OUR MISSION UNIQUE SELLING POINTS ABOUT YPMG

Transcription

1 MEDIA KIT 2018

2 OUR MISSION We connect buyers and suppliers within the superyacht industry; delivering industry leading results for owners, captains, crews, suppliers and services - wherever they are in the world. UNIQUE SELLING POINTS ABOUT YPMG A proven track record of delivering results A trusted, established, reliable brand that prioritises quality 94% of all our products are delivered by hand Teams of experienced designers and marketing experts on hand A consultative approach to offer you tailored solutions Professional service Media Group delivers industry leading results for superyacht businesses; we ve been perfecting our products and services to help you grow your business for over a decade. With a growing portfolio of products, a network of over 23,000 businesses and strong relationships with crew, we continue to meet the needs of the industry and provide the largest superyacht resource in the market. EXCELLENCE IN SUPERYACHT SERVICES 2017 EAGERLY ANTICIPATED MOBILE APP LAUNCHED IN ASSOCIATION WITH MARKETING@.COM

3 PRINTED DIRECTORIES printed directories are the world s most comprehensive superyacht resource, extensively used by captains, crew and associated decision-makers to source suppliers and services. Published annually in three regional editions, Yachting Pages directories cover all corners of the world: There is a wide range of advertising options to suit your needs, please see rate card at the back, or contact us for more information and advice. CAPTAIN & CREW TESTIMONIALS 2017 CLICK HERE 23,000+ SUPERYACHT SERVICES ONLINE, APP & IN PRINT MARKETING@.COM ONBOARD 97 % SUPERYACHTS DISTRIBUTED 134 COUNTRIES PRINTED DIRECTORY DELIVERING RESULTS SINCE 2003

