OF THE YEAR CONFERENCE CATALOG& INTEGRATED THE MOST VALUABLE MARKETING SUMMIT MAY 2 4 FREE

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1 WESTIN RIVER NORTH, CHICAGO, IL MAY 2 4 THE MOST VALUABLE CONFERENCE OF THE YEAR FREE REGISTRATION FOR RETAILERS CATALOG& INTEGRATED MARKETING SUMMIT MAY 2 4 FOR DIRECT MARKETERS : MERCHANDISE // CIRCULATION // ECOMMERCE PRESENTED BY SUMMIT // PAGE 1

2 SUMMIT FOR CATALOG, DIRECT, & E-MARKETERS THIS YEAR S THEME INTEGRATED: THE SMARTER PATH TO PROFITABILITY PRINT, DIGITAL, & SOCIAL MEDIA FOR MAXIMUM IMPACT THE SUMMIT WILL FOCUS ON THREE CONCERNS OF TODAY S DIRECT MARKETER 1. INTEGRATE Web Behavior to Drive Marketing. Learn how intent marketing can make one-on-one marketing a reality by converting visitors into browsers, and buyers into loyal fans. Triggered postcard programs are changing the direct-to-consumer landscape. 2. DELIVER Cohesive, Data-Driven Marketing. Success depends on a road map that integrates catalogs and direct mail with digital media. Learn how to turn print, digital, and social media into powerful and unified marketing programs. PRESENTED BY 3. RESPOND to Disruptive Marketing Forces. From merchandise to marketing, there are many disruptive forces that are impacting general business decisions. While there are roadblocks impeding success, fortunately, there are many ways around them. SUMMIT FEATURED KEYNOTE SPEAKERS RAND FISHKIN, FOUNDER AND FORMER CEO, MOZ Rand goes by the ludicrous title, Wizard of Moz. He s founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org. Rand is a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He s particularly passionate about the SEOmoz blog, read by tens of thousands of marketing professionals each day. BETH HORN, INDUSTRY MANAGER, SPECIALTY RETAIL, FACEBOOK In over seven years at Facebook, Beth has overseen client relationships and growth for fashion, luxury, apparel, home goods, and home improvement retailers. She partners with the largest retailers in the world to help them acquire new customers, increase loyalty, drive store traffic, and grow revenue. Prior to joining Facebook, Beth worked in search marketing at Efficient Frontier, overseeing paid search for Expedia, Microsoft, and Intuit. She began her career in retail in creative at Macys.com in New York. An honors graduate of Stanford University, Beth lives in Redwood City and is based at Facebook s Menlo Park headquarters. MICHELLE FARABAUGH, CHIEF MARKETING OFFICER, HARRY & DAVID Michelle brings to the table more than 20 years of marketing experience, most of which deals directly with strengthening successful consumer and business-to-business brands. Her acumen spans iconic companies such as BevMo!, Galls, West Marine, Smith & Hawken, PETsMART Direct and LENSER. She has a specialty for marketing strategies that synchronously target multiple channels, strengthening customer loyalty programs, and transforming brands. LARRY KAVANAGH, CHIEF EXECUTIVE OFFICER, NAVISTONE Larry Kavanagh, Chief Executive Officer of NaviStone, is regarded as an industry expert at blending offline and online data to increase advertising effectiveness. Larry also has deep roots in the e-commerce and direct marketing industries where he began his career as VP of Marketing at Gardens Alive. After Gardens Alive, he founded DMinSite, which was an ecommerce platform used by more than 60 mid-market retailers. He has started and led several organizations with focuses including retail, ecommerce technology and direct mail. The Catalog and Integrated Marketing Summit is an absolute essential for multichannel retailers to stay on top of emerging digital and direct best strategies to thrive in a competitive landscape. Mia Stevens, Director of Marketing, Donna Salyers Fabulous-Furs SHERYL CLARK, PRESIDENT AND CMO, BEYOND PROPER As President and Chief Merchandising Officer of Beyond Proper, Sheryl is responsible for the overall growth and direction of the brand, overseeing all aspects of business strategy and operations. She is focused on creating a seamless, omnichannel experience across digital, print, social and mobile platforms. Sheryl has a BS degree in Business Economics from State University of New York as well as a degree in Fashion Merchandising from the Fashion Institute of Technology and over 30 years of General Management and Merchandising experience working for major retail apparel brands with global recognition, including Old Navy, Gap, and Bloomingdale s. SUMMIT // PAGE 2 REGISTER TODAY FOR THE SUMMIT AT SUMMIT // PAGE 3

