September 2015

8 (*)Google Analytics, Visits 6,727 Unique users 4,783 Page views 14,107 From all the Brazilian states Source: Google Analytics, statistics from October 2017 E-NEWS SUBSCRIBERS 1,526 subscribers 19% average open rate 24% average click-through rate Source: MailPoet Report - October 2017 pgifarma.com.br is visited monthly by more than 6,000* professionals working for the leading companies, including:

9 BANNER ADVERTISING - FIRST PAGE ADVERTISING OPPORTUNITIES Banners displayed on pgifarma.com.br are designed to reach the ideal target audience with a guaranteed number of impressions at a fixed rate. This means that your banner will stay live until it reaches that number. Each banner is tagged with a specific set of keywords to make each impression really count! Product Format US$ 1- Leaderboard 728x90 pixels 1, Medium rectangle 300x250 pixels 1,000 3 Full banner 468x60 pixels 500 GUARANTEED RESULTS (10,000 impressions ) 1 CONTACT: sales@pgifarma.com.br To discuss this opportunity further or other potential advertising opportunities please get in touch by or telephone. 3 2

10 FEATURED COMPANY CONTENT MARKETING SOLUTION pgifarma.com.br offers a content marketing solution that meets your overall business goals and objectives. A Content Marketing strategy focuses on creating and distributing valuable and relevant content to attract and convert prospects into customers. Benefit from Pgifarma.com.br advanced capabilities and exclusive marketing services: o Guaranteed and unlimited press release publication: Share your product launches, news, technical articles and upcoming events on and raise awareness of your products and services. o Online presence maximized: Pgifarma has its own advanced search engine system which associates relevant content with matching featured companies, bringing these to the top of search listings on Pgifarma.com. This means your company will have a high level of exposure to a very specific target audience. o Optimized company profile Have an interactive page with detailed information about your business, its products and services, contacts, social media, on-demand webinars archive, videos and images that are linked directly to your website. o Company logo/branding Your company logo and promotional banners displayed on the top and right corner of your company profile page. o Online interactions monitoring Measure the impact of your communications. We can report the number of viewers of your profile or readers of your press releases and the click through rate to your website. o Search engine optimization (SEO) improvement All featured companies are linked to relevant editorial content which are updated daily by our journalists, building valuable backlinks and driving traffic to your website. CONTACT: sales@pgifarma.com.br

11 FEATURED COMPANY ADVERTISING OPPORTUNITIES Having your company listed on Pgifarma.com is an opportunity to showcase your products and services to a highly responsive audience of Brazilian industry professionals, build credibility for your business and expand the reach of your marketing efforts. Listed companies benefit from: o Press release publication (up to 5) Share your product launches, news, technical articles and upcoming events, and raise visits on your mini page, increasing the opportunities to sell on Brazilian market. o Search engine optimization (SEO) All listed companies are linked to relevant editorial content which are updated daily by our journalists, building valuable backlinks and driving traffic to your website. o Online presence maximized Pgifarma has its own advanced search engine system which associates relevant content with matching listed companies, bringing these to the top of search listings on pgifarma.com.br, This means your business will have a high level of exposure to a very specific target audience. o Company profile Have your company s contact details, profile and portfolio on your professional business page into our portal. o Online interactions monitoring Measure the impact of your communications. We can report the number of viewers of your profile or readers of your press releases and the click through rate to your website. ( MailPoet ) CONTACT: sales@pgifarma.com.br

12 FEATURED COMPANY ( PREMIUM ) ADVERTISING OPPORTUNITIES Product PERIOD US$ 1- Featured Company Premium 12 months 4,200 Featured company page 1. Banner ad / Image 2. Your company name and contact details 3. Your company s activities/tags 4. Company brief description/summary 5. Products images / multimedia / illustrations 6. Logo 7. Related content/articles and press releases ( up to 5 ) 8. Events and social media CONTACT: sales@pgifarma.com.br

13 FEATURED COMPANY ( STANDARD ) ADVERTISING OPPORTUNITIES Product PERIOD US$ 1- Featured Company Standard 12 months 2,100 Featured company page 1. Your company name and contact details 2. Your company s activities/tags 3. Company brief description/summary/contact 4. Logo 5. Image ( Max. 1 ) CONTACT: sales@pgifarma.com.br

14 PGIFARMA E-NEWS ALERTS ADVERTISING OPPORTUNITIES Our mail list, sent weekly, with more than subscribers, PGIFARMA E-News alerts delivers the latest business news, product news, events and technical information from Brazilian industrial pharmaceutical community. PRODUCT FORMAT US$ 1 Featured story Image size (400 x 300 pixels) Press release Image size (400 x 300 pixels) Leaderboard 600 x 74 pixels Medium rectangle 296 x 222 pixels 500 *PGIFARMA reserves the right to correct and edit content in submitted copy when necessary. *Minimum quality requirements for images to be included in featured stories should have at least 80KB. CONTACT: sales@pgifarma.com.br

15 PGIFARMA E-BLAST ADVERTISING OPPORTUNITIES An e-blast is a fast and reliable way to reach a responsive audience with a customized specifically focused on your products or services. Each e-blast is individually tailored to suit your requirements. As the exclusive advertiser on an e-blast, you have the opportunity to engage with your target audience without competition from other advertisers. PRODUCT FORMAT US$ 1 E-blast HTML, readable PDF or word document 2,100 CONTACT: sales@pgifarma.com.br