4 DELIVERING RESULTS SINCE 2003 MEDIA GROUP BUSINESSES BOAT SHOWS / EVENTS PORTS / MARINAS ONLINE CONTACT US Stockwood Road Bristol, BS4 5LR, UK INFO@.COM T: +44 (0) NEWS PROMOTIONS GET YOUR COPY ADVERTISE WITH US SIGN IN / REGISTER 21,766 BUSINESSES / 1,219 PORTS & MARINAS ALL BUSINESSES PORTS EVENTS DELIVERING RESULTS 1. SINCE CONTACT US Category ie...crew Agents MEDIA GROUP Stockwood Road Bristol, BS4 5LR, UK All Providing captains and crew with enough information to book your services. INFO@.COM Location T: +44 (0) ie...italy BUSINESSES BOAT SHOWS / EVENTS PORTS / MARINAS NEWS PROMOTIONS GET YOUR COPY ADVERTISE WITH US SIGN IN / REGISTER 21,766 BUSINESSES / 1,219 PORTS & MARINAS DELIVERING RESULTS SINCE 2003 MEDIA GROUP WELCOME BUSINESSES GET YOUR BUSINESS LISTED FOR FREE BOAT SHOWS / EVENTS PORTS / MARINAS ALL BUSINESSES Search yacht suppliers and services quickly and easily ALL IN ONE PLACE OUR PRODUCTS To help your customers find your business online, add a free listing on.com now. PORTS EVENTS GET YOUR FREE LISTING Category ie...crew Agents Besides our industry leading directories, we aldo have a number of other products. Our growing product portfolio provides targeted routes to market, helping marine businesses to reach their end users effectively and professionally. All ie...italy Yachting Pages Media Group is a trusted, world-leading brand, providing products and servives to the global superyacht industry since ALL BOAT SHOWS / EVENTS PORTS / MARINAS CONTACT US INFO@.COM T: +44 (0) NEWS PROMOTIONS GET YOUR COPY ADVERTISE WITH US SIGN IN / REGISTER BUSINESSES PORTS EVENTS Category ie...crew Agents ie...italy ALL All Location ie...italy GET YOUR BUSINESS LISTED FOR FREE DOWNLOAD YOUR COPY FIND OUT MORE To help your customers find your business online, add a free listing on.com now. GET YOUR FREE LISTING Search yacht suppliers and services quickly and easily - all in one place. High professionalism, great preparation, excellent facilities and great care at student preparation. These are the ingredients of the best maritime school I ve ever attended. Franco Guardi, Yacht Master Student To help your customers find your business online, add a LATEST NEWS OUR PRODUCTS Keep up to date with the latest news from the global superyacht free listing on.com now. and marine leisure industr Besides our industry-leading directories, we have a number of other products. Our growing portfolio provides targeted routes to market, helping marine businesses to reach their end users effectively and professionally. Search yacht suppliers and services quickly and easily ALL IN ONE PLACE. 3 6,000+ monthly searches A team of SEO experts to improve your visibility on the site 5 7,000+ monthly visits R eturn on investment reports to monitor your exposure A range of online options to suit every budget See rate card at the back or contact us for more information. Besides our industry-leading directories, we have a number of other products. Our growing portfolio provides targeted routes to market, helping marine businesses to reach their end users effectively and professionally. GET YOUR BUSINESS LISTED FOR FREE Yachting Pages Media Group is a trusted, world-leading brand, providing products and services to the global superyacht market. We continue to deliver industry-leading results for owners, captains, crew and suppliers worldwide. GET YOUR FREE LISTING OUR PRODUCTS Category DOWNLOAD YOUR COPY 3. WELCOME To help your customers find your business online, add a free listing on.com now. High professionalism, great preparation, excellent facilities and great care at student preparation. These are the ingredients of the best maritime school I ve ever attended. Franco Guardi, Yacht Master Student BUSINESSES PORTS EVENTS ie...crew Agents GET YOUR BUSINESS LISTED FOR FREE Search yacht suppliers and services quickly and easily - all in one place. SEARCH All Location Yachting Pages Media Group is a trusted, world-leading brand, providing products and services to the global superyacht market. We continue to deliver industry-leading results for owners, captains, crew and suppliers worldwide. 21,766 BUSINESSES / 1,219 PORTS & MARINAS FIND OUT MORE WELCOME DELIVERING RESULTS SINCE 2003 MEDIA GROUP BUSINESSES T: +44 (0) SEARCH WELCOME Location CONTACT US INFO@.COM NEWS PROMOTIONS GET YOUR COPY ADVERTISE WITH US SIGN IN / REGISTER 21,766 BUSINESSES / 1,219 PORTS & MARINAS SEARCH Yachting Pages Media Group is a trusted, world-leading brand, providing products and servives to the global superyacht industry since ONLINE.COM is the world s largest superyacht search engine available on desktop, laptop, tablet and mobile. Our digital content delivery is the instant way to find your business. SEARCH NEWS The eagerly anticipated Yachting Pages App in association with Sunseeker International is now available to download on Apple and Android devices. READ MORE GET YOUR FREE LISTING DOWNLOAD YOUR COPY FIND OUT MORE LATEST NEWS CREW GUIDES Launching August 2017, the Yachting Pages Mobile App in Guides, tips and advice: Everything you need to know about the OUR PRODUCTS association with Sunseeker International Ltd is eagerly anticipated superyacht industry. LATEST NEWS NEWS Keep up to date with the latest news from the global superyacht and marine leisure industr The eagerly anticipated Yachting Pages App in association with Sunseeker International is now available to download on Apple and Android devices. READ MORE ABOUT US CONTACT US FAQ S USEFUL LINKS TERMS & CONDITIONS PRIVACY POLICY SITEMAP SIGN UP TO OUR NEWSLETTER Stockwood Road, Bristol, BS4 5LR, UK +44 (0) INFO@.COM ABOUT US CONTACT US FAQ S USEFUL LINKS TERMS & CONDITIONS PRIVACY POLICY SITEMAP READ MORE SIGN UP TO OUR NEWSLETTER Stockwood Road, Bristol, BS4 5LR, UK +44 (0) INFO@.COM DOWNLOAD YOUR COPY FIND OUT MORE ABOUT US CONTACT US FAQ S USEFUL LINKS TERMS & CONDITIONS PRIVACY POLICY SITEMAP SIGN UP TO OUR NEWSLETTER Stockwood Road, Bristol, BS4 5LR, UK +44 (0) INFO@.COM LATEST NEWS CREW GUIDES Launching August 2017, the Yachting Pages Mobile App in association with Sunseeker International Ltd is eagerly anticipated by the superyacht industry Guides, tips and advice: Everything you need to know about the superyacht industry. THE INDUSTRY S MOST POPULAR SEARCH ENGINE FIND OUT MORE READ MORE ABOUT US CONTACT US FAQ S USEFUL LINKS TERMS & CONDITIONS PRIVACY POLICY SITEMAP Stockwood Road, Bristol, BS4 5LR, UK +44 (0) INFO@.COM SIGN UP TO OUR NEWSLETTER RATINGS & 3, REVIEWS 1,500,000 PAGE VIEWS * MARKETING@.COM PERCENT INCREASE IN VISITORS * COMPARED TO *on.com 1st January th December 2017 by the superyacht industry Besides our industry leading directories, aldo have a number FIND OUT we MORE of other products. Our growing product portfolio provides targeted routes to market, helping marine businesses to reach their end users effectively and professionally.