3 TOP TEN REASONS TO ATTEND THE SUMMIT Education Is a Two-Way Street. Place an equal value on both continuous learning and education. Then go back and share with colleagues. Go Back to Class. Keep pace with all the latest trends in our half-day intensive workshops focusing on catalog marketing, digital marketing, and Amazon strategies. Enjoy the Serendipity of a Random Workshop. Some of the best workshops and presentations are ones that are stumbled upon. It s not a stretch to say that these can change the way you market in the future. 4. Discover New Tips & Tactics. Hear from the best and brightest in print ad digital marketing, merchandising, sales, and technology all sharing ideas and insights. Learn New Tools. While undoubtedly these products can be found elsewhere, it s great to get a hands-on demonstration or be able to ask questions that are specific to your business struggles from experts themselves. 6. Realize the Importance of Vendor Relationships. Meet with existing and new service providers to elevate the efficiency of your business. The summit allows only the best in breed vendors to sponsor the summit, so you can be confident that your business is in good hands. SUMMIT VENUE INFORMATION GALA DINNER AT THE CHICAGO HISTORY MUSEUM Hosted at the famous Chicago History Museum, this venue offers a unique and memorable venue to meet old and new friends alike. This will be an unforgettable evening with wine, hors d oeuvres and a gourmet three course dinner. It s always the highlight of the Summit! HOTEL INFORMATION Situated on the stunning Chicago river, the Westin Chicago River North is a prime downtown location for events and with sophisticated hotel accommodations. Book now to get your special room rates. Discounted room rate: $259/night (single or double occupancy) Room rates end on April 20,. A link to book your hotel is on the Summit website: SUMMIT SPONSORS We are grateful to our sponsors and their continued support. Free registration and conference events could not be achieved without their generous contributions. 7. Meet Influencers Face-to-Face. Meet key business influencers and share ideas with someone you admire, or make a connection that can lead to finding your next mentor. we turn marketing on 8. Grow Your Network. Conferences help you to meet people from all over who, like you, are experienced in marketing and excited to learn more. These events provide opportunities for building strong relationships and creating lifelong mentors. 9. Invest in Yourself. Perhaps this one is self-evident, but leaving the office and sharpening the saw is investing in yourself. It s an investment in yourself, your career, and your company. 10. It s Free! It s Free! It s Free! SUMMIT // PAGE 4 FOR MORE INFORMATION CONTACT LYDIA MINER-VOIGT AT REGISTER TODAY FOR THE SUMMIT AT SUMMIT // PAGE 5

4 SCHEDULE OF EVENTS PRE-CONFERENCE INTENSIVE WORKSHOPS (LIMITED TO 50 PER TRACK) WEDNESDAY MAY 2 9:00 AM - 12:00 PM PRE-CONFERENCE INTENSIVE WORKSHOPS Three intensive workshops that are highly interactive and focused on specific marketing tracks. CATALOG & DIRECT MAIL CIRCULATION TRACK: Session 1: Back to School and Back To Basics Session 2: Creating and Optimizing Contact and Test Strategies Session 3: Understanding Contribution by Media Mix and Lifetime Value Travis Seaton VP, Marketing Strategy, CohereOne DIGITAL INTEGRATION TRACK: Session 1: Leveraging Online Behavior to Drive New Revenue Session 2: Using Tried and True Direct Marketing Tactics to Improve Performance Session 3: Website Testing Strategies for Increasing Conversions Michelle Houston SVP, Marketing Strategy, CohereOne AMAZON MARKETPLACE TRACK: Session 1: Amazon Foundations: Operational Excellence & Brand Protection Session 2: Generate Momentum: Organic Marketing & Growth Strategies Session 3: Scale Up: Paid Advertising on Amazon Tim Curtis President, CohereOne 1:00 PM OPENING REMARKS SCHEDULE OF EVENTS MAIN CONFERENCE SCHEDULE WEDNESDAY MAY 2 1:15 PM KEYNOTE ADDRESS: A CULTURAL TRANSFORMATION FOR THE NEW COMMERCE REALITY 2:15 PM HOW INTENT BEHAVIOR IS TRANSFORMING DIRECT MARKETING 3:15 PM NETWORKING BREAK 3:45 PM PRINT IS NOT DEAD, AND WHY IT S THRIVING 4:30 PM BRINGING IT ALL TOGETHER FOR A SEAMLESS CUSTOMER JOURNEY 5:30 PM WELCOME RECEPTION AT THE RIVERFRONT BALLROOM IN THE WESTIN HOTEL THURSDAY MAY 3 8:30 AM KEYNOTE ADDRESS: THE MOBILE STOREFRONT: BRIDGING THE ONLINE/OFFLINE DIVIDE 9:30 AM CREATE COMPELLING CONTENT WHERE TECHNOLOGY, MEDIA, AND BRANDS INTERSECT 10:15 AM NETWORKING BREAK 10:45 AM CONCURRENT BREAKOUT SESSIONS 11:45 AM LUNCH 1:00 PM CONCURRENT BREAKOUT SESSIONS 1:45 PM CONCURRENT BREAKOUT SESSIONS 2:30 PM NETWORKING BREAK 3:00 PM PERSONALIZING THE MOBILE MOMENTS THAT MATTER 4:00 PM KEYNOTE ADDRESS: THE DIRECT MARKETER S FRAMEWORK: MAKE UNBIASED AND STRATEGIC MARKETING INVESTMENTS FOR YOUR BRAND 6:00 PM BUS DEPARTS 6:30 PM GALA DINNER AT CHICAGO HISTORY MUSEUM FRIDAY MAY 4 8:00 AM ROUNDTABLE BREAKFAST MIXER WITH SPONSORS AND INFLUENCERS 9:30 AM KEYNOTE ADDRESS: KEEPING YOUR BRAND UNFORGETTABLE IN AN AGE OF CONSTANT DISTRACTION 10:15 AM MAKE WAY FOR NEW STRATEGIES TO ENHANCE THE CUSTOMER EXPERIENCE 11:00 AM TOP 5 MARKETING INITIATIVES BY 5 LEADING EXPERTS 11:45 AM CLOSING REMARKS SUMMIT // PAGE 6 FOR MORE INFORMATION CONTACT LYDIA MINER-VOIGT AT REGISTER TODAY FOR THE SUMMIT AT SUMMIT // PAGE 7

5 FREE REGISTRATION FOR RETAILERS REGISTER NOW! AT CATALOG& INTEGRATED MARKETING SUMMIT INTEGRATED: THE SMARTER PATH TO PROFITABILITY PRESENTED BY WESTIN RIVER NORTH, CHICAGO, IL MAY 2 4 This conference changed the direction of my company Summit Attendee Hear from industry leaders Learn from pre-conference intensive workshops Discover new tools on how to integrate media effectively Learn new tips and tactics across all marketing channels Meet influencers and vendors face to face CohereOne 777 Grand Ave, Suite 204 San Rafael, CA 94901