5 MOBILE APP MOBILE APP The world s first superyacht app solely dedicated to helping crew source suppliers and services, available on and offline and on Android and Apple. Fast, efficient and user friendly Scrolling contact buttons for increased conversions Accessible on the go with or without WiFi Easy search function and refines Your business clearly presented with stand-out features Marketing options to suit your budget MOBILE APP MOBILE APP SOLUTIONS IN ASSOCIATION WITH Put simply; the best superyacht app on the market for crew and businesses alike. Enquire now to promote your business to the superyacht world. 86% OF SUPERYACHT CREW WOULD DOWNLOAD AND USE THE MOBILE APP* 40% 90 OF % OF ALL TRAFFIC TO.COM ALREADY COMES VIA MOBILE AND TABLET DEVICES.*** TIME ON A MOBILE DEVICE, IS SPENT USING APPS.** * According to a survey of 80 senior crew at Fort Lauderdale International Boat Show 2016 ** According to Yahoo s Flurry analytics ***According to Google Analytics MARKETING@.COM

6 THE INDUSTRY S GLOBAL REFIT GUIDE REFIT GUIDE Refit compares over 300 superyacht refit yards worldwide, in one handy guide, with contact details of associated refit suppliers and services. It s an essential guide for all refit decision makers, including captains, owners, owners representatives, project managers, engineers, management companies and shipyards. It offers a unique opportunity to showcase your shipyard or business in a dedicated resource used by your target audience. REFIT GUIDE 8,000 copies distributed to 95 countries, including refit yards, yacht shows, superyachts directly and to refit related businesses More than 300 refit yards are included capable of refitting 24m+ yachts New features: Ask the expert, Crew facilities and a new look and feel As a yard, highlight your additional extras See rate card at the back or contact us for more information. 73 % ADVERTISE WITH REFIT BECAUSE OF OUR TARGETED AUDIENCE 300 SUPERYACHT REFIT YARDS 8,000+ COPIES DISTRIBUTED MARKETING@.COM

7 DELIVERS Delivers is our specialist hand distribution service to superyachts. We deliver your brand by hand to the world s largest yachts. Deliveries take place all year round on France, Spain and Italy s Mediterranean coasts, throughout Mallorca and Fort Lauderdale and at selected international boat shows. An exclusive 100% target efficient service, with unique access into shipyards, private ports and marinas. DELIVERS YOUR BRAND DELIVERED BY HAND Y ou will receive a detailed report with photographic evidence after each delivery* B oat show deliveries (pre and during) are in high demand. They reach all yachts and selected exhibitors present O ur deliveries are strategically timed throughout the year to correspond with the superyacht seasons. See rate card at the back or contact us for a list of our scheduled deliveries or any more information. 100% TARGET EFFICIENT SEVICE 93,500 CLIENT PROMOTIONAL ITEMS DISTRIBUTED MARKETING@.COM *Where privacy and practicality allow. AN EXCLUSIVE

8 As a successful international superyacht media group, we have marketing and design experts that can help get you better results for your business. Whether that s: Social media support Content marketing Website development SEO PR and communications A rebrand Logo design Brochure creation Branded material/gifts Event support MARKETING SERVICES MARKETING SERVICES Whatever it might be: We can help! To find out more about our bespoke packages, contact us today. LOOKING FOR BETTER MARKETING RESULTS? ONLINE PRINT SOCIAL MEDIA APPS SEO CONTENT MARKETING PR & COMMS BRANDING CURRENTLY OVER 3.7 BILLION USERS ON SOCIAL MEDIA DATABASE OF 850,000 JOURNALISTS AT OUR FINGERTIPS MARKETING@.COM

9 TERRACE The Yachting Pages Terrace is hosted each year during the Monaco Yacht Show at Stars N Bars, in a prime location to greet clients in a relaxed environment. If you need somewhere to relax and do business with clients during the show, in a branded, dedicated space, then the Yachting Pages Terrace could be perfect for you. TERRACE Each year we have 8 spaces available; many of which get booked early by repeat business or newcomers. Dedicated 3m x 3m (approx.) area until each day Furniture included and carpeting throughout Your logo on your own 2m x 1m ground level banner surrounding the Terrace Your logo on 3m x 3m banner hung at first floor level of Stars N Bars Section branding for your business within your dedicated area on the Terrace Electricity, WiFi and table service To enquire about a space, get in touch. EXCLUSIVE TERRACE DURING THE MONACO YACHT SHOW CONGRATULATIONS ON THE SUCCESS OF THE TERRACE CONCEPT! IT HAS CERTAINLY BEEN WORKING FOR CREW ASIA! LISA MORAN GENERAL MANAGER MARKETING@.COM

10 SUPERYACHT DIRECTORY STANDARD POSITION PRICES RATE CARD SUPERYACHT DIRECTORY PREMIUM POSITION PRICES RATE CARD POSITION MED USA ASIA Double Page Spread 4,478 3,192 2,520 Right Hand Page 3,586 2,184 1,958 Full Single Page 2,966 1,738 1,402 1/2 Page 1,822 1, /4 Page 1, /6th Page 1, /8th Page /16th Page Map Sponsorship Banner Premium Port Map Listing Port Map Listing Port Map Logo Additional Listing Full Box Listing Bold Listing A-Z Advertisers Index Bold Listing Port Map Index Sponsor Banner 1, A-Z Advertisers Index Sponsor Banner 2, Headings Index Sponsor Banner 1, Signpost Adverts - 10 Advert Package Signpost Adverts - 5 Advert Package POSITION MED USA ASIA Front Cover Sponsorship 8,820 4,410 3,586 Spine Sponsorship 5,513 3,308 Inside Front Cover - Gatefold 4 Page Spread 11,025 7,166 Inside Front Cover - Gatefold 3 Page Spread 8,820 5,513 Inside Front Cover - Double Page Spread 3,308 First Right Hand Page 3,749 2,205 1,712 First Double Page Spread 4,961 3,528 2,756 Full Single Page (Front of Edition) 3,308 1,932 1,544 Double Page Spread (Front of Edition) 4,688 3,308 2,536 Inside Back Cover - Gatefold 3 Page Spread 8,269 5,513 Inside Back Cover - Double Page Spread 2,756 Outside Back Cover - Gatefold 2 Page Spread 11,025 7,166 TAB Insert (per side) 6,615 3,859 2,205 TAB Insert (both sides) 9,923 5,513 3,859 Bookmark (both sides) 5,791 3,859 2,205 Featured Business - 2 Page Spread 4,568 3,281 2,573 Featured Business - 4 Page Spread 6,510 4,641 3,649 Featured Business - 6 Page Spread 7,875 5,618 4,410 Double Page Spread (Front of Heading) 4,568 3,281 2,573 Full Single Page (Front of Heading) 3,145 1,838 1,507 Full Single Page in Marina Maps Section 3,145 2,184 1,675 First Full Single Page of Directory 3,087 1,822 1,433 Page Facing Welcome 3,696 2,205 1,654 Page Facing Contents 3,696 2,205 1,654 Page Facing Contacts 3,696 2,205 1,654

11 ONLINE BUSINESS PROFILE OPTIONS ONLINE RATE CARD Clearly see what you get when you invest in a Business Showcase versus a Mini Showcase, Featured Listing or Free Listing for one year. Banner & Showcase 3,360 Mini Showcase + Territory 3,502 Showcase Mini Showcase Featured Listing Showcases will receive a phone call alerting them each time they receive an enquiry. * What is SEO? SEO stands for Search Engine Optimisation; put simply, this is the process of improving your visibility in organic search results, such as Google. ** Your news and promotions. As a valued client, you can submit news by ing news@yachtingpages.com and add a promotion using our online form. If these go live, they can be accessed from your showcase. Free Listing Contact Details Search Results Summary 240 characters 180 characters Summary Full 250 characters Full 250 characters Keywords Mobile Tel. Number Business Logo Map Detailed Description SEO Package* Limited to 450 words Premium SEO: Your Showcase will be fully optimised with meta description, keywords and page title. Keyword rich full description, image alt tags, video. Plus your own dedicated digital expert Limited to 1000 characters; approx. 150 words Basic SEO: Your Mini Showcase will be optimised with meta description, keywords and page title. Limited keyword description Promotions Access your News and Promotions ** Not guaranteed Not guaranteed Business Strapline Image Gallery Video Brochure/PDF Opening Hours Order in search results First Second Third Last Price 1,738 per annum 1,040 per annum 420 per annum Free Showcase 1,738 Showcase + 1 Additional Category 2,231 Showcase + 2 Additional Categories 2,678 Showcase + 1 Additional Country 2,231 Showcase + 2 Additional Countries 2,678 Showcase + Territory 4,200 Showcase + Worldwide Territory 5,250 Mini Showcase 1,040 Mini Showcase + 1 Additional Category 1,533 Mini Showcase + 2 Additional Categories 1,979 Mini Showcase + 1 Additional Country 1,533 Mini Showcase + 2 Additional Countries 1,979 MOBILE APP RATE CARD Mini Showcase + Worldwide Territory 4,552 Featured Listing 420 Marina Showcase 1,738 Global Banner 4,421 Category Sponsor Banner 2,184 Category Content Skyscraper 1,323 Category Content Skyscraper +1 Category 1,985 Ports Sponsor Banner 2,184 News Sponsor Banner & Button Advert for 12 Months 3,360 News Mini Button for 12 Months 2,205 Monthly e-newsletter Sponsor Banner for 12 Months 2,205 Ask The Expert 2,000 Showcase 788 Showcase + 1 Additional Country or Category 1,050 Showcase + 2 Additional Countries or Categories 1,271 Continental territory showcase 1,533 Global Showcase 2,415 Banner opportunities available from... 1,313

12 REFIT GUIDE RATE CARD REFIT GUIDE RATE CARD PREMIUM POSITIONS Front Cover Sponsorship 6,342 Inside Front Cover Double Page Spread 4,468 Page Opposite Welcome 2,184 Page Opposite Contents 1,958 Page Opposite Contacts 1,738 First Right Hand Page 1,738 First Single Page of Yardcard Section 1,512 TAB Insert (per side) 3,308 TAB Insert (both sides) 4,961 Bookmark (both sides) 3,476 Inside Back Cover Double Page Spread 3,360 Outside Back Cover 4,473 CLASSIFIED Double Page Spread 2,184 Full Single Page 1,512 1/2 Page 1,008 1/4 Page 672 1/6 Page 562 1/8 Page 420 Box Listing 168 COMPARISON TABLE OF OPTIONS Red Yard Card 1/8 Page Red Yard Card 1/4 Page Full Page Yard Card Company Name Contact Name Full Address Telephone Website Coordinates Logo Image Yard Facilities Classifications Labour Languages Spoken ASK THE EXPERT Ask The Expert Double Page Spread + Online 3,335 Ask The Expert Double Page Spread 2,670 Crew Facilities Refit Services Summary Text Recent Projects (Maximum number of words = 100) If requested YARD CARDS Full Single Page Red Yard Card with Full Single Page Advert + Meet The Project Managers Page AND Crew Facilities Page 4,000 DELIVERS RATE CARD Full Single Page Red Yard Card with Full Single Page Advert + Meet The Project Managers 3,100 Page OR Crew Facilities Page Full Single Page Red Yard Card with Full Single Page Advert 2,205 Full Single Page Red Yard Card 1,213 1/4 Page Red Yard Card 578 Standard Scheduled Delivery 500 items 1,470 Cannes Yachting Festival & Monaco Yacht Show 500 items 2,310 Fort Lauderdale International Boat Show 500 items 1,470

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